HubSpot CRM

Vorteile

Wir haben Hubspot CRM insgesamt über 3 Jahre verwendet. Die User Experience in Hubspot ist sehr gut. Man findet sich schnell zurecht und die Workflows sind schnell drin. Die Funktionen in Hubspot sind sehr umfangreich. Egal ob Marketing Automationen oder Email Marketing.

Nachteile

Die Preisstruktur für ein Upgrade ist sehr starr. Wenn weitere Funktionen benötigt werden, die in Professional beinhaltet sind, dann muss man fast das 10-fache zahlen von Hubspot Starter

In Betracht gezogene Alternativen

Zoho CRM, monday CRM und Pipedrive

Gründe für den Wechsel zu HubSpot CRM

Wir haben zum damaligen Zeitpunkt die erforderlichen Funktionen und die User Experience in Hubspot als Kaufgrund gesehen.

Vorteile

In HubSpot schätze ich besonders das Segment, in dem ich alle meine Deals auf einen Blick sehen kann. Beeindruckend ist, dass ich dort genau verfolgen kann, wie lange ich nicht mehr an einem Deal gearbeitet habe und ob ich bereits Next Steps für den Deal mit oder ohne den Kunden geplant habe. Das ermöglicht es meinem Manager, einen besseren Einblick in meine Pipeline zu bekommen, und gibt mir gleichzeitig die Möglichkeit, mich nicht ständig erklären zu müssen, was ich den ganzen Tag über mache.

Darüber hinaus ist die Pflege der Accounts äußerst einfach und ich kann schnell eine Cadence aufsetzen und an meine potenziellen Kunden senden.

Nachteile

Anfangs hatte ich einige Bedenken bezüglich HubSpot, besonders da ich von Salesforce zu HubSpot gewechselt bin. Ich war der Meinung, dass HubSpot anfangs nicht so leistungsfähig sein könnte wie Salesforce. Jedoch habe ich mich geirrt. Für unsere Organisation erfüllt HubSpot vollkommen unsere Anforderungen und steht im Verhältnis zu den Kosten.

Vorteile

Die Möglichkeit individuelle Einstellungen und Flags zu implementieren, sowie der hohe Grad an Automatisierung. Für den Sales Bereich ist es sehr wertvoll Aufgaben direkt an Deals zu legen und diese mit Happylines und Zuständigkeit zu belegen. Hier wäre eine Integration in den Google Calendar noch sehr hilfreich.

Nachteile

Hubspot ist sehr preisintensiv. Dafür ist es auch umfangreich, aber gerade im Marketing Bereich fehlen hier wertvolle Funktionen im Bereich automatisierter Social Media Distribution. Es ist nicht möglich Unternehmen oder Personen zu taggen, wodurch hier weiterhin manuell Beiträge veröffentlicht werden müssen. Im Bereich der Pipeline sind die vielen Ebenen am Anfang verwirrend. Deals und Kontakte müssen auf Personen, Unternehmens und Deal-Ebene gepflegt werden.

Vorteile

- Super Einsicht in die Kontakte, egal ob Informationen, Marketingaktivitäten oder eben was der Kontakt selber tut

Nachteile

- Es wird sehr schnell teuer, gerade wenn man alles in HubSpot behalten möchte und nicht mit Schnittstellen wie Zapier arbeiten möchte

Vorteile

Als CFO interessieren mich natürlich stark die Auswertungen zu KPI insbesondere zu Salesfunnel und Conversion für die Planung und Kalulation. Aus Effizienzsicht ist die Sales-Automatisierung eine gute Unterstützung.

Nachteile

Stakeholder Management und Schnittstellen zu weiteren Systemen.

Vorteile

Seit dem wir im Team arbeiten und Veranstaltungen organisieren, ist HubSpot das beste Tool bisher

Nachteile

Ich finde es unglaublich Umpfangreich, was gut ist aber was die Sache auch extrem kompliziert macht

Vorteile

Einfache und intuitive Nutzung.
Vielfältige Anwendungsmöglichkeiten.

Nachteile

Hoher Preis im Vergleich zu ähnlichen Anbietern

Vorteile

Hubspot bietet wirklich alle erdenklichen Funktionen, die man so braucht, und es gelingt, diese in einer Oberfläche unterzubringen, in der man sich nach einer kurzen Einarbeitungszeit sehr gut zurechtfindet. Ich liebe es, damit zu arbeiten!

Nachteile

Nachdem der Start sehr einfach und auch günstig ist, ziehen die Preise dann im weiteren Verlauf (Mehr Nutzer im System, mehr Funktionen) deutlich an. Aber Hubspot ist sein Geld wert, denn es spart im Alltag viel Zeit und bringt Tools wie Social Media Planung und Newsletter-Versand gleich mit.

Vorteile

Insgesamt überzeugt uns HubSpot CRM vor allem durch die vielseitigen Möglichkeiten, Leads bzw. Kontakte weiterzuverfolgen. Verknüpftes Marketing, automations und workflows überzeugen einfach.

Nachteile

Absolute Kleinigkeit, aber mega mega nervig bei HubSpot ist die Zuweisung von Ereignissen zu Kontakten Deals Unternehmen etc. HubSpot lernt nicht dazu. Heißt: macht man in einem Deal einen Call aus dem Tool heraus, muss man danach selbsständig anwählen, dass der Call sowohl für Deal, als auch Unternehmen, als auch Kontakt gespeichert wird. Von alleine speichert es Hubspot nur z.B. im Deal und wenn man über den Kontakt navigiert, wäre der Call von selbst nicht sichtbar.

Vorteile

einfach zu installieren und zu nutzen...

Nachteile

Keine gute Hey CTI Anbindung / Zusammenarbietkeine Telefonie Auswertung

Vorteile

Hubspot ist sehr schnell startklar, ist sehr einfach zu bedienen und bietet alle Funktionen, die man so braucht. Damit ist es für mich perfekt.

Nachteile

An manchen Stellen bleiben die Funktionen sehr Oberflächig, etwa im Bereich social Media. Wer hier mehr braucht, braucht speziellere Tools, für das wesentliche reichen aber die Features.

Vorteile

Schnell und einfach integrierbar mit sehr guten und einfach zu bedienenden Elementen.

Nachteile

Für mich momentan einziges kleines Fragezeichen ist der DAtenschutz - soll aber durch einen europäschen Server demnächst gelöst sein.

Vorteile

Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Nachteile

It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.

Vorteile

Its intuitive interface and automation tools. It makes audience segmentation and personalized messaging seamless, boosting ou strategy and ROI.

Nachteile

What I like least about HubSpot CRM is the pricing, which can become expensive as your contact list grows, and that some advanced features are only available in higher-tier plans.

In Betracht gezogene Alternativen

Zoho CRM und Close

Gründe für den Wechsel zu HubSpot CRM

Because its have major of features which we are looking for

Vorteile

It is a solid CRM. Tracking interactions with potential customers is great.

Nachteile

You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo).

Also, they removed features that we had been using since we started, without notice, and without a reduction in cost! Beware!

Vorteile

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Nachteile

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

In Betracht gezogene Alternativen

Capsule und ActiveCampaign

Warum HubSpot CRM gewählt wurde

HubSpot has a more modern and updated interface that I felt was easier to use.

Zuvor genutzte Software

ActiveCampaign

Gründe für den Wechsel zu HubSpot CRM

Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.

Vorteile

There are new features being added all the time, the training is generally good!

Nachteile

It doesn't always interact well with other pieces of software (i.e., its plug ins can be buggy sometimes.)

In Betracht gezogene Alternativen

Zoho CRM und Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

HubSpot did 95% of what we needed and we found plenty of support from them and third-party support

Vorteile

Easy to setup and manage. Everything is configurable. Dashboard and reporting are easy to use and fetches from existing data sources within CRM

Nachteile

Certain limitation in using the properties and workflows. Such as having an age field (Not DOB calculation).

In Betracht gezogene Alternativen

Zoho CRM und Klaviyo

Gründe für den Wechsel zu HubSpot CRM

Suite of modules in one CRM. Easy of management

Vorteile

Great tools to keep track of lots of details. I have used to keep track of clients, prospects, and projects.

Nachteile

I do not have anything to add here. I have not had any issues.

Vorteile

simple to use - You can work remotely and its priced fairly

Nachteile

Does not have all the features of salesforce

In Betracht gezogene Alternativen

Zoom Workplace

Warum HubSpot CRM gewählt wurde

cost of salesforce was too high - did not need everything they offered

Zuvor genutzte Software

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

thought the functionality was better for the money

Vorteile

User friendly. Easy to learn and incorporate to your daily tasks. Love that the clients can schedule calls in my calendar without contacting me and I get the notification on my phone.

Nachteile

I'm using the free version and it does not include fractures for automation and I cannot afford the paid version as my business is still under development.

Vorteile

Powerful CRM that was designed for marketing as the focus. The customer is really prioritized in this CRM helping you to build strong relationships and close sales.

Nachteile

The price gets higher as you scale. Can be expensive for small businesses that work in smaller markets.

In Betracht gezogene Alternativen

Flowlu

Gründe für den Wechsel zu HubSpot CRM

Easily customize the workflows and automations.

Vorteile

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Nachteile

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

In Betracht gezogene Alternativen

ClickUp

Warum HubSpot CRM gewählt wurde

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Zuvor genutzte Software

ClickUp

Gründe für den Wechsel zu HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Vorteile

It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.

Nachteile

Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.

In Betracht gezogene Alternativen

monday CRM

Gründe für den Wechsel zu HubSpot CRM

Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.

Vorteile

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Nachteile

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

Vorteile

Hubspot is easy to get started with, and a very full featured platform. It does basically everything under the sun, though I don't think it is necessarily best in class for anything. It feels optimized for small businesses with relatively basic needs.

Nachteile

The pricing appears very reasonable at first, but over the years they've added so many gated features that it turns out to be much more expensive than it seems.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

Hubspot ended up being significantly cheaper than Salesforce

Vorteile

The ability to integrate within other platforms utilized within an Organization. This is incredibly helpful to prevent from having to create extra spreadsheets, or use mannyy different platforms to communicate efforts and work. I also greatly appreciate the pipeline features. HubSpot Knowledge base is also an incredible "upskilling" tool to take advantage of.

Nachteile

I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a smaller pipeline by a few hundred or thousands in comparison with actual pricing expectations.

Vorteile

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Nachteile

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Vorteile

I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.

Nachteile

From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.

Vorteile

Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.

Nachteile

Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.

Vorteile

I really enjoy the knowledge base (Hubspot Academy).

Nachteile

I wouldn't say I like the way it looks nor do I like the costs.

In Betracht gezogene Alternativen

Zendesk Suite

Vorteile

We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.

Nachteile

The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Vorteile

Hubspot CRM has task automations so we no longer have to waste much of our time and energy attending to the repetitive and tedious tasks. It has outstanding communication tools which keep us connected with our customers easily. Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships.

Nachteile

It has been a smooth ride with Hubspot CRM and it has nothing to be disliked.

Vorteile

The system is very easy to set up and use. The card population is easy and intuitive. Super easy data migration from a previous provider.

Nachteile

During the sales calls we were shown that we could report on almost anything, however once we subscribed we saw that the customization of the reports is minimal and it is based on already pre-set measurements, hence there is no option to customize them at the end of the day. That is really frustrating as we need to know what our sales funnel is for instance. Instead we get duplicate data because the same deal is counted in the different stage it was located in.

Vorteile

It is by far the easiest to use CRM system I have used to date. I like the customisation range you have to create your own pipelines in line with your business and sales processes.

Nachteile

To begin with it can be quite daunting to configure but support has you covered.

Vorteile

Its centralised communication and sales journey tools

Nachteile

It's constantly changing without notification and seemingly aimed at large businesses, leaving small businesses with a disjointed experience and support.

Vorteile

I like using HubSpot as it gives me the freedom to customize the entire CRM experience. Automations and workflows are easy to build as long as you understand the all the properties and functions. Good thing there are available modules and learning materials within the platform whenever you want to explore and learn the system further.

Nachteile

If you are new to CRM, it can be overwhelming and could be difficult to navigate. However, as you explore and learn more about the it, you will notice that this could be one of the user friendly CRM tools in the market.

Vorteile

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Nachteile

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

HubSpot met all of our objectives and was price aligned!

Vorteile

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Nachteile

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

In Betracht gezogene Alternativen

monday CRM und Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

Due to a lack of sequence management. We needed a better outbound management solution.

Zuvor genutzte Software

Pipedrive

Gründe für den Wechsel zu HubSpot CRM

We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.

Vorteile

What I like most about HubSpot CRM is its simplicity combined with powerful features. It's easy to set up and start to use right away, which makes it accessible for colleagues with little to no technical background. The visual sales pipeline is intuitive, allowing you to manage deals, track progress, and get a clear overview of sales activities at a glance.
It si easy to book meeting,s end pre-set emails, create tasks for others. Very very useful.
And I love the contact creation via the phone app. It is so easy and intelligent.

Nachteile

Eventhough you can set up quote templates and allows to set up the deals, it is not possible to set up a multi-step Quotation process flow that allows to select language, then select product, then subscription levels, service budget etc etc and at the end to have a quote ready to go.

Vorteile

What I like about Hubspot is that is can hold several pieces of information about a client all in one spot. Having a place where you can look and see almost everything is great and it links different integrations.

Nachteile

There isn't really any cons other than if you are not using the free version to utilize all the tools then the price could add up quickly.

Vorteile

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Nachteile

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

In Betracht gezogene Alternativen

Zoho CRM, Creatio CRM, Pipedrive, Dynamics 365 und Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.

Vorteile

Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.

Nachteile

The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.

Vorteile

HubSpot is really easy to implement and has the features that my team needs. We have been able to onboard multiple account managers, and make sure they get up to speed quickly. The CRM is very intuitive, and one account manager can leave information for another to make sure deals are always being closed.

Nachteile

It can be a little pricey on the monthly budget, but with the way it is used, it can be worth it.

Vorteile

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Nachteile

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Vorteile

Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships. It provides efficient live visual boards that offers real-time view of all our sales and customer interaction activities. Hubspot CRM has a live chatting feature with auto-replying ability that help us to engage with our customers quickly using instant messages. It is very flexible and easy to customize to match with our ever changing CRM and sales management needs.

Nachteile

The ride with Hubspot CRM has been smooth. No hiccups encountered and nothing there that does not suit our needs.

Vorteile

Integrating HubSpot CRM into our workspace systems and tools was a paramount resolution. We have reaped so many benefits since day one of deployment. The comprehensive project management tools incorporated in HubSpot enable us to navigate through the numerous stages of project execution. It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time. Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to the entire team. We highly appreciate the powerful marketing automation tools. They enable us to create result oriented marketing campaigns and follow leads from these campaigns. It is also easy to now keep clients informed about new products. The sales cycle has therefore smoothened and become more efficient providing our sales team with accurate insights of prospects. The reports on sales performance and customer engagements enable us to strategically plan and address business issues. HubSpot CRM has enabled us to build on our creativity to our own advantages. We have fully polished and customized our dashboard to only display our metrics and KPIs. This provide us with a wide vie if our performance on realtime

Nachteile

HubSpot CRM stands out from the rest of systems. It seamlessly integrates with our design tools and project management tools enabling us to create a more unified workflow that has eliminated manual data entry. Also we have b en able to scale it and add features to operate our complex environment.

Vorteile

Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.

Nachteile

The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.

Vorteile

I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.

Nachteile

They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.

Vorteile

HubSpot CRM incredible customer engagement functions like the chatting and meetings gives us an efficient way to interact with our customers. It gives us detailed reports that help us analyze our customer engagements and take actions to improve our customer relationships. It has great sales visual boards that allow us to monitor our sales activities in real time.

Nachteile

HubSpot CRM has nothing that does not amuse us. All functions are very useful and respond really well to our requests.