HubSpot CMS Hub

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Gute Abbildung der gesamten Vertriebspipeline

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Schwache Analyse von organischen Kanälen

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The ability to schedule things has been helpful. It's very quick and easy to schedule a letterhead for a contact or follow-up email after sending an email or making a call, so you don't have to try to remember or fill your calendar with lots of reminders. It helps ensure that things don't fall through the cracks. The combination with Hubspot's marketing tool is also helpful, as it's simple to understand the reason why a lead's workflows have been logged, the date they've been downloaded and the time they re-engage with our site. It is wonderful to assist in identifying when they are ready for a new contact or email.

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The ability to merge companies would be helpful. Sometimes a company is made twice and currently it is only possible to get rid of the company that has the least number of interactions after moving those signals to the spreadsheet that you want to keep. It would be wonderful to be able to merge them and keep all the notes as it is possible with people. The way the quality/price of products is augured and also the way periodic sales and other particulars are handled, plus things could possibly be improved or at least possess an ability to customize based on the company's needs. It's not terrible, however, it doesn't exactly fit the prototype we have of the way we sell products and deal with our sales, so generating the right reports to get the exact numbers we need is likely to take a bit of time.

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The greatest thing about the HubSpot CMS is that it's very straightforward and allows just about anyone to create a modern, clean-looking website with modern functionality. The drag-and-drop interface that it currently uses is a massive improvement over the previous functionality, which I would probably not have recommended. The Asset Marketplace allows you to find a lot of pieces and features to put together your own custom (ish) build. It's also (needless to say) an incredible bonus that the website integrates perfectly with HubSpot's CRM.

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My least favorite part about using HubSpot CMS is that some things are just not customizable when they ought to be, and some things are not possible to do when they also ought to be. It would also be nice to have the ability to organize pages and posts by folders as well to cut down on clutter when it comes to organizing and keeping track of your website pages.

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Easy to use tool that really helps you build out your blog and landing page content and put it online.

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Templates are limited and and can look like a generic HubSpot landing page.

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The ease of use and how fast it is to pick up.

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The fact that the first response of their support is sharing a knowledge article instead of responding exactly on what you are looking for. This is not efficient given that I am reaching out on their support as I was not able to find this info myself or did not understand their article.

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We really appreciate the integration between our website page views, email engagement, and our sales pipeline. Understanding the trends regarding what content on our website is generating the most sessions, page views, and ultimately leads is extremely helpful.

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It can be difficult to clean up the contact list from website users who subscribe to our blog, download eBooks, or register for events. Figuring out which contacts are outdated and could be deleted could be improved.

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Vorteile

I like the simplicity of the softwares. The drag and drop capability and appearance settings of the site as well as the default templates are very good. In my opinion, all stylish and easy softwares and apps are programmed by a professional team who has lot of effort into writing and coding in the background.

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HubSpot CMS HUB has fulfilled all the promises of advertising and everything is in accordance with and even more than advertising.

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Vorteile

Building site pages, graphic emails, making updates to individual pages and the overall ease of use for beginners is incredible. Hubspot has made it easy for both those of us who prefer coding pages and those with little to no coding experience to get things done.

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Personally I wish the design manager was a bit more organized. There is a lot of content that is used once and never again but remains in our content center forever.

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Vorteile

The prowess in creating customized experiences for website visitors is well displayed here. This way, creating a lasting trust and loyalty for our customers and increasing customer lifetime value. It is easy to customize which helps us to analyze user data and examine their changing needs and behavior while they interact with our site.

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Things are flowing in the right direction. I highly feel that HubSpot CMS Hub is headed to the right direction.

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Excellent CMS option for organizations for all sizes, offers a nonprofit discount, too!

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Not HubSpot's fault but can be a tough sell. Zero incentive for me to sell this to small nonprofits as I don't qualify for agency status, without having to pay for it.

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I really like the fact that you can build a website for free, even with the HubSpot logo on it.

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It's not so easy to navigate since there are several features on the dashboard and sometimes it can be a challenge to find what you need right away.

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Verx intuitive, easy to use. Lot of functionalities that make it extremely necessary.

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Very expensive for a SME with small buget

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Having all my marketing efforts in one place talking the same lingo has greatly increased my efficiency

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There is a bit of a learning curve but once you understand it’s very easy plus there are so many helpful resources it’s simple to gain guidance

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The fact that we can do all the work in one single platform, allowing us to check the previous contents published and to create different templates.

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It's not that easy to use and it would be beneficial to have more support.

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HubSpot loves to love their clients, which makes it easy for us to love our customers well. They go the distance to help you make it work, and customize everything exactly how you need it. They grow with you, and show you the value of where you’re putting your money!

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There are a couple integrations that have proven difficult or just non existent. The price jump between plans it’s quite significant, and I would love to see more ‘middle ground plans’ be met between them.

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Vorteile

I've been using HubSpot for around five years now and have grown my career with the platform. I love how intuitive it is, how seamlessly it fits into our existing processes and how the team are constantly developing and testing to help marketers, salespeople and customer services do their very best every day.

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There's not anything I particularly dislike about the software, but I can appreciate for someone new to the platform it could be a little overwhelming with the size and scale of it. Luckily there's expert support and plenty of resources to help you find your way.

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This CMS is well integrated into world-class sales/marketing/service tools turning a website into a revenue engine. Excellent uptime and built-in support rival any other platform out there.

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Lacking full DNS management features. Analytic data is attached to a page vs a link so failed A/B tests, and paged revised via staging lose their analytical history.

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Very user friendly and flexible for diy setup and management.

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Some additional features are limited with out add on features

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With HubSpot CMS being super user friendly it's always a breeze to onboard our clients and with everything gathered at one spot, it allows them to instantly see the value of a single ecosystem.

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Setting up custom integrations is not as easy as it could be, and keeping an overview of current integrations can be a little troublesome.

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The web design tools are user-friendly and work well. It also has plenty of features for those who want to dive deeper into the code. We've been able to accomplish a lot with additional Javascript, and even HubDB, Hubspot's own database system. Customer support is quick and responsive as well.

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Occasional glitches do happen from time to time, but these are infrequent.

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I like that I can do pretty much everything marketing with my job. Social, email, campaign analytics!

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Over the past few years, there has been a lot of additional features that are very salesperson oriented which is not a benefit to my company. I also wish more fields were editable in customer contacts.

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I am using Hubspot for past one year, the marketing automation platform has become my best friend. the best part I love is the smart content option where the content is displayed based on the country and the IP address. easy to create workflows to engage with the subscribers and website visitors. The integration with social media platforms has made marketer's life easy. The preview option in the design manager to keep the content and webpage responsive is the best update of 2020. I would recommend others to use this platform for their organizations.

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The only thing I don't like in marketing automation is the functionality of the forms. when someone subscribes through the forms then the contact should be assigned to the contact owner by default based on the contact's country of origin, this feature is missing.

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Modular structure makes updating multiple pages and emails easy, and it's straightforward to make content editable for non-coders.

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At the moment it's not possible to use contact properties in conditional statements. I wish support knew more about their custom coding language.

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I like how HubSpot tracks everything, from different campaigns to social media postings.

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So far, I'm still trying to learn different stuffs and I can't tell yet which one I like the least.

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What I like most is the availability of the customer support staff and how quickly they respond and answer your questions. I use the chat app frequently and I like that there is an option to receive a phone call instead of just an email.

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The navigation for setting up website pages is a difficult to use. For example, I was trying to change the footer on a few pages and the process was very intricate and confusing.

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Provides an easy to use experience right out of the box that is well integrated with the Hubspot CRM.

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Lacks some features you expect from a CMS, like advanced A/B testing and cloud integrations.

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I've found that other CMS I have used are a lot less user friendly than Hubspot. In Hubspot CMS Hub all the features are easily accessible, right where I would think to look for them.

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I find that this software is a lot more pricey than similar options on the market, which makes it less attractive to some smaller companies.

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HubSpot CMS Hub is a popular content management system among digital marketers due to its user-friendly interface, seamless integration with HubSpot CRM, customization options, SEO-friendly features, and built-in analytics and reporting tools. It simplifies website management and enhances marketing efforts by providing an all-in-one solution.

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HubSpot CMS Hub can be expensive compared to other CMS systems. The free version is very limited to what it offers.

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Es una herramienta muy completa y fácil de usar tanto para el equipo de ventas como para marketing

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Es un poco cara y sobretodo sube mucho de precio a medida que vamos añadiendo usuarios

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The great thing about HubSpot is that they're constantly updating their system to give users more options to create a truly custom experience for their clientele. Most recently they have added drag and drop features to make it easier customize the look and feel of their content even if you're not too tech savvy. Previously you used to have to purchase templates from 3rd parties, but now much of the customization can be done with HubSpot's own tools. Also, HubSpot is always adding new apps to their marketplace so you can connect your account with other business tools you already use like Google Ads or Instagram. Another great feature are the Customer Success Managers. Our Customer Success Manager is well informed and does a great job with informing us about new features that can help improve how we use the platform.

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If you're not a coder, you must make sure you have someone on staff or hire a freelancer to assist you. Sometimes to fully customize the look and feel of our website and content, we need to go into the source code and remove or rewrite lines of code. You definitely need a skilled web specialist on hand if you're not well versed in this.

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We love Hubspot first off because it is very user friendly where it needs to be while customizable so we can get exactly what we want. My marketing team ranges from members with some coding experience to someone without a marketing background. Hubspot's platform is easy enough to use that all the members of my team can use it. While flexible enough to make code driven changes that really make our website pop. I have been using Hubspot a little over 2 years and we are still discovering new functionality by the means of regular new features and existing ones that we didn't realize were there. Recently we have really begun to embrace the automation and campaign functionality and that has been hugely beneficial to our business. We use Hubspot to manage our website, our social media accounts, our marketing emails and much more. In every area of our marketing with Hubspot we get plenty of useful analytics and sugguestions for ways we can continue to improve.

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Though the software is great I do feel like there is some area for improvement. I think the Customer Service can be a little bit of an inconsistent experience. I.e one time we will get someone who goes out of their way to really dig into a problem and resolve it while others are less willing to be helpful in any way.

From time to time we often find small little bugs that don't stop us from getting our work done but do cause us a mild inconvenience. These bugs are slowly getting resolved over time and with some recent updates I have seen little to no bugs.

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Hubspot is everything you need to have your website, blog, e-newsletters, social media, and other marketing tactics all under one roof. It's easy to use and they're always improving it. Every time I think, I wonder if Hubspot can do that? It can. We also love our account manager [SENSITIVE CONTENT HIDDEN]. She is so encouraging, supportive, and patient -- even when we have simple questions. We're a non-profit with only 6 employees. We literally could not be the success we are today without Hubspot!

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There is honestly nothing I dislike. The software is so easy to use. When they make changes to the UI, it might take a week or so to get the hang of it, but the changes are usually logical and helpful.

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It's seamless transparency and connection across its platform, from the promotion, to the website, to the CRM, to the reporting.

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The learning curve at times can be a little steep for new users and it can be easy for someone to kinda get lost and not know how to do things properly. There's numerous ways to do a certain objective and it can commonly cause them to do it in a way that works for them, but may cause ripple effects down the line that break some things. Showing more dependencies and why an unconventional way of reporting data or making fields can cause bad data sets.

Also if your permissions are restricted at least show the things that are locked for you by 'greying' them out or have them strikethrough. I would spend hours trying to figure something out when I first started with Hubspot and realized the tab wasn't there at all because my permissions were restricted, even though I needed that tab to do the exact thing I was asked to do.

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Vorteile

Workflows are the secret weapon of productivity and growth and HubSpot has this feature working pretty well.

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It would have been nice to have some basic workflow features accessible for lowest ticket clients as well

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The ease of use is the main feature that appeals to me - I've used various other CRMs and CMSs and they haven't been nearly as intuitive as Hubspot is!

In particular the new drag and drop editor makes life so much simpler and means I can customise as many email and webpage templates as required without fiddling around behind the scenes (although the Design Manager is also fairly simple to use when you need to).

The fact that the CRM and CMS integrate with each other is also a great feature as it provides excellent activity tracking data and allows us to identify when prospects are engaging with our content in order to make contact at the right time.

Reporting data is easily accessible and can be sliced and diced to your requirements by means of custom reports, charts etc.

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Initially we struggled to get Hubspot fully integrated with our Outlook email system but now that we have implemented Office 365 (a separate project) the features seem to work much better.

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Vorteile

First and foremost, the seamless integration with Hubspot's CMS and other hubs (including their CRM) is great. This was a major factor in our purchasing decision, and we've yet to be disappointed. Creating forms (including pop-ups) has never been easier, and creating workflows around it is a piece of cake. Also, after a bit of training, building new landing pages is a quick and painless process. Any time we were stuck, customer support and readily available and eager to help. We had so many positive experiences with customer support that we actually purchased marketing "hours" to receive feedback from SME's when needed!

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We switched from WordPress to HubSpot, so the transition was a bug tricky in terms of building out pages and new content. At first, we had a hard time creating pages or editing templates without a working knowledge of HTML or CSS. Truthfully, if HubSpot could match the capabilities of Emlementor's on-page editor, the platform would be unstoppable.

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I like that so many core features/functionalities are included with HubSpot. The fact that I can do everything from manage our website, blog and other content, create custom landing pages and automated workflows has helped take our marketing program expand and increase our overall effectiveness at generating and converting leads.

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I think for me personally it would probably be the reporting functionality. There are a lot of great reporting features but we typically eschew those in favor of using Salesforce.

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Everything is customizable and easily integrated with other platforms but most importantly fully integrated in hubspot for complete reporting on the entire journey

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It is more expensive and there are less plugins and templates for purchase than WordPress CMS. Developers need to be stronger to work here

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Our designers do magic thanks to the incredible friendly user interface and our technical staff also deliver faster than ever compared to other CMS.

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Some of the templates in the market place are not good. HubSpot should filter them better, to guarantee the quality of the CMS and its components

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That it is fully integrated with the CRM out of the box.

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The A/B testning is weak, allowing you only to try out one page at a time. Hinders you from getting a full view of the impact each page had on the overall goal.

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I like the automation creations like journey/workflow setups, automations of lists and data sets etc

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The reporting and analysis of campaign performance is not that accurate.

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Vorteile

Configure web modules with drag and drop. A free theme I developed. I appreciate the simplicity of the HubSpot CMS Hub. My new site is faster. It also includes free SSL certificates for the principal and redirected domains. It's all so simple. The editors are great. I can deliver valuable stuff without hiding it. This shows where each asset is used throughout the file management system.

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There's nothing too annoying to discuss, but the only drawback is the high subscription cost.

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Ease of use. Hubspot really made their CMS as easy to use as possible. Also being able to see the changes in real-time is a huge time saver rather than needing to input changes and then preview them in a new window.

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being able to change text in the preview window rather than edit bay would be a huge time saver.

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HubSpot has a variety of features for any marketer. Whether you're looking to a/b test webpages, build a website from the ground up, start a blog, or create unique tracking for your marketing efforts; HubSpot can do it all!

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There's one thing in particular that has been a challenge for me when using HubSpot. If you're building out a website and want a particular look and feel, it will most likely require some coding knowledge. They offer templates, but it's not like you're typical WYSIWYG-editors and it can be a challenge if you don't have css/html knowledge. That being said, this is just an opportunity for us as marketers to learn a new skill and aside from this HubSpot is absolutely phenomenal!

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It helps if you have a website and want to see how it is performing. Reporting on traffic, sales, and else are super easy to get. It is also a fantastic tool to capture leads. If you know how to use it, it will help you higher the performance of your website. It is also flexible with content and templates and all.

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Pricing is not accessible to all companies. It's relatively expensive for what they offer. It is a another job to watch if it is really made for you or if you should choose another software maybe with a bit less flexibility but cheaper.

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The functionality is great - the CMS, page template builder and workflow bulder are very easy to use and help to get things done quickly. Good integration capabilities provide us with lots of options to connect additoinal technology stack. Their support is close to perfect.

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There are some nuances like:
- slow performing online template builder ("Design Tools");
- some of the activities logged in Hubspot by a third-party tools (through integrations) are not actually an activity in terms of being able to access it and use it as a workflow trigger for example;

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Very easy to use, quick to move from freemium through to paying for additional services.

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Cost Data Allowance in the CRM can escalate quickly

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I’ve used a few CMS programs before and I don’t see a huge amount of difference between Hubspot and them, other than the price! However it has many features that do 70% of what you’d like it to do. The alternative is to purchase 4-5 specialist programs that are built to do 90% of what you’d like it to do, but then you’re jumping between multiple programs. Hubspot is good if you want the simplicity of 1 central place.
I will say the customer support is fantastic. That’s worth a big chunk of the investment.

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I do wish they’d offer more services in house. They have an affiliate network that you’re often pushed to, whereas for the price I think they should offer more of these services themselves. For example I’m relaunching a whole new website and they don’t have a team on board who can help me do this. They offer tools and advice but any action is referred to an affiliate.

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The CMS integrated extremely well with our HubSpot CRM. I like how the CMS includes a lot of the mandatory add-ons such as an SSL certificate and content delivery network. The SEO and reporting functions are very easy to use.

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The largest downsides are the recurring monthly fee and that we now depend on one provider for the vast majority of our marketing technology.

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Hubspot is great because it has many different features under one roof for a reasonable price.

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Regular users can use it easily and have good reporting right away.