Sprout Social
Über Sprout Social
Sprout Social ist eine cloudbasierte Social-Media-Marketing-Lösung, die Unternehmen jeder Größe bedient und ihnen hilft, ihre Interaktionen mit Zielgruppen und Marketingroutinen zu verwalten. Zu den wichtigsten Funktionen gehören automatisiertes Publishing, Gesprächsverfolgung, Social-Content-Management, Social-Media-Analyse und mehr.
Die Lösung verfügt über einen „intelligenten Posteingang“, der die Social-Media-Interaktionen von verschiedenen Social-Media-Websites kombiniert. Sie hilft Nutzern, Interaktionen zu verwalten, indem Nachrichten in Aufgaben umgewandelt und bestimmten Personen zugewiesen werden und Teammitglieder zusammen mit anderen an den zugewiesenen Aufgaben arbeiten können. Die Social-Media-Publishing-Funktionalität von Sprout Social automatisiert den Prozess der Planung von Social-Media-Inhalten und die Verwaltung der Inhaltsgenehmigung vor dem Veröffentlichen. Mithilfe der Berichterstattungs- und Social-Media-Analysefunktionen von Sprout Social können Nutzer die Social-Media-Leistung der Marke auf verschiedenen Plattformen überwachen.
Sprout Social bietet Dienste auf monatlicher Abonnementbasis an, die Support per Telefon, E-Mail und andere Online-Ressourcen enthalten.
Sprout Social Preis
Sprout Social bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von Sprout Social ist ab 99,00 $/Monat verfügbar.
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- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Sprout Social is a social media management tool.
Overall our experience has been very positive. We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers. They really like the ability to login and review posts all at once from a single screen.
Vorteile
We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly.
Nachteile
Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.
In Betracht gezogene Alternativen
HootsuiteWarum Sprout Social gewählt wurde
Pricing and features.Zuvor genutzte Software
HootsuiteGründe für den Wechsel zu Sprout Social
We chose Sprout primarily because it allowed us to draft posts and then send inside the software to others in the organization for review, notes, and approval.- Branche: Unterhaltungselektronik
- Unternehmensgröße: 5.001–10.000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Good Software for Data Analytics
We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.
Vorteile
The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.
Nachteile
Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).
In Betracht gezogene Alternativen
HootsuiteWarum Sprout Social gewählt wurde
The previous manager did not know how to use the tool and it was not used. For the cost, mangement nixed it.Zuvor genutzte Software
Hootsuite- Branche: Grundschul- & Sekundarbildung
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Research the value against competitors
After trying multiple tools, Sprout has been a slight leader in the sector for us but you definitely pay for it.
Vorteile
The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.
Nachteile
Very expensive with other products on the market.
- Branche: Automotive
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service
Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable ROI (our team often preferred working natively in Meta Business Suite). What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used their software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seem to be superior alternatives, that cost less, and are more customer friendly.
Vorteile
It has an extensive list of features and integration with all the major social media platforms.
Nachteile
It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.
Gründe für den Wechsel zu Sprout Social
Lack of experience with the alternatives.- Branche: Marketing & Werbung
- Unternehmensgröße: Selbstständig
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
New user demo to buyer
Vorteile
I love the ability to have unlimited # of accounts along with the competition reports and AI integration.
Nachteile
I don’t love the cost but find it semi reasonable for the features.
Warum Sprout Social gewählt wurde
Number of users to add to the account. This was really important that it had an unlimited number.Gründe für den Wechsel zu Sprout Social
Number of users to add to the account. This was really important that it had an unlimited number.- Branche: Verteidigung & Raumfahrt
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Dashboard Metrics and Report Generation Make My Job Easy
I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.
Vorteile
I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.
Nachteile
The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Sprout social is the best Social media management tool out there.
It simplifies social media management, reduces the need to switch between multiple platforms, and offers a centralized hub for various tasks, including scheduling, analytics, engagement, and content management. This saves time and improve overall efficiency for our team and business.
Vorteile
Post Scheduling,Social media listening tools,Content management
Nachteile
Only issue I have with Sprout is the cost.
In Betracht gezogene Alternativen
HootsuiteGründe für den Wechsel zu Sprout Social
Ability to provide comprehensive analytics and team management capabilities.- Branche: Non-Profit-Organisation Management
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
My favorite social media management app for 8 years
Great experience with Sprout. Their customer service is quick to respond and resolve issues.
Vorteile
It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.
Nachteile
The interactivity/messaging collaboration between teammates. I feel like it could improve.
In Betracht gezogene Alternativen
HootsuiteGründe für den Wechsel zu Sprout Social
At the time of decision, loved the UX and smart inbox of Sprout over Hootsuite.- Branche: Gastgewerbe
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
A high price tag but a high volume of features
This is one of the main tools we use on a daily basis
Vorteile
Robust features, easy to use, extensive reporting
Nachteile
Price is really getting high, especially when you don't use all of the features
- Branche: Transport/Güterfrachtverkehr/Schienenverkehr
- Unternehmensgröße: 51–200 Mitarbeiter
- Monatlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Happy User
I've used Sprout Social across multiple jobs and have always been happy with the product and their team.
Vorteile
Sprout Social is one of the best products for social media management and reporting because they have strong relationships with social media platforms. I've worked with other products in the past that constantly had disruptions due to the platform APIs.
Nachteile
I wish they had access to more data (e.g. Instagram Reels, organic-only performance) , but it's an API limitation.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Where business grows faster!
This enables users to control social media accounts with ease. The templates help to produce fast and effective content. This is a very helpful tool that ensures smooth workflow. If they reduce the price then it would be a very effective option indeed.
Vorteile
The template collections help creators to create contents very fast and smoothly. It lets users to monitor competitors which helps to design marketing campaigns accordingly. This helps the business reach to the top at a very high pace.
Nachteile
It is very expensive and their customer support is really bad. They literally ignore the problems reported to them. Which is very irritating. I hope they improve it soon.
- Branche: Marketing & Werbung
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
One of the best social media management & analytics.
My overall experience with the tool is quite satisfactory. It really impacts your day to day tasks and have a strong algorithm around it. I am quite surprised that it somehow outperform so many other tools. Same is the case with exceptional user interface
Vorteile
It is simple and at the same time do really good when it comes to social media monitoring & analysis. It is by far one of the best tool that I have used.
Nachteile
It is a bit expensive compares to the same products available in market.
- Branche: Versorgungsunternehmen
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Kostenlose Testversion genutzt
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Quelle der Bewertung
Super Charge your Social Media
Definitely enjoyed the user friendliness of the platform and their support was also really great. I enjoyed the smart inboxes, competitors social analysis and scheduler. I would say the platform is easy to get into straight away and is easy to build a fell formed strategy from. Not much else too it. If it wasn't for the cost, I would have definitely gone with this platform and I'm still a little sad that I was not able to use the software just because of price. Definitely a Happy, Easy and Joyful experience.
Vorteile
Firstly. Sprout is extremely user friendly and simple to use.
I honestly really enjoyed that all comments and direct messages from any platform are collected in an inbox for me to respond to as soon as possible and never miss a comment. This was very important to me and something that I could not find on other platforms.
I also enjoy the Scheduler, which is important to be but similar to any other scheduler.
The competitors analysis of their social media was very enlightening and brought a whole new spin to the game which I also really appreciated! The software has your typical reporting and listening tools, which is also essential. I would say that sprout is very on point when it comes to doing a cohesive social media strategy. Would definitely recommend to anyone who wants One place to take care of all things social media related.
Nachteile
You can not control any Ad accounts from sprout, but you can engage with boosted posts and ad's once they are live. Hence, sprout will work in compliment with the original ad account.
I also struggled with the fact that I was only allowed 10 accounts. We are not an agency but still need more than 10 social accounts. Their price to add accounts asked too much for us to beable to continue with the purchase of the software. We operate in South Africa. So going from Rand to Dollar is quite a big leap. Although the software has many lovely tools, the price just didn't equate for us.
The only other tool I can think of which would be missing is SEO in terms of Social. Otherwise Sprout Social pretty much has most tools you would need from a Social Managing platform
- Branche: Professionelles Training & Coaching
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
One of my go-to SM management tools
Vorteile
Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.
Nachteile
There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.
- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Sprout is really user friendly, from both an interaction point and management. Good blogs too!
Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.
Vorteile
Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.
Nachteile
Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Monatlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Nicer interface than Hootsuite
It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.
Vorteile
Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.
Nachteile
Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.
- Branche: Einzelhandel
- Unternehmensgröße: 10.000+ Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Sprout Social, creates, measures, and analyzes social networks
All the tools it has are very useful, the customer service is good and it doesn't take long to respond, it's something remarkable since other similar platforms have very slow customer service. Its interface is intuitive, the menu is simple and the statistics are presented with easy-to-read graphs.
Vorteile
Sprout social It is a platform with many functions you can publish content from social networks, create engagement and above all see a detailed analysis of the statistics of your social networks, Sprout social is a platform that has come a long way, it is a combination of content manager and a tool data intelligence, you can see a clear picture of how your company's social media growth is, the number of fans, likes, comments, and sentiment analysis what it does through comments and certain keywords today with which it determines if it is positive or negative.
Nachteile
They need to add one of the main social networks, YouTube, many analyzes of all the users who are there are lost. Tik tok in my opinion is not well integrated, it lacks better synchronization with the posts, as well as with Instagram stories. And their prices are expensive compared to other social media management and analytics platforms.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Sprout Social Expanded Tools and Metrics Reporting
Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. Each member has their own dedicated account manager, which feels nice. Such a great company, and perfect tools for digital content management.
Vorteile
I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine.
From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.
Nachteile
I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.
- Branche: Verlagswesen
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Very helpful to measure brands growth and to create brands strategies
We've been working at the agency with the software by 2 years ago and is very useful. We like that in the same platform, we can respond messages, measure the brands growth and schedule the content every month.
Features like keyword and tendencies help us to have a real time communication with our client's followers and to create fresh content.
Vorteile
I like the feature that the software allow me to view and respond received messages from different accounts in different platforms in one feed with the option to apply a filter and view only the messages received in the last 24 hours. This feature maintain the feed organized.
Another great feature is the profile comparisson in the different platforms, which is very useful to measure the agency's clients growth. This feature help us to design and improve the brands strategies.
Nowadays communication in real time is very important, so the twitter's keyword feature, allow us to listen what are our client's followers talking about in the web, so we can take this insights to generate fresh content that attend their needs and create a feeling of loyalty between the brands and them.
Nachteile
I don't like that sometimes there are errors with the platforms (Instagram mostly) that doesn't allow to publish the scheduled content. I don't like to do twice an activity that should be done only once.
- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Delightful
Sprout Social has simplified, automatized and organized our work with middle and huge social media communities. We are delighted and strongly recommend it.
Vorteile
The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team.
The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.
Nachteile
The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your day to day work.
Also, when you're working with teams of more than five or ten people, you'd like to see a thumbnail pic of them to assign tasks and stuff like that. Well, Sprout only allows the teams members to upload their personal pics through a external WordPress-based platform, Gravatar, which is a bit annoying (we're used to upload profile pics directly from our computers files). It's a minor setback, though.
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
It just works. No learning curve.
They've literally gotten this down to the least amount of clicks and mental energy I need to expend to approve social media posts.
Vorteile
I'm the social media approver and occasional scheduler for my organization, and I prefer Sprout to any of the other tools we tried. The user interface highlights the things I need and downplays the things I don't. It just works, and there's virtually no learning curve. They must've invested a lot creating a terrific UI/UX because you don't notice it -- it's just easy to do your job with the least possible actions and no distractions.
My favorite feature is that any approval email I get takes me to a page with all the outstanding approvals -- when we used another platform without this feature, I sometimes forgot to approve a post.
Nachteile
A very tiny downside: When I modify a post and save it, it drops to the bottom of the publishing queue so I have to remember that I already checked the text. This is typically one minute later after I've approved the other posts, or I could just scroll the bottom to find it. It's possible I'm just doing this wrong.
- Branche: Computer-Software
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Keeps our global social calendar organized
We are a global organization with team members in both the US and UK who manage social communication for events. Sprout allows us to easily manage our social posting and approvals. With the function to put into draft mode, we can approve posts before they go live. In addition, the ability to post on Instagram is a gram changer for us! We don't need to have people posting on their phones and running the risk of posting on the wrong account.
In addition, the reporting features allow us to see the impact our social communities have through our content sharing.
Vorteile
I've used Sprout for the last six years at my company and it is my one constant. Sprout is extremely easy to use and to get new team members acquainted with. I have seen the platform upgrade over the years, but the calendar function is probably one of the best features to see a full view of your social scheduling. In addition, the ability to follow multiple hashtags is a great feature as our organization attends many events globally that we need to keep track of.
Nachteile
I've had issues setting up my Google analytics tracking on here. When reaching out to support I didn't get the best response to fix it.
- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
We LOVE Sprout Social!
From the beginning, the Sprout team that has worked with us has been friendly, easy going, fun to talk to, and answered all of our questions. Their chat, customer service, and account managing team is great to work with.
Vorteile
This is practically a "do-it-all" tool. As long as I've been in the social media marketing business, we've been looking for a tool that has everything we need in one. Sprout Social certainly gets close with it's ability to produce, schedule, and post our content, store images in a library, organize our clients in folders and teams, produce reports and share analysis and metrics that are important to us. We're currently looking into using it's listening capabilities and then we'll pretty much have all we need.
Nachteile
We've noticed different team members have to use different web browsers to access full functionality of Sprout. Some of us are good on Chrome, while others works better with Safari or Firefox. Haven't had this issue with any other tools we use, but noticed it in particular about this one.
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Overall, Sprout is a wonderful tool, but lately, there have been issues that have arisen.
Vorteile
The ease of navigation and publishing, I like the added feature of optimal send times, and that Pinterest is now added.
Nachteile
Recently, we have been having trouble with photos from links not populating in the photo field when already published causing us to have to go directly into the platforms and edit/correct or add again when we realize this, because it appears to be there when we are publishing. Very time consuming. Also, we have been having issues with photos being cut off when they are published on the platforms, but seem normal when we use the eye tool to check. We always have to re-size photos elsewhere because the editing tool is insufficient, especially with regard to Twitter and LinkedIn. Before, we could use the normal FB size photo for all and be done, but as of May 2018, not the case. Also, we are having problems with notifications. When someone leaves a comment in the approval section, and you respond, the original sender does not get notification that you have responded via email, they have to manually check the software. Also, the fact we are unable to tag as before, but that's a FB privacy issue.
- Branche: Marketing & Werbung
- Unternehmensgröße: Selbstständig
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Excellent, continually improving social media management platform
Simplified, user-friendly social media monitoring and management tools--and great reporting! I forgot to mention that. Having used HootSuite for a while before this, I feel that Sprout is a much better match both for me and my clients, and it continues to get better all the time.
Vorteile
I like its ease of use (particularly the ViralPost feature). Sprout Social is clearly designed to make the life of a social media manager or consultant as easy as possible, and they are continually releasing new features and improvements. They actively solicit feedback on how their product could be improved, and they act on that feedback too. Sprout's tech support is also top notch. They are great communicators and always available via chat to answer your questions.
Nachteile
I think content discovery is still a little challenging within the tool (and I don't mind so much because it's not a main feature that I was looking for when I chose Sprout), but I believe Sprout is working on ways to enhance this.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
There’s no way any of these 5 star reviews are genuine
If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!
Vorteile
The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.
Nachteile
Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies.
I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.
Warum Sprout Social gewählt wurde
Because a sales rep convinced me that Sprout was far superior and worth the massive extra cost in the long run. Worst decision I’ve made in a long timeZuvor genutzte Software
PlanableGründe für den Wechsel zu Sprout Social
Because I fell for their marketing, false reviews and high pressure sales tactics- Branche: Bildungsmanagement
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
It enables us to control our social media accounts and manage interactions efficiently
Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the management of follower interactions across numerous social media platforms. Additionally, it enables us to monitor comments, collect data, and access advanced analytics that aid in evaluating our success.
Vorteile
I appreciate how Sprout Social consolidates numerous services into one platform, allowing us to easily manage all social media responses and inquiries. The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries. Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback and approval from admins before publishing. The scheduling feature also enables us to plan posts across multiple platforms in advance. The listening feature is also useful in providing us with valuable news and data on a wide range of topics. Furthermore, Sprout Social allows us to capture and organize important data, which can be displayed in a structured manner through its reporting capabilities.
Nachteile
The limitations of Sprout Social are relatively minor in my experience. Occasionally, the alert system may not function properly, resulting in delayed notifications that can hinder the promptness of necessary actions, particularly if the alert pertains to a publishing failure on one of the platforms.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Sprout Social: If You Need to Increase Your Social Media Workload Efficiency
Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client accounts from one place. Our efficiency has increased exponentially after switching to Sprout and it's allowed us to take on more clients' social needs as an agency.
Vorteile
It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.
Nachteile
Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.
- Branche: E-Learning
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Makes Social Media Management so Easy!
It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!
Vorteile
No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!
Nachteile
The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.
In Betracht gezogene Alternativen
HootsuiteGründe für den Wechsel zu Sprout Social
When I trialed HootSuite, the platform seemed more complex than Sprout Social and had less reporting capabilities at the time. I believe HootSuite might be a bit cheaper though- Branche: Hochschulbildung
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Easily allows for teamwork
Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.
Vorteile
One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.
Nachteile
When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.
Warum Sprout Social gewählt wurde
Hootsuite wasn't serving our team and we were without a tool for a while. When I came into the role, I suggested Sprout for its reporting and drafting capabilities.Zuvor genutzte Software
HootsuiteGründe für den Wechsel zu Sprout Social
Sprout has the best user interface and the most features. Reporting is also really nice and digestable.- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
The Best Social Media Scheduling Platform Hands Down
We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.
Vorteile
Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.
• As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as:
• The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.
Nachteile
I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.
In Betracht gezogene Alternativen
HootsuiteWarum Sprout Social gewählt wurde
Sprout Social is more user friendly.Gründe für den Wechsel zu Sprout Social
Hootsuite does not offer the ability to see posts by month to effectively plan campaigns and upcoming posts.- Branche: Verbraucherdienste
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Great Social Tool to Manager Multiple Brands
For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.
Vorteile
Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.
Nachteile
The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Best customer service in this category, hands down. Big win with launch of listening product.
People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!
Vorteile
The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.
Nachteile
The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.
- Branche: Architektur & Planung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 1-5 Monate genutzt
-
Quelle der Bewertung
Simple SM manager with superior Analytics feature
I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest.
The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.
Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.
The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.
The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.
Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous.
I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.
To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.
Vorteile
The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI
Nachteile
The pricing is rather steep.
There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.
- Branche: Marketing & Werbung
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
I absolutely love Sprout Social.
I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.
Vorteile
Sprout Social makes social media management simple. I publish content on a daily basis and review our notifications, messages, and assign tasks when needed. The crop tools help us with our photography and graphics for each platform. Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.
Nachteile
Sometimes the content calendar glitches and it shows all of the posts per day, including shares, that we didn't necessarily create. It can be a little messy and difficult to navigate when this happens, but it is rare and likely occurs when the software is going through updates. And who doesn't want updates/improvements? Definitely not a deal breaker in the slightest.
- Branche: Professionelles Training & Coaching
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
-
Quelle der Bewertung
Sprout Social est le top des tops
Depuis que j'utilise Sprout Social, j'ai une gestion simplifiée, une efficacité accrue, et une interaction améliorée avec mon public. Je crée et diffuse du contenu de manière plus fluide, surveiller et analyser les performances, et j'interagi de manière proactive avec mes clients. Cette expérience m'aide à renforcer ma présence en ligne, à fidéliser ma clientèle et à développer mon business.
Vorteile
En utilisant Sprout Social, je bénéficie d'une gestion simplifiée de mes médias sociaux, d'une visibilité accrue en ligne, d'une communication plus efficace avec mes clients, d'une collecte de données précieuses, d'une promotion ciblée, d'un service client amélioré, d'un renforcement de ma réputation en ligne, et d'une croissance accrue de mon business.
Nachteile
la dépendance à l'égard de la connectivité Internet.
- Branche: Krankenhausversorgung & Gesundheitswesen
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Premium Social Media Management Tool - Worth The Money (If You Can Afford It)
Vorteile
Their strength, by far, is the Smart Inbox, which is unparalleled and a time and life-saver for in-house marketers or agencies managing a large volume of social media accounts, or with huge volumes of inbound customer service inquiries. The suite of reports is second-to-none, with an extensive range of options across all of the major social media networks.
Nachteile
Sprout Social is hideously expensive. Seriously. However, if you can afford it, Sprout is one of the best all-around tools on the market. Their social listening, while "good", is a costly add-on and is limited compared to other providers like Brandwatch.
In Betracht gezogene Alternativen
AgorapulseWarum Sprout Social gewählt wurde
Falcon had rude sales teams and the tool wasn't as flexible for reporting- Branche: Bildungsmanagement
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Good tool, but need to keep an eye on it
Overall, Sprout Social is a great tool, but it shouldn't be used in a way that ignores your physical social media pages. It is important to continue to monitor those pages, check how posts pull through as the end product, etc.
Vorteile
The best part of Sprout Social is the ability to preview your social media posts. These previews allow you to see if a photo will crop properly or if it will crop in a weird way, and they allow you to adjust text so it best fits the page. It is also great that you can schedule posts to multiple sites, plan ahead, and easily duplicate posts.
Nachteile
While the post previews are a great tool, sometimes they are deceptive, especially with Twitter. Most of my posts to twitter end up looking different in the final post, as preview photos are not always pulled through. Additionally, if you make adjustments to the photo or crop in Sprout Social, it is important to double check that they actually apply on the back end.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Marketing Agencies and Sprout Social
Overall, we much prefer using Sprout Social vs. Hootsuite. Hootsuite seemed out of date and not nearly as easy to use as Sprout. We switch to Sprout Social 3 years ago and have never had the desire to switch back.
Vorteile
The ease of use to schedule content is the best part about using Sprout Social. It's also very easy to add new accounts and take accounts out when necessary. I work at a marketing agency so we write and manage tons of content for our clients, so it's important to be able to switch from client to client easily, and switch from platform to platform (FB to IN to TW). Sprout Social does a great job with that.
Nachteile
Sprout Social will have glitches from time to time where content is not pushed out at all or incorrectly. They have sent emails addressing the issues and assured the costumers that they're working to fix all issues but every once in a while we still run in to the occasional glitch.
- Branche: Marketing & Werbung
- Unternehmensgröße: Selbstständig
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
A Great Social Scheduling Tool
Vorteile
A very easy-to-use and understand social scheduling platform that is perfect for beginners and experienced social gurus. Provides excellent insights and analytics to help improve social growth and understanding of how certain posts are performing. Very simple to manage multiple social profiles at once, which is essential for any social media management business.
Nachteile
The place that has the most room for improvement is the posting aspects. Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and then having to post ad-hoc when Sprout doesn't send the post live.
- Branche: Verlagswesen
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
My experience in the social media with Sprout Social.
Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits.
Vorteile
It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all.
Nachteile
This software is amazing. It is easy to understand and implement to. Nothing challenging.
- Branche: Konsumgüter
- Unternehmensgröße: 10.000+ Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Sprout social – automate all your social networks in one place
When it comes to publishing, Sprout stands out because it tailors unique settings to each platform. This means I get an immediate alert if an image is the wrong size or if I post it at the optimal time. The reporting features are also very clear and comprehesive, ready to be shared with team members without reformatting.
Vorteile
I've been using Sprout Social for a while now and it's been a good tool for managing our social media presence. The ease with which I can pre-schedule posts and preview them as they will appear natively on each platform is nice. What I find especially helful is the unified dashboard that allows me to view and respond to all comments, tags, and direct messages across multiple social media sites. The Smart Inbox feature is a huge time saver as it eliminates the need to log in to each platform individually.
Nachteile
A negative point is its cost, compared to other platforms that perform the same function, I consider it expensive, another negative point is the customer service, it is slow and it takes time for them to understand the problem, I think they need better training.
- Branche: Finanzdienstleistungen
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Sprout gives us a competitive edge.
Currently, our marketing department is utilizing the Sprout platform for real-time scheduling, planning, and analysis of our social media presence. Sprout has provided my team with advanced insights into brand conversations across multiple digital spaces.
Vorteile
I am thrilled with the significant impact that Sprout's collection of analytic tools has had on our social media operations. In particular, having access to key social media engagement metrics has eliminated the guesswork from our social media strategy by simplifying the measurement of the most critical metrics, providing complete oversight of every social media profile linked to our account, and facilitating quick comparisons between our social media performance and that of our top competitors using historical data filtering.
Nachteile
Occasionally, I have faced minor challenges when attempting to tag company names and locate users directly from the Sprout interface. This bug has been observed solely while engaging with the LinkedIn social space through Sprout.
- Branche: Finanzdienstleistungen
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Brings part-efficiency and valuable insights into our social media management process.
One of the most important business problems we are solving with Sprout social , is the problem of automating how we share contents to our social media platforms. By using Sprout Social, we are able to gather valuable intelligence about our customers and utilize them to improve our overall social media strategy.
Vorteile
I love Sprout Social's listening feature. This tool allows us to eavesdrop on conversations the public is having about our brand on social media platforms. Being able to tap into these conversations helps us gather valuable intelligence and gain a better understanding of customer sentiments about our products and services.
Nachteile
One of the biggest drawbacks of Sprout Social is the difficulty I encounter when attempting to publish posts to multiple social media platforms with a single draft. For example, when composing and scheduling posts to our Twitter handle, the enforced word count limit of 280 characters makes it impossible to switch a draft post meant for our Instagram or Facebook pages to be posted on our Twitter handle. This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of sharing content to multiple social platforms very cumbersome.
- Branche: Krankenhausversorgung & Gesundheitswesen
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
The Best Social Media Management tool
Vorteile
1. Scheduling posts
2. Chatbots
3. Social Listening
Nachteile
1. It is quite expensive
2. Add on features costs more than the tool itself.
Other than these two sprout social is a great tool to have.
In Betracht gezogene Alternativen
HootsuiteWarum Sprout Social gewählt wurde
FeaturesZuvor genutzte Software
Zoho Marketing AutomationGründe für den Wechsel zu Sprout Social
Features- Branche: Öffentlichkeitsarbeit und Kommunikation
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Good tool for multiple account and advanced reporting
Vorteile
Multiple account management and monitoring and advanced reporting with valuable insights plus scheduling
Nachteile
Additional payment for advanced analytics and accounts getting disconnected frequently
- Branche: Automotive
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Täglich für 6-12 Monate genutzt
-
Quelle der Bewertung
Simple Social Media Scheduling Tool
Good.
Vorteile
Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.
Nachteile
There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind.
The lack of a social queue was a major deciding factor as well.
Gründe für den Wechsel zu Sprout Social
This platform was selected by the previous person in my position and was the platform we used as I arrived.- Branche: Immobilien
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Love Sprout! I knew nothing and Sprout helped, greatly!
I took over a Student-Housing Apartment community a couple of years ago and found myself having to handle social media all by my lonesome. I knew enough to know that Twitter/FB/Instagram, etc... were all completely different platforms that required different strategies, but I needed something that would help me manage to post at various times/days - especially when I was home (weekends).
I discovered Sprout.Sprout was SO much more intuitive and helpful. As someone with moderate social media savvy and perfect computer literacy, Sprout made vastly more sense for my needs. I added team members I could allow to post or schedule posts. I could set up tweets to go out on campus orientations so I could pop up in the feeds of those searching for apartments. It was a godsend. I couldn't begin to fathom doing it any other way. On the plus side, I increased my own twitter following by a few hundred people just by setting quotes to post at random times/days throughout the year. I was always the worst about tweeting, but this lets me look like an accomplished tweeter, without the investment in time around the clock. Why would I care? In this brave new world, being socially savvy goes a long way in interviews - having followers bolsters my street cred, so to speak.
Vorteile
Ease of use. Super intuitive. Far better than Hootsuite.
Nachteile
Honestly, struggling to find anything I don't like. I never attempt paid ads through FB or Twitter, but I don't recall if Sprout would facilitate those.
- Branche: Automotive
- Unternehmensgröße: 5.001–10.000 Mitarbeiter
- Täglich für 6-12 Monate genutzt
-
Quelle der Bewertung
Idea is great, follow through not so much..
I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.
Vorteile
I manage 13 different social media accounts so I need scheduling software to keep up with everything!
The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.
Nachteile
We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.
- Branche: Bankwesen
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
Improvements and Satisfaction from a Graphic Designer/Content Specialist
It has been great to consolidate all our social media to one spot. It saves time in planning and gives us the ability to track data, which is the most valuable feature for us. Too many great things to say. Always appreciate the drive for continuous improvement of Sprout Social. I think staying on top ever-changing social features and trends sets Sprout apart.
Vorteile
So many great features and usability! Truly the the most innovative tool for social media on the market.
Nachteile
- It would be nice if when you select multiple social media profiles to post to at the same time it would automatically post to the most optimal time for each instead of averaging the time of all of them.
- If we have a piece of content that we really want people to see, it would be nice to know optimal send time over a given week instead of only being able to see optimal send time on one given day. Maybe it is a a stat that shows up on your dash board like "the best time to post this week is: Thursday at 12:05 PM." Optimal send times could be its own page or report.
- It would be GREAT if you could see a breakdown of business demographics vs personal profile demographics. I think our demographics for Twitter are inaccurate, because most of our followers are businesses/organizations and automatically assign a male gender and random age when they create their profile.
- It is not clear in your "Always up-to-date" specs for LinkedIn the exact size of an image when you post it.
- Exact image specs for social is kinda confusing. It looks like Twitter's in-post preview doesn't match the specs - graphics get cut off. Also, it looks like Twitter and Facebook also previews different content sizes in addition to what is listed on your specs pages. For example, in-post square images show up on Facebook and Twitter without getting cut off. It would be nice to know all the different sizes each social media sizes that are offered as they change.