Salesforce Marketing Cloud Erfahrungen

Vorteile

Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.

Nachteile

Es ist recht teuer und die Implementierung ist aufwendig.

Vorteile

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Nachteile

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Vorteile

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Nachteile

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Vorteile

Since I've been utilizing Salesforce Marketing Cloud, our marketing strategy has undergone a revolution. We can design highly targeted ads across a variety of channels, including email, mobile, social media, and more, because to the platform's incredible strength and adaptability. We have been able to customise our messaging and increase engagement rates thanks to our ability to segment our audience depending on their behavior and interests. With simple drag-and-drop interfaces that make it simple to build and run ads rapidly, the platform is also highly user-friendly. The reporting and analytics tools are also excellent, giving us timely information about the effectiveness of our campaigns and enabling us to tweak them for the highest possible return on investment.The level of assistance and resources offered, however, is what really sets Salesforce Marketing Cloud different. There are a ton of resources accessible, including webinars, blogs, and a sizable user community that is always eager to share its ideas and best practices. The support service is really responsive and helpful. Overall, I definitely suggest Salesforce Marketing Cloud for any organization trying to take their marketing approach to the next level. It's a paradigm shifter!

Nachteile

The platform is very pricey, and I feel that I am not getting what my company paid for in exchange for the high price. Furthermore, the customer service has been at best subpar. We've encountered numerous problems that have taken days or even weeks to fix, leaving me and my colleagues feeling dissatisfied and unsupported.

Vorteile

Can't say I particularly liked anything about Salesforce marketing cloud other than the fact it somewhat integrates with an existing Salesforce instance.

Nachteile

Unfortunately, the product is a solution that really only makes sense if you have an existing dependency on Salesforce. In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. The product is very complicated when compared to competitors that cost less and offer more seamless functionality. We ended up switching to another product because the product had a huge learning curve and required work around to perform pretty basic tasks. There are 4-6 steps to accomplish what other products do in half the steps.

Vorteile

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Nachteile

i do not have anything i dislike so far, we constantly use this feature

In Betracht gezogene Alternativen

Outreach

Warum Salesforce Marketing Cloud gewählt wurde

functionality, price and staying within 1 platform

Vorteile

Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.

Nachteile

As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.

Vorteile

You can send emails....

Nachteile

Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively.

Vorteile

Impressed with the platform. The user interface is very intuitive and easy to navigate, which made it easy for me to set up and customize my marketing campaigns. The ability to segment my audience and personalize the content for each group has been particularly useful.One of my favorite features is the integration with Salesforce CRM. It allows for seamless data transfer and analysis, which has helped me gain a better understanding of my customers and improve my targeting efforts

Nachteile

requires a certain level of technical expertise in order to set up and customize the platform to best suit the needs of your business

Vorteile

Experience and user friendly easy to login and easy to install.

Nachteile

lease like about is like we have to take login every day that to with OTP authentication.

Vorteile

Campaign management and lead tracking are very streamline. It is easy to track, monitor and measure the results as well.

Nachteile

It is slightly complicated to understand, specially for junior folks.

Vorteile

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Nachteile

I didn't find it any features useless. However, it should be updated with new version.

In Betracht gezogene Alternativen

SendGrid

Warum Salesforce Marketing Cloud gewählt wurde

Because I'm looking for new software with new and extra ordinary features.

Zuvor genutzte Software

SendGrid

Gründe für den Wechsel zu Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.

Vorteile

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Nachteile

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Vorteile

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Nachteile

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

Vorteile

You can send emails, SMSs, Mobile Push notifications as Super messages....
End to End Automation with Automation studio and Journey Builder
It's better than using 3 x 5 index cards
User friendly and super easy to learn new options/reports.

Nachteile

Costly Time-intensive
Little training unless purchased separately.
It can be very overwhelming at first learning Marketing Cloud as a whole.
Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Vorteile

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

Nachteile

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Vorteile

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Nachteile

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

Vorteile

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Nachteile

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Vorteile

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Nachteile

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

Vorteile

The email builder is very easy to use and the ability to specify a preheader was greatly appreciated.

Nachteile

Hard to pick what was worst - terrible customer service, despite paying for Premiere Support it often took days to get problems solved (and updates were constantly causing new problems), or the fact that the answer to every question was either no or an upsell.

Vorteile

SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce.

Nachteile

The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though

Vorteile

was really simple to use, comprehend, and navigate, and it offered helpful automated marketing capabilities that made reaching a big audience straightforward. The email builder is absolutely great with its drag and drop functions and the ability to preview and send a test email to yourself to view how the email looks like before sending it out to a larger audience makes it an absolutely wonderful application.

Nachteile

The only con i can think of is not being able to add video content to your email and not being able to add more than a 5MB file (image).

Vorteile

This software has proven to be the most valuable marketing and communications tool for our agency for many years. Salesforce is clearly the industry leader for a reason.

Nachteile

There is a bit of a learning curve with customizations, but once your operation is set up, it makes everyone more efficient.

Vorteile

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

Nachteile

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Vorteile

Email software is easy to use which is nice

Nachteile

Customer Service is terrible. Our account rep has changed several times (internally they have a lot of confusion around WHO are account rep is), the company sends us around and around to different people when we have an issue. Long time to get issue resolved. Responsiveness is quick when they want to upsell you something though.