Cognism

Vorteile

Super Datenbank, alles Datenschutzkonform und toller Support

Nachteile

Aktuell keine Nachteile, nur positive Erfahrungen gemacht.

Vorteile

Der Service sowohl vor als auch nach dem Verkauf ist herforragend. Die Bedienbarkeit ist wirklich leicht und gut verständlich.

Nachteile

Die Intent-Daten sind wenig verwendbar da nicht wirklich geographisch korrekt zugeordnet.

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Vorteile

In EU und naher Umgebung sind die Datensätze wirklich gut. Für die Kundenakquise nun die erste Wahl!

Nachteile

Mehr Updates zum Interface wären wünschenswert

Vorteile

Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns

Nachteile

It's a large platform, with lots of features, so maybe another training session would have helped.

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Vorteile

One of the biggest challenges in sales is finding reliable contact data. Cognism consistently delivers high-quality, compliant data that actually connects me with decision-makers. I’ve significantly reduced bounce rates and increased my response rates because I’m reaching the right people at the right time. It’s an absolute powerhouse for outbound teams.

Nachteile

Cognism provides a wealth of data, and while pulling large lists can sometimes take a moment, it’s a sign of how thorough their database is. The trade-off is worth it for the accuracy and depth of insights.

Vorteile

Nothing. It has no database- all available is never updated emails and phone numbers. 90% bounce rate on emails and 95% the contact number is not available.

Nachteile

Everything.

Vorteile

Cognism is great! It’s made finding the right leads so much easier and a lot less time-consuming. The data is super accurate, and the platform is really easy to use as well. Their customer support is fantastic too! They’re always so friendly and quick to help if you have any questions or need advice. We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been connecting with more of the right people and seeing real results in our sales pipeline. Would definitely recommend!

Nachteile

Sometimes prospects from smaller companies will have no data attached to their cognism profile.

Vorteile

The Platform is useful for Operations teams doing bulky data work. The plugin is a great tool for sales users who regularly use Sales Navigator and Salesforce to enrich & export data

Nachteile

The contact data completion is lower in Germany than it is for the UK

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Vorteile

Cognism is perfect for email marketing campaigns as it allows and enables me to get in reach with decision makers that are location, industry, and role specific - utilizing their verified email feature enables this to be hugely successful!

Nachteile

The only con that comes to mind is that the revenue of the companies are not always accurate.

Vorteile

Cognism has definitely helped us streamline our prospecting process, especially when it comes to finding direct dials and verified email addresses. The platform is easy to navigate, and the Chrome extension makes it super convenient to grab contact details on the go.

Nachteile

That said, the data accuracy isn’t always 100%, which is to be expected, but it can be frustrating when numbers are outdated. The pricing is also on the higher side, so it might not be the best fit for smaller teams with tighter budgets.

Vorteile

I love how comprehensive their lead data is compared to their competitors, especially for international leads like in the EU. Good amount of accurate AI insights. Their customer support is quite good as well.

Nachteile

It's not very easy to use, and does not offer as advanced features as ZoomInfo or LinkedIn Navigator. It doesn't exact replace those tools, which makes it a luxury option more so than the primary option.

Vorteile

The ease of use is excellent, better than any alternative I've used before (and we've used a few!). Their platform is intuitive and easy to use and their customer service is excellent.

Nachteile

Have experienced a few duplicates when exporting contact lists, meaning we spend more credits than needed, however when raised these have always been refunded. Just a bit of admin.

Vorteile

Extensive database of contacts and companies
Efficient lead enrichment
Customizable search filters

Nachteile

A bit costly for smaller businesses
Occasional difficulty with mobile app access

Vorteile

Targeted data made my job easier, and helped us achieve great things in 2023.

I really like the fact that it integrates well with HubSpot.

The reporting that they see in the background of how much data you have used, and what you've flagged as incorrect data,

Nachteile

The incorrect data. But the good thing is they let you flag this quite easily, and make them aware,

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Vorteile

One of the biggest challenges in B2B sales is navigating the maze of gatekeepers and receptionists. Cognism has been a lifesaver in this regard. By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people directly. This has significantly improved my efficiency and increased my chances of securing meetings and closing deals.

Nachteile

While Cognism has been a reliable tool for finding accurate contact information, I've encountered a few instances where the details were slightly off. However, these occurrences have been minimal, and I've usually been able to quickly correct the information using other search results within the platform.

Vorteile

Our sales team has experienced a significant boost in productivity and efficiency since we started using Cognism. The platform’s data accuracy is exceptional, ensuring that our outreach efforts are always targeted and effective. We particularly appreciate its reliability (verlässlich), which has made our sales processes smoother and more predictable. Cognism has truly transformed the way we approach lead generation and customer engagement. Highly recommended for any sales team looking to enhance their performance!

Nachteile

There is nothing we don’t like about it. It is super user-friendly and easy to use.

Vorteile

Cognism can easily integrate with my Salesforce CRM, LinkedIn Sales Navigator and RingCentral so that I can perform my sales tasks quickly and efficiently. My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and the ability to build account lists to import to track my prospecting.

Nachteile

Nothing overly stands out but sometimes it takes a while to load or some of the contacts are outdated on Cognism but I can manually update them.

Vorteile

What I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service. It has truly transformed the way we approach B2B sales and marketing, helping us drive tangible results and achieve our business goals effectively.

Nachteile

While I understand the value proposition offered by Cognism, I find that the pricing plans may be relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users.

Vorteile

The ease of finding new prospects in different sectors and the ability to find contact details to assist the sales process.

Nachteile

Sometimes there is contact info that is not up to date or missing entirely from the contacts you would like to pursue.

Vorteile

Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality.

I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without.

I'll always come back to Cognism for:

1. Ease of setup and onboarding

2. Intuitive, easy to use for all users

3. Simple and robust integration with Salesforce

Nachteile

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

Vorteile

Cognism is very easy to use, it integrates well with other solutions and consistently provides a variety of lead data

Nachteile

Occasionally the data that is provided is not up to date however there is often an alternative working data set that is up to date

Vorteile

I really like how easy it is to use and how you can use several filters to narrow down your search to make it as effective as possible.

Nachteile

No real issues, overall very reliable. The filters work really great.

Vorteile

Data extracting is quick and easy, you can be as granular as you like.
Intent is a great feature too.

Nachteile

data can sometimes be on there which is out of date or incorrect job titles

Vorteile

Great tool to easily find contacts for a business and accurate information to reach out.

Nachteile

Varies on the amount of data per company

Vorteile

Accurate data, great intergration with CRMs

Nachteile

70% accurate, low compared to other tools

Vorteile

Here's a review based on your outline:

We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce. It consistently manages to provide information for at least 70% of our lists, which significantly enhances our lead generation efforts.

Nachteile

It would be good if you could import one CSV file and map the columns to filter instead of importing several different CSV files to filter.

Vorteile

Contact details were well up-to-date and accurate.

Nachteile

There are np negative comments about the app. I loved Cognism alot!

Vorteile

As an account executive, hitting my targets requires a combination of top tools and efficient processes. Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of personalization.

Nachteile

I would love to have cognism in an offlide mode as well.

Vorteile

User friendly & intuitive
Intent/Sales Data insights
I use it daily
Best data quality in terms of accuracy

Nachteile

Can not go a layer further into data when regional language comes into play
Errors sometimes multiple times during a day

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Vorteile

My two favorite features of Cognism are the new AI search feature and the Chrome extensions.

The AI search feature makes finding my ICP extremely easy. I can search by job title/ function, Company or by specific title. This allows me to make leads list quickly which are very relevant and are enriched with sales intelligence.

The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application. I can access the solution when using Linked In or when performing company research.

Nachteile

The only issue I face when using Cognism is the availability of contact information. At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give 100 accurate data, I find on the whole I am able to get about 90% of the data I need.

Vorteile

Efficient data sourcing for outbounding
Streamlined account building and intelligence
Helps in hitting KPIs and achieving goals

Nachteile

Diamond Verify feature can be inconsistent

Vorteile

The platform is super intuitive to use, and we use everyday for prospection to find decision-makers for our business. We also rely on the quality of the information provided, that is email quality, and verified emails have impacted positively our campaigns and sales efforts.

Nachteile

The fact that finding distribution is somehow unreliable. Some regions in the world, especially asia is harder to find companies/contacts but that's also fair since Cognism as a larger database in Europe and US.

Vorteile

Ease of use and implementation and contact data quality

Nachteile

None. It was very easy to use and implement. Restricted exporting was a bit annoying, but it can be fixed with an upgrade.

Vorteile

The quality of data is the best in the UK. Features are updated and customer service is good.

Nachteile

Some of the mapping of industries isn't perfect and can require some additional work.

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Vorteile

I think Cognism is the most complete, complex, and user-friendly software there is, at this time, and I can say that as I have been using it daily for multiple hours/day for more than 4 months. The web extension is a really great feature, due to its accessibility and user-friendly interaction. It has a very complete database regarding leads, with a lot of verified contact details, along with a great way to better qualify your leads, and not waste time on low-quality ones. Our CSM is very prompt and easy to talk to. He is always there whenever we have a problem and always finds a solution to the problem.

Nachteile

I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically.

Vorteile

Cognism stands out for its high-quality, GDPR-compliant contact data and its extensive company coverage. It’s perfect for targeting the right prospects and scaling outreach effectively.

Nachteile

Cognism could improve its coverage of small and medium-sized companies internationally, as data depth and accuracy for these businesses sometimes lag compared to larger enterprises.

Vorteile

I feel the Contact data is super reliable. The Platform is easy to use. Extensions work well and they make prospecting very easy.

Nachteile

I would like to see more data in the extension (like who owns the account in our HubSpot) but that could be how we have it configured currently. I need to check

Vorteile

Six months in, and Cognism has become essential for our team. We used it to boost our lead quality—especially to find decision-makers we wouldn’t have known existed otherwise. We’ve been able to integrate it with HubSpot, which is great, though we do miss a list-building feature there. Thanks to Cognism, we’re reaching more relevant leads, have booked multiple sales meetings, and we’re actually about to close a big deal!

Nachteile

I’d love to see more customization options in the cold email templates, but even as is, Cognism works great.

Vorteile

very consultative sales approach and seemed driven by creating value for us and finding the right version of the solution that best matched our needs as a business; rather than the salesperson being focused on their target and commission.

Also the UX on the app is lovely and the data is very accurate.

Nachteile

I really had no qualms using Cognism. I would suggest it could integrate with more systems but then I work at a company full of many disparate systems.

Vorteile

I really like the easy to use UI and the really efficient way the app works.

Nachteile

I was to begin with finding a fair few emails were not accurate, but this has since improved massively

Vorteile

The accuracy of the data has been amazing and the integrations work really well.

Nachteile

No problems so far, everything with the tool has been great.

Vorteile

Availability of high quality contacts, far superior to their competitors. Great onboarding team to make sure that implementation is smooth and easy

Nachteile

It's a great product, not all the emails are verified, meaning that a couple are inaccurate. However, this is a problem with every data provider, Cognism still has the least amount of rejected emails

Vorteile

What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory. The data quality is outstanding and I can say with confidence that Cognism is indispensable in my daily tasks.

Nachteile

It has happened a few times that data is inaccurate but this is to be expected and not a major problem.

Vorteile

Timeliness and accuracy of data: The platform always provides up-to-date and accurate data, which significantly increases the efficiency of your sales team.

Nachteile

I have not yet found anything that I would consider a disadvantage

Vorteile

Cognism has been an absolute game-changer. In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows, reliable data quality, and smooth integrations. It’s a tool I can confidently recommend!

Nachteile

Some data enrichment platforms allow users to build campaign sequences directly within the tool, removing the need for external CRM integrations. This could be a valuable addition for Cognism to explore. Although its CRM integration is exceptionally smooth, having the ability to manage campaigns natively within the platform would elevate the user experience significantly.

Vorteile

Cognism is one of the easiest prospecting tools I’ve used across multiple companies. The data is accurate, the interface is user-friendly, and it saves so much time. Definitely a must-have for outreach!

Nachteile

It can take time to get familiar with all the different tools as there are so many, but they help you with that.

Vorteile

Cognism genuinely helps me build a stronger pipeline. The leads are not only accurate but also relevant to the delegate criteria I need. I also like that I can filter by region, seniority, and industry in a really granular way, which makes targeting much easier.

Nachteile

There are moments where I wish the platform offered more behavioral insights, not just static data. And while the tool is powerful, the price point could be a bit steep for smaller teams.

Vorteile

I've used a number of different tools in the past but Cognism has been my favourite in my role as an SDR. It goes hand in hand with Sales Navigator and makes my job so much smoother. The user-friendly interface and the great insights it provides about companies definitely adds to the overall efficiency. I also really like that it integrates directly with HubSpot meaning I don't have to transfer the details manually.

Nachteile

Some of the data I have used has been outdated, however the friendly customer support are always open to feedback.

Vorteile

Cognism is an amazing tool for prospecting. I've been working as a BDR for about a year now and I use it every day. I like the user-friendly interface and high-quality contact data. It's essential for my outreach activities. I also appreciate integrations with Sales Navigator, Salesforce and Salesloft, it make my workflow really smooth.

Nachteile

Sometimes information on the phone numbers I need is missing but our customer success manager is always eager to help with that.

Vorteile

I rely on Cognism daily, using it multiple times throughout the day. It’s an essential tool for my outbound prospecting efforts. The extension’s interface is user-friendly, and I appreciate how seamlessly it syncs with our CRM. Compared to other data sources I’ve tried, the phone numbers are quite accurate. Exporting leads directly from LinkedIn to our CRM is effortless with Cognism, and the prospecting features are a great bonus.

Nachteile

Some leads lack some data. Other than that it's a great tool!