SpyFu

Vorteile

I like that it's easy to use and the free tier is good for beginners on a budget.

Nachteile

It lacks the complexity of other tools like ahrefs or semrush.

Vorteile

Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape.

Nachteile

Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data.

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Vorteile

Cost effective considering my currently limited need for this kind of thing.

Nachteile

That I will quickly outgrow the lack of accuracy/freshness of the keyword data. It's OK for now but once I hit full deployment it won't suit.

Vorteile

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

Nachteile

SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.

Vorteile

They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.

Nachteile

The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.

Vorteile

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Nachteile

The reports in the basic version are quite limited.

Vorteile

SpyFU can discover, for which KWs a competitor ranks. I can get chart with all KWs, estimated clicks, estimated traffic worth, etc.

Nachteile

I do not trust 100% KW difficulty. I crosscheck KW difficulty with SemRush.

Vorteile

The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Nachteile

It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Vorteile

The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Nachteile

Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

Vorteile

This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

Nachteile

A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.

Vorteile

To gain insight into the market. Essential Tool for knowing your Market keywords and would recommend SpyFu for anyone in the marketing field.

Nachteile

UI and limitations with region searches.

Vorteile

SpyFu was our first foray into competitive analysis/tracking software. Setup and ongoing use are extremely simple. There's no tribal knowledge or tricks to the trade – what you see is what you get. There's huge equity there.

Nachteile

The feature set and really deep analysis doesn't stand up to Semrush and Moz. Those are far more expensive, but you end up graduating to them at a certain level.

Vorteile

SpyFu is really good at keyword tracking and performance metric dashboard. You can set your competitors to understand their performance. It is helpful to understand your organic performance with it's dashboard and helps you with reporting.

Nachteile

Backlink monitoring and competitor analysis are good but they should improve their feature to have more customers and proper data.

Vorteile

I don't use them to spy on competition, I use them to also gauge how I'm doing too. I only use the free version but their dashboard and tools are so simple and insightful regardless!

Nachteile

I only didn't like how costly it is, I won't be using this for the premium options, only the free options are good enough.

Vorteile

SpyFu is important tool for understanding SEO management and marketing strategy. It is easy to implement the tool for 3rd party integration and you can use it for keyword research.

Nachteile

SpyFu is helpful tool but it is important to have fresh data for SEO tools, SpyFu has it but they should develop it more.

Vorteile

I think this is one of the best SEO tools out there for competitive research. It gives you actionable data on what your competitors are doing online, including the keywords they're targeting. I've found that the data SpyFu gives you is fairly accurate and if you use it, it's fairly easy for it to pay for itself. I use it to find out who is bidding on what keywords and what they're doing with their paid campaigns. For example, if I find a company that has spent a ton of money on a particular keyword over a long period of time, I know it's profitable for them and it's worth checking out.

Nachteile

I'm not a fan of their lead generation tool because it doesn't filter out as many businesses as I'd like. I also think that they should offer better keyword ranking tools, such as segmenting based on search engine. For example, you might rank #1 in Bing for a certain keyword and #2 in Google. This would be helpful information to know so you can focus on the appropriate traffic source.

Vorteile

It gives a seamless user experience while researching keywords. The platform helps you explore new keywords along with monthly volume and trends. The pricing is on the budget-friendly side. Other equivalent tools are costly.

Nachteile

There is nothing that I can think about.

Vorteile

I really enjoyed the transparency of the SEO and the straight forward access to backlink strategies. It has helped me so much when researching the market competitions. SpyFu was an essential asset for me when I first started my brand, and still very useful to this day.

Nachteile

There is not much to dislike about this software, except that the monthly subscription is slightly expensive.

Vorteile

I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service.

Nachteile

At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user.

Vorteile

I love that they also send you videos of how to use their software in different ways. The production of these are about 3 to 5 minutes which is the perfect length for me to be able to listen to them while I'm doing other work to understand the software better.

Nachteile

I would say it's a little Limited in some respects to what you can do with scoping out competitor SEO functionality, it's mostly about the PPC spend anyways though.

Vorteile

Our company has been utilizing this site for some time now and is has been very helpful to have a good idea of comparison for other company's like us.

Vorteile

Honestly, I love SpyFu. They are so good at what they provide, which is a search and analysis of competitor's keywords and adwords/SEO patterns. I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

Nachteile

It's a little expensive for small, small companies.

Vorteile

I have used this tool for a lot of years, and most of the time just for the info that you can get for free. When I have had a paid account it is valuable, but it seems like they fall behind, evidenced most by the design of their site.

Nachteile

You can trust it, but it makes me wonder how accurate they are being. Again, update your site and look and feel, or else die with the rest of the decade-old sites.

Vorteile

For the SEO perspective I highly recommend this software it is easy to use.. and allows searches with keywords..and also with a fairly affordable price

Nachteile

The price seems right and I don't find any other disadvantages

Vorteile

It's easy to start getting a high level overview of what competitors and other websites are doing from and SEO and PPC perspective. Detailed, longer reports can be obtained with the paid versions. It can help springboard ideas and monitor keyword opportunities.

Nachteile

The big but here is accuracy: I know what my company spends and the numbers are always quite off. SpyFu doesn't factor in everything, and even what's there are estimated spend levels and not actual amounts taken from their AdWords accounts, so you have to play a little loose with the information presented to you. As long as you use it to ballpark things and not to fine tune/optimize your accounts, you should be ok.

Vorteile

SpyFu est un outil qui vous facilite l'analyse et la comparaison de vos performances SEO à celles de vos concurrents. Il fournit des données détaillées et pertinentes sur les mots-clés, le classement des concurrents ainsi que sur leur stratégie de référencement. L'outil rend les données compactes et donc je comprends facilement les informations SEO reçues.

Nachteile

SpyFu représente certes une bonne plateforme d'informations marketing pour surveiller la concurrence, mais la recherche des données prend parfois du temps. Ce qui est quelque peu gênant pour l'utilisateur.

Vorteile

The competitor info. It was highly detailed and basically told you the actions they were taken. It allowed us to learn a lot from the high performers

Nachteile

It was tough to navigate at times. The reports where huge and you'd have to go tab to tab. The general summary wasn't good enough

Vorteile

The ability to do in-depth research on our clients' competitors allows us to recommend solid strategies to our clients that are affective in generating leads and fulfilling our responsibilities as their marketing partner. The keyword information is particularly helpful for planning out campaigns for SEO purposes.

Nachteile

The only thing I dislike about SpyFu is that sometimes the results of predicted PPC spend isn't accurate compared to the actual spend. We know that it's in the ballpark, but take it with a grain of salt.

Vorteile

I have been using SpyFu for years now. It is one of the best competitor analysis tools out there. I mainly use it to see for what keywords my competitors rank for and where they get their backlinks from. This is, however, just the basics. You can do a lot more with SpyFu.

1. Find keywords for PPC. See what keywords your competitor is targeting in a PPC campaign and what it is paying for those keywords.
2.AdWords analysis will give you an overview of any website's AdWords campaign and how it is going for them.
3. SERP analysis is another great area where SpyFu will help you identify keywords and SERP position of your competitors.

Nachteile

1. Most often, the data that SpyFu pulls is outdated. This is one area where they need to work.
2. You get to see PPC details of AdWords only. No Facebook, Bing, or other PPC networks.

Vorteile

One of the most useful features of SpyFu is its ability to locate longtail keywords and determine whether they are worth advertising for. If you use it correctly, it can save you a lot of time and provide your ideas for questions that people are asking with that phrase in their search query.

Nachteile

If the PPC data were a little more current, I'd be happy. The information looks to be a month out of date. A real-time view of what our competitors are up to would be great.

Vorteile

SpyFu is a fantastic search analytics tool. One of my favorite things is the features that this analytics tool gives you in their free version. They for starters have a fantastic keyword search tool. It gives fantastic keyword analytics for competitors, adwords buys and comparisons to what purchases your competitors have made. It also gives great keyword groupings for a domain or a specific keyword or search phrase. SpyFu also gives great SEO tools that make it easy to optimize your website from the paid version, but also from the fantastic free version as well.

Nachteile

I personally have not encountered many issues with this software. I personally love the tools that it gives. The only con I personally have is their free version has some limitations but their paid version is well worth the investment.

Vorteile

I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly.

Nachteile

I feel the availability of some important metrics like CTR and SERP position can be added here.

Vorteile

SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting.

Nachteile

As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now.

Vorteile

This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product.

Nachteile

It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine.

Vorteile

Great tool for competitive research and keyword research. It lets us know how we're doing in comparison to our competitors. Also, when we're planning for new keywords, we always plug them in here to help determine the search volume and relevance. The tool is also rather inexpensive and provides us with a lot of value. We also got to see competitor ad copy, which helped us remain competitive.

Nachteile

The interface took some getting used to in the beginning. There was a rather steep learning curve when we first started using the platform so make sure to do your research to ensure you're using it correctly!

Vorteile

SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

Nachteile

The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.

Vorteile

SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

Nachteile

Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.

Vorteile

I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Nachteile

I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

Vorteile

I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy.

Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.

Nachteile

While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.

Vorteile

I like the great insight that Spyfu has given my organisation in taking a deep peek at what our competitors are up to. The success rate of our marketing campaigns has increased greatly since we started using Spyfu.

Nachteile

Spyfu is a bit tasking when it comes to understanding totally how it functions. I had to conduct training before my team could start to use it.

Vorteile

In comparison to other Ad and SEO tools, SpyFu offers a lot of great analytics. I like using it before taking on new clients to compare SEO and Ads. It also provides a great AdWords template to get started and the monthly reports and monitoring is good. Great value and tools!

Nachteile

I wish it offered more local business tooling but I've found work-arounds to get what I need before starting a new project.

Vorteile

SpyFu enables keyword research and planning by essentially spying on your competitors. The entire process with SpyFu is painless and simple considering a perfectly fluid website and user experience.

We particularly benefit from the PPC/CPC metrics that help us target particular keywords in paid search.

Site monitoring is a top feature of SpyFu, as well.

Essentially, you can log in and see what your biggest competitors are doing on a daily basis. It's incredible and it helps narrow the gap.

Nachteile

I find the data to be unreliable at times. It wasn't necessarily a bad thing, considering that it *seems* accurate for the most part. But it is an estimation service. Some of the metrics can also be a little confusing, but with practice it becomes a better experience.

Vorteile

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Nachteile

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

Vorteile

Really reasonably priced. Much of the digital marketing realm is aimed to mid and large companies, which prices smaller companies out their products. SpyFu helps fill this void.

Nachteile

You get what they give and the customization for what you want is limited. I would love to create my own custom keyword lists and track custom competitors over time. There are SERP competitors/results that I am not interested in and think it would a stronger tool, if you could bring down the keywords and competitors you care about.

Vorteile

I mostly use this tool for competitor analysis and it is fantastic. We constantly get new keywords and ad copy from SpyFu while looking at our competitors in our industry. I also use this for working with new clients. It helps me gain perspective on any industry.

Nachteile

There really isn't anything that I do not like about this software. I have recommended it to many people who own and run businesses and it works very well.

Vorteile

Really useful to get ideas from competitors. A little bit more complicated than one click, but it gives me good direction to do more research. Combined with SEMRush or something similar, you can get a lot of intel.

Nachteile

Put more emphasis into your core differentiator, the PPC research tool. Also, a high level report on what's important/best recommendations would make it easier for me to use.

Vorteile

Very easy to find out what keywords that my competitors are organically ranking for or paying for. Also a great tool for finding competitor backlinks. The shared keywords featur is also nice to see how I stand along with my competitors.

Nachteile

I find that the competitors recommended by Spyfu are not always that accurate, it is best to do research against the competitors you have already identified. Local research is also a little bit light unless you are researching a major metropolitan.

Vorteile

There are a lot of features you can use SpyFu for (such as comparing a website with a competitor) but the thing I use it the most for is when I'm doing keyword research to build out a Google Ads. SpyFu lets you spy (get it?) on your competitors to see what keywords they are bidding on, helping you not waste money and push your budget towards the keywords you want to fight for.

Nachteile

I don't really have any cons. I guess my only con would be that the first few times I used SpyFu, it was a little overwhelming trying to understand all the data. But other than that, it's a great system.

Vorteile

allows me to quickly access information about keywords and ppc history relevant to our clients. can print reports too!

Nachteile

the information does not match reality about 50% of the time. i understand it's hard getting this data but i get disappointed

Vorteile

There is so much the software can do for you. I love the guesswork it takes out of trying to decide what your competitors may be doing.

Nachteile

There are too many options sometimes and they are not all explained very well. It would be helpful to have some training classes to really get the most out of what this software will do for you.