Über Hotjar

Hotjar ist eine cloudbasierte Plattform für das Kundenerlebnismanagement, mit der kleine und große Unternehmen die Klick-, Tipp- und Scroll-Aktionen ihrer Websitebesuchenden mithilfe von Heatmaps verfolgen und analysieren können. Marketingfachleute können anonym Nutzersitzungen einsehen und anhand von Navigationsmustern Usability-Probleme erkennen. Mit der Lösung können Mitarbeitende Sitzungen wiederholen, Aufnahmen mit Tags versehen, Notizen anfertigen und sie mit Teammitgliedern teilen. Marketingfachleute können bei der Erstellung von Umfragen nutzerdefinierte verhaltensbezogene Auslöser einrichten, sie auf der Website starten oder Einladungslinks an Konsumierende senden und Feedback einholen. Besuchende können auch visuelles Feedback auf der Website hinterlassen, so dass die Fachkräfte die Stimmung auf den einzelnen Seiten verfolgen können. Hotjar lässt sich in zahlreiche Anwendungen von Dritten wie HubSpot CRM, WooCommerce, Slack, Segment, Wix, PrestaShop, Joomla und mehr integrieren. Das Produkt ist im Rahmen eines Monats- oder Jahresabonnements verfügbar und der Support erfolgt anhand einer Dokumentation.
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Hotjar Preis

Hotjar bietet eine Gratisversion und eine kostenlose Testversion. Die kostenpflichtige Version von Hotjar ist ab 39,00 $/Monat verfügbar.

Startpreis:
39,00 $/Monat
Kostenlose Version:
Ja
Kostenlose Testversion:
Ja

Alternativen für Hotjar

Hotjar Erfahrungen

Funktionsbewertung

Preis-Leistungs-Verhältnis
4,5
Funktionalität
4,5
Bedienkomfort
4,6
Kundenbetreuung
4,5
5 von 508 Bewertungen Alle Bewertungen anzeigen
Ratish
Ratish
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
4

5
Bewertet am 5.12.2018

Hotjar Really Helped Us Leverage Our Business!

My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Vorteile

Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Nachteile

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Amy
  • Branche: Immobilien
  • Unternehmensgröße: 501–1.000 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
4
Funktionen
4
Bedienkomfort
4
Kundenbetreuung
5

4
Bewertet am 7.3.2022

Premium Solution for Improving UX and UI

Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance.

Vorteile

Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!

Nachteile

The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.

Ioana
Ioana
  • Branche: Freizeit, Reisen & Tourismus
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
3
Bedienkomfort
5
Kundenbetreuung
5

3
Bewertet am 14.8.2019

Great little tool for starting your UX research

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vorteile

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Nachteile

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.

Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.

Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.

Heatmaps are still very simple with no ability of segmenting the data.

I can't complain for the really accessible prices they have been able to maintain though!

Antwort von Hotjar

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Beantwortet am 27.8.2019
Trevor
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
0

5
Bewertet am 16.12.2019

Must have for qualitative research

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Vorteile

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Nachteile

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Antwort von Hotjar

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

Beantwortet am 17.12.2019
Verifizierter Rezensent
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Monatlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
4
Funktionen
4
Bedienkomfort
5
Kundenbetreuung
4

4
Bewertet am 23.4.2020

Great Heat-mapping Software

Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Vorteile

Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Nachteile

The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

In Betracht gezogene Alternativen

FullStory

Warum Hotjar gewählt wurde

Price

Gründe für den Wechsel zu Hotjar

For our use-case, Hotjar filled our feature requirements at a better price than it's competition.

Antwort von Hotjar

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

Beantwortet am 27.4.2020

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