Salesforce Marketing Cloud

Vorteile

Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.

Nachteile

Es ist recht teuer und die Implementierung ist aufwendig.

Vorteile

The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent.

Nachteile

It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around.

Vorteile

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Nachteile

I didn't find it any features useless. However, it should be updated with new version.

In Betracht gezogene Alternativen

Warum Salesforce Marketing Cloud gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Salesforce Marketing Cloud

Vorteile

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Nachteile

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Vorteile

- Good customer support- User friendly interface- Comprehensive features

Nachteile

- nothing much, the tool is really good