Über Marketo Engage
Marketo Engage Preis
Marketo Engage bietet keine Gratisversion und keine kostenlose Testversion. Die kostenpflichtige Version von Marketo Engage ist ab 0,00 $ verfügbar.
Alternativen für Marketo Engage
Marketo Engage Erfahrungen
Funktionsbewertung
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Indeed a Best-in-Class Marketing Automation Software
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Vorteile
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Nachteile
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
In Betracht gezogene Alternativen
HubSpot Marketing Hub, Zoho CRM, Salesforce Marketing Cloud Account Engagement und SugarCRMGründe für den Wechsel zu Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Very powerful, not the most user-friendly tool out there.
We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.
Vorteile
It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
Nachteile
Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
In Betracht gezogene Alternativen
HubSpot CRMWarum Marketo Engage gewählt wurde
We felt we needed more flexible automation options as well as better integration with Salesforce.com.Zuvor genutzte Software
DripGründe für den Wechsel zu Marketo Engage
For the flexibility and power of the platform. We also had operators who were more comfortable with the platform.- Branche: Anwaltskanzlei
- Unternehmensgröße: 201–500 Mitarbeiter
- Weitere für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Marketo Mayhem
Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Vorteile
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Nachteile
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
In Betracht gezogene Alternativen
Act-OnWarum Marketo Engage gewählt wurde
We needed a new marketing platform for creating and sending emails, creating event registrations and tracking leads.Gründe für den Wechsel zu Marketo Engage
Marketo had a lot to offer and it was expensive, but at the time we were evaluating other applications, we believed it had everything we needed.
- Branche: Internet
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Adobe Marketo Engage is the world's leading marketing automation platform.
Vorteile
This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.
Nachteile
It is not recommended for new businesses just starting out, as it is costly.
- Branche: Öffentlichkeitsarbeit und Kommunikation
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Flexible and Adaptable, Best for Technical Users
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Vorteile
The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Nachteile
There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
