CallRail Erfahrungen

Vorteile

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Nachteile

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Vorteile

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Nachteile

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Vorteile

Setting up the tracking number is very easy and hide from clients. Apart from this, powerful tool to track the calls and generated reports are very insightful what deliver to client during call.

Nachteile

Sometime transcribing of calls is off means not matched with Audio, also support team is not very supportive

Vorteile

System uptime was good. The technical support individuals know their product and were very helpful.

Nachteile

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Vorteile

The simplicity of this software is what makes it great. It is very easy to use with a clean look.

Nachteile

There isn't anything I don't like, however, there are some things I would like to know. Location/i.p. data is very helpful. Also pulling some data from the phone number registries would be helpful.

In Betracht gezogene Alternativen

WhatConverts

Warum CallRail gewählt wurde

Their customer service wasn't great and there was no help when the tracking data seemed to be wrong.

Gründe für den Wechsel zu CallRail

Ease of use, pricing.

Vorteile

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Nachteile

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Vorteile

CallRail is easy to use, pretty intuitive, and does a great job overall with segmenting call volume.

Nachteile

If you have a complicated marketing system, CallRail can get overwhelmed with the dynamic number insertion and may provide contradictory information between "Sources" and "Numbers".

In Betracht gezogene Alternativen

CallTrackingMetrics

Gründe für den Wechsel zu CallRail

CallRail seemed like a better fit for our organizational needs.

Vorteile

We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

Nachteile

It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.

Vorteile

Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.

Nachteile

You have to contact customer support to set up more than one website pool but they do reply fast.

Vorteile

We are able to hear recordings of calls coming in through our PPC and website call tracking systems. This allows us to better identify good lead opportunities and understand our PPC reporting more fully.

Nachteile

It can be a little cumbersome to get into the call and update the tags and rating.

Vorteile

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

Nachteile

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Vorteile

As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.

Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell.

Nachteile

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

Vorteile

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.

As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.

If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.

Nachteile

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

Vorteile

I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift CallRail gives to me each day.

Nachteile

I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions.

Vorteile

With CallRail, it is incredibly easy to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. This is essential for anyone who cares about attribution. The reporting capabilities are nice - easily integrates with Google Analytics, Google Ads, and Google Data Studio.

Nachteile

I wish they would remove the minimum size of a number pool. We have some websites with very small traffic that don't need 4 phone numbers.

Vorteile

With Callrail, we can easily keep track which campaign, marketing, promotion, or keywords that works well with your clients because it gives analytics on how many phone calls or conversion made giving you an insight on which has a greater positive impact to your business . Callrail gives you report and overview on which marketing channel produces more money to your business. I can easily search or filter either through a phone lead's phone number, an agent's phone number which tracks the calls and texts i receive from a phone lead. We can easily focus on which marketing works well thus less effort, more effectiveness , better results.

Nachteile

The call feature is not that reliable to produce a good connection if you are having a long conversation with clients. You may need a separate softphone for a stable call connection. You can not really receive a call her real time. Most would be a voice mail but its clear.

Vorteile

CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts.

Nachteile

CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them.

Vorteile

CallRail was fairly to setup on our website. It was a simple code installation, punch in some parameters and we were off to the races recording phone calls. We don't record our normal phone calls, so this tool serves as a bit of QA for us as well as a way to track call volume and results from various mediums, like advertising channels (PPC, print, TV, website, etc...). When CallRail can identify the source, it will create a referral method, and you can go in and tag calls as well as assign dollar value to it for results (like a sale).

Nachteile

I gave up on getting hands-on assistance setting things up and just decided to stumble through it myself. While it turned out to be fairly easy, I wouldn't say it was necessarily readily intuitive. I couldn't even get someone to talk to me about sales, when I called it was just more of "We have a free trial, go use it for yourself and see what it does." I had to contact support to setup multi-site phone numbers after purchasing a plan, but the platform didn't tell me that, I had to go find a support article myself and then contact support and wait for them to activate it, though that didn't take long. I think their customer support could use some help, as right now I'm kind of deterred from going in depth with the platform because I have a feeling I will have to contact support often. Also, the pricing structure is a little unclear to me, and without someone to explain it to me it doesn't make a lot of sense. There's some pretty big leaps between the tiers, and I just don't know that I feel it's an awesome value.

Vorteile

CallRail is good for agencies, as it offers specific features to suit agencies, such as built-in margins, client billing, etc. Their customer support is helpful, and are willing to set up features for you. Using the platform is straightforward with everything being a guided process, along with a ton of support articles to go alongside.

Nachteile

Customer support, while helpful, are difficult to get ahold of at times. Their live chat is rarely available and there's no phone number for calling their support from outside the US. Additionally, their pricing only charges in dollars, making it difficult for agencies who work in GBP, in addition, their billing system often has issues when changing packages, causing it to charge inflated amounts.

Vorteile

We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
recording and listing with a click, analytics, call backs and so much more.

Nachteile

The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

Vorteile

CallRail's customer support has always been great! I lean on them for set-up questions, and appreciate their willingness to help.

Nachteile

If I had to point out what I like least about this software, it would be the HubSpot integration. I have had issues in the past where calls were not being reported in HubSpot and I was not notified that the integration had a glitch and needed re-verification.

Vorteile

CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

Nachteile

Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

Vorteile

Ease of use; price; features; support

Nachteile

I don't completely understand the pricing. But it's a trivial issue compared to value received

Vorteile

Using CallRail allows our clients to be able to see where all of their website traffic is coming from that is resulting in phone calls and form submissions.

Nachteile

CallRail can be rather expensive, but there are options to downgrade the account if you don't need every feature.

Vorteile

Easy setup, clear instructions, and easy to navigate. Dynamic insertion is a must! Easy to disable or permanently remove accounts that cancel service.

Nachteile

Charges per phone number. If there were different package levels, it would be more beneficial to smaller businesses. Also, have experienced call tracking disconnect with Google Analytics, which directly effects data. Support never really fixed the issue, so we had to disable the call tracking for that account.