AppsFlyer

Vorteile

It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support.
Creative tool, especially AI feature.
Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

Nachteile

You need to log in every 24 hours (when logging in with a Google account)
Lack of possibility to create custom metrics (IPM, Ad profit, etc)
Cannot copy stuff directly from the custom dashboards (eg campaign name etc)
A lag in retrieving Ad revenue data from Ad Networks via API.

Vorteile

Data Visualization is the best on AppsFlyer

Nachteile

Raw data exports are only available for 90 days

Vorteile

i like the platform beacause for me is very easy follow the events.

Nachteile

sometines the package of conversions is very limit and expensive

Vorteile

AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.

Nachteile

AppsFlyer is costly and demands a premium over it's rivals.

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Gründe für den Wechsel zu AppsFlyer

Vorteile

The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support.

Nachteile

Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview.

Vorteile

I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I

Nachteile

Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.

Vorteile

Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles

Nachteile

Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.

Vorteile

User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns

Nachteile

Unavailability of Activity dashboard for Agency accounts

Vorteile

Easy to use, Good to understand, fast Working. etc.

Nachteile

Currently, facing issues like the page not working. But I'm sure the Appsflyer team working on it ASAP.

Vorteile

The Dashboard is easy, it's quite simple to implement and run CPE Campaigns

Nachteile

The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action

In Betracht gezogene Alternativen

Gründe für den Wechsel zu AppsFlyer

Vorteile

After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines.
In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition.

Nachteile

AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules.
In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence.

Vorteile

Integrations with acquisition channels are easy and intuitive.
The variety of reports you can create to analyse all the traffic the app receives.
The ease of integrating into SKAN for the platforms.
The analysis by cost and time that allows you to perform for each channel.

Nachteile

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Vorteile

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

Nachteile

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

Vorteile

There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs.

Nachteile

Detailed data export can only import 2 months of data.

Vorteile

Ease of setting up partners and integrations.

Nachteile

Attribution of conversions to channels, there has been discrepancies in the report.

Vorteile

I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform.

Nachteile

I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway.

Vorteile

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Nachteile

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Vorteile

I really believe that P360 premium is the best anti fraund in the market

Nachteile

I would like to download all the reports all at once (android and ios)

Vorteile

UI, reporting ease and the publisher base

Nachteile

report download time period and data load time is little slow

Vorteile

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard.
I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.

Nachteile

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

Vorteile

- service & support through account managers and chat
- on par with other attribution suites
- easy to integrate with partners
- widely used by other affiliates and channel partners
- measurement and dashboarding

Nachteile

- sometimes requires dev effort to implement events
- reporting tool can be improved
- doesn't give recommendations on performance

Vorteile

1. Partner integration process
2. Simple data overview

Nachteile

1. Its complicated to get daily bases data when you download it
2. Ad group level data is invaluable
3. Creative level data is unvaluable for Meta

Vorteile

It's a user-friendly platform, where different teams can easily filter and find data they need, e.g. campaign performance, month totals.
The onelink builder is great, and has allowed us to have much more visibility over marketing channels.

Nachteile

The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way. You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful.

Vorteile

- ease of use
- Good attribution window parameters
- easy set up

Nachteile

The turnaround time for customer service

Vorteile

it's very easy to use for optimization and monitoring campaigns.
The latest update of choosing several dashboards is very helpful.

Nachteile

the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected.

Vorteile

What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher

Nachteile

Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function.

Vorteile

- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user.
- Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics.
- Responsive and helpful assistant: our assisant, mrs [sensitive content hidden] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP

Nachteile

- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate.
- Can't check revenue source

Vorteile

One of the features I appreciate is the ability to customize the dashboard.

Nachteile

Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient.

Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.

Vorteile

What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies.

Nachteile

What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.

Vorteile

Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products.

Nachteile

Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support.

Vorteile

Its been a lot of things which i like in Appsflyer ,
1. We can check regular performance of our running campaign.
2. Can done regular optimization
3. Can import/export raw data to check complete performance of any campaigns.

Nachteile

There's very few things which i don't like in Appsflyer.
1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns.
2. no other things yet.

Vorteile

Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.

Nachteile

Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.

Vorteile

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Nachteile

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Vorteile

- Industry trusted
- Great functionality
- Reliable & Consistent
- Value for money
- Fantastic customer support
- Learning and certification

Nachteile

Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process?

Vorteile

Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies

Nachteile

Sometimes they tends to reply late and not disclose the actual reason for not recording a data.

Vorteile

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards.

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Nachteile

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Vorteile

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Nachteile

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Vorteile

There are many features for measuring results, but the one I think is the most brilliant is Protect 360.

Nachteile

I think the price ends up being unaffordable for many companies.

Vorteile

Relatively simple user interface with customizable dashboards.

Nachteile

Challenges with exporting data so it is filtered and automated.

Vorteile

Comprehensive Attribution
Robust Analytics
Fraud Prevention
Integration with Ad Networks
Customizable Dashboards
User-Friendly Interface
Real-Time Data
Support for Deep Linking

Nachteile

Support and Documentation could be better.

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Gründe für den Wechsel zu AppsFlyer

Vorteile

The implementation of Appsflyer is done so easily and the support is awesome.

Nachteile

it's complicated to setup SKAN for IOS apps

Vorteile

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Nachteile

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Vorteile

I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions.

Nachteile

One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience.

Vorteile

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Nachteile

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : (
But it is also + point as if the POV is advt. here.

Vorteile

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options. Finally there is tons of documentation and tech support.

Nachteile

The integration with certain media partners is glitchi

Vorteile

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Nachteile

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Vorteile

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Nachteile

Additional features can be quite expensive.

In Betracht gezogene Alternativen

Vorteile

It is very convenient and intuitive - which makes work flow smoothly

Nachteile

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support.
Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...

Vorteile

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Nachteile

Need an easier way to visualise impact of web to app through dashboards

Vorteile

The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.

Nachteile

when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.