Zoho Campaigns Erfahrungen

Vorteile

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Nachteile

Honestly, I do not have any dislike for Zoho Campaigns

In Betracht gezogene Alternativen

Mailchimp

Warum Zoho Campaigns gewählt wurde

More features were required

Zuvor genutzte Software

Moosend

Vorteile

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Nachteile

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Vorteile

Easy to edit text. Handles foreign languages well. Templates are well designed

Nachteile

Changing templates isn't as easy as some email tools, but not overly difficult. UI/UX is not super-intuitive, but I was able to learn most of the goodies without having to read the manual.

Vorteile

Zoho has a lot of tools (CRM, Helpdesk...) so it will be integrated with them, but (sadly) I wouldn't consider any Zoho tools

Nachteile

Is difficult to explain. I have to recognize that Zoho is trying to do cheap services and give a lot of things, but there are many details that make you reconsider using their tools after some months.

In Betracht gezogene Alternativen

Vtiger CRM

Zuvor genutzte Software

GetResponse

Vorteile

Very easy to create a stylish and informative template. Excellent for segmenting contacts according to specific topics. It is very good for tracking emails and additional actions.

Nachteile

Even though template customization has improved quite a bit, I still feel there are possible improvements, for example importing videos, layout options can be improved. They are small things that do not affect the good of the software at all.

Vorteile

The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.

Nachteile

I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu Zoho Campaigns

Zoho Campaigns was bundled in Zoho One plan which also includes CRM software.

Vorteile

Do not take it at face value.

Nachteile

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Vorteile

Navigation is easy and well organized. No guessing what to do next.

Nachteile

I don't know if zoho integrates as well through zappier, etc

Vorteile

The product was great. There are lots of email marketing softwares on the market. To be honest, they all get the job done and I don't have such a complex need. I really liked how Zoho wasn't bloated and super expensive. It's just what I needed and their customer service was EXCELLENT when I freaked out after sending a campaign and needed some immediate help.

Nachteile

So far so good... I'm too new but my campaign went well. No complaints yet.

Vorteile

Ease of useFeatures availableIntegration options

Nachteile

Nothing as such . This is a great tool as per me

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu Zoho Campaigns

Customer supportEase of useCost

Vorteile

1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.

Nachteile

1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.

Vorteile

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Nachteile

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Vorteile

Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

Nachteile

we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.

When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

Vorteile

Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames

Nachteile

It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.

Vorteile

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Nachteile

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Vorteile

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Nachteile

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Vorteile

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

Nachteile

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

Vorteile

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

Nachteile

You can't resend a campaign without cloning it.

Vorteile

The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.

Nachteile

The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.

Vorteile

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Nachteile

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Vorteile

The interface is user friendly and allows you to create nice email without having to be tech savvy

Nachteile

There is an issue with generic email address like info@ admin@ the system don't deliver email to those type of addresses.

Vorteile

Great value for small/startup companies. I love the email builder, and it's one of the main reasons I wanted to use this software, as it has the CRM and email campaign manager in one cheap program. Device and location statistics are very helpful. Automatic link tracking, integration with google analytics, and can share reports really easily.

Nachteile

Not a lot of features to choose from, but it gets the job done. I wish there were more stats available for email campaigns as well; some statistics I will have to calculate myself.

Vorteile

It’s packed with features that are hard to reach

Nachteile

UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program

Vorteile

Zoho Campaigns are one of the best in email marketing, The most I like about the zoho campaign is the email tracking report, number of clicks, number of unique clicks, locations, reach in social media, Bounces rates, unopened, unsubscribes , and so many. which makes as to visualize how the impact of your customer email base, how is the response from your customer base.

Nachteile

In zoho campaigns the least I like about is the email templates and the flow of designing the templates

Vorteile

Easy to use, lot of tools available, customer service rocks

Nachteile

not a lot of customization so you are limited in some aspects