Envoke

Vorteile

A key component of Envoke is the data management functionality. Envoke has a data warehouse which holds all the interactions with our customers. I love that it is able to track visits from anonymous users even before they fill out a form, and once they do, it connects all their previous data together in a contact profile so we can tell which marketing programs are really working.

The single Envoke script that handles all this and more, including installing other scripts, really cuts down on technical work we need to do. It helps manage tracking and reporting. It's a great tracking solution for nontechnical people.

The integration of our website forms, tracking and email marketing system is essential. All our marketing data is in a single location and connected to our email database. It means our email list is always current, making email marketing so much easier.

I love the fact Envoke can integrate with almost any other system we're using, and the team makes sure those integrations work seamlessly. For example, they recently combined data from their marketing database with other marketing data we track using a third-party data visualization tool - it's been a real win for us internally.

I'm a big fan of the personal touch that's provided by the team. Having marketing technology experts I can go to at any time is fantastic. There's never been a point where they've come back and said: "no, it's not possible." The team always works to find a solution.

Nachteile

Some of the stand-alone email marketing systems I've used in the past were a little easier to use and had more flexibility of design out-of-the-box in their email editor, but there's still nothing I can't do. That's an expected trade-off when you using an integrated suite instead of a point solution.

Vorteile

I think the ability to not only segment your email lists, but also solid templates that you can use and modify, or build new ones from scratch.

Nachteile

Integration hasn't really been a problem, but its tricky having images or text transfer within an email inside a template that will scale easily between desktop and mobile. Until you're more familiar with what it can and can't do, it takes some adjustment.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Envoke

Vorteile

Meets Canadian IT security and compliance standards; data stored in Canada

Nachteile

Limited analytics and poor dashboard UI.

Vorteile

Envoke is pretty intuitive. In fact, I was surprised to learn a major competitor's landing page weren't responsive out-of-the-gate. Envoke's engagement builder is responsive by design. They keep making the platform better (do they sleep I often wonder). For example, lead management is leaps and bounds better than where we originally came from, and it's improved with Envoke tremendously over the years to the point where it isn't one of my main pain points. My personal performance keeps improving, allowing me to take on more projects. The speed at which I am able to get things done makes me look good in the organization. Plus then I can easily show people in reports how everything is performing.

Nachteile

It would great to have out-of-box, a two-way synchronization between our CRM (Oracle) and Envoke so we can use CRM data in our marketing campaigns. But it has primarily our complex business rules and requirements that have held back complete customization beyond what Envoke was able to set up for us.

Vorteile

- All in one solution (forms, emails, database, reports etc.)
- Powerful Database: houses all our data in one place.
- Great support
- Constantly improving and adding new features.

Nachteile

- Not as intuitive at first (but all marketing automation systems having a learning curve)