ActiveDEMAND

Vorteile

You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Nachteile

The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

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Vorteile

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily.
The email developer is easy to use, aside from a few small glitches.

Nachteile

My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.

Vorteile

I can't say there is anything I would recommend about it.

Nachteile

- extremely basic UX
- fundamental issues with reporting dashboards - cannot receive email versions of these
- inaccurate reporting
- contacts dropping out of campaigns or getting stuck in certain stages with no reason why
- CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?)
- Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality
- contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either
- basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact
- when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts
- customer support never knew what the issues were/why they were happening - system is super buggy in general.

- I have so many more issues, but hopefully this gives you a flavour....

Vorteile

It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented.

Nachteile

Workflow designer can be a slow on on very large workflows.

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Vorteile

The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added.

Nachteile

I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages.

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Vorteile

I liked the idea of the Dynamic Content. That would be a killer application.

Nachteile

its overall poor execution and mainly its logic.

Vorteile

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Nachteile

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Vorteile

IT seems that you have an option for any possible feature you can think of.

Nachteile

At the time I was using the product I wish I had access to expert help to fully utilize every feathure effectively.

Vorteile

What's great about this software is that it's linked directly to my current CRM system. It tracks emails and drip campaigns, it will track calls with a click the call feature and transcribe the conversation for documentation process. It identifies who is being prospected online as well as identifying prospects on the webpage how long and what pages of interest. This is a great sales tool for any organization looking to see what activity is really working for your company.

Nachteile

It's a lil tricky if your not technologically savvy and can be a bit pricy for a smaller organization.

Vorteile

The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up.

The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Nachteile

Learning curve is challenging, as it some of the trickier back end functions

Vorteile

ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Nachteile

There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Vorteile

It’s got a lot of functionality packed into it

Nachteile

Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Vorteile

Active Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.

Nachteile

There are occasionally server-side issues that prevent the plugin from working, but the team is usually quick to remedy these. It's just a matter of keeping an eye on our sites.

Vorteile

The variety of marketing tools it offers. It also integrates with our CRM which makes it a seamless process. As a non-profit, it allows us to bundle our marketing tools into one environment and saves us time and money in the end.

Nachteile

This may be more specific to our company as we have numerous sub-groups, but it is time intensive with set up and the learning curve for creating templates and work-flows for each sub group.

Vorteile

The capabilities of this software are amazing. It will grow as the company grows. The support through the website and personal phone calls is extremely helpful and saves time. The training videos are easy to follow and understand. The analytics are impressive and easy to understand.

Nachteile

At first the software seems very complicated to get set up. Use the resources available and once set up the software can be used for multiple campaigns.

Vorteile

Support team is always ready to help and usually they are very fast with it. It has been a positive surprise, that they also listen to users's needs and ideas and actually create alterations and new features based on those ideas.

Nachteile

Some of the videos are old and the software does not look the same now, so they are sometimes a bit confusing.

Vorteile

I got a lot of functionality and ease of use. it is incorporate of all feature. it is the good software for small business. it is really a magically software for use the small business. the best part of this product is the chat of product. I am using this software and very satisfy for it service.

Nachteile

this software is not a perfect solution. it is difficult to support chat. this software is professional and user should be know about this software for using.

Vorteile

Easy to use for someone like me who is technologically challenged! I like how easy it is to create a landing page for an event sign up, etc.

Nachteile

What I like least is the Facebook posting. While I like the statistics I get using the software to post my Facebook posts, the post itself on Facebook does not always post correctly. Usually only posts a portion of the picture.

Vorteile

We used ActiveDEMAND for about a year and it helped us organize our email especially. We were using all sorts of different things before.

Vorteile

Call capabilities with lead forms are nice to receive.

Nachteile

Inconsistency with attribution. Many say Google whereas some should say Google/cpc (Google Ads).

Vorteile

The drip campaign is a great feature and easy to set up.

Nachteile

Wish the email editior would have more options.

Vorteile

This software is a flexible marketing platform helped my digital marketing to be managed easily. The brand management, website tracking, web forms and ecommerce integration are just an amazing features that made digital business great.

Nachteile

Set up the page is not easy. It takes time to get to use to this program. Navigating in this software can be a hustle a little bit.

Vorteile

They have continuously improved the software over time as the marketing best practices have changed.

Nachteile

Would like to see pricing on the website.

Vorteile

Ce que j'aime le plus chez ActiveDEMAND, c'est sa facilité d'utilisation à travers ses multiples fonctionnalités. Il permet l'automatisation du Marketing, sa gestion et son analyse. Il permet également de faire des publicités par mail très bénéfiques.

Nachteile

Le prix de ActiveDEMAND peut être comparable à une application gratuite.

Vorteile

Conçu spécialement pour les agences de marketing, ActiveDEMAND est un outil très facile d'utilisation que j'ai jamais rencontré. Très efficace et fiable, il nous permet la gestion et l'analyse du Marketing ainsi que la publicité par e-mail. Son expérience a été rentable pour notre entreprise , car c'est utilisable sur mobile. Très très recommandable.

Nachteile

Avec son prix toutefois imbattable, ActiveDEMAND, présente une multitudes de fonctionnalités et intégrable à d'autres réseaux sociaux te Site Internet très bénéfices.

Vorteile

ActiveDemand est un logiciel de gestion de marketing dans les entreprises. Il permet de gérer le suivi, l'automatisation et l'évolution du plan marketing de l'entreprise.

Nachteile

Il y a par moment quelques difficultés a cerner les fonctionnalités du logiciel.

Vorteile

C'est un logiciel très facile à utiliser. Très efficace et fiable, il permet une automatisation du marketing, publicité par e-mail ainsi que le marketing mobile.

Nachteile

C'est un logiciel très facile et parfait dans son ensemble

Vorteile

a qualidade geral e muito boa marketing e vendas

Nachteile

ela pode criar uma pressao extra nas empresas para produzirem e entregarem produtos e serviço de forma mais rapida e eficiente isso pode gerar uma pressão sobre os funcionários e equipe de trabalho

Vorteile

I love that ActiveDemand integrates Google Analytics, Call Tracking, and email marketing all into one platform so that I don't have to login to multiple different platforms to get a handle on how campaigns are performing. It also integreates with PipeDrive and other CRMs easily for full ROI tracking.

Nachteile

ActiveDemand has all the features you could want from a marketing automation platform; however, I sometimes feel it's a "jack of all trades, master of none." The UI can be confusing because it does integrate so many different things, and I feel like I have to chat with support often to figure out what I need to do. Also, they push updates sometimes that change your previous settings and you won't know until it becomes an issue.

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Vorteile

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Nachteile

I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again.

Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Vorteile

The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Nachteile

When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

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Vorteile

The potential is high for ActiveDemand. It presents itself as a total marketing solution. It offers phone tracking, automated email services, and white label customer interfaces.

Nachteile

The platform isn't customer friendly. The GUI is very clumsy and not intuitive. There aren't enough templates to really jumpstart a robust campaign. Customer support is slow to respond and lacks online support documentation to help. The cost is comparable to competing platforms that offer better interfaces, stronger customer support, and more templates.

Vorteile

-The absolute best part of this product is the chat support. They will actually work with you all the way until a solution is made. They are all very familiar with the program.
-It is an incredible value for the money.
-Moderately easy to use.

Nachteile

It lacks functionality in some key areas, most notably: lacking an undo button, a clunky landing page builder, and no mainstream CRM integrations that I know of (i.e. Salesforce). Social posting and tracking in campaigns are...okay but the actual posting and scheduling are not good. It does about 80% of what you really need it to do, if they can get up to speed on the last 20% I think it can be one of the top platforms. The training videos on youtube are way out of date.

Vorteile

The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity.

The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Nachteile

Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Vorteile

The visitor tracking is robust and provides much more data than similar tools. You can get the full visitor history for every organization who visits the site.

Nachteile

The software is cumbersome and slow. It often takes several minutes to run a report. Compared to similar software, the automations are overly complex and not as feature-rich.

Vorteile

The reports that you are able to generate to automatically send

Nachteile

The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything

Vorteile

The main reason why we have chosen to work with ActiveDemand is that​ it can sync with other programs (in our case our sales system). Therefore it can track lots of data and we can sync it two ways.

Nachteile

It's not always the most user-friendly software but when you know how to work with it, there's a lot possible.

Vorteile

I really like the subscribe/unsubscribe list. Once an email is in the system the address is updated whether it has unsubscribed or not

Nachteile

We had a lot of issues with things not working and due to the time zone difference, everything took twice as long to be solved. We did not have the patience.

Vorteile

There is a lot to this software. It had a calendar scheduling feature that we liked.

Nachteile

I do not think that the software is user friendly. I really struggled using many of it's features.

Vorteile

Tight integration with Pipedrive
Good configuratior for email-journeys.
Very reasonable entry-point to start with marketing automation and prospect tracking.

Nachteile

Comprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this

Vorteile

Easy to use once you learn it. Good archiving system for saving items for future use. Superior support system. Chat support so helpful. Great that there's no contract period. Excellent value for the money.

Nachteile

Not easy to learn - needs better training materials - user manuals or resources. I don't seem to get what I need from the video tutorials. Needs better search capacity in resource area. Might be nice to start with a buddy-system for the first few emails. I like access to Sean but after awhile I feel I've asked too much. Maybe someone further down in the org would be able to answer my basic questions. Did that once and it worked great.

Vorteile

Active Demand is a great tool and can do a lot, probobly even more than I know.

Nachteile

I find it hard to navigate the pages and set up the campaigns. When we had a full-time marketing person it made it eaier because they did it.

Vorteile

Two things stand out about activeDEMAND:
1. They are the only marketing automation fotware that integrates seamlessly with our CRM, PipelineDeals. Because the software includes the functionality we were looking for and the price is reasonable, the decision to choose it over others was a no brainer
2. The support is fantastic. I'm not the most technical person but I had no problem setting up and integrating activeDEMAND to our CRM, mostly due to the super quick and detailed response from the support team whenever I had any questions.

Nachteile

I don't have any huge complaints, but some of the features that use their own algorithms (like reply detection) don't work 100% of the time so I've decided not to use them. The interface and templates could also use some updating. This software was clearly designed by an engineer, which has it's pros and cons!

Vorteile

I chose activedemand because it was the least expensive phone call tracking tool that worked with Google analytics.

Nachteile

The interface for reviewing the calls could be a little more user friendly, and I wish it integrated better with my digital marketing platform, agency analytics.

Vorteile

What I like most about the software is the email and media automation. I also like how I have access to customer support through chat and call. I use pipedrive as well and the fact that active demand and pipedrive can integrate together is great.

Nachteile

Sometimes it is difficult to talk to support through chat, ie. trying to explain the problem, process etc.

Vorteile

It's so easy to use and allows me to plan campaigns efficiently

Nachteile

I wish there was more drag and drop options and video compatibility

Vorteile

How many different things it did to reduce the amount of software needed.

Nachteile

The learning curve is steep and it is often very hard to figure out how to do some things that seem like they should be fairly simple. Even the staff has a hard time agreeing if or how some things can be done.

Vorteile

Good for an agency or a marketing consultancy - easy to delegate access etc.

Nachteile

Really not much I can say here apart from the fact when I started, they were new to the space and some of the features available now were not available in the past