Campaign Monitor

Vorteile

Einfach zu bedienendes E-Mail-Tool mit zahlreichen Connectoren zu gängigen CMS. Die Automatisierungen sind super einfach einzurichten und die Übersichtlichkeit gefällt mir im Allgemeinen auch.

Nachteile

Man kann Nutzerinnen nicht von einer Liste in eine andere kopieren. Die Formulare zur Einbettung in die Website sollte man deutlich cleaner vom Code gestalten.

Vorteile

Campaign Monitor is one of the very effective email marketing software that can be used even for a newcomer that has never use this kind of this software before. It can be configure to sent multiple type of email marketing to find the winning email for that set of audience list.

Nachteile

It lacks of tools to customized the email body, and not much design that we can create for our email marketing. We can only choose from the template design that provided by the software and not all the template design is fit with the email objective. I really hope they can add more design for the template.

Vorteile

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

Nachteile

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool.

I also sometimes wish I could edit the HTML on particular sends.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Campaign Monitor

Vorteile

Creating emails has come a long way on Campaign Monitor, particularly in the past few years making it a stronger competitor. You can be more precise with your designs, coding your own emails, managing lists and getting much more in depth reporting. They also provide a ton of help guides and blogs with scenarios and useful 'how-to's'.

Nachteile

You can't edit spacing, line heights etc as easily as you can on other platforms. If you work on a lot of campaigns and have multiple people accessing the platform at the same time, it can be more difficult to manage your campaigns and you can't tell if someone else is in a template, so that can cause problems.

Vorteile

Extremely solid and reliable ESP. Doesn't go down often, and there are minimal issues with deliverability. The features are basic, but solid and there aren't many bugs.

Nachteile

There's a strong lack of features. For example, there are no simple ways to send emails to an unopened segment. There's also no way to easily clean/prune inactive email subscribers. And third, there are limitations on automation triggers.