Open Loyalty

Vorteile

The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it.

Nachteile

It is a little limited in terms of reporting functionality via the admin console or API.

Vorteile

This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc.

It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software.

Nachteile

There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution.
The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product.

The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them.

Vorteile

We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service.

Nachteile

We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones.

Vorteile

- The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems

Nachteile

- From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly.

Vorteile

The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's

Nachteile

In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident.

Vorteile

The full capacity of loyalty features and flexibility on both on-prem and cloud.

Nachteile

Need a better user-friendly BackOffice and Reporting capability.

Vorteile

The software is very customizable and covers a lot of use cases.
Customization and also support works very good

Nachteile

I have no cons to report. We have a very good experience with OpenLoyalty

Vorteile

Easy to use, simple. Vendor responded to our feature request. Good communication.

Nachteile

Proper API Versioning is must for this software.

Vorteile

Open source
Easy to use
Great community
New features are updated frequently
Cost effective

Nachteile

Your tech team need to have a big experience with PHP and Docker

Vorteile

Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily.

Nachteile

Only web based at the moment and needs an app for mobiles.

Vorteile

Our Loyalty Program is a huge part of how we connect with our users and it would not be possible without Open Loyalty. I like how you have the option to create a variety of earning rules which allows us to engage with users in many ways.

Nachteile

Having a closer integration with our marketing app would make messaging our users much easier and likely give us more creative options.

Vorteile

Easy to scale and customise.
Very good support
Easy to integrate the technology

Nachteile

Could have a larger range of generic features

Vorteile

Easy of use, quick changes for customization, flexibility

Nachteile

API docs could be organized better, as it is a bit confusing sometimes to find a specific endpoint

Vorteile

The best part of the platform is ease of use and great documentation

Nachteile

There are no api's for bulk update of members

Vorteile

I like the usability of the software. It's pretty easy to learn how to use and navigate around the softwar.

Nachteile

The lack of ability to generate custom reports