--- description: Reviews zu Marketo Engage Software: Systemübersicht, Funktionen, Preisinformationen und Ratings & Reviews. Entdecke kostenlose Live-Demos und vergleiche Marketo Engage mit ähnlichen Programmen. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Marketo Engage | Bewertungen, Preise und Demos – SoftwareAdvice DE --- Breadcrumb: [Startseite](/) > [Personalisierungssoftware](/directory/4276/personalization/software) > [Marketo Engage](/software/21522/marketo-engage) # Marketo Engage Canonical: https://www.softwareadvice.de/software/21522/marketo-engage Seite: 1 / 30\ Weiter: [Nächste Seite](https://www.softwareadvice.de/software/21522/marketo-engage?page=2) > Adobe Marketo Engage ist ein zentraler Marketing-Hub für die Orchestrierung und Ausführung von Cross-Channel-Kampagnen, um Kunden während komplexer Customer Journeys zu gewinnen, anzusprechen, zu pflegen und zu binden. Marketo Engage erleichtert die Abstimmung zwischen Marketing- und Vertriebsteams, um Umsatz und Wachstum für das Unternehmen zu steigern, und zwar mit skalierter Effizienz. Marketo Engage verfügt über native Integrationen in Salesforce, Microsoft Dynamics CRM und SugarCRM. Diese bidirektionale Kommunikation ermöglicht es Vertriebsmitarbeitenden, ein klares Bild der Leads in ihrer Pipeline zu erhalten und basierend auf dem Engagement der Verkaufsaussichten zu priorisieren. Marketo Engage bietet eine Online-Community mit Vermarktern, die Ideen austauschen, zusammenarbeiten und Produktentwicklungen beeinflussen. Diese Lösung eignet sich für Unternehmen mit einer Nutzerbasis von drei Nutzern bis hin zu mehr als tausend Nutzern, aber der Preis macht sie ideal für mittelständische und große Unternehmen. Support wird per Telefon, E-Mail und über eine Online-FAQ-Seite bereitgestellt. > > Bewertung: **4.3/5** von 710 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 710 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Adobe - **Gegründet**: 1982 ## Gewerblicher Kontext - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Japanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Algerien, Amerikanische Jungferninseln, Andorra, Argentinien, Australien, Bahrain, Belarus, Belgien, Bosnien und Herzegowina, Brasilien, Bulgarien, Chile, China, Costa Rica, Deutschland, Dschibuti, Dänemark, Finnland, Frankreich, Färöer und 60 weitere ## Funktionen - A/B Testing - API - Abonnenten-Management - Abwanderungsraten-Management - Aktionsmanagement - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Aufgabenmanagement - Automatisierte Terminplanung - Automatisiertes Veröffentlichen - Autoresponders - Backlink-Monitoring - Bearbeiten in Echtzeit ## Integrationen (120 insgesamt) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... und 105 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Personalisierungssoftware](https://www.softwareadvice.de/directory/4276/personalization/software) ## Ähnliche Kategorien - [Personalisierungssoftware](https://www.softwareadvice.de/directory/4276/personalization/software) - [Blog-Software](https://www.softwareadvice.de/directory/4732/blog/software) - [Marketing Attribution Software](https://www.softwareadvice.de/directory/4315/marketing-attribution/software) - [Customer Journey Mapping-Tools](https://www.softwareadvice.de/directory/4004/journey-mapping/software) - [Marketing Automation Tools](https://www.softwareadvice.de/directory/1686/automation/software) ## Alternativen 1. [Brevo](https://www.softwareadvice.de/software/18887/brevo) — 4.6/5 (3446 reviews) 2. [Mailchimp](https://www.softwareadvice.de/software/111921/mailchimp) — 4.5/5 (17604 reviews) 3. [ActiveCampaign](https://www.softwareadvice.de/software/5398/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.softwareadvice.de/software/100595/mailerlite) — 4.7/5 (2259 reviews) 5. [EmailOctopus](https://www.softwareadvice.de/software/132424/emailoctopus) — 4.8/5 (655 reviews) ## Nutzerbewertungen ### "A top-tier marketing automation service." — 5.0/5 > **Jana** | *7. August 2023* | Computer-Software | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. > > **Nachteile**: Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. > > With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. ----- ### "Email marketing with a wide array of versatile features." — 5.0/5 > **Jose Manuel** | *7. Dezember 2023* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > **Nachteile**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right. ----- ### "Marketo: the gold standard in Marketing Automation" — 5.0/5 > **Verifizierter Rezensent** | *8. Oktober 2019* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo. > > **Nachteile**: The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy. > > Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages. ----- ### "Definitely one of the top Marketing automation tools out there." — 4.0/5 > **Emma** | *16. August 2023* | Krankenhausversorgung & Gesundheitswesen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. > > **Nachteile**: Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. > > Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. ----- ### "Very powerful, not the most user-friendly tool out there." — 5.0/5 > **Verifizierter Rezensent** | *6. Januar 2023* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. > > **Nachteile**: Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. > > We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. ----- Seite: 1 / 30\ Weiter: [Nächste Seite](https://www.softwareadvice.de/software/21522/marketo-engage?page=2) ## Links - [Auf SoftwareAdvice anzeigen](https://www.softwareadvice.de/software/21522/marketo-engage) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Strukturierte Daten