Mailchimp Erfahrungen

Vorteile

einfache Installation und Bedienung in Wordpress, es gibt auch eine Free-Version, Webseite in deutsch mit guten Anleitungen, hübsche Auswerte-Funktionen

Nachteile

Synchronisation klappt leider nicht immer

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Mailchimp

Hubspot für meine Anforderungen zu teuer

Vorteile

Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool.

Nachteile

Keine Anmerkungen. Alles gefällt mir gut.

Vorteile

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Vorteile

Mailchimp ist in unser CRM-System Daylite integrierbar.

Nachteile

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Vorteile

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Vorteile

I've successfully set up my MailChimp account to cater to nearly a dozen segmented lists. The flexibility of email templates and the option to design my own are crucial. The overall product, except for a few features (potentially limited by my pricing tier), appears highly customizable. I can schedule emails at my convenience, automate their delivery, and monitor the actions of my audience.

Nachteile

My emails are used to seamlessly synchronize with my social media accounts. However, for the past 9-12 months, this integration has not been working. Due to a decrease in the number of emails sent this year, I haven't had the opportunity to research and address this issue in the Support Center. Nevertheless, I've noticed that the problem coincided with a significant redesign.

Vorteile

Mailchimp is very simple to set up, you can instantly import your contacts from different sources and create emails using templates and schedule your email campaigns.

Nachteile

If you are on the free basic plan, you have strict limitations (e.g. in the number of email s you can send per month). Costs can rapidly grow and you must be prepared for that.

Vorteile

It is easy to write and create emails. It does provide good feedback on campaigns.

Nachteile

The Customer Service. I had a problem uploading contacts and their customer service, who you are NEVER allowed to speak to, eventually told me, "We can't help you...good luck."

Vorteile

There are several things about Mailchimp that make it a very robust CRM system/platform. From the ease of integrating your current email list, to how easily you can embed one of the sign-up forms on your website, or even manually add contacts, their leads management is very easy to use and works great. Between that and the ease of creating email campaigns, those are the 2 best features of Mailchimp.

Nachteile

The biggest thing lacking in Mailchimp is a completely AI generated campaign. I believe that AI would be able to draft more effective verbiage on some campaigns than we can manually writing them up.

Vorteile

You can start easily, it has lots of things packaged however when you actually start going deep - you will discover lots of issues everywhere

Nachteile

Price can be very expensive, once you start growing - you'll be paying for everything thousands of dollars

Vorteile

Mailchimp is a very user-friendly, fluid platform for engaging with the customer base via email.

Nachteile

Mailchimp held my company's attention better when they offered a tier for very small businesses at no cost. Every business needs the opportunity to grow with the tools they utilize.

In Betracht gezogene Alternativen

MailerLite

Gründe für den Wechsel zu Mailchimp

I have not made a final decision regarding purchase due to the size of my company, our outreach via mail platform, and the cost associated.

Vorteile

After a few years lagging behind competitor products, Mailchimp is regaining its position as a leader in SME email marketing. The customer journey builder is a critical new addition to automate sequences.

Nachteile

Contact management remains cumbersome compared to competitors.

In Betracht gezogene Alternativen

ConvertKit, Campaign Monitor, ActiveCampaign und Klaviyo

Vorteile

They are super easy to set up and send and very inexpensive to use.

Nachteile

Nothing really. They are easy to use and check the stats

Vorteile

Takes the creative edge off of me and makes my life so much easier. Everything is automated and integrated!!

Nachteile

I love everything about Mailchimp. Has really helped my business grow this year.

Vorteile

Easy to use and configure, deliverability is great and the open rates are always the best

Nachteile

Pricing is a bit high compared to the some other cheap alternatives

Vorteile

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome.

MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Nachteile

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

Vorteile

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Nachteile

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

In Betracht gezogene Alternativen

Keap und AWeber

Gründe für den Wechsel zu Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.

Vorteile

1. I have been using Mailchimp for more than 3 years and I got glued to it the first time because of the free and cheap essential plan they offer.

2. Mailchimp is easy to us even for a newbies. I never needed to read up before I started using mailchimp

3. Trying to get the right template for every campaign can be tasking but that doesnt have to be so with mailchimp. There are more than enough templates to choose from for every campaign I sent.

4. I enjoyed the multiple integration feature in mailchimp. I can integrate it with almost any app online today.

Nachteile

The customer support should be improved on. A quick response to customer support ticket will make using mailchip easier. It is frustrating to wait in a long ticket queue to get response to an urgent client need.

Vorteile

I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent.

Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

Nachteile

While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp.

Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

Vorteile

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Nachteile

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

In Betracht gezogene Alternativen

Google Workspace, Quickbooks Online, Hootsuite und Evernote Teams

Warum Mailchimp gewählt wurde

Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

Zuvor genutzte Software

Wix, Calendly, Elementor und Hootsuite

Gründe für den Wechsel zu Mailchimp

Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!

Vorteile

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out.
Reasons:
- it's super easy and quick to create an account. You can start sending emails right away.
- the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done).
- you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc.
- you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation.
- create tags so that you can easily manage your audience.
- contains easy email builder.
- emails are less likely to end up in the spam folder - compared to Mailerlite.

So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not.

It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.

Nachteile

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account.

If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Vorteile

We started using Mailchimp for our non profit so we could move from text only emails to pretty designed emails. I love the Mailchimp email templates and we were able to personalize it to reflect the branding of our organization. To be honest we only use a small part of what Mailchimp is actually capable of. Every few months as we have time to investigate we test out new features. Many areas that scared us at first (A/B testing, segmentation, etc.) were actually very easy to implement and the basic instructions provided by Mailchimp were all I needed. If I wanted more information, I found that the internet was full of great video tutorials as well.

Nachteile

I don't love the reporting....but I have't taken time to see if there are better ways to customize our reporting either. So that might be user problems. I also wish it was easier to adjust the template areas from 1 to 2 or 3 columns without needing to create a whole new template.

Vorteile

Mailchimp is a really complete solutions to email marketing. It can be used for a wide range of users, from the most basic use with only text messages; their awesome and really easy-of-use templates; your own HTML messages; to own written templates using their facilities to fill user data in order to customize the message content.
The automatization functionality are really helpful to construct a robust marketing campaign offering the possibility to send a series of messages like welcome, iinformation, birthday gifts, to even, an most interesting to monetize, recover lost carts, get product feedback, opinions, etc
The analytical part is interesting because you can see inside the platform the deliverity, opening, clicking... in an easy way. Also you can use your own tracking platform to see result in your analytical platform as i.e. google analytics
The integrations is really simple and can be made manually using its API or you can use any of the plugins to connect with main web platforms as woocommerce, prestashop to even zapier so you can expand even more their automation capabilities

Nachteile

There are a few things i don't like from mailchimp service, probably the biggest will be the segmentations capabilities: You can organize your users in list and in order to refine which one should receive one mail, you must add basic queries based in things like "has/hasn't opened last X previous messages", their gender and age (if you don't have this data it tries to interfere from user interactions), state, likes, etc, but you can only use 5 of them so if you have a really big database it can be insufficient and must duplicate some campaigns to sucessive refinining in order to get you desired audience.
The other black point could be price if you have a big list (or even worse if any of your customers are in many list because then its counted as many times as lists its included). For really big customers I prefer active Campaign due to the pricing and better automation options.

Vorteile

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp.

First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether what you are doing email marketing-wise is working or not.

If you are new to this world, you will be happy to hear that each plan of Mailchimp comes with an email builder, as well as templates for both forms and landing pages – this is one of my favorite features because not only it saves you time but it gives you access to some "battle-tested" templates that work.

The mobile app is good for keep track of things while you are on the go, while the subject line helper and 1-step automations will help you ensure that your emails get open and read.

Nachteile

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform.

This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

Vorteile

If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing.

What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software.

The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from.

There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers.

What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.

Nachteile

MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other.

Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them.

A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this.

Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.