Brandfolder

Vorteile

Quick and Easy way to to manage all your assets

Nachteile

I didn't find anything to complain about for now

Vorteile

I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient.

Nachteile

I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price.

Vorteile

There is not one redeeming quality of this company or their products

Nachteile

The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for. Now a year later, the company refuses to refund for a software we didn't use.

Vorteile

The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Nachteile

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Vorteile

I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. The ease of reference and marketing possiblity far surpasses anything we could have hoped for in beneficial, all around cloud based digital asset management.

Nachteile

I feel perhaps there could be a little bit more pizzazz or fireworks, and I mean by that is the extravagant marketing approach, I mean why not when the software is completely capable. I don't want this to come across as a negative aspect, per say, more of just a humble recommendation.

Vorteile

This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.

Nachteile

Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

Vorteile

The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier.

Nachteile

I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past.

Vorteile

I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.

Nachteile

I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Brandfolder

Vorteile

We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes.

Nachteile

Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed further (which I think is on their roadmap).

Vorteile

Having a centralized repository for storing our company's digital assets is a huge hurdle, but Brandfolder seemingly made it possible in a no-fuss manner. I highly value being able to categorize and add metadata to our assets, which makes it much simpler to understand how to later access what we own and can leverage. This allows us to distribute our digital assets more effectively.

Nachteile

Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that.

Vorteile

Love how it is set up for users to find what they are looking for. Whether it is art work, articles, calendars, etc. it has great categories you can set up.

Nachteile

It has a learning curve for users, so you have to think like users when organizing the assets.

Vorteile

I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit.

Nachteile

Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder.

Vorteile

Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to!

Nachteile

While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office.

Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature.

Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Vorteile

The diversity of the software, its availability on many devices (computer, android and iPhone)

Nachteile

No problems with the software on any of my devices

Vorteile

This platform is a very user friendly platform.

Nachteile

Some functionality on the My Boards is missing. It should be like a lite box but does not function as such. However, I am glad they the team is working towards fixing this.

Vorteile

I love that you can actually see the assets. This is a gamechanger when looking at creative and photography.

Nachteile

Everything is case sensitive - which leads to our team members creating lots of duplicate tags. It is also a bit of a mess getting your team aligned with tags/labels/sections. It is not as intuitive as other softwares. You also have to know exactly what tag you are searching for as the search picks up on tags not file names.

Vorteile

Brandfolder is very intuitive for my colleagues across the globe. Being able to share and have access via the cloud has really been a game changer for our marketing business and sharing content with coworkers and partners. We have also been able to work with Brandfolder to create a single sign on within our company portal.

Nachteile

No issues with Brandfolder, nothing I can think of that has me wanting more.

Vorteile

Ease of use & the incredibly visual platform of Brandfolder makes it easy for creatives like me to quickly find assets so I can get them into my workflow asap.

Nachteile

Nothing to report. If I had to, uploading assets could be a touch easier

Vorteile

ease of use is huge for our user group in addition to its diversity it is also available on many devices

Nachteile

No problems with the software on any of my devices and it works very well

Vorteile

Easy to use
Clean
Excellent customer service
New features added frequently
Simple interface

Nachteile

I wish there were "push" features to allow us to send the content directly rather than always have clients have to look for it

Vorteile

I love the organization of the platform and the ability to categorize everything. It makes downloading easy and simple and lets me customize the content with ease!

Nachteile

There can be occasional glitches that can be frustrating, but other than that it's pretty great.

Vorteile

Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need

Nachteile

At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time.

Vorteile

Very user-friendly interface that's intuitive to use. The visual organization, secure file sharing capabilities, tagging and meta data is very helpful.

Nachteile

Upload time or download time can be a little slow (this could be my network issue?), and sometimes we max out of space.

Vorteile

Allows all assets in one place, regardless of format. Preview feature works well

Nachteile

Search function difficult to get useful results

Vorteile

Ease of customizing for multiple brands and asset types.

Nachteile

Search functionality could be improved.

Vorteile

Ce que j'ai le plus aimé dans Brandfolder est la l'organisation interne bien structuré qu'il nous propose . Cela permet de gérer efficacement les travaux de l'entreprise sans grande difficulté.

Nachteile

Ce que j'ai le moins aimé dans Brandfolder est la compréhension de certaines expressions utiliser qui pourrait s'avérer non compréhensible au début .

Vorteile

C'est un outil digital Management très facile à utiliser

Nachteile

Bradford c'est très bon logiciel 'un un outil digital facile à utiliser

Vorteile

L’interface de la plateforme est simple, intuitive et facile à utiliser. Brandfolder permet au entreprise la création du portail de leur marque.

Nachteile

Avec mon expérience je peux dire que cette produit est magnifique. Je n’ai pas eu de problème.

Vorteile

No puedo dejar de destacar el increíble servicio al cliente que tienen! Siempre me han resuelto todos los problemas que he tenido.Branfolder permite mejorar la eficiencia dentro de toda la empresa ahorrando tiempo, lo que al final se traduce en ahorro de dinero!

Nachteile

Al igual que ocurre con la mayoría de softwares actualmente, para tener ciertas ventajas añadidas es necesario hacer desembolso en paquetes superiores. Esos paquetes pueden incluir funciones que no voy a necesitar pero que incrementan su precio.

Vorteile

It’s a user-friendly collaborative platform that perfectly holds different types of content an format, that the marketing, creative, and e-commerce team uses for different purposes.

Nachteile

I like pretty much all the features of the platform, but it would be nice if you could sync some files with instant messaging work platform like Teams or Slack so that way you don't have to select files and share as a link, just send the file instead.

Vorteile

Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.

Nachteile

I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.

In Betracht gezogene Alternativen

Warum Brandfolder gewählt wurde

Gründe für den Wechsel zu Brandfolder

Vorteile

First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered.

Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear.

Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.

Nachteile

There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet.

I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Brandfolder

Vorteile

Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software.

Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way.

The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.

Nachteile

Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D

Vorteile

Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that off-brand or out-of-date assets are no longer available to employees. After reviewing other platforms, we decided to choose Brandfolder as our digital asset hub given the customization, security, and permission levels.

The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees. The program is very intuitive and our employees were able to set up their account and use the platform without and training.

Features we liked the most:

Super customizable to the brand (logos, colors, fonts, etc.)
Brand guidelines (set up in the system which links from the Collection)
User rights (different teams can see different assets)
Vanity URL (custom to our brand)
Insights & analytics (easy reporting, can see which assets are being viewed/downloaded the most)

Nachteile

The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product.

Vorteile

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Nachteile

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Vorteile

It's easy to use. Importing and exporting documents is easy. It allows you to upload many documents at the same time. It is really useful in the office to process a large number of documents every day. Designing and implementing the workflow is easy as it is done through an intuitive graphical interface. The mobile application is amazing, it can be accessed from anywhere and anytime. It has a robust security system that keeps the impost and created files protected.

Nachteile

The initial setup can be a bit complicated, but after configuring it, it is really easy to use.

Vorteile

Running a web design team and there is a need to share brand assets (logos, marketing content, images, videos) in a centralised storage area for teams to reuse

Brandfolder provides a safe and stable digital custody solution with proper access rights management, version control, collaboration tools and integration with Slack for easy sharing

Must have tools for any large teams (>5) to keep their workflows productive

Nachteile

Support more content type. Some obscure content types (like HEIC format) require conversion before sharing and storing. Would be good for it to have a format converter built in to support all types of digital assets

More integrations with Google Drives (multi account switching) and MFA for security

Vorteile

We produce a lot of creative collateral for our client and they use all types of media. So the ability to have one place where you can change the formate and send. Saves A LOT of time.

Nachteile

Honestly there isn't anything we dislike about the software. If I had to pick one, the ability to integrate with more software is always beneficial.

Vorteile

This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools.

Nachteile

We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day.

In Betracht gezogene Alternativen

Warum Brandfolder gewählt wurde

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Vorteile

The thing i liked most about Brandfolder was the simple UI. Its easy to use, easy to look at and just works.

Nachteile

I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. Trouble is i don't always need everything else in those packages.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Brandfolder

Vorteile

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Nachteile

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

Vorteile

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Nachteile

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Vorteile

This software provides an easy to use method of sharing brand assets with outside users. As a licensee of a national brand, I would like access to any assets generated by the licensor that include my products, and this provides an asynchronous method to accomplish that. It includes a developer API that we have not utilized, but I imagine would provide better access to timely and relevant notifications. I don't need notifications for ALL new assets, but it would be nice to target notifications from certain metadata tags.

Nachteile

Search is only as good as the metadata entered. Not really a weakness of the software, but frustrating when search results return nothing useful.

Vorteile

I like that it's a single source of truth for all our assets.

Nachteile

That I can't use the CDN everywhere and the share links need an easier location to reference them.

Vorteile

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

Nachteile

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

Vorteile

The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared.

the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!

Nachteile

I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.

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Gründe für den Wechsel zu Brandfolder

Vorteile

I like that I am able to upload all of the assets I use so that others are able to access them as well. This allows us all to ensure we are using the same and most current version of an asset.

Nachteile

I dislike the integration of Brandfolder with Adobe CC. It is difficult to search for items in the plug-in, it takes quite a while for the items to load into Adobe, and when I go to export a project out of Adobe into a PDF, the links become broken.

Vorteile

1) Really simple to use and requires next to no training when giving our distributors access to assets.
2) Ability to embed assets on website - reducing the time required to update multiple CMS systems
3) Pins - Great way of showing all assets for products

Nachteile

We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.

In Betracht gezogene Alternativen

Warum Brandfolder gewählt wurde

Gründe für den Wechsel zu Brandfolder

Vorteile

It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team. Share it acrross the team members with versions of editing. No need to download and share just add a team member with related access to sharing. Adobe, slack, figma and more aaps are integrating inside it so no more time wastage in moving file between all this apps. Connect it with wordpress to engage with customers. So best in Digital asset management.

Nachteile

It needs email sign up, so please make google sign up available. Also Plans are not specific

Vorteile

Brandfolder is exactly what we needed! We absolutely wouldn't be able to function or scale without it. It's incredibly easy to use and implement. Employee training and adoption was a breeze with a 95% approval rating from our last internal employee survey. It has completely revolutionized our digital asset management and has even become an important tool in our employee onboarding process. We looked into 2 other DAMs but Brandfolder won out with better functionality, robust analytics and ease of use - it was a very easy decision for us to go with Brandfolder.

Nachteile

Not really any cons to note besides a couple very minute product features that would make small things a little easier.

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