Salesforce Sales Cloud

We are using Salesforce to streamline new business leads and nurture leads into actual sales. We are able to analyze, vet, engage, and track the progress of the new leads we receive from our Facebook lead gen ads. Salesforce integrates directly into Facebook's Business Manager and automatically imports new leads in real-time. We are also able to see the cost per lead acquired and other rich insights from our Facebook and Instagram ad campaigns that get directly populated into our dash.

Vorteile

Salesforce is one of the most powerful and sophisticated CRMs available. The onboarding process and demos with the reps were exceptionally helpful. The reps really took time to understand our CRM needs, our workflow process, and how we can best utilize/adopt Salesforce into our new business department to grow revenue and track progress. The tool is completely customizable and has very advanced marketing integrations within the cloud. The ability to track leads and history (who followed up and when) and add notes and assign leads to specific people makes the entire workflow so much more efficient. It's worth the price tag if you take advantages of the features.

Nachteile

We wish the marketing cloud add on wasn't so expensive. There are many tools available that offer the same features such as Sprout Social and Hubspot. However, the price was a little steep for the $6,000. I also wish pricing was a bit more transparent. The discounts and contract lengths have been very inconsistent in our experience.

I helped in implementing corporate engagement plan for donation management.
It has easily defined schema and took less time to customize the module.

Vorteile

Easily defined, fully connected and talking features. It is widely popular in each industry sector, market leader and radical in changing the whole ecosystem of CRM industry. SaaS or PaaS it has changed whole ecosystem. Every company which is on on Salesforce has saved tonnes of money and time while focusing on their potential.

Nachteile

Too many customizations lead to duplicate efforts. It releases so many versions so fast that sometime unnecessary update clients do.

Vorteile

I have been using, recommending and adopting salesforce.com for my sales teams for ten years in several different digital technology, media and advertising organizations. I can say unequivocally that the CRM software has evolved from being a supplement and "nice to have" to a must buy and necessary and vital tool for doing business. The key to any business solutions and software product is getting the team to adopt and use it. Training and practice is essential. Its like your golf game, the more you practice the better your score or working out, no pain, no gain.

I like the social media and conversational abilities you can have with sales team; the app is excellent for quick reviews and checking on status of pending, pitches and prospects; the flexibility and customization options based o salesperson, account, deal size, industry vertical. In one organization we adopted it for internal sales data use and tracking and also incorporated product data about our partners, customers, audience metrics and analytics and distribution platform.

Nachteile

Depending on the level of subscription, will also vary with the amount of personalized training you receive. I would also say there needs to be more attention and customization devoted to industry verticals that contain many nuances regarding customer segments and rev streams. This includes the advertising and digital sales industries where there are multiple customer touchpoints and rev streams including agencies, direct to client, programmatic, 3rd party vendors, ad tech partners etc. I also think saleforce.com needs to develop more compatible software and training that integrates salesforce,com into other software linked to finance, accounting etc.

Empfehlung für andere Nutzer

I would recommend that you try several types of CRM software that fit with your company's culture, size, client base and industry. Get involvement from your team - account managers, account execs, sales managers, VP Sales, marketing support- who will all have varying opinions on needs and functionalities to improve business flow, communications, customer x and employee x.

Vorteile

Where do I start? SalesForce is hands down my favorite CRM I've used throughout my career. From lead management to order processing, this software is your home. Im a big fan of SF classic, but have used lightning these past couple of months and I'm excited for the future of Salseforce. The customer service team at SF is top notch! Every time I have an issue I report it and I receive a phone call (usually same day) and my issue is resolved. I would recommend SF to anybody that is having any type of issues with their current CRM

Nachteile

Its difficult ot customize the CRM you want after your org is up and running. When you get a new CRM you start to find things you need or dont need. Coding in SF. for me, isnt easy so we use a 3rd party when we need to make internal adjustments. Other than that, I love SF

Very stable and excellent. I am very happy to have SalesForce because what we used to do in 5 steps before, with salesforce is done in 2 clicks and this translates into more time and a lot of production.

Vorteile

For what you pay. You can use it for ALL types of channels, functions and businesses. Is awesome.

We started using it as an internal social network, then it was the reporting platform, then communication (chat and mail) then phone and social networks. Little by little everything is being unified in salesforce which translates into savings in licenses for other applications.

Nachteile

It has so many functions and capabilities that it is extremely complex to implement. We have 2 years and still does not have a complete release because update patches are constantly being released although I think this has nothing to do with the application itself. but from the staff of our organization that is doing the implementation.