Brandwatch

Vorteile

This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.

Nachteile

The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.

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Vorteile

Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations.

Nachteile

Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners.

Vorteile

The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends.

Nachteile

The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as:
•Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram.
•Automation features like Assignment disappearing, but continuing to run.
•Continuous error messages when trying to connect Facebook accounts.
•Broken “Send” button in the message writing interface, hidden by the support chat button.
•Missing calendar overview for clients, with confusing links.
•Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning.
•Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar.

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Vorteile

Brandwatch is the best Social Listening tool.

Nachteile

We can go and go deeper in and Analysis of Conversations.

Vorteile

Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research.

Nachteile

It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard.

Vorteile

Ability to setup various different queries which can you help monitor not just your brand, but also competitors and industry trends.

Nachteile

I have been using the standard package, but it was too expensive

Vorteile

The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze.

Nachteile

The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window.

Vorteile

I like the brand management features
It makes social media monitoring and management easy
It comes with some analytics capabilities

Nachteile

Brandwatch has handled our needs as required and no issues

Vorteile

It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.

Nachteile

It occasionally took longer than expected to update our social media analytics.

Vorteile

The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands.

Nachteile

It's a rather complex piece of software. Don't forget to get professional help at the beginning.

Vorteile

I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action.

Nachteile

Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it.

Vorteile

What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence. With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my brand.

Nachteile

One of the things I disliked the least was the initial learning curve. As a new user it took me a bit of getting used to

Vorteile

One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities. The platform's advanced sentiment analysis, real-time monitoring, and comprehensive reporting provided valuable insights into brand reputation, customer sentiment, and market trends.

Nachteile

One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters. Additionally, the pricing structure could be a limiting factor for smaller businesses or organizations with limited budgets.

Vorteile

Brandwatch has become an invaluable tool to help me better understand my customer base. With it, I'm able to uncover insights that I never thought of before and accurately target customers with the right message. It's been a great asset in helping me boost my brand strategy and ensure that my messaging resonates with the right people. Highly recommend Brandwatch!

Nachteile

I have not been able to identify any negative aspects so far.

Vorteile

An instinctive and smooth scheduling and approval process was one of the main reasons we first considered Falcon and we then found an array of extra features that helped convince us this was a good move: an on-boarding process, an account manager, analytics that are better than native stats, listening tools, and moderation. Having all of this in one place is a timesaver. In addition to the ongoing development of the tools, such as expanding Instagram and Linked In capabilities, Falcon is a real improvement to daily social media management compared to where we were.

Nachteile

We're still using native tools for ads, especially Facebook but can see this changing in time.

Vorteile

Unlimited User Accounts, API Integrations, Excellent Customer Service

Nachteile

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Vorteile

It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account.

Nachteile

It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work.

Vorteile

Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options

Nachteile

When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price. We had some analytics glitches at the time, but customer service to deal with that was good and helpful. At the time, I wished they had an option to publish to multiple channels at once.

Vorteile

I like that it was cheaper than other enterprise software we were using (shoutlet/spredfast) to manage social media platforms.

Nachteile

I think that it was still too pricey for what we got. It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.

Vorteile

Falcon is user-friendly and helps me plan and schedule content in advance. It also gives me an easy way to gain insights on the performance of content on social media. It makes community management a breeze as well.

Nachteile

It would be great if we could make carousels or upload multiple images directly in Falcon.io without the hub app.

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Vorteile

The customer support/build feature/analytics

Nachteile

The build component is awesome but would be even better if you could create a specific URL to your brand

Vorteile

- Ease of user/channel management.
- One-stop solution for publishing, engagement, listening and analytics
- Reliable and easy web-interface and bulk upload features
- Very responsive customer support
- Lots of customer success management support - training, webinars, etc.

Nachteile

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

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Vorteile

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.

Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.

Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Nachteile

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.

Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Vorteile

Full range of features that enables you to set and previsualize

Nachteile

Uncertainties around the figures shared due to non real time display

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Vorteile

From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate.
If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Nachteile

It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.

Vorteile

Mi piace di brandwatch la semplicità della creazione di post con soluzione adatte ad ogni esigenza

Nachteile

Piattaforma un po costosa il resto e un'ottima Piattaforma social

Vorteile

I like it because with Brandwatch I can realize how my customers perceive my product and with this data create a marketing strategy. It is also important because it allows integration with various platforms.

Nachteile

The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved.

Vorteile

It's great how you can automatically analyze sentiment using word clouds or topics.

Nachteile

Sometimes takes very long time to get the data from a query to analyze conversations

Vorteile

Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel.

Nachteile

That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually.

Vorteile

The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers.

Nachteile

Everything is good and perfect but just what is not yet good is the limitation of sample sizes, the long duration of the analysis of the results.

Vorteile

I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis.

Nachteile

Their plans can be a little expensive, other than that they provide a great service.

Vorteile

Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business.

Nachteile

Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses.

Vorteile

I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers.

Nachteile

Well it would be great if the speed and efficiency of data processing could be improved to further streamline the workflow.

Vorteile

What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently.

Nachteile

The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.

Vorteile

I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis. The platform uses artificial intelligence to provide insights into consumer sentiment and reactions online.

Nachteile

The learning curve can be a bit steep at first. This platform has a wide range of features and capabilities, which can be overwhelming at first.

Vorteile

Me encanta la aplicación, me aporta ideas y gracias a esta aplicación puedo generar nuevas estrategias para mi empresa

Nachteile

Todo bien con la aplicación, bastante segura y excelente

Vorteile

El software Brandwatch es una herramienta de análisis de marca y gestión de redes sociales. Ofrece una amplia gama de funciones, como la gestión de varias cuentas, integración de redes sociales y análisis de datos en tiempo real. Es una herramienta eficaz para monitorear la presencia en línea de una marca y tomar decisiones informadas. La interfaz es intuitiva y fácil de usar, lo que permite a los usuarios obtener resultados valiosos de manera eficiente. En general, es una solución de clase mundial para la gestión de marca y presencia en línea.

Nachteile

Posee un costo elevado en comparación con otras opciones en el mercado

Vorteile

Me ha facilitado la obtención de información positiva y negativa de los usuarios acerca del recibimiento que tiene mi producto para realizar un análisis de mercado efectivo.

Nachteile

La asociación directa con plataformas como redes sociales y tendencias.

Vorteile

Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation.

Nachteile

Brandwatch can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master.

Vorteile

the UI is amazing. such amazing feautres. allows us to do a lot more with our socials

Nachteile

integrations with CRM like Hubspot is not there, otherwise really good.

Vorteile

Vraiment nous aimons brandwatch car nous obtenons de meilleurs résultats et nous gagnons beaucoup de temps. Nous avons toujours trouvé et fini par travailler avec des joyaux authentiques sur la plate-forme, et sinon cela aurait nécessité un gros investissement de ressource

Nachteile

Accessibilité réduite au moins stable longue période d'attente de résultats

Vorteile

I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.

Nachteile

Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.

Vorteile

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Nachteile

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

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Vorteile

This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location.

Nachteile

FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost."

Vorteile

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

Nachteile

to leverage it at fool capacity it require some serious skills in query wirting

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Vorteile

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Nachteile

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.

Vorteile

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Nachteile

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Vorteile

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Nachteile

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Vorteile

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Nachteile

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.

Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

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Vorteile

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Nachteile

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

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