Adobe Campaign Erfahrungen

Vorteile

You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

Nachteile

It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

Vorteile

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Nachteile

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Vorteile

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Nachteile

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

In Betracht gezogene Alternativen

Salesforce Marketing Cloud

Warum Adobe Campaign gewählt wurde

In order to better integrate with other Adobe tools already in place, especially Adobe Analytics and create a single customer view with CRM tools

Gründe für den Wechsel zu Adobe Campaign

An easier integration with existing tools and CRM platform

Vorteile

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Nachteile

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Vorteile

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Nachteile

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Vorteile

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Nachteile

Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Vorteile

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Nachteile

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Vorteile

Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.

Nachteile

Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.

Vorteile

Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Nachteile

I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

Vorteile

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Nachteile

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Vorteile

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Nachteile

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Vorteile

Easy of use and training. Also really enjoy the analytics features.

Nachteile

The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

Vorteile

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Nachteile

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Vorteile

This is software is perfect for my work and I deal with it easy.

Nachteile

Its price is hight minly. I advice them to reduce the price.

Vorteile

Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Nachteile

Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

Vorteile

Ability to send personalized emails to each audience. Simultaneously.

Nachteile

Takes time to set up. More than originally thought.

Vorteile

I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.

Nachteile

To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.

Vorteile

Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.

Nachteile

Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.

Vorteile

We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.

Nachteile

I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.

Vorteile

Once you set it up, the software does the work for you.

Nachteile

It has a steep learning curve.

Vorteile

Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.

Nachteile

Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.

Vorteile

I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.

Nachteile

The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.

Vorteile

It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Nachteile

the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

Vorteile

Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.

Nachteile

You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.

Vorteile

1. Excellent tools
2. Great customer service
3. Good price if with other Adobe products
4. Great layouts
5. Easy to Access

Nachteile

1. It requires a learning curve
2. Expensive if you don't have other Adobe products
3. Not as simple across platforms