Hotjar – Bewertungsseite 2

Vorteile

Easy to implement, good quality features. Everything works as you expect it.

Nachteile

Nothing really, it's a good product. Would use again.

Vorteile

I have learned a lot from customers thanks to Hotjar, a lot of things that would have gone unnoticed before. Heatmaps are a completely new way for me to think about data. I will use it more and more often

Nachteile

The free version will always be (as they say), but for business needs you will have to turn to the paid ones

Vorteile

Using Hotjar to create heatmaps has been really helpful for us to understand how to help our clients with their websites as well as showing the clients what we need to do and why.

Nachteile

Sometimes there can be too much information — too much of a good thing can make it tricky to sort through it all.

Vorteile

Just the fact of being able to record heat maps.

Nachteile

Our account has been constantly going on and off with an alert about the tracking not being properly implemented. Later, without having changed anything seems to be resolved. It's been like this for 2 weeks now.

Vorteile

Hotjar makes it easy for our business to optimize its online presence and improve the user experience.

Nachteile

Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly.

Vorteile

It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.

Nachteile

There is little we don't like about Hotjar. It just works (and it is easy to use).

In Betracht gezogene Alternativen

Smartlook

Gründe für den Wechsel zu Hotjar

Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook.

Vorteile

That it was priced quite cheaply to others. I think we received a discount too so I felt the relationship there was amazing.

Nachteile

The heatmapping wasn't entirely accurate. It couldn't go beyond certain limits. Our website uses advanced code to be created but the heatmapping couldn't pick it up and forced us to do it manually.

In Betracht gezogene Alternativen

Lucky Orange

Gründe für den Wechsel zu Hotjar

At the time, it was due to price.

Vorteile

Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!

Nachteile

The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.

Vorteile

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Nachteile

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Vorteile

Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved.
I also noticed that I don't have to worry about paying for a plan that works for everyone but doesn't fit my needs. Instead, it has different plans for people, businesses, and government agencies. This makes sure that I only pay for the features I want. Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. Meanwhile, businesses will pay based on how many times their pages are looked at every day. The agency plans, on the other hand, give you a single account that can be used for multiple client sites.

Nachteile

Prices could be better for new companies.
Some things need to be worked on more.
There should be ways to record multiple sessions at once in different parts of the site.

Vorteile

Ho trovato molto utile e ben strutturata tutta la parte relativa alle registrazioni delle sessioni degli utenti. La possibilità di inserire commenti e note aggiuntive molto comoda. E il fatto che già di base vengano segnalati i momenti salienti, distinti in base al tipo di interazione dell’utente (goal raggiunto o rage click etc..) rendono più semplice l’esplorazione e l’analisi delle sessioni. Ottima anche la parte sulle heatmap. Anche i sondaggi sono bene strutturati e con tante funzionalitá customizzabili.

Nachteile

Ho poco da dire a riguardo, solo qualche piccola problematica iniziale per installarlo con GTM, ma una volta capito il flusso corretto è stato facile installarlo per altri siti aziendali.

Vorteile

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Nachteile

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.

Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.

Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.

Heatmaps are still very simple with no ability of segmenting the data.

I can't complain for the really accessible prices they have been able to maintain though!

Vorteile

We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful.

Nachteile

The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.

Vorteile

I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels

Nachteile

I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked

Vorteile

Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available.

Nachteile

A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform.

Vorteile

The heatmaps and recording are so critical to create a UX centered product in all the organization

Nachteile

The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions

In Betracht gezogene Alternativen

Mouseflow und Lucky Orange

Gründe für den Wechsel zu Hotjar

Because of widgets and features to add conditionals

Vorteile

Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with.

I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time!

Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast.

The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session!

Nachteile

Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section.

Vorteile

Easy set up
Quick integration with website (no tech support needed)
Free plan to try out
Creates heatmaps without asking

Nachteile

Limited sessions per month on free
Setting up funnels is difficult

Vorteile

I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and pleasant

Nachteile

It takes some time to understand how to analyze heat maps and it requires a big amount of users to cisit the site to find the problems and schemes

Vorteile

Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.

Nachteile

Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

Vorteile

Easy to deploy tracking script to sites
Async loading doesn't impact user experience
Reports are easy to read and can be shared with clients
Free tier provides more-than-adequate reporting for most small businesses

Nachteile

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

Vorteile

Llevamos mucho tiempo utilizandola en las webs del grupo, es una herramienta perfecta para poder analizar como navegan los usuarios por tu web, poder comprobar donde se pierden o si hay algun problema en tu web que impide que generen conversiones. Si tienes un e-commerce es perfecta ¡ La recomiendo!

Nachteile

Funciona perfectamente, no hay nada reseñable que no me guste de hotjar

Vorteile

+ extremely supportive and informative help/blog section with many types of how-to articles and guides
+ quick support that is helpful and points solutions very quickly
+ a lot of different tools packed in one app (it can be overwhelming!)
+ whole report section is great (especially heatmaps and surveys)
+ allows to collect feedback (helpful if you are migrating form one website layout to another)
+ helpful if you want to run AB test (ie. landingpage, product page etc)
+ free tier (not so informative but helpful)

Nachteile

- too expensive comparing to competition (plans are also limited to number of sessions)
- integrations are enabled from higher plans

Vorteile

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Nachteile

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.

Vorteile

Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Nachteile

The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

In Betracht gezogene Alternativen

Fullstory und Mouseflow

Warum Hotjar gewählt wurde

Price

Gründe für den Wechsel zu Hotjar

For our use-case, Hotjar filled our feature requirements at a better price than it's competition.

Vorteile

Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part.

By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog.

Nachteile

I would like to be able to isolate elements on the web page for individual analysis.

Vorteile

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Nachteile

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

In Betracht gezogene Alternativen

Mouseflow

Gründe für den Wechsel zu Hotjar

At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites.

Vorteile

Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable.

Nachteile

Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website).

Vorteile

It capture a video of the user screen who is using the web product which is integrated with hotjar and store's it in clean directory structure
it also stores meta data information of the user session which is really help full in analytics
good documentation

Nachteile

the captured data back up is maintained only for 90 days,
it wold be better if they provide a permanent storage plan

and the meta data collected are in file formate and they also stay for 90 days,
we had to write scripts to dump these data in to sql tables for further analysation
it wold be better if they provide a simple API to do this
they do provide a good documentation for this dumping proses

Vorteile

Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues.

Nachteile

I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners.

Vorteile

- Heatmaps and visitors recordings work like a charm and provide a great deal of information.
- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.
- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Nachteile

- Some features are blocked behind a paywall.
- Organization of sites and companies can get confusing at times.
- Not all descriptions make it clear what a specific feature does.

Vorteile

- Encuestas a los usuarios.
- Mapas de calor muy exactos

Nachteile

La falta de alguna funcionalidad, como puede ser el análisis de embudos.

Vorteile

Hotjar integrates well with CRMs to track behaviors. We have Hotjar integrated to Hubspot for a few of our clients. We ran an ad campaign for hiring and our clients were able to determine how high the intent of an applicant was based on the time spent on their site. This determined interview priority! Our clients were amazed by the data they could see!

Nachteile

Honestly, we love Hotjar! Once we implemented it once, it became easy to use on other sites!

Vorteile

Years ago I had a website (show-my-homework) that was taken from me with force. I am Romanian and in Romania no matter what you work, the authorities will force you to surrender your wealth and work to those that use the muscles and not the brain. I worked to this website for 5 years and 2 years I had on this website hotjar. Hotjar was saying to me who comes to my website, who reads my website, who wanted to learn, who clicks etc. Hotjar is very good and I love Hotjar for this.

Nachteile

To make a heatmap with hotjar you have to wait for 1 day. This is not good, but after 1 day you will have a very good heat map. I do not love hotjar because you have to pay good money if you use it for 2 weeks :)

Vorteile

Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Nachteile

There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Vorteile

An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Nachteile

I'd like more popup options, something similar to GetSiteControl.

Vorteile

There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis.

Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing.

Nachteile

As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me.

Vorteile

This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Nachteile

There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Vorteile

Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost.

Nachteile

What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users.

Vorteile

Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down.
It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one.
We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later.
The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Nachteile

The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

Vorteile

Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR.

Nachteile

There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used.

In Betracht gezogene Alternativen

Smartlook, Mouseflow und VWO Insights

Zuvor genutzte Software

VWO Insights

Vorteile

This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look at how far they scrolled and what they did before perhaps opting into a lead magnet.

Nachteile

There's so much that I didn't like it's an easy setup to get the coded embedded in your website and I like the fact that I can 4x the speed of the video user and the other end and Skip periods of inactivity.

Vorteile

I love being able to track users as they access and view my website. The heatmaps are very informative and useful for A/B testing with the site.

Nachteile

I wish that the software provided more information about website visitors. The biggest downside is that I am unable to use the heatmap functionality for the email signup popup that is located on the site. I would like to be able to see what user's behavior looks like there.

Vorteile

We switched from CrazyEgg to Hotjar over a year ago, and haven't looked back. At the time, CrazyEgg didn't offer user videos (videos of people using our website) and Hotjar did, so we switched over.

What I love most about Hotjar is that it's not just providing insights about how our users click and scroll via heatmaps, but I can gather more qualitative data by setting up polls or video recordings as well.

The "share this heatmap" feature (where I can get a unique link to a heatmap that I can share with anyone on my team -- regardless of if they have access to Hotjar or not) is super handy as well. It helps me collaborate with our user researchers or send data to other teams (I sit on the web marketing team) when I find insights that they'd find valuable.

Nachteile

I wish I could have more flexibility with the design and branding of the polls. The few times I've added one to our website, it looks a little frankenstein-y in comparison to the rest of our design.

Vorteile

Kind of crazy there's a service that exists that literally captures video of the user's time on your website! It's like a video recording of each session. We can see exactly where the mouse goes, and which landing pages they're going to, and where they last are before leaving our site

Nachteile

Wish the recording gave us more info on the user. I know that's probably a violation of privacy, but it would be cool! That way we could reach out to them directly to see if they had any questions or needed help finding the right product

Vorteile

1. Great website analysis features which are really easy to use and provide great insights: heatmaps that show you where users are clicking and navigating, visitor screen recording that show you have users are behaving on your website, feedback surveys, form analysis that show you have users are using your forms or detailed convertion funnels that show you where your users are dropping of.

Nachteile

in general I really love all features hotjar has but I am missing one important feature to analyse user vs content performance which is the a/b testing feature.

Vorteile

Hotjar provides accurate information via features such as heat mapping to pinpoint the most relevant content on our website. With the software, we've been able to discern what content we should provide more of that is of interest to our visitors.

Nachteile

Not too impressed with customer support. I called as we initially had some issue with embedding the coding to run the software on our website. Waited for quite a while to speak to a customer rep and even after being walked through the process to embed the code over the phone, the coding was not put on our site correctly.

Vorteile

It does what it is supposed to do. It shows where users are clicking on your site and gives good detailed information on how users interact with your site.

Nachteile

It is a little creepy and any active tracking makes the site a little slower. Some users feel their privacy is violated and report it.

Vorteile

The best feature of Hotjar is its core functionality therefore recording a whole users session so you can watch it later.

Nachteile

Using Hotjar comes with some costs. First of all it costs money. It also slows down your website a little.

Vorteile

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us better optimize our website to maximize conversions. The data that we get from hotjar is so important for us because based on it we decide what should we change or remove.

Nachteile

The only downside to hotjar is the fact that it’s not possible to download recordings, I would love to have this option so I can download some sessions and have someone else take a look at them without giving full access.