MailChimp

It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Vorteile

The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform.

The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Nachteile

Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

My experience has been great and consistently delivers for over 20 years now as I work in email marketing on a daily basis. I've brought many new customers to them over the years by recommending them to my own clients. I have that much confidence in the reliability and usability of Mailchimp.

Vorteile

I've been working in email marketing for over 20 years at this point. I discovered Mailchimp early on during that time and have been using it every since. I have clients that were using other systems before working with me. Most are cumbersome and offered little in the way of being able to design stunning emails that captured attention in the inbox. Plus, Mailchimp's deliverability rate has never been matched.

As times have changed, and so has email marketing, Mailchimp continues investing in their platform to make the work of email marketing more integrated into other platforms like social media, eCommerce and more systems.

They've added features that have helped make my job more of a one-system stop which has been a positive impact on my workflow. Can't recommend them highly enough.

Nachteile

As they are investing in the platform, there have been many usability and design changes that have come with these improvements. As a user, that can add frustrations. The dashboard and menus can literally be completely changed on you from one day to the next. It's annoying, but it's bearable. And I think they may be almost done with these complete redesigns in adding functionality to their system.

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Vorteile

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Nachteile

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Great! I really use it every week without the need to even login to the platform.

Vorteile

We use a Wordpress drven communication strategy and Mailchimp has allowed us to stay connected with our community. Mailchimp monitors our website for fresh content and shares it with subscribers. We end up with about 1600 contacts a month through this channel alone. Our members let me know if their email is even 5 minutes late.

Nachteile

I haven't tried everything with it - I haven't found a function that I have not been able to accomplish with it. I guess the pausing campaigns is clunky.

MailChimp is simple amazing. The tool has helped our business to grow and email list. With targeted emails, we've bee able to automate important emails to drive customer relationships. The software helps us to interact with prospects, showcase our products and drive sales.

Vorteile

MailChimp's email builder is easy to use. You can easily create compelling, beautiful and branded emails.

With this software, companies can increase audience engagement with email newsletters, campaigns and landing pages. Whether you are just learning the ropes or you are a pro, MailChimp will guide you through every single step.

You can select an existing template to create emails or create signup forms. The beautiful thing about MailChimp is that they have a free plan.

MailChimp is suitable for marketers that want to

Drive software downloads or product product sales
Promote new or rebranded product.
Welcome new subscribers

Nachteile

If you decide to start with the free plan, you will get limited support and you can do one-step automation.