Supermetrics

Vorteile

- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics

Nachteile

- Need to pay extra for connectors that are not built into the basic plans

Vorteile

Helpful to pull data from all the different platforms into looker, using one unique tool.

Nachteile

Sometimes it can be a bit slow for large amounts of data
Higher costs than other similar platforms

Vorteile

Functionality mathes what we were expecting

Nachteile

Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error.

Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.

Vorteile

The data aggregation and integrations are unmatched.

Nachteile

Customer service can be lacking. Also, the cost can be excessive.

Vorteile

Supermetrics is a lifesaver for data-driven marketers. It seamlessly integrates with Google Sheets, allowing us to effortlessly pull in marketing and Google Analytics data. It's incredibly versatile, simplifying the data collection and reporting process.

Nachteile

The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries. Additionally, occasional connectivity issues can be frustrating, but these are rare

Vorteile

The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets. It can fetch Google Analytics data right to that platform, no exports or playing around with formats.

Nachteile

There is not the most robust set of guides or support available on all functions. Maybe this is because they would need constant updating, but I do feel I don't know what I don't know about the platform.

Vorteile

very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools

Nachteile

They should work to improve the support response time which I found a little long

Vorteile

What I love the most is the ease with which I can track and analyze my marketing data on a single platform and thanks to this tool, I can seamlessly connect to all my marketing data sources like Google Analytics, Facebook Ads and LinkedIn Ads, all in one place, which means I no longer have to spend hours trying to combine and analyze information from multiple sources.

Nachteile

I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.

Vorteile

I really like it and I don't have to jump from one tool to another to get the information I need. With this tool I solve everything.

Nachteile

I have found that sometimes the data loading speed can be a little slow especially when dealing with large volumes of information.

Vorteile

What I like about this platform is its extensive integration with 80+ sales and marketing platforms. I no longer have to spend time and effort trying to extract data from different tools, everything is in one place. In addition, the is very easy to use, which allows me to generate reports and analysis quickly and efficiently.

Nachteile

What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time analyzing data, the price may be a bit high for some users, especially a small business or entrepreneur.

Vorteile

I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets. You can really play around with your imagination. Their support is also really good and they can help with pretty much anything.

Nachteile

You can do a lot but it will also cost a lot.

Vorteile

I really like what Supermetrics provides in terms of tools and capabilities for uncomplicated access to many reliable data sources that we need. I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources. Much appreciated the integration with Google Sheet, as this enables us to pull in data quickly and neatly. The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately.

Nachteile

In order to get the most out of the tools Supermetrics provides, you must put in the time and effort required to master them.

Vorteile

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

Nachteile

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

Vorteile

It's the best software out there for what it does that i have found.

Nachteile

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Vorteile

The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.

Nachteile

It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.

Vorteile

The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.

Nachteile

Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal.

Vorteile

It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook.

Nachteile

Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own.

Vorteile

It's great for importing data from an excel source to GDS. It is a life saver to be able to export data from a tool and then push it back into reporting.

Nachteile

Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the website and email response. Live chat would be helpful.

Vorteile

Easy to use, can connect to multiple data connectors. We use it for the google suite & social media.

Nachteile

Sometimes can be prone to errors, would like a few more connectors available. Socialbakers etc.

Vorteile

Automation is important when you have a lot going on. Supermetrics, makes setting up automated reports simple and fast

Nachteile

Price, supermetrics previously was 50% the current cost. The increase came out of nowhere and it makes it difficult for individual/freelancer usage

Vorteile

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

Nachteile

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

Vorteile

This has saved our teams 30+ hours a month that used to be used to pull data manually. These data connectors now pull everything into our dashboards with ease. It's an amazing time saver and connects with the majority of our platforms.

Nachteile

Some of the social metrics can get a little weird, I think that's more of the platforms than Supermetrics, though.

Vorteile

Very basic software, that does exactly what I need it to do. It expands the capacity of google data studio exponentially, and it's very affordable. I mean, any integration you need, it's there. A very valuable tool for anyone who needs to analyze data for multiple clients

Nachteile

Pricing is a bit confusing, I signed up for a free trial but I'm not sure when it ends, I don't seem to have created an account or given my credit card info. It still seems to be working in Google data studio. Seems a bit confusing. So far no one has reached out to me. Also some integrations don't work. I tried to use it to connect to a separate google analytics account, and it kept timing out when it tried to connect.

Vorteile

The promises were big, but they were not kept. Link any data source to your Google Data Studio reports, that's awesome. However, following all guides multiple times it turned out it's not that easy and I'm not even sure it's my fault

Nachteile

So yeah onboarding is a mess.
You have your account, you have teams you have licenses you add to team members, you have your sources accounts that you link to your teams. That's a big mess.
Then you have to link your Supermetrics account to your data sources in Google Data Studio, and even though you've paid the hefty price of 100$ (but it's reasonable I must admit), it says your trial has expired. Uhm, what?

Vorteile

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Nachteile

Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly.

Vorteile

La interfaz de usuario simplificada y la posibilidad de utilizar varios DSP sin necesidad de conocimientos previos de programación hacen que configurar un informe sea muy fácil y accesible.

Nachteile

No me gusta que los diferentes conectores estén disponibles solo en los niveles superiores. Aunque los conectores básicos (Google, Facebook) están incluidos en el nivel básico, en mi experiencia, incluso las nuevas empresas necesitan conectores para adquirir backends y suites de CRM desde el primer día y no todos pueden pagar el plan de la agencia.

Vorteile

I liked how simple it was to use and how quickly it could analyze large amounts of data. Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp. Furthermore, Supermetrics is extremely cost effective and allows for data visualization in a variety of formats.

Nachteile

The most significant disadvantage of Supermetrics is that the data it provides can be quite expensive. The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources. Furthermore, Supermetrics can be difficult to use for some users and may take a significant amount of time to learn.

Vorteile

It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio.

Nachteile

One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.

Vorteile

Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.

Nachteile

I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.

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Vorteile

Supermetrics ofrece muchas ventajas para los negocios. Te ayuda a ahorrar tiempo al automatizar tus informes de marketing. Te permite recopilar, analizar y compartir datos de forma más eficiente. También puede ayudarte a identificar oportunidades de marketing para mejorar tus campañas de publicidad. Además, te proporciona información detallada y personalizada sobre tus clientes para que puedas enfocar mejor tus esfuerzos de marketing. Finalmente, Supermetrics te permite comparar los resultados de tus campañas con los de la competencia. Esto te ayudará a optimizar aún más tus estrategias de marketing.

Nachteile

Las desventajas de usar Supermetrics es la posibilidad de confusión y errores al trabajar con varias fuentes de datos, y el tiempo y los recursos necesarios para configurar y mantener la herramienta.

Vorteile

Un ETL qui se distingue par sa simplicité d'utilisation (pas de comptétences data engineer requises)

Nachteile

L'outil n'est pas connecté à l'ensemble de l'environnement martech

Vorteile

I like the fact that there are a lot of data connectors and customer care is fast.

Nachteile

I don't like the price and the pricing structure. They try to take money for everything

Vorteile

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Nachteile

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Vorteile

Supermetrics es una gran herramienta, con facilidad de uso, que te ahorra mucho esfuerzo y tiempoextrayendo datos de diferentes fuentes. Te permite fusionar datos y formatearlos fácilmente. Supermetrics nos ha permitido configurar y crear fácilmente tableros integrales que incluyen datos agregados Me encanta el hecho de que podamos manejar tantas fuentes de datos, plataformas publicitarias, redes sociales y YouTube, y las altas capacidades que nos brinda Supermetrics con las que pudimos extraer información real, organizada y coordinada que muestra el tráfico real dentro marcos de tiempo específicos.

Nachteile

Hay que tener una revisión constante de los datos exportados en una hoja aparte, porque demasiadas veces se desconecta o da error por lo que hay que volver a conectar.

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Gründe für den Wechsel zu Supermetrics

Vorteile

It great data quality.
Its the top tool in the market for data in marketing.

Integrations and addon for sheet is easy to use.

Nachteile

Pricing is too high for small business.
They don't do discounts.

Vorteile

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports.
Supermetrics is simple, effective and reliable.

Nachteile

The Data Studio connector can get slow when connected to multiple ad accounts at once.
Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Vorteile

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Nachteile

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

Vorteile

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

Nachteile

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient.

Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data.

Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost.

Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics.

Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.

Vorteile

It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions.

Nachteile

It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email).

Vorteile

It functions immediately. It can deliver voluminous data to Google Universal Analytics, Google Sheets, and other destinations. It has many connectors (such as databases, BigQuery, or DataStudio). Some connectors must be manually configured using API keys, even though the documentation is thorough and straightforward.

Nachteile

It does not always work when the date ranges are larger than normal or when you request data that is segmented along many dimensions. However, customer service is always accessible to assist you with any problems that may arise.

Vorteile

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Nachteile

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Vorteile

Pulling data with ease to Google Data Studio

Nachteile

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

Vorteile

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Nachteile

It's pricey, specially for brazilian users like me.

Vorteile

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

Nachteile

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Vorteile

combining data from more than 50 google ads accounts

Nachteile

Support and sales teams policies and procedures.

Vorteile

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Nachteile

Based on our requirement I found this tool a perfect solution

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Gründe für den Wechsel zu Supermetrics

Vorteile

Utilizamos los conectores de supermetrics para Google Data Studio y poder obtener datos para nuestros paneles de Facebook Ads, cumple perfectamente con lo que necesitamos por lo que perfecto

Nachteile

Nos gusta todo, cumple con nuestras necesidades para poder obtener los datos que necesitamos para nuestro panel de data studio

Vorteile

Gives me a lot of visibility that I did not have before.

Nachteile

Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out.

Vorteile

Le temps que ce dernier me permet d'économiser grâce à une visualisation rapide de tous mes KPI clients

Nachteile

La remontée de données type "visuels", afin de pouvoir directement voir au sein des dashboard quels sont les visuels publicitaires les plus performants

Vorteile

Es versátil a la hora de usar, así como simple al implementar los conectores.

Nachteile

el costo es un poco alto y puede customizar mejor los conectores a usar, para pagar solo por lo que se necesita.

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Gründe für den Wechsel zu Supermetrics