Mailchimp Erfahrungen

Vorteile

Ich möchte Ihnen heute für Ihre fantastische E-Mail-Marketing-Plattform danken. Seit ich Mailchimp als mein bevorzugtes Tool für die Erstellung und den Versand von Newslettern und anderen E-Mail-Kampagnen entdeckt habe, hat sich meine Arbeit deutlich verbessert und erleichtert.Ihre Plattform ist nicht nur äußerst verlässlich, sondern auch benutzerfreundlich und intuitiv. Ich schätze die zahlreichen Optionen zur Personalisierung und Anpassung von E-Mails an meine Bedürfnisse und die meiner Kunden. Außerdem haben mir A/B-Tests und umfangreiche Analysefunktionen dabei geholfen, meine Kampagnen kontinuierlich zu verbessern.Herausragend ist auch der Kundensupport von Mailchimp. Bei Fragen oder Problemen habe ich immer schnelle und kompetente Hilfe erhalten. Das schätze ich sehr und es hilft mir, mich als Kunde bei Ihnen wohl zu fühlen.

Nachteile

Als negativ empfinde ich jedoch die manchmal undurchsichtige Preisstruktur. Hier würde ich mir in Zukunft eine klarere Darstellung wünschen.

Vorteile

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Vorteile

Mailchimp ist in unser CRM-System Daylite integrierbar.

Nachteile

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Vorteile

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Vorteile

MailChimp appeared to me by chance,

And I chose to use it for my work.

A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

Pluses: It's totally intuitive and has a top-notch layout.

It caught my attention when I created some Landing Pages and came across several models. Totally free.

Totally accurate and timely email sequence.

Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

The tools are multi-channel, essential for any service.

In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

Whether consulting a plan or making a budget, support and service are accurate and attentive.

intuitive tool;

excellent usability;

great cost / benefit;

very good delivery rate;

lots of free features (A/B testing, email automation and integrations)

good educational content.

Nachteile

It really is great marketing software though, even
there is automation,

The features are basic;

tool all in English and
it is not possible to create landing pages optimized for a higher return.

You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

However, it is still useful for any service or company.

Vorteile

I had assumed that adding a newsletter to my website would be a cinch, but my initial experience with a number of email marketing firms was far from satisfactory. When I don't know how many subscribers I'll have or whether the service will satisfy all of my demands, I don't want to commit to a large monthly charge. What I appreciate about Mailchimp—and the reason I ultimately stayed with it—is that it provides a more feature-rich free version than the rivals I tested, with less restrictions on monthly mail limits and a sizable number of subscribers before reaching the threshold for the subscription version. If I concentrate on keeping in touch with my small subscription base, I can eventually expand into the paid version.

Nachteile

I've had very little trouble with Mailchimp. Although the feature support is present, I had some trouble figuring out how to use it because I am a novice user. Of course, Mailchimp is not to blame for that. But I'm sure it would help other inexperienced users if there was a way to make that feature simpler to utilise.

Vorteile

It was easy to integrate LinkedIn Connects and run multiple mailing campaigns.

Nachteile

The pricing was the biggest concern as it is not at all pocket-friendly.

Vorteile

I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.

Nachteile

I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und SendGrid

Warum Mailchimp gewählt wurde

Due to the growing list and also complex automations, but still keeping the costs low we switched to mailchimp from MailPoet

Gründe für den Wechsel zu Mailchimp

The choice was kinda easy, the costumer already had knowlegde of mailchimp. And the price was a big factor. We tested and looked into the others options but in the end Mailchimp won for the client.

Vorteile

Mailchimp is an incredibly user-friendly email marketing platform that is perfect for businesses of all sizes. Its drag-and-drop email builder makes it easy to create beautiful emails that can be customized to meet the needs of any company. The analytics and reporting tools provide valuable insight into how well campaigns are performing, helping marketers optimize their campaigns for better results.

Nachteile

There is nothing that I dislike. Everything is as it should be.

Vorteile

Easy campaigns set up, great support team, good UI. The campaign analysis, reporting, and A/B testing are great features and are worth our price.

Nachteile

It gets pricier when the contacts go up. There is a tiny Mailchimp banner at the bottom for a free tier.

Vorteile

To be honest, I feel overwhelmed by the capabilities of this platform. It surpasses my expectations with the sheer amount of features available. It's difficult to put into words just how comprehensive this platform is, making it an ideal tool for managing a business. My team and I are extremely satisfied with the platform, as our top priority is ensuring customer satisfaction, and this platform enables us to do so in an exceptional manner.

Nachteile

I have been using this platform effectively for some time now and have not encountered any issues so far. Therefore, I would like to give this software a positive review.

Vorteile

We are able to create and send email campaigns and also keep track of them using the analytics which are was to understand since the software has a simple UI.

Nachteile

the analytics provided are a bit limited which makes it difficult to fine tune campaigns to suite the customers.

Vorteile

This is a very easy product to use. Mailchimp has greatly helped my clients' businesses and is a great marketing tool, especially with online magazines and blogs that we manage. I highly recommend it. I had never done any kind of email marketing, and using Mailchimp was a piece of cake; very easy to pick up and learn fast.

Nachteile

I don't like that I can't change or resize images. I have to do that using another program and waste more time.

Vorteile

I think its #one tool for email marketing if you have a small company or just starting your business.

Nachteile

Don't expect a complicated and more advanced tool like Pardot or Marketo, its really simple tool to start with managing emails and building small list and track email performance.

Vorteile

I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.

Nachteile

I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software.

I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.

Vorteile

Easy to use and intuitive for the average user
Integrates well with our pre-existing ecommerce solution
Developments over the last few years (have been using it since 2010-ish at a previous job) are very well thought through and customer centric

Nachteile

WYSIWYG... at times. As long as what you want to do (visually) is close to its idea of what things should look like, it's great - if you need something further from the visuals/format it expects, results might vary.
Initial integration with PrestaShop was a little wonky - still not sure whether it was a PrestaShop or a Mailchimp issue, will update the review once we have it fully figured out

In Betracht gezogene Alternativen

Salesforce Marketing Cloud

Warum Mailchimp gewählt wurde

Better functionality, ease of usage, friendly interface

Gründe für den Wechsel zu Mailchimp

Ease of usage, cost.

Vorteile

I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need.

Nachteile

The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well.

In Betracht gezogene Alternativen

AWeber

Gründe für den Wechsel zu Mailchimp

I chose Mailchimp over alternative platforms because I had some clients who used to use those other platforms and they didn't hold up to the power Mailchimp provided even in their beginning phases. I've been with Mailchimp for quite a long time and know the ins and outs to almost every aspect of their platform. Because of this, I usually will educate my clients why going with Mailchimp is a better solution and have switched many over to utilize all that Mailchimp offers and so far, it's been working beyond expectations.

Vorteile

Mailchimp is pretty easy to use and has increased its features in the last few yeqrs. The first 150,000 to 250,000 subscribers are free and then you pay after so it gives you time to build your fan base. When I used old emails I got reports for using old emails and it got disbanded so I recommend using current email subscribers so there are no surprises - or make sure they know they are signing up for your newsletter inbox. For example we threw an event and I emailed all subscribers but they did not know we were the organizer it was for working women so most unsubscribed. In hindsight I should have had people subscribe or put on a disclaimer that we would market.

Nachteile

The fact it's so easy to be taken down if you get one negative report. I guess we got a few negative reports and quickly a lot of unsubscribers the first day we emailed a few hundred people from a tales of extraordinary women event. The problem I gu ess you encounter is how to try and get these customers or clients or readers to read your services that I am still working on ideas for how to get people to sign up.

Vorteile

- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

Nachteile

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

In Betracht gezogene Alternativen

ActiveCampaign und GetResponse

Warum Mailchimp gewählt wurde

GetResponse is also a great email marketing software, and DOES have some extra functionalities like SMS automation that is not included (at least as far as I am concerned) with MailChimp, however the user interface is far less comfortable and logging in to my account sometimes was even very buggy.

Zuvor genutzte Software

GetResponse

Gründe für den Wechsel zu Mailchimp

Best user interface, free for first 2500 contacts, can start sending out emails in literally less than 1 hour of work.

Vorteile

I appreciate that Mailchimp has the functionality to build an email based on templates, or based on HTML. I find it easy to import email addresses as needed, I think there's a healthy emphasis on preventing spam, and I like the tagging and group features. I also like the demographics that it displays, the emphasis on A/B testing, and the predictions about the best time at which to send the email. I have very rarely made mistakes in my sends, and that I can attribute to the great testing features.

Nachteile

I wish it weren't so challenging to navigate between sections for multivariate emails and the old version of the website. I have run into issues setting up automated series such as for a welcome series of emails. I wish it were easier to export the data I myself put into Mailchimp without having administrator status. Finally, I dislike being warned about the possible cost of importing new data every time I do so, as that's not my responsibility to worry about in my role. Instead, I want to be celebrating our list growth!

Vorteile

Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap.

Free options to test out products initially to see how it fits your company/departments needs.

Nachteile

There are a lot of limiting factors based on anti-spam marketing laws (emails), FTC, etc., that MailChimp doesn't necessarily let you know before purchasing and sending out campaigns. You learn quickly limitations such as the inability to send out emails to mass email lists through MailChimp because they don't want to violate these laws. Your lists must be organically obtained (such as through your website or ATS landing site, job ads, advertisements, etc.) in order for them to be used through MailChimp. So forget purchasing an email list from a recruitment organization and then emailing thousands of cold candidates through MailChimp, you will be flagged.

Also, you need to be aware AND track candidates that asked to be removed from future emails and ensure you do NOT email them again to stay compliant.

Vorteile

Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico.

Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV.

Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.

Nachteile

Mailchimp works wonderfully well, but it isn't for the faint of heart when it comes to the initial customization. Sure, the documentation is great, but it does take a while to setup everything. It wasn't clear to me how to use templates inside campaigns, for instance, but even without reading all the documentation, one can deduce much of the functioning by simple trial and error, which ended up being my preferred way to learn my way around.

I didn't find the File Manager as intuitive as the rest of the interface when I started using the product. Sometimes, I would want to resize pictures or apply filters and would get confused as to where the image has been saved or if it were indeed saved. However, it does seem to be getting easier to use in recent versions, as it contains a "revision history" for each uploaded file and an impressive list of adjustments in the image editor, which is a great addition when working on a different computer where the usual software might not be present. I still prefer using external applications when modifying pictures, but Mailchimp does allow to make pretty much any modification you might need and having access to a revision history makes it easy to go back to an earlier version of a file even without first making a backup of it.

Vorteile

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Nachteile

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.

Vorteile

Mailchimp has a robust and user friendly dashboard that makes it easy for a novice to get started with an email campaign. That being said, hidden below the surface of templates and cookie cutter designs are fully customizable features and the ability to code your own emails. I believe it serves as the best of both worlds for the unassuming small business owner who really does't have time to learn or the the money to hire a professional to handle their email marketing; it also allows large corporations with a scantly lit room full of code loving nerds to have full control of their email design. Mailchimp doesn't discriminate between these two worlds when it comes the analytics and reporting , they have a terrific suite of tools to measure success. To top it all off, Mailchimp is constantly updating their technology to improve their product and help businesses communicate with their customers.

Nachteile

The worst thing about Mailchimp is their pricing, they can get pretty steep when you start trying to expand your reach and communicate with a larger audience. The pricing isn't outrageous, but it also isn't competitive. The other cons in my opinion are personal annoyances and probably aren't shared among a whole lot of other users. Their automation tools are a bit limited, my expectations were set high based on all the features that Mailchimp has, automation is one that is still a work in progress. My other annoyance is the branded copy all over the site, it's like being instructed by two dudebros who are constantly making inside references as they show you around. Some probably find this very charming, I find it kind of irritating.

Vorteile

I recently started using Mailchimp for my email marketing campaigns and I have to say, I am thoroughly impressed with the platform. There are several things that I particularly liked about Mailchimp:Firstly, the platform is incredibly user-friendly. As someone who is not particularly tech-savvy, I found it very easy to navigate and set up my campaigns. The drag-and-drop interface makes it simple to create professional-looking emails without needing to have any design skills.Secondly, the automation features are fantastic. I was able to set up automated campaigns to welcome new subscribers and follow up with them after they made a purchase, which has saved me a lot of time and effort. The analytics also help me to see how my campaigns are performing and make adjustments as needed.Finally, I appreciate the level of support that Mailchimp offers. The customer service team is very responsive and helpful, and there are also a wealth of resources available in the knowledge base and community forums.Overall, I would highly recommend Mailchimp to anyone looking for a user-friendly email marketing platform with great automation and support features.

Nachteile

While I generally had a positive experience using Mailchimp for my email marketing campaigns, there were a couple of things that I found to be less than ideal.One issue that I encountered was with the pricing structure. As my email list grew, I found that the cost of using Mailchimp became quite expensive, particularly when compared to other email marketing platforms. While there are free plans available, the features are limited and may not be sufficient for some businesses.Another area that I found somewhat frustrating was the lack of customization options for some elements of the email templates. While the drag-and-drop interface makes it easy to create professional-looking emails, there were certain design elements that I was unable to change without custom coding. This limited my ability to create truly unique emails that reflected my brand.Finally, I found that the process of setting up and integrating Mailchimp with my website and other tools was a bit cumbersome. While there are plenty of resources available to help with this, it still took more time and effort than I would have liked.Overall, while I did encounter some issues with Mailchimp, I still found it to be a solid choice for email marketing. However, for businesses on a tight budget or those who require a high level of customization, it may be worth considering other options.