Oktopost

Vorteile

Easy to set up and manage. Few bugs during the 1+ year use. Good functionality list and only platform which auto syncs with Marketo.

Nachteile

Bugs were not communicated and we had to find out the hard way, but there were few of them. The sync with Marketo is great but the built in reporting doesn't capture the lead situation correctly.

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Vorteile

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.

Nachteile

The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.

Vorteile

Advocacy in general and the possibility of AI in particular - supper cool, supper smart !

Nachteile

The report is not 100% accurate.Some of the option wich are available via Native Posting is not available via OKT such as the post image in not clickable

Vorteile

Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!

Nachteile

Oktopost is such a complete tool that it may look difficult to use it at first sight.

Vorteile

The team at Oktopost is really helpful! I especially love the advocacy features that allow us to empower our team to promote our content and gamify their experience.

Nachteile

The social listening tools and analytics are not as great as other SMM tools might have.

Vorteile

What I like the most about this platform is its ability to easily manage and schedule my social media posts.

Nachteile

Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.

Vorteile

What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.

Nachteile

I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.

Vorteile

With their easy-to-use platform, I can schedule and plan my posts well in advance, which has been a huge advantage in saving time and maintaining an active presence on my social channels.

Nachteile

It would be very beneficial to have more flexibility to create customized reports tailored to my goals and needs.

Vorteile

I like this platform allows me to monitor and measure the performance of my posts across various platforms. With real-time insights into my audience engagement, I can make more informed strategic decisions and optimize my marketing efforts.

Nachteile

While it's easy to use, sometimes I wish I could tailor it more to my specific preferences and needs.

Vorteile

What has impressed me the most about this platform is its ability to simplify and streamline all of my social media work because previously managing and measuring the impact of my social media efforts was a daunting task. But now, I have all the tools I need to manage my profiles efficiently and get measurable results.

Nachteile

One of the drawbacks I have found is that the initial learning curve can be a bit steep.

Vorteile

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Nachteile

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Vorteile

I like how easy it is to get a comprehensive view of our different social channels and what's being published. It's also very simple to copy and duplicate posts, set automated publish times, and also share posts to our advocacy boards for them to easy share the posts with their networks. Overall the usage and set up is very intuitive and simple for our team.

Nachteile

The reporting dashboards are helpful but you can't dig into specific details outside of the widgets that are available. We have also noticed discrepancies in reporting - LinkedIn often shows different native metrics than what we see in Oktopost.

Vorteile

The ability to see social's contribution to the marketing funnel, from click to conversion. Having advocacy baked in, instead of having to buy another tool. With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.

Nachteile

Listening is still in its nascent stages.

Vorteile

The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also.

Nachteile

While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on.

Vorteile

The product is very easy to use.And the features are damn good.Best to use this product.

Nachteile

The product is easy to use.Any user can easily understand the interface and can easily use this software.

Vorteile

- Ability to schedule posts across multiple profiles
- Create 'campaigns' and tag campaigns for reporting
- Advocacy built in
- Content calendar
- Content suggestions
- Social Listening
- All the integrations

Nachteile

It would be nice to have a content calendar for advocacy posts like the regular posts.

Vorteile

Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus.

Nachteile

Reporting could be a bit more robust, along with the platforms ability to recommend the "best" time to post based on past performance.

No Live Chat option can be frustrating, although email support is generally pretty quick (one business day).

Vorteile

How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team.

Nachteile

I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost.

Vorteile

Campaigns,
Streams,
Advocacy Board
User Management

Nachteile

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Vorteile

Easy to use, intuitive interface, easy to manage different accounts on social media. I love it!

Nachteile

If you accidentally archive the campaign, then the content associated with it vanishes and doesn't come back even if you undo it. If you can figure this out, that would be great!

Vorteile

Super easy to use, makes scheduling social campaigns on multiple mediums simple. The auto-scheduling is also useful. The platform chooses the best time to post based on analytics.

Nachteile

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.

Vorteile

The ease of use and security handling is the most powerful thing about this software

Nachteile

The speed of code generation is really very fast it should restart when we on our mobile or system

Vorteile

Campaign management, scheduling and content library/duplication are all fantastic.

Nachteile

Higher priced than other solutions.

Vorteile

While searching for a software to suit our needs, we looked in to Oktopost for its social media management capabilities. Although it offered some great features, we found other options that could offer the similar options for a much lower price.

Nachteile

We found that the software features available through Oktopost were also available from other software providers at a more affordable cost. Perhaps some of the other features might be worth the extra expense to others.

Vorteile

Oktopost is an easy to use, user friendly, social media content marketing software. Once you learn the basic navigation, this platform is quite easy to use. Integrates with most social networks. User engagement information, stream curation features are very useful.

Nachteile

So far no cons. It is a fairly complex software and learning the tools takes time.

Vorteile

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. [sensitive content hidden], is extremely helpful, always there for us, and responds to our inquiries very quickly. [sensitive content hidden] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.

Nachteile

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

Vorteile

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Nachteile

I can't share my individual comments with different members of my team in a discussion.

Vorteile

It's user friendly, it's fast, I like all the features.

Nachteile

I don't like that I can't upload more than one photo at once.

Vorteile

Easy to use, all scheduling, analytics and management in one place.

Nachteile

Nothing, we love the tool at out company.

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Vorteile

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Nachteile

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

Vorteile

It's easy to use and integrate. Allows multiple teams, profiles, and calendars in one platform without getting chaotic. Reporting is easy and scheduling is easier. The Social Advocacy program has been a success amongst our employees.

Nachteile

Social Listening is still under development but I trust it'll be optimized soon.

Vorteile

Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook). Nice dashboard for analytics and reporting, as well as tracking all users (advocates) activity.

Nachteile

Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

Vorteile

We were looking for an employee advocacy tool and ended up with Oktopost - a one-stop solution for EA, content planning and publishing and reporting.It is very simple to use which takes the obstacle away from the colleagues to actually use Employee Advocacy.It seems like the tool is also constantly changing and improving. A good sign that customer feedback is appreciated and taken into account.

Nachteile

some small aspects like notification settings, report settings could be improved but I am aware that this might not be useful for everyone.

Vorteile

This tool offers the capability to divide posts according to the campaign and facilitates an approval workflow process. The UI is pleasant and intuitive, making it simple to introduce new clients to the system.

Nachteile

Support system can be improved. Contacting them gives a little hassle, they were responsive previously, when we started, but the support was inconsistent in the long run.

Vorteile

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Nachteile

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

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Vorteile

+ social media scheduling+ employee advocacy+ makes my work life so much easier

Nachteile

Analytics could be easier to understand, I would appreciate an app interface for admins

Vorteile

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Nachteile

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Vorteile

They are a company that truly cares about its customers. They take and implement feedback, and this is shown through their product portal wherein customers can request a feature and other customers can rate how important that feature would be to them. The co-founder and head of product have joined called with me just to get my feedback. They make me feel like they've customized their product specifically for me, and I know I am not the only one who feels this way. Their advocacy tool is great, I have employees requesting to be given a seat. You can add multiple text options to each shared asset and employees can then choose and edit to their liking.

Nachteile

The analytics don't always match up to native analytics

Vorteile

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Nachteile

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

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Vorteile

Simplicity for admins and end users - advocates. Easy to navigate, schedule and monitor the performance.

Nachteile

Analytics part can be improved. We'd like to report on KPIs the same way they are present natively on social media platforms.

Vorteile

This software works well for our internal functions to plan, approve, and schedule posts across a number of different social media channels and regions. The calendar function gives a nice visual to ensure posts don't overlap or cross post at the wrong times. The advocacy function helps centralise posts for employees to share on their own channels.

Nachteile

The lack of time changes - we have teams across the US and Europe - we would like the ability to have localised time zones for users when scheduling posts.

Vorteile

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking

Nachteile

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics.

Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue!

A paid ads integration might be asking a lot but would be interesting to see.

Vorteile

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Nachteile

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to.
Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Vorteile

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Nachteile

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

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Vorteile

The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.

Nachteile

I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

Vorteile

• Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)

Nachteile

• Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

Vorteile

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Nachteile

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

Vorteile

I really like the calendar view where you can see all of the weeks posts and the information about them. It's easy to plot in a campaign.

Nachteile

Sometimes hard to tag organisations and individuals into posts

Vorteile

This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.

Nachteile

Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.

Vorteile

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Nachteile

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.