TrackMaven


TrackMaven Logo

 

24 Bewertungen (4,5/5)
 
TrackMaven is a content analytics platform allowing users to benchmark, track and improve against competitors in digital marketing. It manages data and converts it into an asset for digital marketing. The platform helps in increasing the value of a brand on social media and improves campaign performance. TrackMaven provides the space to filter the best content according to users’ preference from a large pool of content collected from various social media platforms. It helps in creating charts and marketing strategies, which allows users to understand performance over time. TrackMaven offers solutions including executive reporting, data storytelling, social and content attribution, social advertising analytics, social listening, analytics for content and public relations. In addition, TrackMaven integrates with digital platforms including Facebook, Pinterest, Socialgist, Instagram, Twitter, Email, Google Analytics, YouTube, LinkedIn and Google+.
 

TrackMaven - CMO Dashboard
 
  • TrackMaven - CMO Dashboard
    CMO Dashboard
  • TrackMaven - Stage Analysis
    Stage Analysis
  • TrackMaven - Executive Dashboard
    Executive Dashboard
Unterstützte Betriebssysteme:
Webbrowser (OS-agnostisch)

24 Bewertungen über TrackMaven

 

Ben R. Branche: Medienproduktion Anzahl der Mitarbeiter:  2-10 Mitarbeiter Mitarbeiteranzahl:  2-10 Mitarbeiter

9.10.2018

9.10.2018

Quelle der Bewertung: Capterra

Excellent Social Media Advice

Übersetzen auf: Deutsch
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We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.

Vorteile

They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.

Nachteile

I have no complaints. It always does exactly what I need it to do.

Geoffrey B. Branche: Sport Anzahl der Mitarbeiter:  201-500 Mitarbeiter Mitarbeiteranzahl:  201-500 Mitarbeiter

11.5.2017

11.5.2017

Quelle der Bewertung: Capterra

An outstanding experience. Helps us in our business every single day!

Übersetzen auf: Deutsch
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Vorteile

My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Nachteile

Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

Danielle R. Branche: Marketing & Werbung Anzahl der Mitarbeiter:  1.001-5.000 Mitarbeiter Mitarbeiteranzahl:  1.001-5.000 Mitarbeiter

15.5.2017

15.5.2017

Quelle der Bewertung: Capterra

It has been good but I think it could be better

Übersetzen auf: Deutsch
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Vorteile

Tracking the social following (esp. vs. competitors), it is also great to see how one platform performs vs. the others

Nachteile

I feel as if there should be a way to track category of content vs. other categories, competitors, etc. You should also be able to see a content mix so for example 20% of content is fashion, 20% is beauty, 30% is health, etc. As well as how much one category over performs vs. another.

Verifizierter Rezensent Branche: Versicherung Anzahl der Mitarbeiter:  10.000+ Mitarbeiter Mitarbeiteranzahl:  10.000+ Mitarbeiter

12.6.2020

12.6.2020

Quelle der Bewertung: Capterra

Trackmaven experience

Übersetzen auf: Deutsch
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Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not

Vorteile

It's data analytics capabilities and reporting features are top of its class. we are happy with this tool.

Nachteile

I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it.

Aly S. Branche: Informationstechnologie & -dienste Anzahl der Mitarbeiter:  51-200 Mitarbeiter Mitarbeiteranzahl:  51-200 Mitarbeiter

11.5.2017

11.5.2017

Quelle der Bewertung: Capterra

I've been using TM for over a year now. I like using it to supplement our other analytics tools.

Übersetzen auf: Deutsch
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Competitor analysis, dashboards, easy to build graphs.

Vorteile

- Competitor analysis
- Dashboards
- Customer service help (Monica is very helpful)
- Create your own graphs

Nachteile

- If you have a large legend not all of the legend shows when you export the graph.
- We had many issues initially with tags/tag rules but they've been fixed.
- I don't like that the time frames don't match up when you create a graph vs. in the content feed.
- I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.