Omnisend

Vorteile

All in One Email Marketing mit Formularen, Pop-ups, Auswertungen, Mehrsprachigen Emails, hilfreicher und schneller Support, und und und...

Nachteile

Da fehlt mir nichts ein ehrlich gesagt...

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Warum Omnisend gewählt wurde

Vorteile

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Nachteile

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

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Vorteile

The UI is extremely easy to use and navigate.

Nachteile

Wish there where more premade templates.

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Vorteile

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Nachteile

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works.

You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

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Vorteile

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Nachteile

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Vorteile

Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.

Nachteile

While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

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Vorteile

Price
Ease of Use
Training Videos
Support Team

Nachteile

Warm-up emails require a lot of patience, onboarding was a little slow

Vorteile

Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.

Nachteile

The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.

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Vorteile

Cheaper alternative to Klaviyo with the same or similar functionalities.

Support is great, better than Klaviyo. Is like talking to someone who really has worked with the software and not reading an script.

Nachteile

The overall distribution of the website. You cannot preview older campaigns, without exiting omnisend.

Also, when you click the audience Tab the first option to appear should be the Segments tab, not de contact list.

Vorteile

Easy to use, quick to setup and great support

Nachteile

Cost is good, but not as good as other email marketing tools : there are better free plans.

Vorteile

Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase engagement. The platform also integrates with e-commerce platforms like Shopify, making it ideal for online stores.

Nachteile

The pricing plans can be restrictive, especially for small businesses, as some features are locked behind higher-tier plans, and the free plan has limited functionality.

Vorteile

Omnisend is such an amazing email system. It is cost effective and also has all the features you need for running your ecommerce business.

Nachteile

I would love to see AI incorporated more into the platform in terms of insights and reporting.

Vorteile

Versatile design editor and list moderation. Straightforward pricing. Prompt accurate support via on-line chat.

Nachteile

While they do have quite a few very usable pre-made design templates, we would still like to see a few more holiday/event specific templates as well as some with a bit more 'modern' flair.

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Vorteile

What I like most about Omnisend is its seamless integration of email and SMS marketing, allowing for easy automation and personalization across multiple channels. The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus, the pre-built templates save a lot of time!

Nachteile

What I liked least about Omnisend is that some of the design options are a bit limited, and the pricing can get high as your contact list grows.

Vorteile

Super simple to use and very well priced. Support is always helpful too.

Nachteile

No cons at the moment. I get exactly what I need from an email marketing platform.

Vorteile

Easy to use, reliable and great customer service.

Nachteile

Customer List Segmentation could be easier

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Vorteile

campaign schedule and segments, Il ike it too much

Nachteile

audience management is need more attention

Vorteile

Works well with our Shopify website. Always improving capabilities. Easy to use. Responsive to support inquiries.

Nachteile

No major issues, would like to be able to navigate through campaigns a little more easily.

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Vorteile

I liked how easy it is to use and manage, the best part is how easy the abandoned flows are to create. No coding experience is needed and there are never any issues.

Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional help blogs Omnisend provides.

Their support team is unmatched a 10 out of 5 stars from me!

Nachteile

The analytics could be improved so I can see more than just the last mon of results, additionally, a text-based email would be great to add to some of my flows as a more personal touch.

Vorteile

Omnisend unify customer data in one place which help make informed decisions.

Nachteile

Omnisend is a perfect shot, it barely let me down.

Vorteile

The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.

Nachteile

The navigation needs a refresh. I think a left bar navigation with links and sublinks will be more efficient.

Vorteile

I like the easy aspect of the interface and the fact that they are a lot of option to make your newletter funnier, cutter, animated, it's nice to be able to send beatifull thing. The follow up of the team is really great as well !

Nachteile

I would like to have the possibility to add videos into the newletter. You can't have an background image under de text that is the same everywherec cause it's devided in section

Vorteile

User friendly platform, quick support, easy integration process.

Nachteile

The integration with prestashop isn't the best yet

Vorteile

Ready to create comments, make segment and send trusted emails.

Nachteile

Unable to use some items in local language.

Vorteile

Omnisend is the very best I have used for marketing automation.
Omnisend makes SMS marketing easy too.

Nachteile

No issues as Omnisend meets all our needs.

Vorteile

I like that Omnisend comes well equipped with great marketing features.
It is smooth to understand and comes well equipped.

Nachteile

So far Omnisend has all we needed. No complaints.

Vorteile

The ready to go templates and the ability to build marketing emails with content pulled directly from your website. Saves a ton of time not having to do a write up for every featured item.

Nachteile

Limited product layout templates. Would like to see more product layout formats rather than just the three available by default.

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Vorteile

I love to use Omnisend for small to medium-sized businesses! As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given the affordable pricepoint.

Nachteile

There can be some bugs when building emails (nothing that would prevent use) but their team works hard to rectify them if you log them to support.

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Vorteile

Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.

Nachteile

Limited integrations with tools such as Yotpo.

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Vorteile

Ease of configuring and customizing emails, powerful automations, and excellent support anytime I've needed to reach out with a question or clarification.

Nachteile

Lack of SMTP support. Not a dealbreaker, but I've found most email marketing platforms also provide an SMTP integration for the websites they're connecting to. So we actually have to use a free tier of a competing email marketing service to handle this particular functionality. It would be nice to have this all under "one roof", so to speak.

Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call "advanced reporting" in their Pro plan. We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports.

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Vorteile

“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”

Nachteile

There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.

Vorteile

The email builder is easy to use and the automations are straight-forward and easy to setup.

Nachteile

I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.

Vorteile

I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that.

Nachteile

Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.

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Vorteile

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Nachteile

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Vorteile

They have great account managers, I have always been able to get into contact with my account manager or a support team member quickly. They are also constantly updating features, if there isn't a feature available you can request them to look into it. Most of my requests have been addressed or fixed. Lastly it is a very cost-efficient platform, I researched many others and Omnisend had an extremely competitive cost.

Nachteile

Originally the SMS program was very simple, but it has evolved with feature changes and updates. Now it gives the functionality of most other platforms.

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Vorteile

Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding.

Nachteile

Inability to have more custom landing pages and use custom domains for landing pages

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Vorteile

Support is really helpful & the price is great!

Nachteile

It is smaller company, so feature development can take some time but they're very responsive to feedback!

Vorteile

What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable. It keeps our members engaged with timely updates on the latest news, releases, and events. The ease of creating personalised email campaigns with just a few clicks has streamlined our entire process.

Nachteile

Honestly, there’s very little to dislike. If anything, we’d love to see more advanced options for integrating more niche platforms. But overall, it’s been an excellent fit for our needs.

Vorteile

The customer service and featured integrations with Shopify, Facebook, and Smile.io.

Nachteile

For advanced users accustomed to creating custom HTML forms, it can be tricky to integrate additional functionality at first.

Vorteile

It is very user-friendly and has intuitive and easy-to-use interface. Campaigns and automations are easy to create and launch without much clutter

Nachteile

It's integration part. It cannot integrate with most of the data analysis tools like TripleWhale or Glew for data analytics purposes which is very crucial

Vorteile

Easy creating email and workflow, the company also keep improving their service very quick!

Nachteile

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

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Vorteile

the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis.

Nachteile

cost wish it was a bit cheaper for a small business

Vorteile

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Nachteile

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Vorteile

Data sync with Shopify and you can easily setup automations and campaigns off of that data.

Nachteile

Missing some features in reporting and automations and sms that would be extremely helpful.

Vorteile

Good templates easy to use, good reports

Nachteile

No individual drip functionality, no easy copying of sequences for more channels

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Vorteile

Streamlined and quick, user friendly. Has some interesting tools that make sending emails quick.

Nachteile

We have a high-ticket item and decades-lasting product. Our products are things that men hand down to sons. So having to keep my contacts so strictly under 1% disengaged if very trying. We only send to people who willingly sign up and it takes me longer each week to keep these contacts something that Omnisend wants it to be than a collective 6 months of writing email content!

Vorteile

higher sales thanks to automated emails

Nachteile

no way to filter the mails you have send or to see who received the automated mails

Vorteile

Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns.

Nachteile

Took a while to figure out the many many options and create the right strategy using the most appropriate ones.

Vorteile

I find Omnisend very easy to use whenever I want to create a campaign or an automation. I don't use it to its full potential but I have enjoyed using it over the years and send things out via Omnisend daily.

Nachteile

For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business.

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Vorteile

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Nachteile

it does not show open rates for the SMS messages. This is vital to know how the texts are performing