Kartra

Vorteile

As the advertisement says, Kartra is a platform that has everything you need, landig page, sales letter templates, blog, webinar, etc. You can manage your leads, do email marketing, capture leads, automate and you only pay for one platform and everything is concentrated there.

Nachteile

The email marketing has areas of opportunity, it is efficient but the data import sometimes takes more time than you would like, the configuration screen is not so practical, although after a while you get used to it and it works very well.

In Betracht gezogene Alternativen

Warum Kartra gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Kartra

Vorteile

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it.

Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Nachteile

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges.

Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Kartra

Vorteile

I love that it has freaking everything! Calendar, surveys, checkout, emails, pages, websites, and more! Full marketing system for sure! They had great lead tracking/triggers/automations. Behavior-focused scoring was cool! Tracking every point of engagement with leads is great, too. Very detailed as a CRM. Very lead-focused.

Nachteile

It is a bit clunky and old-fashioned looking. I don't know how else to word this, but it could use a brand upgrade for sure. Not that that really matters, I am just highly visual. They were constantly blacklisting people and i had to send frequent requests to remove people from the list. Triggers didn't always perform. For example, I created an email funnel for a quiz and wanted to send different emails for different quiz results, this was nearly impossible to do. It was easy for me to set up and use, but many friends i referred had a hard time understanding the platform.

Vorteile

I like the variety of templates, and the fact that it is truly an all in one solution. I can build websites, funnels, send emails and create membership sites all in one.

Nachteile

I do not like their calendar scheduling functionality as it does not integrate with various calendars for client ease of use. I do not like that they have gone up on their prices and that you have to pay at a higher tier to get features that were previously included.

Vorteile

As I am running boutique consultancy, we are a very lean team. Having Kartra allows us solve areas like Landing pages, Creating lead magnets and freebies to capture new leads, nurture our database regularly, filter according to engagement and interest in our leads, allowing us to run very targeted campaigns to drive conversions. We have also used Kartra to build a new product, through acychronous elearning via membership sites. We also built an employee wellness solution just using Kartra's existing features. We are very happy users of Kartra and advocates of it. The templates and constant improvement to the software inspires confidence that it is not a "dead" product. So well done to the team

Nachteile

The pricing is not the cheapest. When you want to move to Kartra, you will ideally want to eliminate existing subscriptions to solutions such as website builders, email automation, form capture, membership sites, etc etc. All works well, except Calendar feature. I am still subscribed to Calendly because it is stable and works very well for us. We wish the calendar feature in kartra can be reliable and stable, without missed appointments. Having said that, considering all the other software solutions that I can drop because of Kartra, I have gotten my value from it.