Adobe Campaign

Vorteile

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Nachteile

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Vorteile

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Nachteile

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Vorteile

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Nachteile

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

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Warum Adobe Campaign gewählt wurde

Gründe für den Wechsel zu Adobe Campaign

Vorteile

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Nachteile

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Vorteile

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Nachteile

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.