Segment

Vorteile

Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Nachteile

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

Vorteile

Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.

Nachteile

Some capabilities around the events API is not immediately apparent until you get deeper into it.

Vorteile

Reduce the amount of code that handles analytics and tracking
No real alternative

Nachteile

Unreliable.
Bad customer support.

Vorteile

Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior

Nachteile

There is a learning curve and the pricing is steep too. They can definitely improve on the user interface.

Vorteile

Enables us to unlock parts of our platform that we couldn't without it, feeding the data into other useful areas. Very easy to implement.

Nachteile

Not initially intuitive for a non-technical user, some more guidance on useful features would be appreciated.

Vorteile

Easy to use, amazing documentation, unparalleled functionality, and stellar support.

Nachteile

It's hard to find something to fault. We had to learn a lot about data structures, but Segment's documentation and resources made this straightforward. We're all the better for it.

Vorteile

Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.

Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily.

The new personas feature is also incredibly powerful.

Make collecting analytics .track and .page and .identify easy.

Nachteile

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Vorteile

I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel. Moreover, I can just store the customer data and their behavior in my database for further analysis. It is so far one of the best tool, with excellent performance and quick support replies.

Nachteile

No cons were identified. In case of any new features, or updates, they provide very clean step-by-step guidelines.

Vorteile

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Nachteile

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Segment

Vorteile

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Nachteile

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Vorteile

Très facile à utiliserLa configuration et la création de destination,la compréhension des sources est simple

Nachteile

La fonctionnalité des MTU sur le plan tarifaire fait son évolution

Vorteile

Makes my life as a data scientist/product manger so much easier

Nachteile

Nothing to dislike really. Maybe that you have to pay a lot for some of the nicer features such as more control of the data.

Vorteile

Segment allows us to perform multi touch analysis of our marketing channels.

Nachteile

I think it would be useful to have an implementation specialist to help in the set up process.

Vorteile

* easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup

Nachteile

* customer support wasn’t as helpful as we would have hoped when we started running into an issue

Vorteile

Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Nachteile

Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).

Vorteile

Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

Nachteile

if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

Vorteile

The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.

Nachteile

Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.

Vorteile

The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Nachteile

Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

Vorteile

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.

Nachteile

There aren't many things that come to mind.

Vorteile

Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Nachteile

The capacity to decide which events are sent to each vendors to limit data overusage

Vorteile

3rd party integration is very good , ease of use and whole ecosystem

Nachteile

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Vorteile

- Intuitive UI.
- Event tester on the UI.
- Several client libraries.
- You can sync even your backdata, e.g. when setting up a new warehouse.
- Pricing is based on users not events.

Nachteile

- Custom schedule for synchronisation or event validation is only available in higher packages.
- Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Vorteile

- Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

Nachteile

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

Vorteile

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Nachteile

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

In Betracht gezogene Alternativen

Vorteile

Segment is great at handling event tracking. Once configured, it's very easy to add new events and also specify data associated with those events. We use the tool across multiple codebases and server provisions. It integrates well with other tools like Heap for further analytics.

Nachteile

It can be a bit difficult to debug, but this isn't really an issue with Segment, but rather event trackers in general. The feed of events can be a bit difficult to filter through when testing new events.

Vorteile

The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.

Nachteile

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Vorteile

Segment's value proposition is really simple.

Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click.

Even better - you can feed in historical data as well.

Nachteile

No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

Vorteile

- easy integration
- can work with many analytics Saas vendors

Nachteile

- can be better with some data visualization capabilities

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Segment

Vorteile

Segment is the industry standard for CDP.

Nachteile

Pricing can get expensive, fast. Besides that, I like it a lot.

Vorteile

Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Nachteile

Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Vorteile

+ works like a hub (midware software) for all you tracking events/properties
+ reliable
+ great monitoring
+ great retry policies if destination is down
+ good documentation
+ great support

Nachteile

- premium features like Event segmentation only on Enterprise plan (expensive)

Vorteile

Segment is an amazing tool for gathering and data integration among different data sources and consumers. It allows to for easy setting up between multiple platforms with little to no code needed
Good and comprehensive documentation.

Nachteile

The debug tools could use more features and the initial implementation requires a slight learning curve.

Vorteile

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Nachteile

The pricing model is sometimes not the best given how event intense your application is.

Vorteile

We use segment to collect and send data in different destination, it's easy to use and to implements

Nachteile

Options are quite expensive, if you want to add Personna / protocols, the price grows quickly

Vorteile

Ease of use and wide varity of destinations and sources.

Nachteile

Somethimes it is hard to debug or know what is happening if something goes wrong.

Vorteile

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Nachteile

All if fine. I can’t even be thinking about cons. Probably would be great to have the ability to copy data between sources.

Vorteile

Love the range of applications Segment can be integrated into

Nachteile

Notifications if there is any abnormality with the events usage

Vorteile

There’s nothing out there that even comes close to Segment. With just a single integration we can funnel our data to all the essential tools that we use to run out business (Intercom, Amplitude, Google Analytics and many more)

Nachteile

Nothing specific. Everything works great.

Vorteile

There's no single thing I like most about Segment. The mere power to connect all our web properties, product/platform touch points, and marketing campaigns into a central database is incredible, and that's what Segment is all about. It's the whole package that impresses me. Need to sort email interaction data into your database, while filtering out users who have engaged with your product in the last 48 hours, while tracking inbound clicks on your product pages? Yeah, Segment can do all that at the same time and way, way more.

I don't know how we did business before.

Nachteile

Segment has a steep learning curve. It took weeks to really come to grips with everything that Segment can do and how to do it. This is not a weakness, but just be prepared for a lengthy implementation period.

Vorteile

It's an invisible product that you don't interface with often, but it gets your data from one software synced to all the other ones including custom data points. Basically it's the easiest way to sync data from multiple apps and your own product/website.

Nachteile

None really. Some of their integrations are getting older . If you're in the enterprise, their data integrations basically only consist of BigQuery, PostgreSQL and Redshift which may be different than your existing data stack.

Vorteile

This will be very simple to integrate with any website in short time. The clear understanding of user activities via your api calls. This event module will helpsl us to analysis what user did in the page and what they are trying to make it. If something's broken when user browse, we could pretty much identify easily by debugging via segment instead of searching our code base log files.

Nachteile

User funnel is not much as per the exception. When I want to compare the multiple user journey, I couldn't feel much.

Vorteile

It is a very easy-to-use tool that with minimal training you can add/configure third-party tools, accessible to many user profiles.

Nachteile

We have previously been working with tag manager tools, we miss the possibility of have modifications before sending the segment to 3 party tools. The "functions" are somewhat complex, a UI environment would be nice.

Possibility of alerts with ML, for example; if we normally send 1000 events of one type each day, wait that day for those approximate events, intelligent alerts not only when a violation fails.

Vorteile

This tool is like none other and is AMAZING...if you are struggling with what analytic tool to use...use this one to implement your events and then skip the data off to any tool with dev involvement. SWEET!!!

Nachteile

There aren't really any cons here...this product hits the mark in every way!

Vorteile

- Easy to use after setup- Great for marketers who want to test new tools

Nachteile

- Need the help of a dev to set it up properly(However, you can still set it up without dev if you have a website)- Can get expensive for B2C

Vorteile

It’s a great hub to connect all your tooling with each other and manage events and other analytics.

Nachteile

It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

Vorteile

O Segment tem sido uma ótima ferramenta para evoluir nossa estratégia de Product Analytics, principalmente pela sua simplicidade, "straight-forwardness", facilidade de implementação e diversas integrações nativas. Com ele, estamos sendo capazes de agregar dados de diversas fontes e enviar para o Mixpanel, onde geramos dashs e relatórios, além de permitir o armazenamento em data warehouse.

Nachteile

Na minha visão, o maior contra é ser necessariamente dependente de outra ferramenta para visualizar os dados coletados pelo Segment. Nesse ponto, outras ferramentas mais dedicadas a Product Analytics tem vantagem, por serem capazes de reunir quase tudo em um produto só.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Segment

Vorteile

I like most how quickly our developers can add or modify events based on requests from every team in the company.

Nachteile

I can't think of anything we don't enjoy about segment!

Vorteile

The ability to direct data to different destinations.

Nachteile

Support can be a little slow sometimes. But everything else is pretty good.

Vorteile

The tracks table that has all events in one place

Nachteile

Custom event properties are not in the tracks table.

Vorteile

Centralise analytics data, both sent by client and server sides of my applications, in a unique data store. Our data science analysts can consume and work on that data easily.

Nachteile

There is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API.