Drip

Vorteile

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform.

Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized.

I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required)

Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see:

- which ones are hot (Drip can send an email to your sales team so they make contact),
- which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message),
- and which ones are just tire kickers.

No sense running paid ads to tire kickers, right?

You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed)

I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results.

If you are considering email & marketing automation automation software for your business, take a good look at Drip.

They have a certification program, so you might want to check out graduates to lend you a hand if needed.

Vorteile

reliable, good segmentations and data processing possibilities.

Nachteile

too expensive, UI not so good, constantly slow.

Vorteile

Very powerful system and integrates easily with Shopify.

Nachteile

Drip's pricing model is and system design is geared around charging you for people who are "active" in their system even if they are unsubscribed from email marketing and you can't legally email market to them. So you end up with an ever growing list in Drip that you are paying for, but not able to market to. You can implement rules/automations to overcome this, however it is extremely complicated to do and their system will reactivate previously deactivated people when a new orders comes back in from Shopify. So you end up with a tangled web of rules and automations just trying to maintain a reasonable list size of customers who you can actually market to. I don't know, but maybe they have designed their system to be unnecessarily complicated to maximise their revenue by charging for people you can't market to? Support is extremely slow and generally only half answers questions. There seems to be absolutely no regard for customer satisfaction or any assistance to actually onboard customer adequately. I won't be referringing any other client sot use Drip.

Vorteile

It's very simple create workflows for automating email flow. This has allowed us to completely transform the way we do our email marketing in our digital product e-commerce business.

I also like how simple it is to setup a new campaign. Most other tools put you through complicated settings to setup new sequences. In Drip you just see a list of the emails on the campaign and you can quickly and easily adjust the days/timing of when people receive those emails after subscribing to the campaign.

There is no over the top process for editing the actual emails and you have a choice between a simple editor (which I like as it gets great engagement) or for more visual promotions you can use the graphical editor which is really just as simple to use.

Nachteile

I found it better to utilise a third party software like Optinmonster to handle the actual signup forms because I get more flexibility surrounding the design of the popup. That is one area in which I think Drip could improve by offering more control surrounding that popup editing experience.

Vorteile

One of my favourite things about drip is the email segmentation tools and tagging. These let me make sure my audience is always on point. Customer support is great, however due to some delays and workflow issues I found myself having the need for them a bit more than I think I should have.

To the customer service that is friendly, competent, quick, receptive, and unfailingly helpful (and I've put them to use numerous times with complicated questions)

To my ability to step into specific user accounts to fix things simply and quickly at their request..

Drip is uniformly wonderful. You might not know it yet, but THIS is the email service you've been looking for.

Nachteile

The refreshing of the automations seems like it is not instant, so whenever I am setting something up, and doing tests, there has been some confusion as to whether it is working or not. So sometimes I have to go live with a special list just to test the automation steps which is not very convenient.