Mailchimp

Vorteile

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Vorteile

MailChimp appeared to me by chance,

And I chose to use it for my work.

A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

Pluses: It's totally intuitive and has a top-notch layout.

It caught my attention when I created some Landing Pages and came across several models. Totally free.

Totally accurate and timely email sequence.

Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

The tools are multi-channel, essential for any service.

In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

Whether consulting a plan or making a budget, support and service are accurate and attentive.

intuitive tool;

excellent usability;

great cost / benefit;

very good delivery rate;

lots of free features (A/B testing, email automation and integrations)

good educational content.

Nachteile

It really is great marketing software though, even
there is automation,

The features are basic;

tool all in English and
it is not possible to create landing pages optimized for a higher return.

You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

However, it is still useful for any service or company.

Vorteile

I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.

Nachteile

Overall at this price point, I think everything is great but user segmentation can be improved a bit.

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Vorteile

It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Nachteile

Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.

It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.

As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Vorteile

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them.

MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy.

Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered.

MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Nachteile

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses.

A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic.

Data management tools are weak.

Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

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