Serpstat

Vorteile

Many functions in this tool and a very large database of data received.

Nachteile

I did not know the drawbacks of this tool at this point.

Vorteile

I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.

Nachteile

I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.

Vorteile

The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service

Nachteile

The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything!

In Betracht gezogene Alternativen

Vorteile

Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.

Nachteile

Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Serpstat

Vorteile

Using Serpstat tools via API. Easy to connect via API to receive big data and there is no any additional costs - API already is available on all the plans even cheapest lite plan. Demanded on large projects especially.

Nachteile

Not detected. The service is Top-flight, you'll find everything you need to improve your SEO.

Vorteile

This is a great helper for competitor analysis, visibility and traffic page analysis, keyword research, search engine cues, missing semantics. Very user-friendly interface, I like everything here. And one more important quality - attentive and responsive support!
Definitely recommended!

Nachteile

Some fonts and icons could be clearer and larger

Vorteile

Very user-friendly interface. Good help with working on the site, quality of content, you can monitor the results of work

Nachteile

I have not found any disadvantages in working with this program

Vorteile

Serpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer.

Nachteile

May be the price, but compared to other tools eg. it is actually a good value for money.

Vorteile

Simple to use, friendly support staff. Always replied for my quirkiest at the exact day

Nachteile

I’d like to find more competitors for my keywords. Nowadays I have to check top my competitors at the google search.

Vorteile

This is the best user-friendly tool that I have been using for the past two months, this is the key to all your SEO-related queries. Whether you want to do SEO, site analysis, or keyword research, this tool can get you done.

Nachteile

There is nothing to dislike, but in my opinion, The market competitors like Ahref, Semrus, and Ubersuggest are already there, so I think the new user might not have shown trust in such other tools.

Vorteile

It is easy to use. This tool has many great features, such as analyzing the performance of the site, comparing and checking the website of your competitors, conducting keyword research, and many more.

Nachteile

Nothing special so far, maybe I need more time)

Vorteile

The product was very good value for money. While few of its features were exceptional, it had a lot of different capabilities for less than competitors offer.

Nachteile

Features were often not well labelled or explained, relying on the user to figure out what they were and how they worked. Customer service were eager, but a language barrier often prevented them understanding your issues well.

Vorteile

They are a one-stop place to gather SEO data. They are constantly adding features, and their staff is very knowledgeable, friendly and responsive. As a result, Serpstat is an essential tool for the research and planning of Content Marketing Strategies, competitive analysis, and backlink analysis.

Nachteile

There is a bit of a learning curve for some features but their staff is available to book a session and walk you through it. Their website also has comprehensive "knowledge base" and "academy" sections for feature and how-to searches.

Vorteile

After I started using Serpstat, I went from using 2-3 different tools to focus on and carry out different aspects related to keyword research and SEO to doing everything in one place.

There's so much one can do with Serpstat — keyword research, rank tracking, researching competitors, on-page audit — but the one thing I consider the best about Serpstat is the fact that it can really become your "SEO one-stop platform".

Nachteile

When it comes to keyword research, the way the information is displayed in the Serpstat dashboard isn't the most intuitive in terms of going through and understanding the data.

Vorteile

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze.

The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors.

Has a very well desgined UI and makes operating the dashboard relatively simple.

Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform.

And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Nachteile

They can certainly improve upon the backlink analysis as there are tools that give better results.

Vorteile

It's quite simple, so you know how to use without any issues. Also they have a chrome extension that quickly give you the main info of the pages you are browsing.

Nachteile

Since my main markets from latin languages, when downloading CSV files they've issues with accents (UTF-8 encode problem). It isn't a big deal.

Vorteile

I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions.

I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming.

Nachteile

The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered.

Vorteile

Best keyword analysis tools I have. They have a decent database of keywords. It is great for keyword research and site audit. Great keyword tracking and Rank tracking tools. They have good ui and they are working hard to add new features. Great team.

Nachteile

Completes my checklist didn't find any thing missing has of now

Vorteile

I love Serpstat's website audit, as it breaks down the issues found on your website based on their priority, so you easily know what to start with.

Nachteile

The UX is sometimes confusing to me. I often misclick and leave the current project (going back to the list of projects. Then I have to select the project again).

Vorteile

Serpstat offers fabulous features - comparable to the more established SEO tools - for a very affordable price.

Nachteile

There are features that are still not supported such as the ability to find a parent keyword from long tail keywords and vice versa.

Vorteile

There are hundreds of solutions out there when it comes to SEO refinement and keyword research but Serpstat delivers the best bang for its buck. You are able to create awesome website analysis for your site/client site on top of doing quick keyword research. The data they provide is also quite accurate and in line with real Google SERP stats. For the money, Serpstat beats out competitors such as SEMrush and Ahrefs.

Nachteile

Serpstat like many other keyword research tools, have somewhat of a learning curve. You have to know what you're trying to look for and understand what the data means. It wouldn't be wise to spend money on a platform where you don't know what you're doing with it.

Vorteile

Serpstat is an all-in-one SEO tool that I've used to improved my website's rankings. It also has a PPC research purpose if you're doing paid search.

The dashboard is clean and it is easy to use. I loved the combination of blue and white, making it easy on the eyes.

Their advanced rank tracking tool is a neat tool. It accurately shows my rankings, search volume, PPC competition and my URL.

I can also see my top pages and how many social media shares they had.

Their keyword research tool and the competitor analysis tool are also great. I can say that their database is quite big.

They have a very helpful blog!

Lastly, their pricing is cheaper than the competition!

Nachteile

No issues and no missing functions for me. I really liked this software.

Vorteile

We are trying to improve our visibility online and Serpstat helped us to improve it big time! It offers a lot of tools to achieve or maintain our online rankings. Their keyword research tool is outstanding! It provides a tons of useful long-tail keywords that I can easily rank. It also provides useful data about our competitors as well.

Their On-page Audit tool is great for optimizing our content. It also offers suggestions on how to fix some issues of our website.

Nachteile

Their Backlink Analysis tool needs some improvement. It doesn't show some of our backlinks.

Vorteile

Serpstat is definitely one of the most affordable tools for SEOs. But don't let the pricing fool you, it has a lot of advanced features that helped us to rank higher on search engines. These features are really nice and they give an accurate data. Some of the features are Domain Analysis, SEO Resarch, PPC Research and Keyword Research.

They also have a Rank Tracker tool that is fairly good and a useful On-page Audit tool that can help users to fix page errors.

Nachteile

I do not have any issues with it. It surprisingly exceeded any of my expectations.

Vorteile

Has just about everything you need to help with your SEO, easily accessible and understandable. Because it came later than some of the more known systems it avoids their outdated menu structures and interface idiosyncrasies. As an SME I also highly appreciate the very sensible price point.

Nachteile

Some of the international databases are only coming online step by step, The index also still doesn't have as many pages (and therefore backlinks shown) as the top competitor (but already more than some of the other competitors I've tested).

Vorteile

We like how much information it offers to analyze and improve our digital strategy.We use it for keyword research as well as competitor analysis to make informed decisions about optimizing website pages and creating content for our website.

Nachteile

When you register for the first time, the number of graphs and data may overwhelm you.However, after a few uses, you will be surprised at how much insight it provides.

Vorteile

Top-notch service for search marketers: exceptional functionality, excellent customer service, and a personalized approach for each client. The highly skilled and knowledgeable team provides prompt and high-quality consultations through your dedicated manager. I wholeheartedly recommend using it - a perfect experience!

Nachteile

I have no complaints or dislikes about the tool

Vorteile

Primarily, the support is excellent. They collected a great team, and if you encounter any uncertainties, you can simply ask, and they'll assist you in the conversation to find a solution. Personally, I highly recommend it, as I find it very attractive.

Nachteile

For me, there are too many buttons, but it's only at the beginning of diving into investigations.

Vorteile

Serpstat has all the SEO tools we need, including AI tools for SEO and content creation. The user interface is pretty simple, and it's suitable for both experienced and novice SEOs. The tools we use most often are Keyword Research Tool, Rank Tracker, and Site Audit. Serpstat always comes up with new useful tools and updates.

Nachteile

As of now, I haven't encountered any cons. Serpstat's team responds promptly to chat requests and offers assistance immediately.

Vorteile

It is a tool that covers all aspects of SEO, including keyword analysis, competitor analysis, and backlink analysis. The best for our purposes are keyword research and competitive analysis. We also like the site audit, which allows us to quickly identify issues on the site.

Nachteile

I don't dislike anything about the tool.

Vorteile

It is a very good tool, if you have international projects, do not have a lot of money, and dont need a lot of data. The tool make a a lot of big steps in last years, growing in good way.

Nachteile

Small databases of keywords per market/country.

Vorteile

Even now that there is a war in the Ukraine, they keep developing their tool. New, useful features keep popping up. They are very responsive. If you suggest a feature, they will seriously consider it.
The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc. Huge keyword database. You can add keywords that are important to you to their database (a certain number per day), that's a huge bonus for us because we are in a niche.
They offer very good filters for all their reports. (AND/ OR funstionality, you can combine filters, save them if you use them often)
It's a cool tool for an amazing price.

Nachteile

Traffic estimates are too high. Use GSC for this instead. Their email reports could improve.

In Betracht gezogene Alternativen

Warum Serpstat gewählt wurde

Gründe für den Wechsel zu Serpstat

Vorteile

Serpstat is a tool that provides you with good insights on what is going on with your site on many levels. When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.

Nachteile

Switching projects while in a certain section

Vorteile

You can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.

Nachteile

Serpstat has insightful features, but there are lots of things that they can have about the website data.

Vorteile

Keyword research, backlink analysis, rank tracking, site audit are all available in this software.It also provides advanced features not found in other tools, such as AI Content Tools and keyword clustering. Their tools also cover Eastern European markets well, while most of them are focused only on North America, Canada and Western Europe.

Nachteile

If you are not familiar with serp software, setting up the system can be overwhelming. You will be amazed by how powerful the tools and capabilities are once you get a feel for them. There are just so many tools available!

Vorteile

Serpstat is helpful tool for marketing and SEO, you can drive your plan with it's dashboard and it is really helpful for marketing strategy. You can define your competitors and analyze their organic traffic. Backlink monitoring can help you to understand if your backlink has been completed properly or not.

Nachteile

Serpstat is helpful tool for marketing analytics but there are other alternatives that you can use that spend less money. You can decide and check alternatives prices.

Vorteile

In my opinion, the best feature of Serpstat is the site audit, which is not as easily accessible with other similar tools. By using it, you are able to find issues and quickly fix them to stay on top of competitors. Personally, what I used the most was the backlink analysis to see who is promoting my competitors, find their sites and contact them to be included in those articles as well. This feature is insanely good!

Nachteile

There isn't anything I would say that I didn't like, but I would recommend for them to also expand their tools into being able to see live Google Ads: banners, search etc. just to boost that competitive advantage even more.

Vorteile

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click.
In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is.
The Rank Tracker works great and will give you a good overview of your most important keywords.
Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next.
All in all a really great tool for a small amount of money!

Nachteile

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!

Vorteile

Serpstat has a broad range of high-quality data solutions in one package. I've noticed that over the years, SEO software seems to be in an arms race, where different companies take the lead for a while, then others overtake. For each metric, it's possibel that you can find an alternative that is more accurate, but if you only choose one software provider, Serpstat give incredible value. If an average business was to use Serpstat, and work through everything, they'll get the 80/20 in desired results.

Nachteile

Originally, the volume of links found was inferior to other competitors, and keyword results were only a partial match, in comparison to Google Analytics. Serpstat were a fair way behind the top 2 or 3 providers. I'm pleased to say that they've really caught up in the last 6 months. In some areas the gap is closed, and in others the gap is closing fast.

Vorteile

- Huge database of backlinks for Yandex and Google Ukraine, Russia and other Eastern Europe countries
- Site audit functions, you can check for performance issues on your website and check pages with bot, so you will get report with problems that can affect your SEO strategy
- Checking out for organic rankings and keywords
- History of website visibility in organic search
- Checking PPC campaigns of your competitors
- You can have FREE account with limitations

Nachteile

- It doesn't have the biggest database like Ahrefs for US projects, but still have acceptable one

Vorteile

Of the many SEO platforms that are out there, I believe that Serpstat is one of the richest in terms of features.

I like the fact that Serpstat approaches optimization from different points of view and that it excels at it. First of all, the keyword research and competitor analysis (for both organic and paid traffic) that you can find in similar tools as well. The fact that you can carry out your researches and analyses looking at different, regional, Google is powerful.

The website audit and the one page audit features make sure that your online platform is optimized as both a macro and a micro level.

The Checklists that Serpstat provides users with, and that can be used in different contexts and for different purposes, are the icing on the cake.

Nachteile

Serpstat is a terrific platform but its feature richness does, at times, feel a little overwhelming because finding the feature you're looking for and need isn't always that intuitive.

Definitely not a deal-breaker for me, but something that I think could be improved.

Vorteile

Data visualization is really powerful feature for Serpstat that you can use those data in the presentation. Serpstat gives you valuable information about your website health. It is important to have these kind of informations to cover all the mistakes that your website has.

Nachteile

Serpstat is not expensive, it is useful when you compared with other platforms but they are able to present more features for SEO to cover complete SEO mistakes and points.

Vorteile

I was able to purchase this for a one-time fee, which while slightly feature limited still provides me with enough functionality that I can use this in my day-to-day SEO work. Most especially while I am prospecting for new clients and I just need a quick look at a site to see how it is ranking and what it is ranking for. It has the same functionality as Moz, SEMRush, AHrefs, and Majestic for a fraction of the price.

Nachteile

There's not much that I can think of that I don't like about the program. The biggest complaint would have to be that it doesn't cache results, so if you are researching a topic and need to jump back and forth between different views it does a new query. Minor complaint, but when you are limited by the number of searches a day it can matter.

Vorteile

This software is like using SEMRush, but... on crack. I can't begin to list all of the little (but clever) enhancements that this software provides just included into its reports and SEO/PPC tools. Their support is chat based and excellent as well.

Vorteile

I like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research.

It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it.

I have found many low hanging fruits by trawling through the long tails.

This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.

Nachteile

I would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits.

Sometimes I have to click around to find the exact views I want.

Some sites are not crawled and shows zero information.

Vorteile

It's a great tool for optimization your website, it's multi-functional and you don't need a pack of tools to make your website rank higher! We're a SEO agency and we use it all the way through! But one of the best things about it is that it keeps on developing and new features and databases are added all the time, it's superb!

Nachteile

First it seemed a bit hard to understand as there are so many features in it, but the guys rolled out teaching Academies with quizzes and now we use them to train our new employees!

Vorteile

Serpstat has an attractive and pretty intuitive user-interface. It is clean and most of the features you need are within just a few clicks.

There is extensive help available both with regard to the tool itself and SEO and related topics.

Nachteile

I like that Serpstat does 80% of what I need from an SEO tool, but it would be nice if it did the other 10% too as that would save me having to have multiple tools.

One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing. Unfortunately, this is also the case with some of the features which would be nice to have, but are only available on high plans.

Vorteile

Support is outstanding and the tool delivers time & again in helping us create effective marketing campaigns but also continually understanding & measuring how well we are doing.

Nachteile

There has been very little we don't like with the solution.

Vorteile

- Serpstat allows you to spy on your competitors. The tool can help you get data for newly acquired backlinks and keywords.
- Rank tracking feature available on Serpstat gives very accurate rankings based on the location
- A very good support team who responds to client request quickly.

Nachteile

The only downside the tool has is the pricing. There are other alternatives available at a cheaper rates.

Vorteile

The positions report is really good, and provides a lot of keywords nearly on par with semrush. Theres also a decent PPC tracking, a really good SEO audit and lots of databases for different countries.

Nachteile

I'm not getting as many keywords and data as with semrush, but I'm sure this is something the team are working on. Also would be great if we could get better competitor tracking within a project, this is something semrush really excels at where it suggests competitors you can save, and then each time you visit the reports it shows you how you're progressing against your competitors and how their positions / keywords compare.
Another small annoyance is the 100 results limit in the positions reports on the A plan, would be great if they considered boosting it to at least 500-1000 to make it easier to get actionable data.
Lastly would be great if they added a traffic analysis feature like similarweb to estimate where traffic is coming from, and top referers.