Über Salesforce Marketing Cloud
Salesforce Marketing Cloud Preis
Salesforce Marketing Cloud bietet keine Gratisversion und keine kostenlose Testversion. Die kostenpflichtige Version von Salesforce Marketing Cloud ist ab 4.800,00 € verfügbar.
Alternativen für Salesforce Marketing Cloud
Salesforce Marketing Cloud Erfahrungen
Funktionsbewertung
- Branche: Transport/Güterfrachtverkehr/Schienenverkehr
- Unternehmensgröße: 5.001–10.000 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Viele Einsatzmöglichkeiten
Vorteile
Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.
Nachteile
Es ist recht teuer und die Implementierung ist aufwendig.
- Branche: Marketing & Werbung
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Powerful, but complex
Vorteile
This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.
Nachteile
There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.
- Branche: Hochschulbildung
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
SFMC
This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Vorteile
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Nachteile
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
The best marketing tool for integrating Salesforce CRM
With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales, and extract business data. The integration with SF is seamless and fluid. Automations that are both clever and unique are possible.
Vorteile
Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.
Nachteile
As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
Not the best choice
Support was unable to address product gaps, product was cumbersome and never well received by any of our team, and constantly performed slowly.
Vorteile
Can't say I particularly liked anything about Salesforce marketing cloud other than the fact it somewhat integrates with an existing Salesforce instance.
Nachteile
Unfortunately, the product is a solution that really only makes sense if you have an existing dependency on Salesforce. In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. The product is very complicated when compared to competitors that cost less and offer more seamless functionality. We ended up switching to another product because the product had a huge learning curve and required work around to perform pretty basic tasks. There are 4-6 steps to accomplish what other products do in half the steps.
