Swydo

Vorteile

The ease of use rivals anything on the market. Most people will use a point & click interface that is far simpler than Looker Studio or other involved solutions. The data connectors work every time, cost only a few dollars per month, and there's enough customization to address 80% of my needs. When I have questions or suggestions, the service team is one of the best I work with. They're really good.

Nachteile

There are a couple of minor features they can't replicate, but they're truly minor. One example: Facebook Ads allow for multiple filters of the same type (e.g., two campaign name filters). Swydo hasn't matched that or a couple of others yet, but that's a minor issue that only comes up every few months.

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Vorteile

The interface is easy to use. The support team is very responsive, knowledgeable, and friendly. The feature set is a excellent and allows for the right level of customization on deliverables without needing to spend too much time in set up or administrative tasks on the account.

Nachteile

Nothing! It's been working great and the ongoing feature releases are great.

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Vorteile

Ease of use, integration of so many platforms

Nachteile

It does not integrate Basis directly into the reporting.

Vorteile

The software is nice whilst it works. The widgets that are coded well and display correct information are useful.

Nachteile

The customer support is awful and when things stop working, this can mean months waiting for updates on problems you have highlighted. There were various times that data was not displaying accurately in certain widgets and when speaking to customer support, they would log a case but nothing would ever change. This meant that we were waiting for 6 months+ for a small change to the KPI dashboard to mean that KPIs displayed were accurate. I had to chase and chase this, never being updated and with CS always blaming Google API updates. Overall, the level of customer service just did not reflect the increased pricing and we made the decision to leave.

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Vorteile

Cost-effective reporting solution that enables us to create professional and insightful reports for our clients.

Nachteile

Some platform integration is lacking. However, we see more and more connections between platforms appearing monthly, which shows us they are actively working on increasing these to allow more comprehensive marketing effort reporting.

Vorteile

I use Swydo to report on Ad Platform activity (Meta, TikTok and Google) and it's awesome. It allows me to get a report up and running really quickly without having to spend time every week adjusting timeframes.

All my client dashboards just need a bit of commentary every week saving me hours of time.

Nachteile

I've not been able to merge different data sources in graphs. Not a big deal for me personally but would be useful to have in future.

Segmenting conversion actions on Google Ads is a bit of a pain, but the team is always super helpful when exploring these issues and I'm sure they'll be able to bring in a fix soon.

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Vorteile

I enjoy the simplicity of use and the fast responses from the team. Its has a good amount of KPI's and tables that clients are happy with the information given.

Nachteile

They don't have all the metrics from Advertising platforms, which can be frustrating and sometimes I find the metric pulls completely differently than whats in Google. This can be frustrating from the client as well when they want to see something and cant

Vorteile

Quick to train the team on setting up reports.
Automated client reporting so we're sending data on time, every time.
All the platform integrations that we need.

Nachteile

There is nothing we would change, we're very happy with the product.

Vorteile

Once you get a template report set up in Swydo it is really easy to copy that report for multiple clients and there is 1-click access into Google Analytics.

Nachteile

Nothing negative to say it has been great

Vorteile

Different platforms, dashboard links for clients

Nachteile

Would have preferred an easier agency overview dashboard

Vorteile

- very user-friendly
- good and fast support
- customizable
- easy to work with multiple people

Nachteile

No comments. Everything is going very well so far.

Vorteile

Good reports are created from simple templates that provide the right level of visibility for business owners who need the simple top line results with some added context.

Nachteile

I don't like the move to payment by use (number of connections).
In the past 3 years it has now doubled in cost for our agency.

Vorteile

Swydo is very intuitive and easy to use. Within minutes you can connect your ad platforms and start segmenting data.

Making complex filters to separate out ad campaigns is extremely easy.

Monthly reports is as easy as just changing the report dates.

Nachteile

One con would be to create more customizable rows. i.e stretch sections out wider or contract them to save space on reports.

Vorteile

When setting up marketing for our clients, we use a very large range of products / tools. Google Analytics, Google Ads, Facebook, Linked In, etc. etc. Having the ability to create a single report dashboard with key KPIs from all of those tools is what makes Swydo better than any other reporting software available today.

Nachteile

The software does a tremendous job, but a slightly higher level of customization (such as adjusting the range on X / Y line charts) would really top it off. Otherwise, it's perfect for our needs.

Vorteile

The best thing is the different connections with the different platforms that allow us to capture data in a very visual way

Nachteile

I think it is less versatile than other options on the market and takes longer to update

Vorteile

Great way to easily share reports with stakeholders. Price point makes this an attractive alternative to the free Google Data Studio which can be buggy and limited at times.

Syncs with a very wide range of 3rd party applications such as Google Analytics and Ads.

Nachteile

Due to limitations with the reporting widgets, not everything which can be easily shown in GA (or in a GA Dashboard) can be displayed in Swydo, but good for 80% of needs.

Vorteile

I like the ease of use. Reports are easy to set up and templates make it easier to replicate reports for other clients.

Nachteile

They are slow to release new features, but they have added features I've requested in due time. Also, they haven't added many integrations since we started using the tool. We do use the majority of the ones they offer but integrations with Marketo, WebCEO, Hubspot, Yelp would be awesome to have.

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Vorteile

Our team finds this product very useful. First of all, it's a user-friendly interface, so it gives our new teammates a possibility to get in fast. It's easy to create any report for your client, and integrations with Google Ads and Google Analytics are very suitable for our activity type.

Nachteile

Reports and dashboards can be located in different folders for one client.

Vorteile

It gives our team the ability to customise each of our clients' reports, but also to integrate everything we do for the client on many different social media and Google platforms.

Nachteile

Our own lack of data analytics knowledge is sometimes difficult to translate into the type of graphs we are looking for. But here the customer support team has always been super helpful to get us what we need.

Vorteile

It's user friendly. I use it for report for clients but sometimes also as a dashboard.

Nachteile

Some widgets are not (yet) possible, like YouTube analytics.

Vorteile

Swydo is fairly simple and adds integrations as time goes on. I find the simple integration of Google Analytics and AdWords is exactly what most of my clients needed and they were satisfied with a simplistic design.

Nachteile

The design is impossible to change; the fonts under the widgets are analog and inconsistent with my formatting. Many clients asked for alternatives.

Vorteile

Swydo is really useful for quickly generating a set of reports for multiple clients to show them the results of their digital marketing; for example, SEO and PPC. It has a large number of integrations with a whole range of third-party services, allowing us to show almost all stats in one consistent format to the client.

Nachteile

The tool lacks flexibility. The widgets they provide are very fixed. As an example, a 0.1% decrease in a stat from the previous period would show a red arrow, which makes the client think it is down massively, as it doesn't show a comparative number, when in actual fact it could be down by only 1.

Vorteile

I have been using this software for 4 years and for the cost, I have no complaints.

Nachteile

Sometimes I have problems locating reports but that is my only complaint.

Vorteile

Easy integration with multiple platforms like Google, Microsoft and Facebook data for example.

Nachteile

The KPI”s do not exactly match the KPI”s you sometimes whish to implement.

Vorteile

The details you can go into for social reporting and Google Ads reporting is brilliant!

Nachteile

Potentially bring in video analytics from Facebook and allow multiple pages as one widget.

Vorteile

It saves me a lot of time and I can focus more on the insights

Nachteile

I've only had a couple of issues, I contacted support and they helped me right away.

Vorteile

Great Customer Support, Smooth UI. Easy to connect to multiple data sources.

Nachteile

Budget Pacing Abilities. With Swydo you can't track your budgets as I would want to

Vorteile

I really like the support who are very helpful. And I like how easy it is to setup clients and reports. Once you have all the templates in place it's very useful to setup new clients.

Nachteile

I think it would be good to be able to customize the reports a bit more in terms of design etc.

Vorteile

Customer support. [sensitive content hidden]
has been an incredible ambassador of the product. Where we saw short comings, she explained and walked us through how to fix the issues and helped us expand across channels. She's a rockstar, and having support on these items are incredibly valuable and sets swydo apart from all other reporting dashboard systems.

Nachteile

Limited interface editing. In 2023, the ability to modify the dashboard needs to be expanded badly. Looker Studio is gaining a lot of ground here and swydo has been kind of a one trick pony regarding the end user interface. Back end builder is ok.

Vorteile

The dashboards are simple and intuitive. The integrations are incredible. The customer service is also great

Nachteile

Sometimes there isn't a pre made widget I can use but this is easily overcome.

Vorteile

It easy to pull in data from different sources and create comprehensive reports.

Nachteile

The interface might feel overwhelming or complex to those who are not as tech-savvy or familiar with reporting tools.

Vorteile

Easy reporting. It saves me a lot of time.

Nachteile

The cost and customizing reports to meet specific needs can sometimes be challenging.

Vorteile

I like that I can drag and drop, choose the graphs and metrics that best fit my needs and customize the design of the reports according to my preferences and those of my clients, this saves me a lot of time.

Nachteile

Well, sometimes when I have had technical problems or questions, the response and resolution have taken a little longer than I would like.

Vorteile

The ability to display Google analytics and other platform data in a client friendly report format

Nachteile

it can be costly if you have multiple clients with multiple integrations

Vorteile

Very easy to use with powerful features. Chat support is very quick and helpful.

Nachteile

The new [SENSITIVE CONTENT] doubled the price of the software in 2021.

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Vorteile

Sistema di reportistica dinamico, il software comunica costantemente con la sorgente dati aggiornandosi in autonomia.

Nachteile

Difficoltà di configurazione di alcune metriche poichè certi parametri o dimensioni entrano in conflitto.

Vorteile

We've been using Swydo for a few years now, very happy with the software, the speed, ease of use and how reliable it is. The dashboard links + PDF schedule tools are used both internally and with our clients, and clients never have a problem accessing those links or tools.

Nachteile

We do wish Swydo had a few more API integrations, they've added a few since we've started for sure, but some are missing like Twitter (organic) and HubSpot (in beta as I write this).

Vorteile

It was easy to use before the 1100% price increase, where they auto-billed our card 1100% the monthly amount we agreed upon.

Nachteile

Swydo increased the price 1100% without warning and auto-billed our credit card.

Vorteile

I've been using Swydo for over 4 years across both digital agencies and in house reporting. I find it very useful indeed. My favourite features are the: online dashboard and the integration with Google Sheets. This allows me to completely automate my reporting, schedule reports and just makes for an easy life.

I was also pleased to see the recent integration with HubSpot. The automated reporting market is highly competitive and I've dabbled with other tools. However, Swydo is the best I've used.

Their support is very good. They are always very responsive and polite.

Nachteile

There can be discrepancies of FB organic metrics - examples FB Likes and IG Follow kpi's don't seem to be consistent with FB or IG. I think there is a reason for this - but as a user I just want it to work first time!

I would also like to see automated invoicing emails with the invoice attached as a pdf. This would allow me to set automated rules between my email and Xero - my financial system for my Swydo bills.

Vorteile

Apparently iProspect uses it, which makes sense in terms of the ease of use and quick reporting features. Once you set up a report template, you get to send a custom report link (that has your branding in the URL and does not mention Swydo at all) and the client can manipulate the dates to see different comparisons. It makes reporting so much easier. It also makes it much easier to track and set reoccurring tasks for big teams. It sends you a notification every time somebody completes a task, which is great.

Nachteile

Even though Swydo makes automated reports much easier to generate, I had problems editing the reporting templates multiple times and even after watching numerous YouTube videos and other articles, I was still not able to get the results I wanted. It was a very frustrating experience. I also wish they had more multiple edit options for adding tasks and a better organizational structure.

Vorteile

Really pleased so far with the platform and learning more each day about how to better use it and make it even more powerful

Nachteile

Would be good to be able to customise the look and feel more with formatting, fonts, etc.,

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Vorteile

Super easy reporting dashboards for our clients. Saves days of time each month in client and account manager contact.

Nachteile

It could be made more visual. Facebook / Google Ad Previews arent the best.

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Vorteile

Swydo's solution is easy to use, and highly customizable. It is very agile, and fun to work with.

Nachteile

Embedded reports/dashboards are quite slow to load, sometimes extremely slow to the point of failing.
There is no support for Facebook system users, hence the system has a "single point of failure" when attempting to have full integration with a marketing platform of an organization.
Difficult to share data sources with team members, requiring basically "operational gymnastics" to get it to work properly.

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Vorteile

Swydo provides outstanding customer support (which is not needed because of the easy setup and the nice user interface). It gives us a leverage when reporting to clients – the reports look high professional (even though they are automatized) and can be sent automatically via email.

Nachteile

Right now, we just miss the feature of having the data in a nice dashboard for live reporting, so we use a second software here to show it on a TV screen.

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Vorteile

Very easy to use and create custom reporting templates for Adwords and Facebook ads campaigns. The reports are very flexible and easy to customize as are the graphics for them.

Nachteile

The UI leaves a little bit to be desired and looks a little bit dated compared to some of the amazing tools I use to help manage my clients PPC campaigns like Opteo. It doesn't look very modern and it's not 100% intuitive either. But after a little bit of time and fiddling around (1-2 hours) I understood everything perfectly and was creating amazing looking reports for clients.

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Vorteile

Far less expensive than the alternatives and extremely flexible. I am using Swydo now for all client reporting.

Nachteile

There are a lot of features so it takes a little time to wrap your head around but the support was excellent and an online demo accelerated my use of the system.

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Vorteile

I like the prebuilt reports as they make it easy to customize as opposed to having to create a report from scratch every time for each client. They have pre-built reports for SEO, Google Ads, Facebook Ads and many more.

All of them look great in terms of formatting and they are updated often as new metrics become available.

Nachteile

Occasionally some of the widgets break or fail to pull data via API, but I have always had a quick response from their customer service.

Vorteile

I liked the cost and on-boarding process. I also felt very comfortable going with Swydo after my initial pre-sales calls.

Nachteile

Occasional delay w/Tech Support getting back to me with answers/help. Limitations in what/how data can be included in reports.

Vorteile

it offered what I needed for reporting and was moderately priced until the recent increase which is a rip off.

Nachteile

the price. this is a total rip off. they increased their price by over 500%

Vorteile

The best part about Swydo is the customization it offers. The ability to create templates but then also unlink reports from templates to customize them is great for meeting client needs.

Nachteile

What I like least about Swydo is probably the visual effects it offers. Other than that, it is amazing!