Salesforce Marketing Cloud Account Engagement

Vorteile

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Nachteile

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

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Vorteile

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Nachteile

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

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Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Zuvor genutzte Software

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Vorteile

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Nachteile

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Vorteile

The ability to integrate with Salesforce CRM is a major advantage, as it allows businesses to get a complete view of their customers and personalize their marketing messages accordingly.Salesforce Marketing Cloud Account Engagement offers a range of tools for multichannel marketing, including email, social media, mobile, and web.The platform offers advanced segmentation features, allowing businesses to target specific customer segments with tailored marketing messages.The platform offers a range of analytics tools to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.

Nachteile

It can be complex and difficult to navigate, which can make it challenging for new users to get started.The platform is quite expensive, which may make it less accessible to small businesses with limited budgets.Customer support is very slow to respond or not very helpful.

Vorteile

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Nachteile

Pardot is quite expensive and really advance to manage.

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