Nutzerbewertungen im Überblick
Über Zoho Campaigns
Zoho Campaigns ist eine Cloud-basierte E-Mail-Marketing- und SMS-Marketing-Software aus der Anwendungssuite von Zoho. Dieses Produkt ermöglicht es Unternehmen, ihre Kunden zu erreichen und mit ihnen in Kontakt zu treten, indem...
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- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 201–500 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Simplest way to stay connected with all your customers
Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our work. This improves our overall working efficiency
Vorteile
It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.
Nachteile
Honestly, I do not have any dislike for Zoho Campaigns
In Betracht gezogene Alternativen
MailchimpWarum Zoho Campaigns gewählt wurde
More features were requiredZuvor genutzte Software
Moosend
- Branche: Marktforschung
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Zoho Campaigns excellent support and attractive pricing
My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch.
Vorteile
Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.
Nachteile
Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment
- Branche: Non-Profit-Organisation Management
- Unternehmensgröße: Selbstständig
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
Handy, easy, and clean
I can reach several thousand voting members of our organization across five continents without a lot of headaches.
Vorteile
Easy to edit text. Handles foreign languages well. Templates are well designed
Nachteile
Changing templates isn't as easy as some email tools, but not overly difficult. UI/UX is not super-intuitive, but I was able to learn most of the goodies without having to read the manual.
Die besten Alternativen zu Zoho Campaigns
- Branche: Immobilien
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Sadly I expected more
Vorteile
Zoho has a lot of tools (CRM, Helpdesk...) so it will be integrated with them, but (sadly) I wouldn't consider any Zoho tools
Nachteile
Is difficult to explain. I have to recognize that Zoho is trying to do cheap services and give a lot of things, but there are many details that make you reconsider using their tools after some months.
In Betracht gezogene Alternativen
Vtiger CRMZuvor genutzte Software
GetResponse- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Keep your customers informed
By having it integrated with the CRM, I have had a better understanding of what the contacts do with the campaigns received. We've been able to take better follow-up actions for campaign openers and clickers.
Vorteile
Very easy to create a stylish and informative template. Excellent for segmenting contacts according to specific topics. It is very good for tracking emails and additional actions.
Nachteile
Even though template customization has improved quite a bit, I still feel there are possible improvements, for example importing videos, layout options can be improved. They are small things that do not affect the good of the software at all.
- Branche: Einzelhandel
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Good Entry Level Product
You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.
Vorteile
The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.
Nachteile
I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.
In Betracht gezogene Alternativen
MailchimpGründe für den Wechsel zu Zoho Campaigns
Zoho Campaigns was bundled in Zoho One plan which also includes CRM software.- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
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Quelle der Bewertung
DO NOT RECOMMEND
We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it.
And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it.
I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well.
My advice - look at other options.
Vorteile
Do not take it at face value.
Nachteile
Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.
Antwort von Zoho
We regret the inconvenience caused. Our support team will get in touch with you shortly if they haven't already.
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Easy and intuitive interface even for a beginner like me
I needed an easy to understand and create email system with autoresponders, I think it will be just what I needed
Vorteile
Navigation is easy and well organized. No guessing what to do next.
Nachteile
I don't know if zoho integrates as well through zappier, etc
- Branche: Computer-Software
- Unternehmensgröße: 2–10 Mitarbeiter
- Monatlich für 1-5 Monate genutzt
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Quelle der Bewertung
Great product, excellent services
Vorteile
The product was great. There are lots of email marketing softwares on the market. To be honest, they all get the job done and I don't have such a complex need. I really liked how Zoho wasn't bloated and super expensive. It's just what I needed and their customer service was EXCELLENT when I freaked out after sending a campaign and needed some immediate help.
Nachteile
So far so good... I'm too new but my campaign went well. No complaints yet.
- Branche: Einzelhandel
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für 1-5 Monate genutzt
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Quelle der Bewertung
Great marketing tool, recommended for everyone
Overall we are very happy with this tool. Will recommend other business also
Vorteile
Ease of useFeatures availableIntegration options
Nachteile
Nothing as such . This is a great tool as per me
In Betracht gezogene Alternativen
MailchimpGründe für den Wechsel zu Zoho Campaigns
Customer supportEase of useCost- Branche: Marketing & Werbung
- Unternehmensgröße: 5.001–10.000 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
An Effective Tool for Automated Email Marketing
My overall experience with Zoho Campaigns has been positive. I found the platform to be user-friendly and easy to navigate. I was able to quickly get up and running with the platform, as it offers helpful tutorials and support. I appreciated the automation features, which enabled me to save time and increase efficiency. I also found the reporting and analytics to be useful in tracking the performance of my campaigns. That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors.
Vorteile
1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.
Nachteile
1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.
- Branche: Grafikdesign
- Unternehmensgröße: Selbstständig
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
A power tool... when it's working properly
Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them.
Vorteile
We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.
Nachteile
There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Good except for a major error in setup design
We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.
Vorteile
Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records
Nachteile
we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.
When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.
- Branche: Automotive
- Unternehmensgröße: 10.000+ Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
A big marketing tool
The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation.
Vorteile
Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames
Nachteile
It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Intuitive, feature-rich, easy integrations, very affordable.
Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.
Vorteile
My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.
Nachteile
While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
ZOHO Campaigns manages 8,000 person newsletter
The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.
Vorteile
I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.
Nachteile
I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

- Branche: Krankenhausversorgung & Gesundheitswesen
- Unternehmensgröße: 10.000+ Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
A Simple to use Campaign tool
Vorteile
Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.
Nachteile
Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.
- Branche: Bau
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Easy to use, after you do it a couple of times
It is easy to start a campaign and from the analytics see he opens it, call them while your email is still fresh in their minds, then move onto the next step.
Vorteile
You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.
Nachteile
You can't resend a campaign without cloning it.
- Branche: Versicherung
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
GREAT product but minor drawbacks..
Overall, I found learning to use and create Campaigns fairly simple. It's could be more modern and impressive with templates. It's a little dated for 2021.
Vorteile
The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.
Nachteile
The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.
- Branche: Architektur & Planung
- Unternehmensgröße: 11–50 Mitarbeiter
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Quelle der Bewertung
Free Email and Social Campaign Software.
I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social. While looking for a free email marketing software I remembered Zoho and decided to check if they supported email marketing.
Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around.
Rather than creating an email campaign, I created a social campaign. Which was easy and straightforward. I linked my Zoho campaign to twitter, LinkedIn, and Facebook. The social campaign feature doesn't seem special at first glance but it is.
One feature which stood out was that under Social campaign, you can create a post campaign or a page campaign. I still don't understand the difference between a post campaign and creating/scheduling posts normally on Zoho Social but what impressed me was the page campaign feature.
A page campaign is a sort of email campaign added as a tab on your facebook page called "My Social Promotion" Most of the templates were unattractive but I preferred building my own template or using their blank/basic template and customizing it to my taste.
While I'm not awed by the email campaign function as it functions almost the same as Benchmark email, I am very impressed with the social campaign.
Vorteile
Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI
Nachteile
Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.
- Branche: Freizeit, Reisen & Tourismus
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Great tool to create professional emails
Vorteile
The interface is user friendly and allows you to create nice email without having to be tech savvy
Nachteile
There is an issue with generic email address like info@ admin@ the system don't deliver email to those type of addresses.
- Branche: Philanthropie
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Really solid CRM and campaign management
Overall great value for the price.
Vorteile
Great value for small/startup companies. I love the email builder, and it's one of the main reasons I wanted to use this software, as it has the CRM and email campaign manager in one cheap program. Device and location statistics are very helpful. Automatic link tracking, integration with google analytics, and can share reports really easily.
Nachteile
Not a lot of features to choose from, but it gets the job done. I wish there were more stats available for email campaigns as well; some statistics I will have to calculate myself.

- Branche: Rechtsberatung
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Cumbersome to use
Vorteile
It’s packed with features that are hard to reach
Nachteile
UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program
- Branche: Bildungsmanagement
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Best of Email Marketing
Its an awesome email marketing tool.
Vorteile
Zoho Campaigns are one of the best in email marketing, The most I like about the zoho campaign is the email tracking report, number of clicks, number of unique clicks, locations, reach in social media, Bounces rates, unopened, unsubscribes , and so many. which makes as to visualize how the impact of your customer email base, how is the response from your customer base.
Nachteile
In zoho campaigns the least I like about is the email templates and the flow of designing the templates
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Works great but you may outgrow it
pleased but concerned we are outgrowing it
Vorteile
Easy to use, lot of tools available, customer service rocks
Nachteile
not a lot of customization so you are limited in some aspects