Unbounce

Vorteile

As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Nachteile

Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Vorteile

Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well.

Nachteile

Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives.

Vorteile

I found it pretty easy to learn and jump right into building.

Nachteile

Unbounce is far from being one of the better builders out there. I don't like the UX and how you have to "detach" the mobile view so you can edit it after. No proper containers or anything.

Vorteile

Unbounce was super helpful in helping us creating light and nimble landing pages for campaigns. alongside, it has an easy to view dashboard and helpful integrations that can help us run end to end automations efficiently. We were able to get two heavy landing pages up and running in just about 2 days. Keeping in mind that we were far from perfect while executing.

Nachteile

I think mobile compatibility is where we struggled the most. Since our product has largely desktop users, it wasn't a big issue, but mobile responsiveness was a big problem.
Alongside that, there could be a better repository of pre-built blocks that we could experiment with.

In Betracht gezogene Alternativen

Warum Unbounce gewählt wurde

Gründe für den Wechsel zu Unbounce

Vorteile

It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity.
I personally also like the Smart Traffic feature which reliably gets me good results.

Nachteile

The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Unbounce

Vorteile

Huge amount of possible integrations, easy to use, robust.

Nachteile

A little expensive, for Brazilians with such a devalued currency.

In Betracht gezogene Alternativen

Warum Unbounce gewählt wurde

Gründe für den Wechsel zu Unbounce

Vorteile

My website is custom so building pages can be a process, going through our developer. It’s much better to create our own landing pages via Unbounce.

Nachteile

It took me a while to use all the tools since there are so many functions. I eventually got the hang of it and my team did even faster.

Vorteile

Once you have a template built, it's very easy to maintain.

Nachteile

The relationship between desktop and mobile pages can take some time to get used to.

Vorteile

Unbounce is easy to use and can be a good alternative for creating flows to capture leads. It is pricier than other alternatives like Devi AI.

Nachteile

Pricier than other alternatives, for example, it gives you from 1 to 3 domains depending on the plan.

Vorteile

- great platform to do landing page A/B testing,- allows you to optimize live campaigns

Nachteile

- Costing based on traffic, so need to be sure about landing page quality

Vorteile

Unbounse is easy to use. Its interface allows users with no coding experience to easily create simple but effective landing pages. You can start from scratch (blank page) or use some templates. Additionally, their website provides valuable content, including tips and tricks for optimizing your landing pages.

Nachteile

Integrating apps available in Unbounce is easy, as the integration option is already provided. However, there may be some challenges when connecting other apps. We have experienced difficulties connecting Net-Results with Unbounce.

Vorteile

Can be used to create landing pages for ads to keep the users on the landing page and not deviate.

Nachteile

Nothing much as it solves the problem of lead leakage and the landing page is build to allows users to submit its details quickly.

Vorteile

I really like how easy it is to use! I am not a designer by any means but I can use all the tools Unbounce offers to put together a decent landing page. You can change colors, buttons, looks, etc. The platform really does give us the chance to create customized landing pages.

Also: Unbounce is on top of it when their pages go down. They have a URL you can check with status updates on any platform crashes which is so helpful to me AND it gives me information I can communicate with my clients about.

Nachteile

The most annoying thing about Unbounce is when you use a form confirmation dialogue box you have to re-implement any pixels or tracking code you have set up on the landing page for dialogue box. I wish that the baseline pixel code would be automatically placed so I could just add the conversion tracking code. It's minor but it makes me so mad whenever I have to manually install code on the page.

Vorteile

As a Graphic Designer and Art Director for a Marketing and Design Agency, the customizability and ease of use in this program is unmatched. I love it. It's as if I'm able to design landing pages exactly how I need them to be and look and react with just about enough/full freedom I need without too many limitations. It's so easy to use too, that our team members who aren't professionally trained designers can step in and create landing pages for us as well! Wonderful. I love it.

Nachteile

The one thing I'm not as fond of about Unbounce, is the integration between web and mobile versions while you're designing it. Typically when you design it as the web version, it doesn't transfer over to mobile nearly as smoothly as I'd like. You end up clicking the bottom button to switch over to check it out after you've designed the web version, and most of the page tends to be amiss/out of the boundaries, etc. With that, you end up needing to essentially manually move around all those elements to where you intended them to be/show up there naturally. It's as if the program dumps the elements onto the mobile version without formatting it. So all/most of the elements are there, just all over the place. Whomp. If they can get this fixed, it'd be just about perfect.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Unbounce

Vorteile

I used to use unbounce a lot in my previous job (digital marketing) to create custom landing pages for clients. Unbounce is a software that's very easy to learn. It's pretty intuitive, and even doing more "complex" things like adding scripts and tracking is not hard to figure out, either. One of the best parts is that unbounce makes it easy to seamlessly integrate your landing page leads into CRMs - even custom ones, using webhooks.

Nachteile

There are some things that are easier to add to a website than to Unbounce. Given how easy it is to customize an Unbounce page, I'm surprised that they don't have a few preset "widgets" or "plug ins", like carousels and slideshows. We use these for clients who need to display many reviews or photos. They're a great feature but are very difficult to set up as they require certain codes to make something very basic.

Vorteile

Incredibly customizable with great templates and soooooo easy to use. It makes going to development a non-issue when we have the power in our hands.

Nachteile

It would be great to see an integration with Salesforce so that you can generate a page or embed data from Salesforce or Marketo onto a page dynamically.

Vorteile

Ease of use to be able to create a landing page for a clients campaign, it really is a pick up and play tool with so much support available on forums there's always more you can do to increase page performance.

Nachteile

can sometimes feel a bit clunky and unattractive. But for the price you pay for it and the immediate value it will add to your campaigns it's not really a problem.

Vorteile

It's drag-and-drop start with a template simplicity. It makes it so anyone can produce a meaningful product without having to feel like a full-on designer.

Nachteile

The data seams a bit limiting. There doesn't seem to be any heatmap options and you can only put one form on each page (say you want an email versions and a full contact info version for two different types of approaches). And the data is often misleading because you have to check it live to make sure its working which ads to the views.

Vorteile

I love the dynamic features involved within Unbounce and the ability to create optimal mobile versions. Creating campaigns using landing pages, that are easily connected to other tools like MailChimp, makes make work seamless.

Nachteile

The ability to upload videos for showing on Mobile is very difficult if not altogether not possible.

Vorteile

It is very flexible and easy to use. A/B testing was powerful and helped us create the best performing landing pages. Creating great-looking landing pages was easy. I love the pop-up forms (Convertables).

Nachteile

I wish that it would provide more detail from the visitor on the back end such as ISP location and came-from URL (google, bing, etc.).

Vorteile

Sizing pictures and using drag and drop anywhere I want on the pages is unmatched in the website page builders I've ever used. I wish all builders had the front end capabilities like Unbounce. It makes designing a page a breeze because you can put things anywhere on the page and not be locked in to certain areas.

Nachteile

The swapping from mobile to desktop editing is weird. If I move something on desktop it drastically changes mobile if I don't use the right shortcuts. I also wish unbounce could save sections so I don't have to recreate the same sections over and over if I use them on different pages.

Vorteile

It has been incredibly easy to build just about any type of focused landing page with unbounce. It's integration with Pardot helps track prospects. It's analytics make interpreting data simple.

Nachteile

It is generally limited in it's cookie cutter format. Templates are nice and you can build from scratch. But there are limitations that can get in the way of building a landing page for exactly your goals.

Vorteile

- The platform interface is quite simple but if you're looking to get more advanced, it is more confusing.
- Great community area to help answer questions. A lot of their backend employees hop on there and pump out new features, special coding hacks or answer technical questions.
- A/B testing is available and you can assign a certain percentage to each page.
- Drag-and-drop is so easy and simple to use with lots of features to add to the page
- Customer service is great. I usually check the community pages first, then email their staff to get answers quite promptly.
- Adding custom code is nice to little animations or their script manager allows you to add universal elements to pages.

Nachteile

- Can't use SVGs without using a workaround
- Workarounds seem to be a consistent answer for the lack of a feature for their product
- AMP pages are just now tested but competitors seem to have AMP pages already
- Can't delete single leads from all leads. If you need to test something you can't remove yourself from the leads.
- Reporting graph doesn't give you the capability to gauge what's going on.

Vorteile

Before our team was able to leverage design and engineering resources, our marketing efforts moved forward faster because we could put together effective landing pages ourselves. With drag and drop functionality and an impressive array of integrations, we generated a lot of business from this affordable tool.

Nachteile

Nothing much. Sometimes things live on our website and mobile didn't look the way we had designed it, but those were the advanced functionalities and now our designers don't have any issues.

Vorteile

Unbounce makes crafting a high-performing landing page simple. Once you have your domain set up it's simple to create a URL, form and design a page that can handle your traffic and nudge it in the right direction. There are plenty of design templates and ways to customize each page. It also has a simple way to test variants and assign traffic to each test. Making a mobile page that works is also easy to do. It's simple to track leads, conversion rate and visitors.

Nachteile

For certain applications the design tool either isn't adequately equipped or doesn't have a good solution (image editing). Managing everything on the page can be a pain with longer, more involved pages.

Vorteile

Me gusta la sección para crear landing pages.

Nachteile

Podrían tener más templates para empresas business to business.

Vorteile

I love everything about unbounce! User Friendly!

Nachteile

No cons! It is an excellent app! Love the site.

Vorteile

Unbounce is user-friendly: you can onboard and create a landing page with a day of signing, Our conversion rates sky rocketed because we were able to customize and test so easily (from 10% - ~40% content downloads, and from 2.5% - 5% for demo requests). I love that you can integrate with all your tools - Marketo, Salesforce, Slack, email, etc.

Nachteile

We have multiple product offerings, so when someone is completing a demo request our forms are dynamic and have specific lead routing functionality. It's been tedious to recreate that same logic with Unbounce forms (Marketo forms don't embed nicely in Unbounce). Inability to have multiple CTAs that are trackable on one landing page (yes, yes. I know that's not best practices, but we have a couple use-cases for multi-CTAs).

In Betracht gezogene Alternativen

Warum Unbounce gewählt wurde

Gründe für den Wechsel zu Unbounce

Vorteile

We rely heavily on creating landing pages to see what drives traffic from a creative perspective. Unbounce has helped us immensely!

Nachteile

Customer support is not always easy to reach quickly.

Vorteile

The interface is very simple so any member of the team is able to create landing pages. They have integrations with Zapier that allow us to feed information between landing pages and CRMs.

Nachteile

Oh boy. First of all, they promise 99% uptime but their reliability is actually quite bad and they don't warn their customers when there is downtime (I presume because they hope they can fix before we notice).

Their code rendering has big limitations. For example, simply styling a bullet is a massive chore. They also don't support many basic functions (tabs, collapsible pages, etc.)

Anytime you have an issue with something, their support is slow and pretty unhelpful. An actual quote from a support agent: "we are not designers, so there is just so much we can support when it comes to custom code" -- this is simply because I was trying to change an ordered list from numerals to lower alphabetic, but their code rendering was not allowing this. Similarly, when trying to create a collapsible page, Unbounce support initially refused to help (despite providing the code).

Their support is very slow and will take minutes to reply to a chat, but if you take more than a min or so to reply they'll close the chat assuming you're not there. Sorry if I don't stare at a screen waiting for a support person who takes forever to respond waiting for the response so I can respond right away.

Oh - and remember how I talked about poor uptime? Never once has Unbounce offered compensation for losses caused by their terrible uptime.

Vorteile

Unbounce was surprisingly easy to pick up and get going with. It's a pretty intuitive platform that makes creating a beautiful and optimized landing page easy, no matter what level of experience you have with landing page creation. Diving further into the software you'll find how easy Unbounce makes it to set up more complex tracking methods, such as global site tags and web hooks. These aren't as intuitive to set up but are easy to do once you know how to do it. I appreciate that the Unbounce forms allow you to very easily track GCLIDs or require number and email validation. Finally, I've found Unbounce community forms and blogs to be very helpful in terms of finding unique javascript to add features to the pages such as automatic photo carousels.

Nachteile

It's hard to find a con about what Unbounce already has to offer. The only thing I can think of that would make the experience better is if there was a scheduling tool. It would be nice to pre-schedule the publication or un-publication of certain pages or page variants - this would be handy for seasonal offers, for example, and it would certainly save some time.

Vorteile

The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.

Nachteile

The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages. The same goes for sales and events. It would be great to have evergreen content features built in, as well as timing-related features, like countdown clocks to create a sense of urgency on the landing page.

Vorteile

Easy to get up to speed on creating a landing page.

Stands out in the area of optimization of competing landing page versions - the #1 feature.

Easy to integrate additional javascript for tools like Google Tag Manager or Facebook tracking pixels.

Very easy top spin up new landing pages easily - no IT/coding experience needed.

Nachteile

The design options and interface seems pretty boring and heavy and I constantly had issues with desktop design converting to mobile.

In looking at so many options, I find better design solutions exist especially with the proliferation of full-site platforms like Wix & Squarespace now dipping into marketing themselves as landing page solutions.

Reporting is also lacking - very cursory information available.

Vorteile

The drag and drop editor is one of the easiest I ever used among landing page builder software. Integrations are easy and you can join a very huge community of users ready to help you with your issues.

Nachteile

I think reporting is very basic and I noticed that complex landing pages are very slow and you need. They changed the price some years ago and I find it very expensive now.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Unbounce

Vorteile

I've been using Unbounce for over 5+ years now. In that time frame, I've tried pretty much all LP builders and can say with certainty that Unbounce is by far the best.
Even a complicated PSD design or a Sketch artboard can be implemented as a live page in a few hours. Pixel perfect every time.
Speedy pages and now with AMP support, there is really no alternative.

Nachteile

If you are new to Unbounce, it can take a bit of time to get used to the builder but even for someone with no experience that would be half an hour or an hour. After that,​ it becomes an indispensable tool in your landing page optimization tool belt.
My agency has done a lot of custom coding when clients need special features. You can't have a software that does everything you might ever want. It's simply not feasible​ but I can see how that can be a con for someone.
Reporting and analysis could use a bit of an update but you should always push your data to GA anyway.
At the end of the day, you go with the tool that works best for you and after I've tried all of them - Unbounce still rains as king.

Vorteile

When I say I can't live without Unbounce, I mean it. I'm in the software creating new pages or making updates almost every day. I love how customizable and easy Unbounce is to use. It helps us create attractive, niche pages and is so simple to use. Not only that, but even adding in custom Javascript for smooth scrolling on my pages was a breeze. The customer support rep I talked to was super helpful in explaining the simple process. The mobile preview version is also a great feature because I can hide content that wouldn't be necessary on the mobile version of the page.

Nachteile

There isn't much I would change with this product. Creating and designing landing pages is really easy to pick up without any training. However, I do wish there was an easier way to set up 301 redirects without needing custom Javascript.

Vorteile

Plenty of templates, so it's easy to create and test landing pages without needing a graphic designer and web developer. I also like that I can A/B/C/D test pages and Unbounce will automatically optimize for best conversions. Also, the tech support was excellent and helped me troubleshoot our ppc tracking info/salesforce integration.

Nachteile

Not a major issues, but it is a bit annoying that i have to map fields to Salesforce for every popup form individually. And if I want to make a change, it's not universal - so I have to go through each one again and make the change each time.

Vorteile

Simple to use, simple to integrate with our tech stack, specifically SFDC and Marketo and finding professionals to build our designs has been super easy with their market place of recommended professionals and our experience using one of the agencies has been an incredibly valuable asset for us and I also love the fact we can offer Landing Pages as a Service to clients who want maximum conversions from the work we do for them around lead generation and lead conversion!!

Nachteile

There isn't the ability to build multi-step optin processes out of the box without adding code to the page to create this functionality which boosts conversion and the trick is having the ability to push each stage of the optin process data into our crm and or our clients.

In Betracht gezogene Alternativen

Warum Unbounce gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Unbounce

Vorteile

Hands down, the best features of this solution are its ease of use and elegant and simple design templates. I have no coding knowledge whatsoever, but thanks to this I manage to deliver 4+ targeted landing pages A WEEK, focusing the bulk of my time on research and strategy as opposed to fighting to have it look like what I have in my mind. I totally eliminated the need for a middleman (sorry, designers!), which makes incredibly easy to try new element positionings, colors, etc. Now I can figure all of it myself. Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models. Other than the design, this tool has made it incredibly easy for me to handle domains, sub-domains, and URL redirections without going through much of a learning curve. The reporting and analytics tools are also very helpful and easy to understand. I love it.

Nachteile

It can be a bit on the pricey side, but still, it is worth every penny. Sometimes, as there are so many different features, it can be difficult to find what you are looking for. Luckily, the help section is quite complete and straightforward. The only difficulty I ever encountered with this tool was when I tried adding a video on a page to show on mobile, but it wouldn't be properly displayed. I ended up solving it by embedding from youtube, which was easy as pie.

Vorteile

Unbounce is a workhorse for our agency. It's in use for every PPC campaign, increasingly utilizing Smart Traffic automated A/B/n testing and the new Smart Builder. The old Classic builder is a standard WYSIWYG landing page builder. It's truly no-code – 100% design.

Nachteile

Unbounce is limiting – probably intentionally so – compared to Webflow and other full-featured low- and no-code builders. It's made to spin up variants, tests and experiments quickly, not customize to the hilt. Smart Builder is limited in terms of design choices.

Vorteile

Unbounce variant testing is very strong and easy to change on the fly. The design components are true drag and drop and there are a lot of well designed templates to get started from. If you can’t find what you want there it is easy to purchase a bundle of other designs for a small fee.

Nachteile

The way billing is set up was based around how many site visitors you received. At one point, we were paying quite a large sum to Unbounce on a monthly basis because we were running large amounts of traffic for a client.

Vorteile

From the templates available on Unbounce (which are categorized according to how they would be best fit) to the ease of use and ingenuity of Unbounce itself, this is a no brainer for a small marketing team. I am able to create the concept myself of the type of campaign and landing page that I would like to start with. Then I create the landing page (and even utilize the testing concepts for 2 landing pages), connect it to my email provider so that I can start to collect email addresses and leads and then execute the whole campaign. Unbounce is perfect! Unbounce is able to be integrated with a number of other applications.

Nachteile

It is important to keep in mind that the landing pages are responsive - so any change made to the desktop version will also carry over to mobile and vice versa. This can be confusing for a novice.

Vorteile

Is very easy to get the hang of, and the templates provided are top notch, or you can start completely from scratch. There's not much you can't do, you can add custom js, css to add features such as a sticky header or slideshows. There are tons of tutorials online and they're easy to follow. It's super flexible and I don't feel limited by it, unlike other drag and drop landing page builders. It has enough flexibility for a pro, but is easy enough that anyone can do it. Conversion tracking is also easy to set up

Nachteile

It can be annoying to have to fix up the mobile responsive side, I find that to be very time consuming. The layout assistant helps a little to rearrange out, but a lot you have to do manually, and it can take some time. Also the elements are connected, so if I want text to be center aligned on mobile (which I usually do) then I have to copy the text, hide the old one on the mobile side, hide the new one on the desktop side and then it's fine but it's annoying.

Vorteile

It's easy to use with lots of features to your landing page really awesome. The A/B testing functionality helps is testing out different variations of the landing pages. It provides easy copy paste functionality between landing pages and you can create blocks which can be used repetitively across landing pages. There are a lot of templates on offer which makes it easy for content decisions for the landing page as well. The best of all is that you can do all this without knowing any coding skills.

Nachteile

The conversion tracking can be tricky - especially when implemented with through Google Tag Manager. And advanced tracking like events need a custom implementation & doesn't work out of the main integration which makes it very cumbersome. Even we had issues with data from page variants not having full data on Google Analytics especially no bounce stats were available on the account, which makes it difficult to understand what is happening on the pages to make conversion rate improvements for the landing page variants.

Vorteile

Easy to use drag and drop editor but with the added functionality of Webhook's and integrations to satisfy the power users and developers

Nachteile

The number of popup's you can create on a standard account compared to the number of forms you can create.

Vorteile

The templates and ease of use. I can quickly get a landing page up and running thanks to the wide variety of highly effective templates, and then I can quickly and easily customize them for my needs.

Nachteile

I wish Unbounce would offer additional advanced features out of the box without needed custom codes and scripts, like text animation and sliders.

Vorteile

I worked mainly with WordPress, before advanced plugins for building landing pages for wordpress like Elementor, Thrive Landing Page builder, Breezy came into the play, software like Instapage, Unbounce were the rave back then and I can say, I did test them all.. Even Leadpages. Unbounce was like any other with its neat UI, organized dashboard and less problematic. Unbounce offers many options to build a high converting landing page. Its quite easy to use, and fairly newbie friendly. The available features like popups, sticky bars, are part of what makes it a landing page platform worth checking out especially for SaaS companies.

Nachteile

Unbounce is a nice platform except its not small business friendly in terms of pricing, and its easier to just use a WordPress plugin if you work mostly with WordPress.

In Betracht gezogene Alternativen

Zuvor genutzte Software

Vorteile

Unbounce has a very convenient templates for people who are not expert developers to create a modern landing pages that converts like crazy. It has useful conversion tracking tools and allows me to easily run ab test quickly. the team at Unbounce consistently add new features for better functionalities. Their landing pages are mobile optimized. It can be integrated with any third party marketing tools

Nachteile

Unbounce pricing is a more expensive as compare to other landing page builders

Vorteile

Unbounce is incredibly easy to use and allows for great-looking landing pages to be made in a matter of minutes. The templates are also very intuitive so someone completely new to online marketing can be up and running in a few hours.

Nachteile

Unbounce does not offer too many features for testing the effectiveness of landing pages. Outside of the regular A/B testing there is little you can do to measure audience engagement. The starting plan is also quite large (up to 75 pages) meaning someone who is just starting out will still be hit with a heavy fee.

Vorteile

Wow, this platform makes it incredibly easy to quickly stand up great looking landing pages. Upon purchasing the software, I was able to quick build 20 landing pages that same day. There are a wealth of templates built in to choose from AND you can go to Envato theme forest to find even more premium templates. This software also has nice built in integrations with email marketing software and Salesforce. Also - the stats panel is nice.

Nachteile

Honestly, at this point there is not much to not like about this software. Given that my organization is call based, it would be nice to have a way to integrate a call tracking software into this so that that the data wouldn't just be form fills but also calls. That's on the wish list for this.