Salesforce Marketing Cloud Account Engagement

Vorteile

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Nachteile

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

In Betracht gezogene Alternativen

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Vorteile

Smooth integration with Salesforce.
Works fast enough

Nachteile

Pricing is not competitive when you look at other options available on the market (not SF appexchange)
The other things might be solved with other more expensive packages, but Pardot is already expensive)
Not possible to set local time of receiver when you send emails. All of them go out at once
Not possible to send emails based on user behavior (also the time when they are sent)
No tracking of email forwards
Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

In Betracht gezogene Alternativen

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Zuvor genutzte Software

Vorteile

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Nachteile

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Vorteile

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Nachteile

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Vorteile

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Nachteile

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement