Instapage Erfahrungen

Vorteile

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Nachteile

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

Vorteile

Instapage simplifies the process of launching high-converting landing pages, ensuring speed and convenience. It provides a comprehensive range of integrations and tools to effectively track and test campaigns. As a web developer, I value the additional tools and widgets available for custom domains, script insertion, and seamless integration with Wordpress. The platform is designed to be user-friendly, requiring no technical expertise. Despite its accessibility, it offers a rich array of features that enable the creation of visually appealing and contemporary landing pages that seamlessly blend with your website. The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and development.

Nachteile

While Instapage is generally considered user-friendly, some users with limited technical knowledge or experience may find it slightly challenging to learn and navigate the platform initially. However, the availability of tutorials and customer support can help mitigate this issue.

Vorteile

Fast landingpage even if you include a lot of big images. It is also possible to design the page however we like. There are no limits in form of colums or rows.

Nachteile

A lot of usual stuff has to be customized. Why do you guys not catch UTM Parameters vor example. Why do I need to create a field for that. They are so widely used, why not catch them by default... a lot of your competitors do this. I also have faced a lot of bugs with Zapier. Also here a lost opportunity. This works better with literally any other software I have ever used. Last but not least: Popups..... your designer is not userfriendly at all when it comes to popups... It is a lot of work to use and if you make just one litte change on a button you have to change it everywhere else manually

Vorteile

Instapage's visual editor was the deciding factor in going with Instapage instead of Unbounce. Our lead designer was able to quickly create a page that we could iterate on as we tested it. When we tried to create the same page using Unbounce's visual editor, it was clumsy and frustrating.

Nachteile

While we are impressed with Instapage's visual editor, the other features can be a little difficult to use or in some cases are missing. For example, it's not possible to reset your AB testing stats. After launching an AB test, we verify it is working in production. Our smoke -testing in production counted towards our AB testing stats, so we had to restart a new test after testing it.

In Betracht gezogene Alternativen

Unbounce

Warum Instapage gewählt wurde

Instapage's visual editor was better.

Zuvor genutzte Software

Unbounce

Vorteile

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Nachteile

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

Vorteile

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

Nachteile

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Vorteile

Anyone may now easily create landing pages thanks to Instapage. Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment. Instapage's usability is straightforward, works well for the most fundamental requirements, and enables us to design pages according to our needs.

Nachteile

On the platform itself, the conversion tracking is not very analytical. Also inaccurate, or at least quite perplexing, are the "links on page." Another issue is that it would be fantastic if we could overlay text on top of images in terms of image features.

Vorteile

Instapage is an essential tool for any business looking to increase their online conversions. The ability to create high-converting landing pages with ease and a wide range of customizable templates, A/B testing, and analytics allows businesses to optimize their landing pages and improve their conversion rates. It can help businesses to create a great first impression and convert more visitors into customers.

Nachteile

Instapage is an outstanding choice, with no negative aspects to report.

Vorteile

Easy to use, helps us create good landing pages that convert.

Nachteile

Can be tricky/time consuming to set up with our brand guidelines. Once set up though, easy to implement.

Vorteile

Creating landing pages with the drag and drop editor has made our work go quickly and super easy. The ability to A/B test is also wonderful and again super easy. The best part is that it integrates with our Wordpress website seamlessly.

Nachteile

Pricing is a bit nebulous. When upgrading to have more landing pages that were needed, there was no clear pricing and having to talk to sales is a pain that could have been prevented by having clear pricing on the website.

Vorteile

Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

Nachteile

The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

Vorteile

It is easy software to use but they have worst business practices. Their software is OK. but they are very unprofessional

Nachteile

They just selected few of their clients and increase the price by 200%. This is not a professional business practice. They think they are the best . But there are so many other options out there. They want you to pay few thousands of dollar to capture your leads.

Vorteile

Ease of use
Professional quality look for finished pages
Flexibility in design

Nachteile

Lack of some basic shapes and designs in page builder
Added functionality was probably good for some people, but I didn't need it, yet was forced to increase my subscription - it pretty much doubled. I should've been able to stay on the plan I originally signed up with and had been with for 2 years already. All other software services maintain the contract you signed up with even though they might adjust their future payment plans and update the software.

Vorteile

It's quick to set up, adding domains and sites is quick and painless, it is generally loved by the marketers

Nachteile

The billing process is difficult and doesn't work well with bursty traffic. Best to start off with a sales rep to explore all options

Vorteile

Can be used easily by a layman within our company and allow us to help our clients build well-designed web pages that are focused on conversions. Integrates well with all our API's and conversion tracking. Highly recommended for digital marketing agencies!

Nachteile

We have not run into issues so far using this service. Overall, it is very well developed with the user in mind.

Vorteile

The Instapage platform itself is great. You can create landing pages quickly and you can integrate with other platforms, such as email providers, webinar hosts and more.

Nachteile

The Instapage team got greedy and pulled one of the worst stunts I've ever seen. They increased the price of all of their plans and forced existing members to upgrade. I had been using Instapage for over 2 years and had about 30-40 landing pages with them and they DOUBLED the price on me. The options were - lose all of your work or cough up the money. This is a huge red flag. I want to trust the companies I work with, and 90% of companies I work with grandfather rates. I understand small rate hikes, but doubling the cost of a service is unacceptable.

Vorteile

Really easy to use and set up campaigns, userfriendly, otpimised interface and powerful tools.

Nachteile

Limited metrics and expensive unless used for big campaigns.

Vorteile

The platform is easy to use due to the drag and drop features.
This makes building an aesthetically pleasing webpage easy.

Nachteile

The mobile responsiveness was terrible and required a lot of tweaking and in some instances, I just turned it off completely.

Customizing forms is difficult as well. In order to incorporate some basic functions the user will need to have more than a basic understanding of html which is a drawback.

Vorteile

Very easy to use and has TONS of built-in integrations, No need to mess with Zapier.

Nachteile

It does have limitations in terms of web development. It's definitely suited for simple landing pages, not regular websites.

Vorteile

easy to use and that present a very good quality.

Nachteile

What I least liked is that some moments there is a limitation of some resources.

Vorteile

I loved the liberty the builder gave us, and yet how intelligently we could apply certain elements across all landing pages.

Nachteile

There was a time during which some features were a bit buggy - like the font would change automatically, without a reason, when we were writing on the page. Or there were some silly limitations when placing images at the edges of the strip, but other than that we always had a lot of flexibility

Vorteile

Testing, analytic dashboard, easy to publish LPs.

Nachteile

Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced.

Vorteile

easy to use, good templates

Nachteile

Sometimes its difficult to do some things because constraints.