---
description: Reviews zu Act-On Software: Systemübersicht, Funktionen, Preisinformationen und Ratings & Reviews. Entdecke kostenlose Live-Demos und vergleiche Act-On mit ähnlichen Programmen.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Act-On | Bewertungen, Preise und Demos – SoftwareAdvice DE
---

Breadcrumb: [Startseite](/) > [CRM Software für Startups](/directory/3235/startup/software) > [Act-On](/software/25651/act-on)

# Act-On

Canonical: https://www.softwareadvice.de/software/25651/act-on

Seite: 1 / 12\
Weiter: [Nächste Seite](https://www.softwareadvice.de/software/25651/act-on?page=2)

> Act-On ist eine komplette CRM-Lösung, die Marketingintegration mit Online-Social-Media-Überwachung und -Analysen sowie umfassende Webinar- und Veranstaltungsplanung umfasst, um die Online-Teilnahme und die Kundenloyalität zu verbessern.
> 
> Bewertung: **4.3/5** von 258 Nutzern. Top bewertet für **Weiterempfehlungsquote**.

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## Kurzstatistiken und Ratings

| Metrik | Bewertung | Detail |
| **Gesamt** | **4.3/5** | 258 Nutzerbewertungen |
| Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen |
| Kundenbetreuung | 4.3/5 | Auf Basis der Gesamtbewertungen |
| Preis-Leistungs-Verhältnis | 3.9/5 | Auf Basis der Gesamtbewertungen |
| Funktionen | 4.1/5 | Auf Basis der Gesamtbewertungen |
| Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Act-On Software
- **Region**: Portland, USA
- **Gegründet**: 2008

## Gewerblicher Kontext

- **Startpreis**: 900,00 $
- **Zielgruppe**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert
- **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Niederländisch, Spanisch
- **Verfügbare Länder**: China, Deutschland, Kanada, Vereinigte Staaten, Vereinigtes Königreich

## Funktionen

- A/B Testing
- API
- Abonnenten-Management
- Aktivitäts-Dashboard
- Aktivitäts-Verfolgung
- Angebot in sozialen Medien
- Anpassbare CTAs
- Anpassbare Felder
- Anpassbare Formulare
- Anpassbare Vorlagen
- Autoresponders
- Berichterstattung / Analyse
- Berichterstattung und Statistik
- Besucher-Nachverfolgung
- Bildbibliothek
- CAN-SPAM Compliance
- CRM
- Dashboard
- Daten-Import / -Export
- Datenextraktion

## Integrationen (44 insgesamt)

- Act\!
- Adobe Commerce
- Amazon S3
- BrightInfo
- Curata
- Eventbrite
- Formstack Forms
- FullContact
- GoTo Webinar
- Google Ads
- Google Drive
- Gravity Forms
- Interact
- Interaction Studio
- Justuno

... und 29 weitere Integrationen

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Wissensdatenbank
- Telefon-Support
- 24/7 Live-Support
- Chat

## Category

- [CRM Software für Startups](https://www.softwareadvice.de/directory/3235/startup/software)

## Ähnliche Kategorien

- [CRM Software für Startups](https://www.softwareadvice.de/directory/3235/startup/software)
- [Marketing Automation Tools](https://www.softwareadvice.de/directory/1686/automation/software)
- [Kampagnenmanagement Tools](https://www.softwareadvice.de/directory/2878/campaign-management/software)
- [Predictive Lead Scoring Software](https://www.softwareadvice.de/directory/3393/lead-scoring/software)
- [Marketing Tools](https://www.softwareadvice.de/directory/4630/marketing/software)

## Alternativen

1. [Brevo](https://www.softwareadvice.de/software/18887/brevo) — 4.6/5 (3446 reviews)
2. [HubSpot Marketing Hub](https://www.softwareadvice.de/software/119437/hubspot-marketing-hub) — 4.5/5 (6230 reviews)
3. [Mailchimp](https://www.softwareadvice.de/software/111921/mailchimp) — 4.5/5 (17604 reviews)
4. [MailerLite](https://www.softwareadvice.de/software/100595/mailerlite) — 4.7/5 (2259 reviews)
5. [ActiveCampaign](https://www.softwareadvice.de/software/5398/activecampaign) — 4.6/5 (2561 reviews)

## Nutzerbewertungen

### "A Solid Marketing Automation Platform" — 5.0/5

> **Scott** | *10. September 2018* | Verlagswesen | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.
> 
> **Nachteile**: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.
> 
> We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month,  supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.&#10;&#10;I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

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### "If you take advantage of all of its features, you will succeed." — 5.0/5

> **Kelsey** | *6. August 2018* | Finanzdienstleistungen | Empfehlungsbewertung: 6.0/10
> 
> **Vorteile**: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. &#10;&#10;We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. &#10;&#10;We had great customer service, including weekly calls with a customer experience rep.
> 
> **Nachteile**: Like most marketing automation software,  the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. &#10;&#10;If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. &#10;&#10;Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. &#10;&#10;The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

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### "Over-promising and under-delivering are key traits of Act-On" — 2.0/5

> **Luke** | *29. April 2019* | Anwaltskanzlei | Empfehlungsbewertung: 2.0/10
> 
> **Vorteile**: The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.
> 
> **Nachteile**: Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.
> 
> Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

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### "ACT-ON customer service is fading fast" — 4.0/5

> **Dave** | *7. August 2018* | Biotechnologie | Empfehlungsbewertung: 6.0/10
> 
> **Vorteile**: In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the  most expensive. It works quite well for our needs.
> 
> **Nachteile**: I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line.  I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.
> 
> I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively).  Just make sure you give yourself ample time for their assistance.

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### "This is really a marketing tool that has build some features for salespeople" — 4.0/5

> **Layne** | *19. Juli 2018* | Verlagswesen | Empfehlungsbewertung: 5.0/10
> 
> **Vorteile**: I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.
> 
> **Nachteile**: It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

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Seite: 1 / 12\
Weiter: [Nächste Seite](https://www.softwareadvice.de/software/25651/act-on?page=2)

## Links

- [Auf SoftwareAdvice anzeigen](https://www.softwareadvice.de/software/25651/act-on)

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| en-AU | <https://www.softwareadvice.com.au/software/25651/act-on> |
| en-GB | <https://www.softwareadvice.co.uk/software/25651/act-on> |
| en-IE | <https://www.softwareadvice.ie/software/25651/act-on> |
| en-NZ | <https://www.softwareadvice.co.nz/software/25651/act-on> |
| fr | <https://www.softwareadvice.fr/software/25651/act-on> |

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