--- description: Reviews zu ActiveCampaign Software: Systemübersicht, Funktionen, Preisinformationen und Ratings & Reviews. Entdecke kostenlose Live-Demos und vergleiche ActiveCampaign mit ähnlichen Programmen. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ActiveCampaign | Bewertungen, Preise und Demos – SoftwareAdvice DE --- Breadcrumb: [Startseite](/) > [CRM-Systeme](/directory/4153/crm/software) > [ActiveCampaign](/software/5398/activecampaign) # ActiveCampaign Canonical: https://www.softwareadvice.de/software/5398/activecampaign Seite: 1 / 104\ Weiter: [Nächste Seite](https://www.softwareadvice.de/software/5398/activecampaign?page=2) > Die kategorienbestimmende Automatisierungsplattform für Kundenerfahrungen von ActiveCampaign hilft mehr als 130.000 Unternehmen in 170 Ländern dabei, mit ihren Kunden in Kontakt zu treten. Die Plattform bietet Unternehmen jeder Größe Zugriff auf über 500 vorgefertigte Automatisierungen, die E-Mail-Marketing, Marketing Automation und CRM für eine leistungsstarke Segmentierung und Personalisierung in sozialen Medien, E-Mail, Messaging, Chat und Text kombinieren. Über 75 % der Kunden von ActiveCampaign nutzen über 850 Integrationen von Microsoft, Shopify, Square, Facebook und Salesforce. Die Preise beginnen bei nur 9 $/Monat. – Automatisiere personalisierte Erlebnisse an all deinen Kundenkontaktpunkten. – Verfolge Präferenzen, Verhalten und viele nutzerdefinierte Käuferattribute über den gesamten Kundenlebenszyklus hinweg für eine tiefe Segmentierung und eine effektive Reichweite. – Passe Benachrichtigungen basierend auf fast jedem Parameter an, sodass sie auf die richtige Zielgruppe ausgerichtet sind. – Verwende Daten aus dem gesamten Kundenlebenszyklus, um Inhalte, Sendezeiten und Lieferkanäle für jeden Kunden zu optimieren. – Erstelle vollständig angepasste Kampagnen mit minimalem Aufwand und verbessere deine Sendestrategie in Echtzeit basierend auf dem Kundenverhalten. – Reproduziere die persönliche Erfahrung jedes Kunden, egal wie stark dein Unternehmen wächst. ActiveCampaign bietet einen kostenlosen Kundenservice, einschließlich Live-Chat- und Telefonsupport, eine Wissensdatenbank und ergänzende Datenmigration aus anderen Programmen. Die Lösung bietet auch persönliche Beratung, beschleunigten Support und kostenlose nutzerdefinierte Design-Dienstleistungen für Unternehmenskunden. > > Bewertung: **4.6/5** von 2571 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 2571 Nutzerbewertungen | | Bedienkomfort | 4.2/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.5/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: ActiveCampaign - **Gegründet**: 2003 ## Gewerblicher Kontext - **Startpreis**: 15,00 $ - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Chinesisch, Deutsch, Dänisch, Englisch, Finnisch, Französisch, Indonesisch, Italienisch, Niederländisch, Polnisch, Portugiesisch, Russisch, Slowenisch, Spanisch, Tschechisch, Türkisch, Ungarisch, Vietnamesisch - **Verfügbare Länder**: Australien, Belgien, Brasilien, China, Deutschland, Dänemark, Frankreich, Indien, Irland, Italien, Japan, Kanada, Mexiko, Neuseeland, Niederlande, Portugal, Singapur, Spanien, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - A/B Testing - AI Copilot - AI Sorting - AI Text Generation - AI Text Summarization - API - Abonnenten-Management - Adaptives Lernen - Aktivitäts-/Newsfeeds - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Angebote / Schätzungen - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Anrufprotokoll ## Integrationen (116 insgesamt) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... und 101 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [CRM-Systeme](https://www.softwareadvice.de/directory/4153/crm/software) ## Ähnliche Kategorien - [CRM-Systeme](https://www.softwareadvice.de/directory/4153/crm/software) - [Marketing Automation Tools](https://www.softwareadvice.de/directory/1686/automation/software) - [E-Mail Marketing Software](https://www.softwareadvice.de/directory/4697/email-marketing/software) - [KI-Marketing-Tools](https://www.softwareadvice.de/directory/4615/ai-marketing-tools/software) - [Formular Generator](https://www.softwareadvice.de/directory/4464/form-builder/software) ## Alternativen 1. [Brevo](https://www.softwareadvice.de/software/18887/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.softwareadvice.de/software/100595/mailerlite) — 4.7/5 (2324 reviews) 3. [EmailOctopus](https://www.softwareadvice.de/software/132424/emailoctopus) — 4.8/5 (657 reviews) 4. [HubSpot Marketing Hub](https://www.softwareadvice.de/software/119437/hubspot-marketing-hub) — 4.5/5 (6258 reviews) 5. [EngageBay CRM](https://www.softwareadvice.de/software/83835/engagebay) — 4.6/5 (912 reviews) ## Nutzerbewertungen ### "Best solution for mid-size companies" — 5.0/5 > **Riccardo** | *3. Juli 2026* | Maschinenbau oder Wirtschaftsingenieurwesen | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps. > > **Nachteile**: Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this. ----- ### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5 > **Mamute Nicholas** | *6. Juli 2026* | Kunststoffe | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. > > **Nachteile**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. > > Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. ----- ### "Email marketing with Ai improvement" — 5.0/5 > **Filip** | *1. Juli 2026* | Hochschulbildung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's > > **Nachteile**: Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. > > Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement ----- ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner" — 5.0/5 > **Mark** | *13. Juli 2026* | Maschinerie | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. > > **Nachteile**: ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. > > Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success ----- ### "A dependable e-mail and CRM remedy." — 5.0/5 > **Eric** | *20. Juni 2026* | Freizeit, Reisen & Tourismus | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. > > **Nachteile**: There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. > > In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. ----- Seite: 1 / 104\ Weiter: [Nächste Seite](https://www.softwareadvice.de/software/5398/activecampaign?page=2) ## Links - [Auf SoftwareAdvice anzeigen](https://www.softwareadvice.de/software/5398/activecampaign) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Strukturierte Daten