Marketo Engage

Vorteile

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Nachteile

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Vorteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Nachteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Vorteile

Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content.

Nachteile

It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools.

Vorteile

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Nachteile

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Vorteile

helps assist companies in understanding interactions with customers and growing marketing strategies.

Nachteile

The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features.

Vorteile

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Nachteile

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Vorteile

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Nachteile

There is no daunting aspect that I encounter when using Marketo Engage.

Vorteile

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Nachteile

The tool works perfectly and we have not encountered any technicalities

Vorteile

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Nachteile

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Vorteile

1. Easy to use and deploy
2. AI command is good
3. Mobile friendly
4. Safe to use keeping GDPR in mind

Nachteile

1. UX is average
2. Hard to integrate
3. Frequent updates required

Vorteile

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Nachteile

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

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Zuvor genutzte Software

Gründe für den Wechsel zu Marketo Engage

Vorteile

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Nachteile

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Vorteile

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Nachteile

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

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Vorteile

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Nachteile

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Vorteile

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Nachteile

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Vorteile

This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

Nachteile

It is not recommended for new businesses just starting out, as it is costly.

Vorteile

You can manage multiple tasks/campaigns in one go

Nachteile

Over complicated. It took me a long time to be confident using the system

Vorteile

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Nachteile

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

Vorteile

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Nachteile

May require customization to fit specific business needs, which can be time-consuming and costly

Vorteile

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Nachteile

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Vorteile

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Nachteile

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

Vorteile

It can automate many different aspects of your marketing campaigns, from lead generation to lead nurturing, and even lead scoring. The platform is very flexible, so you can customize it to your specific needs. You can create your own campaigns, workflows, and email templates, or use pre-built templates and workflows provided by Marketo.

Nachteile

Can be overwhelming for new users. The platform has a steep learning curve and can take some time to get used to. It may require some technical knowledge to fully utilize all of its features.The platform can be expensive, especially for small businesses or startups. The pricing can be prohibitive for those on a tight budget.

Vorteile

I find the visual reports really helpful and the dashboard is easy to interact with. it offers the ability to create audiences, score leads, manage your content, and automate. The customer support is helpful and quick to respond which is the most important thing for me, as a user with limited technical knowledge.

Nachteile

The biggest con for me is that I found this software to be a bit pricey compared to other alternatives. It also can be a bit clunky to navigate but that is where the support comes into play.

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Vorteile

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Nachteile

No batching of operations, editor of emails can be improved

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Vorteile

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Nachteile

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Vorteile

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Nachteile

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Vorteile

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Nachteile

The user interface is relatively not friendly and might be challenging for new users.

Vorteile

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Nachteile

The only downside is that customizing templates might require some level of expertise and experience.

Vorteile

J'ai beauccoup apprécié la gestion des leads et l'analyse de leurs interaction sur mes publicités.

Nachteile

Marketo Engage est un peu coûteuse et nécessite par moment une expertise pour une mise en place et une utilisation efficaces.

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Vorteile

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

Nachteile

The only issue is the delay in responsiveness from the customer support at times.

Vorteile

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Nachteile

The learning curve is complex especially to people new to marketing.

Vorteile

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Nachteile

Optimizing marketing campaigns within Marketo Engage may require significant time,

Vorteile

Mi piace di Marketo Enagage la gestione dei post con molte funzioni per la creazione

Nachteile

Marketo e un po costoso rispetto ad altre piattaforme

Vorteile

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Nachteile

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Vorteile

The accuracy of Marketo Engage makes it a top marketing automation solution.
Marketo Engage has been so reliable.

Nachteile

Marketo Engage does not have flaws.
I do not dislike Marketo Engage at all.

Vorteile

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Nachteile

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Vorteile

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Nachteile

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Vorteile

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Nachteile

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Vorteile

Marketo Engage has effective capabilities.
I like the friendliness of Marketo Engage.

Nachteile

I do not dislike Marketo Engage at all.
Marketo Engage is super amazing.

Vorteile

Cette solution marketing se synchronise parfaitement bien avec votre CRM, ce qui constitue un grand avantage. Cela nous a permis de faire suivre les interactions avec les clients et de mettre en place des modèles de scoring pour les équipes de marketing et de ventes. Avec Marketo Engage, il est plus simple et facile de fidéliser les clients.

Nachteile

L'outil de marketing d'automation est puissant pour la gestion de marketing par mail, cependant, son système se révèle plus complexe pour les utilisateurs débutants. Mais cela ne change rien à son efficacité et aux avantages liés à ses nombreuses fonctionnalités.

Vorteile

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Nachteile

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Vorteile

It makes content management easy
Has amazing content delivery features

Nachteile

No issues as Marketo Engage has been amazing.

Vorteile

C'est dans la gestion des leads que la plateforme offrait plusieurs fonctionnalités avancées.

Nachteile

Le prix était relativement élevé comparé à d'autres plateformes du même niveau

Vorteile

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Nachteile

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Vorteile

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Nachteile

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Vorteile

Ce que j'ai le plus aimé chez Marketo Engage est le faite que les messages de marketing sont simple , compréhensible.Cela facilite le travail au marketeur lui permet d'être beaucoup plus rapide .

Nachteile

Ce que j'ai le moins aimé chez Marketo Engage est le faite que parfois l'envoie de message est un peu lent.

Vorteile

Je pense que c'est la partie gestion des leads car La plateforme propose des fonctionnalités avancées à ce niveau là.

Nachteile

Je trouve que c'est un petit peu cher quand même par rapport à la concurrence

Vorteile

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Nachteile

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Vorteile

Marketo dispose d'une plateforme complète d'automatisation du marketing et d'une plateforme d'opérations marketing. Des envois d'e-mails aux programmes de développement, du contenu Web déclenché à la notation et au routage complets, Marketo peut tout faire

Nachteile

Sachant qu'il s'agit d'un logiciel très complet mais en même temps complexe, ce qui conduit à disposer d'un personnel entièrement formé lorsque vous commencez à utiliser Marketo Engage

Vorteile

Il s'agit d'un outil assez complet, axé sur l'automatisation du marketing

Nachteile

Sachant qu'il s'agit d'un logiciel très complet mais en même temps complexe