Über Marketo Engage
Marketo Engage Preis
Marketo Engage bietet keine Gratisversion und keine kostenlose Testversion. Die kostenpflichtige Version von Marketo Engage ist ab 0,00 $ verfügbar.
Alternativen für Marketo Engage
Marketo Engage Erfahrungen
Funktionsbewertung
- Branche: Internet
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Can't go wrong with the best MAP - but you need to spend time getting it how you like it
I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.
Vorteile
What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.
Nachteile
If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.
- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
A Powerful and Easy-to-Use Digital Marketing Platform
Overall, Marketo Engage is an excellent digital marketing platform. It provides all the tools and features to help businesses generate leads and nurture them through the sales funnel. The user interface is easy to use, and the insights provided are invaluable.
Vorteile
Marketo Engage is an incredibly powerful and easy-to-use digital marketing platform. It allows for a high degree of automation and customization and provides robust features for lead generation and nurturing. The user interface is intuitive, and it provides great insights into marketing performance.
Nachteile
The pricing for Marketo Engage can be expensive for some, and the learning curve can be steep for those not familiar with digital marketing. There can also be occasional bugs and glitches that need to be addressed.
- Branche: Gastgewerbe
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Powerful marketing automation tool with a wide range of capabilities
Vorteile
Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.
Nachteile
I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.
- Branche: Anwaltskanzlei
- Unternehmensgröße: 201–500 Mitarbeiter
- Weitere für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Marketo Mayhem
Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Vorteile
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Nachteile
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
In Betracht gezogene Alternativen
Act-OnWarum Marketo Engage gewählt wurde
We needed a new marketing platform for creating and sending emails, creating event registrations and tracking leads.Gründe für den Wechsel zu Marketo Engage
Marketo had a lot to offer and it was expensive, but at the time we were evaluating other applications, we believed it had everything we needed.- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Very powerful, not the most user-friendly tool out there.
We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.
Vorteile
It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
Nachteile
Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
