Hootsuite

Vorteile

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

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"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Vorteile

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

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Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Vorteile

Helps with managing, monitoring and publishing on social media posts multiple social media accounts. Mobile was very helpful also.

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The only two cons: The social media profile/account set-up was a bit cumbersome. Also the visual layout of the dashboard for multiple accounts could be more organized and clear.

Vorteile

I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section.

I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Nachteile

1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome.

2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts.

3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later.

4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite.

5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

In Betracht gezogene Alternativen

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Vorteile

Hootsuite is awesome. It saves me a lot of time, making my work life a little less painful! I normally create a single Airbnb post to be shared across multiple networks(Facebook and Instagram) or sometimes I do various Airbnb posts to go to a single network mostly Facebook.It also has a media library stocked with many images and gifs that are royalty free which I use often. I can also add my own custom images incase I want to Hootsuite also suggests to me the best time to publish my posts based on your historical success on previous posts. This is usually in the evenings when a number of guests are looking for last minute accommodation options.One of the most powerful things about Hootsuite in my opinion is the be the fact that I get all my posts engagements from all your social media accounts in single screen. I love this! The fact that I do not have to login to every single social media account to check and reply to messages is such a big deal to me.

Nachteile

My only challenge so far about Hootsuite is that I cannot post to groups where I do not have admin rights.