Celtra

Vorteile

The creative elements the team comes up with are advanced and very cool. The functionality is very user friendly for the most part. Drag and drop functionality is the tops. Love the customization that can be done.

Nachteile

Sometimes it can be difficult to use the more advanced features, but customer support is always incredible.

Vorteile

Creative options, dynamic optimizations, over all ad preformance are some of the features that I've found to be most useful

Nachteile

Ad load can be a bit slow on our apps newfeed, with a 10-25 second delay before the ad units visualize on the page

Vorteile

it´s ease to add mobile components such as giroscope or shaking. Easy to create responsive ads.

Nachteile

animation is limited, i would love to be ale to use greensock TweenMax in your js editor. (tried it, i has lots of bugs). The preview window is no accurate for responsive

Vorteile

Ease of use to make a functioning banner instead of just an image.

Nachteile

Too many unnecessary menu selections when creating an order and building a line item.

Vorteile

One of the best things about Celtra is that it allows the designer to make requested adjustments and edits to digital ads without needing a coder's help. The components and features of the tool make production work so much quicker and less painful because the designer can handle it all! The designer is also able to be totally hands on in how the final design has been translated.

Nachteile

There could be more flexibility on this platform. If there were a few more sizes/components that might solve it, other than that, no big complaints!

Vorteile

A client of ours was adamant we double-checked all of his metrics through Celtra's, at first we were a bit put off but within a month we totally got what this guy was thinking. There are platforms for marketers and platforms for clients, Celtra's hits a sweet spot while simultaneously pleasing savvy clients.

Nachteile

You get every metric in a sensible fashion and even projected audience behavior like engagement, cpm and video playbacks. If anything, simpler companies can get overwhelmed by its efficiency.

Vorteile

Is very easy to create ads, most of the publishers accept the format and the dashboard of data is very complete, besides of the data of your campaign, it shows you a benchmark of the industry and it let you take better decisions about optimization or if your campaign was successful or not.

Nachteile

The only problem that I found is the discrepancies between celtra data and the adserver like DFA/DCM or Sizmek, so as an agency that represents an issue because to optimize the campaign you have to do double review of the numbers.

Vorteile

I mostly like the user interface. It is fairly easy to navigate and the creative preview tool functions well.

Nachteile

I least appreciate the time-consuming, click-happy nature of the platform. For example, when we create RichMedia placements the process can take hours if done by one person (depending on the amount of tags we are handed). Lastly, the lack of a bulk-upload feature is a bit of a killer.

Vorteile

The ease of use and functionality, it has great components and a strong database with case scenarios and implementations

Nachteile

The lack of manual animation support from external libraries like greensock or others, it should be possible to add more manual customization

Vorteile

I like that it's easy to make updates and that there are so many functions out there. The customer service team helps us find the best capabilities to use per each of our client's KPI's.

Nachteile

PSD imports do not translate into the RM designer. It'd be great if we can import PSD's into the designer to be able to update the unit as if we would in Photoshop.

Vorteile

it's easy to use and has multiple capabilities, I love the animation components and other similar tools allowing the user to experiment with animation and design just as a designer would.

Nachteile

it's missing a few key features which I believe you are working on and a few customisations could be simplified/ make available for some of the custom-coded builds as a blog on how to build such units for designers.

Vorteile

Celtra appeals to me on multiple levels. Primarily, it is a very user-friendly platform that is straightforward to use and navigate. Second, Celtra offers an abundance of tools and options that allow me to customize and personalize my experience to my needs. Lastly, I appreciate that Celtra's platform is always evolving and adding new features and capabilities.

Nachteile

Higher entry-level funds and commitments are required for onboarding. The onboarding process can be extensive, particularly for organizations with no experience with creative automation or DCO.

Vorteile

Majority of celtra is easy to use compared to other softwares. Unlike other softwares, you are easily able to scale your content in a variety of ways that save you time and money

Nachteile

There are limitations and certain features that are lacking. Over the past 2 years there have been many improvements which is encouraging.

Vorteile

Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

Nachteile

There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

Vorteile

Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.
With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Nachteile

Sometimes celtra changes features or little things without notifiying the user.
I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Vorteile

Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Nachteile

I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Vorteile

Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

Nachteile

At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Vorteile

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

Nachteile

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

Vorteile

The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization.

Nachteile

Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen.

Vorteile

So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad.

Nachteile

Reporting is a bit complicated if you not sure about the terminology.

Vorteile

As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life.

By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

Nachteile

I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

Vorteile

I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

Nachteile

I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Vorteile

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Nachteile

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Vorteile

Celtra house a good chunk of creatives. With the ability to dynamically update, my team is able to rotate in new creatives on the backend without affecting the click set up.

Nachteile

Although this software is simple to use, it is not universal. Training is required for new hires. However it is very simple to use and any alerts of changes needed will be made in red.

Vorteile

Celtras CMP is amazing in so many ways. It has such intuitive UX on the AD Creator and also has very clever ad formats build in. Also the analytics dashboard for creatives performance is great. All the Ad creator components are super good and animations are easy to create.

Nachteile

there is not a lot bad to say about this CMP but perhaps adding and managing the users list on the account could be slightly easier.

Vorteile

Celtra is a powerful tool for creative and publishers at the same time is super intuitive.With a great learning curve the tool is ready to create and publish almost any kind of digital ad you could think, with a huge variety of tools, presets and features that makes easy a lot of complex tasks.Plus the support service is the best, always there and helping you on each issue you could find.

Nachteile

Probably the keyframe animation could be improved.

Vorteile

Ça vient apporter un de plus en facilitant les créations

Nachteile

Ne répond pas toujours à toutes les attentes

Vorteile

The software is easy to use and integrates perfectly with our business model

Nachteile

I would prefere an easier way to integrate the software with different businesses

Vorteile

The platform enables groups of individuals from various departments and outside collaborators to have access to their own original,

Nachteile

For tiny organizations or those with tight budgets, the pricing structure could be a turnoff.

Vorteile

It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless.

I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last.

Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting.

Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious.

The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation.

Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Nachteile

There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts.

Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.)

UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate).

The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links).

Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Vorteile

• Flexible UI
• Lot of options to explore
• Custom code option to add in our custom features
• Events link Before Appear, First Appear, Appear are easier to execute specific functions
• Reset option is very useful while doing custom games
• They keep adding up new features day by day
• Timeline helps designers to get adapted easily
• Great customer support
• Easy to copy creatives from one to another. Even to different accounts
• Report generation UI gives multiple options so that you can generate the report based on your requirement
• Multiple phases to add the trackers helps when we run the same creative in multiple placements

Nachteile

• Working with responsive layout is a bit difficult to understand for the beginners
• Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown
• Showing a warning/alert when the CSV format is wrong for the locator component
• Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

Vorteile

Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Nachteile

As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Vorteile

I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

Nachteile

For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Vorteile

Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Nachteile

Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

Vorteile

Top notch features for rich media creative authoring. Provides the best-in-class features that increase the user engagement of creatives. Customer support is one of the best and always helps promptly.

Nachteile

It's expensive compared to similar products but it;s worth when looked at as a whole package and operated at scale.

Vorteile

There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Nachteile

When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Vorteile

The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Nachteile

the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Vorteile

Best builder I have used till now.
Any designer can even work without need of developer for most of the creatives

Nachteile

For advance features there is feature available in celtra

Vorteile

Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics.

Nachteile

Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video.

Vorteile

Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Nachteile

Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Vorteile

it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

Nachteile

It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible.

Need to add more real world example of the JS documentation.

In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

Vorteile

It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to.

With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions.

The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

Nachteile

It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

Vorteile

The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Nachteile

The ability to mask objects in AdCreator would significantly improve animation.

Vorteile

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

Nachteile

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Vorteile

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Nachteile

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Vorteile

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Nachteile

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Vorteile

Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

Nachteile

The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

Vorteile

Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

Nachteile

There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

Vorteile

Celtra's ease of use to a new user is a huge selling point - especially if you have designers within your company that may not know HTML5 from scratch or other JS animation techniques.
Customer and account support is superior in comparison to other systems like it and any new updates are announced the moment it is released with tutorial videos and support articles on how they work.

Nachteile

Dare I say that it may have TOO many features. With too many options, it can feel overwhelming and sometimes fall under the radar as a value new feature or tool. Promotion via emails or additional webinars on how to optimize on your built creatives and ways to use tools we might have not thought of would be helpful more often then not.

Vorteile

Celtra is the best of all the platforms I've used at the various publishers I've worked at.
The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive.

Nachteile

I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting.