Measured

Vorteile

Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels.

Metrics that align not only channels, but the finance and marketing team’s goals.

Methodology based on incrementality experimentation, so the challenges with MTA do not apply.

Services/Team who have been in marketing measurement for a long time.

Nachteile

Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup.

Excited for more to be done.

Vorteile

With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.

Nachteile

Nothing notable. We have been very happy with the product and our results today.

Vorteile

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Nachteile

Some of this may be difficult to explain to less analytically-inclined people in the organization

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Measured

Vorteile

The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported.

Nachteile

No issues, renewed our contract recently

Vorteile

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Nachteile

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Vorteile

The strategic partnership - the team is very knowledgeable and they listen.

Nachteile

No cons. The team continues to make updates based on user recommendations.

Vorteile

It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing.
The software is easy to use and centralizes our key insights around media.

Nachteile

Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first.

Vorteile

Easy implementation
Thought-leadership and strategic partnership
Highly cost effective
Ease of adoption across team with broad skillset
Responsive customer service
Customizable
No black box

Nachteile

Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action.
Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

Vorteile

Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media.

Nachteile

Not really a con. They are adding new features to the product and we look forward to those.

Vorteile

They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Nachteile

Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.