Salesforce Marketing Cloud Account Engagement

4,1
Gesamtbewertung
Bewertungen

4,1
Gesamtbewertung
Bewertungen

Über Salesforce Marketing Cloud Account Engagement

Pardot, ein Salesforce-Unternehmen, wurde für Organisationen geschaffen, deren Schwerpunkt auf B2B- (Business-to-Business)-Vertrieb und Marketing Automation liegt. Dieses E-Mail-Marketingsystem bietet automatisierte Unterstützung für langfristigere und mehrstufige Entscheidungen im Zusammenhang mit B2B-Verkäufen. Die Pardot-Suite umfasst Produkte mit Funktionen, die Lead-Management, Batch-E-Mail-Marketing, einen Startseiten-Builder, automatisiertes Drip-Marketing und Echtzeit-Verkaufswarnungen umfassen. Die Enterprise Edition bietet erweiterte Funktionen wie nutzerdefinierte Sicherheitskontrollen, mehr Speicherplatz und eine dedizierte IP-Adresse. In Kombination mit Salesforce Engage können sich Vertriebsangestellte über ihre Mobilgeräte in Echtzeit verbinden, um unter anderem Kampagnen zu liefern, Benachrichtigungen zu erhalten, über Trends zu berichten und Gmail-E-Mails zu verfolgen. Das SaaS-Modell (Software-as-a-Service) von Pardot basiert auf der Salesforce-Plattform und lässt sich in Salesforce sowie Microsoft CRM, SugarCRM und NetSuite integrieren.
Salesforce Marketing Cloud Account Engagement Software - 1
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Salesforce Marketing Cloud Account Engagement Video
Salesforce Marketing Cloud Account Engagement Software - 1 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 2 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 3 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 4 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 5 - Vorschau

Salesforce Marketing Cloud Account Engagement Preis

Salesforce Marketing Cloud Account Engagement bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von Salesforce Marketing Cloud Account Engagement ist ab 1.250,00 $/Monat verfügbar.

Startpreis:
1.250,00 $/Monat
Kostenlose Version:
Nein
Kostenlose Testversion:
Ja

Alternativen für Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement Erfahrungen

Funktionsbewertung

Preis-Leistungs-Verhältnis
3,8
Funktionalität
4,0
Bedienkomfort
3,8
Kundenbetreuung
3,9
5 von 648 Bewertungen Alle Bewertungen anzeigen
Garrett
Garrett
  • Branche: Computer-Software
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
4
Bedienkomfort
5
Kundenbetreuung
4

5
Bewertet am 7.8.2018

Fast, Easy, and Powerful Marketing Automation

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Vorteile

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Nachteile

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Verifizierter Rezensent
  • Branche: Non-Profit-Organisation Management
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
4
Kundenbetreuung
4

5
Bewertet am 7.12.2019

Pardot Helps us Treat Each Donor as an Individual

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vorteile

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Nachteile

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

In Betracht gezogene Alternativen

Campaign Monitor by Marigold, Mailchimp und Marketo Engage

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Zuvor genutzte Software

Campaign Monitor by Marigold

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Verifizierter Rezensent
  • Branche: Computer-Software
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
2
Funktionen
2
Bedienkomfort
3
Kundenbetreuung
1

2
Bewertet am 12.12.2019

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Vorteile

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Nachteile

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Melanie
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 26.3.2024

You will never go back to any other email marketing software

Very positive we have encouraged other offices to adopt this platform

Vorteile

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Nachteile

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Yurii
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
3
Funktionen
4
Bedienkomfort
4
Kundenbetreuung
5

4
Bewertet am 2.2.2024

The tool you have to choose if you work in Salesforce infrastructure

Vorteile

Smooth integration with Salesforce.
Works fast enough

Nachteile

Pricing is not competitive when you look at other options available on the market (not SF appexchange)
The other things might be solved with other more expensive packages, but Pardot is already expensive)
Not possible to set local time of receiver when you send emails. All of them go out at once
Not possible to send emails based on user behavior (also the time when they are sent)
No tracking of email forwards
Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

In Betracht gezogene Alternativen

ActiveCampaign, SendPulse und Mailchimp

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

They were good tools, but we needed deeper integration with Salesforce

Zuvor genutzte Software

ActiveCampaign und Mailchimp

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