Amplitude

Vorteile

- Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way

Nachteile

- It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns

Vorteile

- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast
- Tons of advanced features: configuration, data ingestion and so on.
- Customer-focus: constantly listening to what the market needs and delivering
- Innovation: they are always ahead of the competition and launch the best features
- Great support team from past experiences

Nachteile

- It is pretty pricey, specially if your business is low-margin and high traffic
- The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Amplitude

Vorteile

I love how integrated it can be with all the other techs we use!

Nachteile

Sometimes it’s a little difficult to marinate my way around, but I’m sure once I’m more familiar with the platform that issue will be solved.

Vorteile

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Nachteile

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Vorteile

Amplitude offers a lot of flexibility while having a very clear UI.

Nachteile

It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is.

Vorteile

Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc.

Nachteile

Speed of page loads. The report building workflow is cumbersome.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Amplitude

Vorteile

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Nachteile

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Amplitude

Vorteile

The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions.

Nachteile

nothing really. We're liking it a bit more every day.

Vorteile

Amplitude is absolutely brilliant as a flexible BI tool where reports take minutes to set up. We use Looker and this is not a flexible light weight tool for rapid product feedback on new product launches. We use Amplitude for this to test, and learn about new products or features we take to market.

Nachteile

The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations.

Vorteile

It has been a great asset to my company's marketing and sales efforts, and I have used it myself with great satisfaction. This tool facilitates data collection and analysis of website visitors, which in turn allows us to detect problem areas, improve user experience, and increase conversion rates, among other things. The ability to collect data on a continuous and timely basis is fantastic, as it has given us an advantage in making tactical decisions, fine-tuning our marketing efforts, and gaining a deeper understanding of customer acquisition. It also integrates seamlessly with other tools, allowing us to increase productivity and better leverage the strengths of the programs.

Nachteile

I didn't particularly appreciate that it took a long time to load, and, also, I wouldn't say I liked that creating custom reports was complicated and the interface wasn't particularly user-friendly. This can limit the rate at which new users learn to use the system.

Vorteile

The perfect tool to define and analyse events. Some of the analysis types our product teams appreciate would be very costly to build ad-hoc. Performant tool and good customer support.

Nachteile

It is theoretically quick to build analysis but because it is so easy, it's also easy to get things wrong or interpret them wrong. The team managing the events and properties need to do a really good job in keeping things clean in the tool so that the stakeholders don't end up building misleading self-serve reports.

In Betracht gezogene Alternativen

Zuvor genutzte Software

Vorteile

When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up.

Nachteile

Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there.

Vorteile

The most powerful while still pretty easy to use analytics tool I've found out there. Replaces all marketing and product analytics tools for us.

Nachteile

Can be pretty difficult for new users to learn how to get around in Amplitude and do analysis on their own.

In Betracht gezogene Alternativen

Vorteile

Amplitude provides a distinctive set of tools that enable us to access visualizations and insights based on a realistic representation of data, as it simplifies the procedure for collecting, merging, and analyzing simple and complex data captured from various sources. I also like creating dashboards and connected charts that show metrics about how well we're reaching. It's great to perform path analysis, group analysis, and create specialized events that help to better understand users' desires. It's also great how custom queries are created to help us find answers to so many real-world questions.

Nachteile

It's not too complicated with Amplitude, but the learning curve is relatively steep, which means we can't get more members involved.

Vorteile

La cantidad de variables que me permite analizar y traet datos del seguimiento a clientes.

Nachteile

La generación de informes es muy básico, debería permitir cambiar de gráficos..

Vorteile

- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)

Nachteile

- Limitation in "join" functionalities to group multiple events

In Betracht gezogene Alternativen

Warum Amplitude gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Amplitude

Vorteile

I really appreciate the ease of integrating our analytics with Amplitude, as we can, with just a few simple steps, apply those analytics to our products because there is enough support for almost all kinds of data we need and languages, and once integrated, it works in an integrated way and displays all the metrics we need clearly, which helps us a lot By tracking the activities of users and also those interested in our products, and by doing so, we know what are the most popular programs that they use a lot, which helps us to understand their trends accurately. I also greatly appreciate the ease of creating and preparing reports and dashboards that display the results of analyzes in a distinctive way, and I also appreciate the multiple sharing options that enable us to cooperate with the rest of the departments, as well as easily involve external consultants. I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed.

Nachteile

I have not encountered any difficulties or technical problems with Amplitude, as it is easy to set up and use, and their support team is quick to respond to our requirements.

Vorteile

I started using amplitude a few months back, initially, it took some time to get along, but then the more you use it, the easier it gets. UI is intuitive, and also one can easily create charts and dashboards here. you can add you team and together do analysis

Nachteile

nothing as such, every feature is useful, only one thing they have their path finder feature in paid plan, if that could be added in free plan , it can help a lot of users and and also stop them to migrate to some other apps

Vorteile

The real-time aspect of Amplitude is what has caught my attention. All the events that we trigger from Front-end and back-end and how we send them to Amplitude help us understand the user journey on our application. The various dashboards that we can create like funnel, segment etc and doing analysis on a cohort of user based on segment is extremely helpful. The product itself is easy to use and the administrative tools are very helpful with allowing to block an event and provide definitions to make sure events that come in comply to them and our ability to discard them. The charts and monitors are easy to make and maintain and the ramp-up time is pretty fast for someone new to the platform. We used to use JS for Frontend but the tealium library was quite big in size and susceptible to blocking so moved away from using frontend library and use their backend API. Amplitude also helps us with user stitching so we get holistic overview of user's journey when use performs jobs on multiple devices

Nachteile

With the dashboards, the time frame that we would like to use is limited. There is Las 30 days and custom date etc. but there's no way for one to do Month to date, week to date time selection which can limit how much the monitors are helpful. For complex scenarios, the Amplitude user-stitching sometimes merge users not supposed to do that so that should be improved. The cost of amplitude is also one of the concerns we have.

Vorteile

I enjoy the user interface and how it fits all of our demands for doing all of the functions; I also like that it includes the jobs of Brand Owner and Product Manager, as well as the numerous schemes that cover all project management pathways. I like that Amplitude allows us to exchange chart revisions and versions without having to save them and that we can create dashboards for our team to track crucial data in one place. It's simple to understand how to plot graph parameters consistently, which means you can quickly acquire enough fundamentals to answer simple charts and inquiries. I like that I can quickly build an ab test report and get the numbers as well as a high degree of confidence, which eliminates the need for us to copy the figures into another tool. Finally, using Amplitude, we can arrive at a true analysis.

Nachteile

I did not test many hard problems because Amplitude is simple to learn, but I believe it needs more automation to eliminate manual work as much as possible, as we currently require a lot of manual effort, which I find cumbersome at times.

Vorteile

Amplitude gives you the most power over the configuration of your web analytics and reports. Since our company collaborates with a third-party analytics agency to transfer data from Segment to Amplitude, our team has access to the highest quality data available. This is beneficial for us since it indicates that our agency's taxonomy documents make it easy to locate a great deal of information. This allows me to easily generate reports for everyone in the organization who needs to know how our website is performing.

Nachteile

The majority of Amplitude's issues stem from how our company operates. We have numerous products and platforms, and we collect data from numerous sources. Amplitude does not appear to have been designed with this type of enterprise in mind. However, they have done an excellent job of adapting to our demands. Did I add that their customer success staff is exceptional? It can be difficult to determine how to compare rates from different historical periods. Their comparison option makes this simple, however, the charts are not always clear. I'd prefer a separate user interface for measuring MoM or WoW performance based on the metrics and events I select to chart. I wish there was an easier way to export the complete data for all users on different events, so that I could utilize data analytics for clustering, creating forecasts, etc.

Vorteile

I am totally happy with the experience with Amplitude. The tool is fantastic and has so many functionalities that make the growth analysis simply great. What I liked most was the ability to create different cohorts based on the custom events tracked and the segments of users created. Thus, we could filter out all those leads that actually weren't on our product market fit.

Nachteile

The only thing that was a bit complex was with the tracking ID. You have to be careful with the usage of the user id and the app id on the web scripts on your webpage as you could easily track events to another user that is not the one that is using the tool in that moment. Even more with the events saved as guest that are tracked later to the user account when that same user logs in.

Vorteile

It's very flexible. I can get almost all the data I need to analyze KPIs and show clients the progress and work on the ROI together

Nachteile

It can be very complicated to understand and manage. Before becoming an expert, I had to play with it for a long long time. The guide is useful but the product is complicated

Vorteile

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Nachteile

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Amplitude

Vorteile

SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!

Nachteile

The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.

Vorteile

I like the fact that you can use their API to connect to other tools.

Nachteile

API configuration is a little bit of a work.

Vorteile

I use Amplitude every day to create cohorts, analyze product trends and evaluate how we are tracking on our metrics. If you are a SaaS platform Amplitude is a huge help in visualizing data. The cohort abilities are also huge in comparing our A/B tests.

Nachteile

Setting up the events can be kind of tough. If you don't have an easy event set up then not all the features will be usable.

Vorteile

As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Nachteile

I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team).

Vorteile

Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Nachteile

Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

Vorteile

I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app.

Nachteile

Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.

Vorteile

Easy to use, easy to setup and the freemium is great to start.

Nachteile

Prices for big companies can look expensive

In Betracht gezogene Alternativen

Zuvor genutzte Software

Vorteile

Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan.

Nachteile

To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs.

Vorteile

I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Nachteile

Having much options and features bring a problem where sometimes simple things are a little bit complicated.

Vorteile

Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis.

Nachteile

When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.

Vorteile

- Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions
- Offers a very generous free tier
- I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around
- Great tools for understanding and interpreting your data on the paid plans

Nachteile

It's quite expensive - so if you really want to use it you need to be ready to spend some money with it.

Vorteile

Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts

Nachteile

Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges. Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted. Minor details that would have made the tool even better.

Vorteile

It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great. You can create flows, watch over the funnel until conversion, etc.

Nachteile

It's not easy to set up everything and customization is not really UX friendly.

Vorteile

Helped the Customer Support and IT team to figure where we need the changes to be done for user flow

Nachteile

No Cons we have came across till using this software. Easy to go and managable. All good features with this.

Vorteile

Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information. We have a better understanding of whats working, what needs to be fixed, where people are dropping out in our user flow, etc.

Nachteile

It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed.

Vorteile

Very useful tool for funnel/conversion analysis.
Great support team - customer success managers willing to upskill your team.
Relatively well supported product and development team actively working to incorporate customer features
Plugin makes finding events more accessible to non technical users
UI is learnable for basic events

Nachteile

Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else's charts, or do I make a version of it, or do I edit their version.

Like all data analytics tools, you can go horribly wrong if:
- you have the wrong events instrumented
- you are applying the wrong data

The charts that are shown are pretty basic/ugly and you can't always format them the way that you want or makes sense.

It is dependent upon engineering to build the events.

Vorteile

Amazing tool. I have personally used at least 4 other analytics tools. Amplitude is hands down the best of them. There's great reporting/graphs features, but my favorite part is seeing the user journey for each user as well as getting detailed data about your users (country, city, courier, device type...etc.)

Nachteile

Overall it's good, but I'd have loved improving the user experience a little bit. I found it a bit difficult to find certain things at first.

Vorteile

it makes it very easy for a novice data analyst to create queries, visualize data, and share information.

Nachteile

the ability to track usage across different platforms. I have an apple tv and mobile app that work together and can't track one path across both devices.

Vorteile

Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Nachteile

It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.

Vorteile

Intuitive environment in order to get graphics faster

Nachteile

You have to know all the variables first, it should be improved with a sort of glossary for each variable it manages first

Vorteile

If you're looking for a tool that will allow your team to collaborate when pulling and analyzing your product data, you should try Amplitude. With this tool, you can create i.e. user funnels and easily share them with others. You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.

Nachteile

Although you get used to their navigation over time, it can be a bit frustrating in their beginning. I also wish they would explain the features a bit better in their documentation.

Vorteile

Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier.

Nachteile

I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself.

Vorteile

* Easy to implement
* A very generous free tier
* Easy to create reports, dashboards and to dissect your data using multiple dimensions
* Integrates well with multi-platform applications
* Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around
* Great tools for understanding and interpreting your data on the paid plans

Nachteile

* Expensive paid plans
* Not much else, we implement Amplitude in any new product we release

Vorteile

I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place. It provides excellent reports to view funnel data, manage conversion drivers and analyze user behavior. I was also able to create a common product and marketing dashboard. Moreover, I used their CDP product to create connections between sources like HTTP API, and analyze its data using destinations like Intercome, Amazon S3, and much more. It is best for managing events and uniting all data across teams.

Nachteile

No cons identified so far. Excellent products and solutions are provided by Amplitude.

Vorteile

very simple easy to use interface with lots of options and insights into your buisness.

Nachteile

more specific customer data and insight given to tailor to my business needs

Vorteile

The addition of more amplifier and artists, and hire you can purchase add ons... toss way it’s not too much to just get started, but you can always buy more.

Nachteile

Slight learning curve, but minimal... it way easy once you dive in and start experimenting with the software. I’ma hands on guy and it took minutes to understand.