ActiveCampaign Erfahrungen

Vorteile

Es ist einfach zu bedienen und hat jede Menge Funktionen die meinem Business helfen zu wachsen

Nachteile

Eine leichte Übersicht über die Aktivität der einzelnen Abonnenten wäre hilfreich, um zu sehen, wer nicht aktiv ist und schon länger keine Emails geöffnet hat

Vorteile

Die Abo-Formulare sind sehr einfach zu erstellen und es gibt viele Connectoren zu CMS sowie anderen Marketing-Tools.

Nachteile

Das Tool hat Probleme mit WooCommerce und so werden Bestellungen fälschlicherweise 7h später in ActiveCampaign getrackt, wodurch Automatisierungen, welche die gekauften Produkte als Bedingung haben, nicht (stabil) funktionieren. Trotz mehrmaliger Nachfrage beim Support seit Monaten keine Lösung. Eine Verzögerung der Automatisierung ist zwar mithilfe von Zapier möglich, aber ändert nichts am Problem. Der Support ist leider nur auf Englisch.

Vorteile

Durch das einfache Anlegen von Automationen erhält der Webseitenbesucher alle wichtigen Informationen per Mouseclick.
Die Kampagnen lassen sich gut planen und die Kunden können gezielt mit Tags kategorisiert werden, so dass die Kampagnen zielgenau funktionieren.

Nachteile

Die Grafische Aufmachung könnte etwas schöner sein bei den Briefen.

Vorteile

Preis und bereitgestellte Funktionen sind prima. Daher hebt sich AC auch positiv von der meist teureren Konkurrenz ab. Da man eine Paketgröße und dadurch die entsprechenden Funktionen wählen kann, ist ein individuelles Angebot möglich - je nach Nutzen.

Nachteile

Die Benutzerfreundlichkeit ist für Anfänger nicht ganz einfach. Eine Marketing-Kampagne zum ersten Mal zu erstellen dauert daher am Anfang etwas länger. Im kleinen Paket sind nicht alle Funktionen enthalten, wodurch man genau überlegen sollte, was macht braucht und was nicht.

Vorteile

E-Mail Adressmanagement, NEwsletter Versand

Nachteile

Die Befehle in der AUtomatisierung sind teilweise nicth so verständlich

Vorteile

Newsletteranmeldung, Kampagnen. Mailsereien

Nachteile

Sehr komplex. Am Anfang geht es nicht ohne ausgelagerte Hilfe die beazhlt werden muss.

Vorteile

Die Möglichkeiten die Active Campaign uns bietet

Nachteile

Den recht hohen Preis, ab und an etwas zu kompliziert

Vorteile

Die Automatisierung erleichtert den Kontakt zu den Kunden und ich kann mich in dieser Zeit um andere Dinge kümmern.

Nachteile

Dazu kenne ich mich noch zu wenig aus. Für mich dürfte es noch intuitiver bedienbar sein, so dass ich alles alleine erledigen kann. Jedoch habe ich mich auch noch nicht so intensiv schulen lassen.

Vorteile

Formularfunktion, einfache Einbindung in Wordpress

Nachteile

Automation hat für mich nicht funktioniert

Vorteile

I recommend AC to all my clients because there's nothing better that can easily integrate with 3rd party tools and create the automation I want for my funnels.

Nachteile

Learning the software was a bit tricky and felt overwhelming, but once you know how to use it, it's smooth sailing afterwards. There have also been a few bugs around unsubscribed still receiving emails or automation sometimes not fully working properly with emails sending or not sending but it's fairly rare.

Vorteile

ActiveCampaign is a fantastic email marketing platform with a great set of features. It is easy to use, and the intuitive interface allows you to quickly set up campaigns, track performance, and make changes on the fly. The reporting features are robust and the ability to segment customers and target specific lists is invaluable.

Vorteile

The lists and tags and managing the lists are very helpful in knowing who's interested in what I have to offer. Also, the open and clicks rate/management is very helpful with this, as well.

Nachteile

Drafting campaigns is EXTREMELY difficult. Formatting, having consistent fonts, fonts and font colors showing up one way when you craft the email, but showing up completely differently in the preview, and then a completely OTHER way in the test email. It's just very clunky, and I'd prefer another software.

Vorteile

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Nachteile

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud

Gründe für den Wechsel zu ActiveCampaign

We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well.

Vorteile

Automation, Campaigns and Websites are my favorite things in Active Campaign. I simply love creating a new automation to nurture my potential customers. Its easy to use, absolutely logical and you can do EVERYTHING within the automation. I like the handling of the contacts, the overview.

Nachteile

I would love a better design editor, in which you can design some fancy influencer style emails. Thats a little pain everytime I design an email.

In Betracht gezogene Alternativen

GetResponse

Warum ActiveCampaign gewählt wurde

Because active campaign is more intuitive and I get more for my money

Zuvor genutzte Software

Flodesk und Mailchimp

Gründe für den Wechsel zu ActiveCampaign

As I said I think active Campaign has everything I wanted in an email marketing tool

Vorteile

I like the overall ease of use with the product. I also like how it can be linked to other software that we use and how it talks to each other as it saves me hours of time whereas before this was a manual process I had to complete.

Nachteile

I would love to see a Wix plug in so that details from my sales store are pulled into AC. I am currently having to link AC to my payment provider to get the details in but this payment provider is due to change.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Warum ActiveCampaign gewählt wurde

They make several changes to the software and I did not get on with it. Also account kept being locked for apparent breaches of regulation and this would happen even when I had not sent any messages etc.

Gründe für den Wechsel zu ActiveCampaign

The functionality was not as good and it was overpriced for what people who I know who use it say they get.

Vorteile

The software has many features, it is so much more than just email marketing.

Nachteile

The landing pages were a bit limited to personalise.

Vorteile

I love that it’s easy to use. You can send out newsletter or offers

Nachteile

It’s sometimes hard to find what I need to do but customer service is outstanding if I’m unsure where to find what I want to do they help out in minutes over the chat.

In Betracht gezogene Alternativen

MailerLite

Warum ActiveCampaign gewählt wurde

I didn’t like using mail chimp and people weren’t always getting the emails that had paid for products .

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

It had good reviews and was recommended

Vorteile

It was relatively easy to get up and running with our first email marketing campaign. In addition, ActiveCampaign offers plenty of help videos and many training sessions to either refresh your memory or learn new ways to maximize the effectiveness of AC.

Nachteile

There is some redundancy of fields in the contact cards and despite all of the info on their website about segmentation and tags and the like, I still have a lot to learn about what I find to be a confusing topic.

In Betracht gezogene Alternativen

Constant Contact, Salesforce Sales Cloud und Mailchimp

Gründe für den Wechsel zu ActiveCampaign

The combination of email marketing campaigns and CRM at a somewhat reasonable cost.

Vorteile

What I loved about this product is the email open rates and analytics.

Nachteile

The user interface is not newbie friendly but with a little bit of patience anybody can use Active Campaign.

Vorteile

ActiveCampaign is crazy powerful and has so many features that make it a fabulous selection for email marketing software. I've used a few different email marketing programs and definitely think ActiveCampaign is the best - the tagging features are way superior to a lot of the entry level offerings and the automations are fantastic. On top of this, the service is brilliant and I feel confident in the team's ability to help me with any issues I'm experiencing.

Nachteile

Because it is so powerful, it can be a little confusing to new users who aren't tech-savvy. There is plenty of education though, so I do believe it is worth pursuing.

In Betracht gezogene Alternativen

ConvertKit, Drip und Mad Mimi

Warum ActiveCampaign gewählt wurde

Mailchimp's automation and tagging options weren't sophisticated enough for my needs.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

The pricing was far better for what was available and I had real life recommendations from other users.

Vorteile

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp.
But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Nachteile

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

In Betracht gezogene Alternativen

Sendinblue

Warum ActiveCampaign gewählt wurde

I switched by chance. A client was suggesting to switch to getresponse because it got a trial offer and I get to love this software after that

Zuvor genutzte Software

GetResponse

Gründe für den Wechsel zu ActiveCampaign

API system is very flexible and simple for use. We where able to connect with wordpress Gravity forms, with a Vanilla PHP script and with Opencart.

Vorteile

I made the switch to ActiveCampaign after using Mailchimp for years because I wanted the ability to get to know my contacts more intimately and to better communicate with them in personalized, relevant ways. I needed an email service provider, and what I got with ActiveCampaign was more - it's customer experience automation. I love how easy it is to get started, and how in depth this software is. The long I use it, the more I learn and am able to do with it. Also - the support from ActiveCampaign is AMAZING. I got stuck at one point early on, they could see I wasn't using the software, and someone reached out to me to help me get going again!

Nachteile

There is an intimidation factor, to be honest. ActiveCampaign can do SO MUCH, so when I was making the decision to switch, this caused me to pause. I was thinking - wow, it is going to take me a long time to learn this and it's frustrating to have to learn another software package. On advice from friends and colleagues in the entrepreneurial space, I decided it was worth the risk to try it out and see. And - it's true. There IS a lot. It DOES take time to learn and it is frustrating sometimes to learn how to do something that would have made things much easier if you knew it earlier.

In Betracht gezogene Alternativen

MailerLite, Kartra, GetResponse und Kajabi

Warum ActiveCampaign gewählt wurde

I started running into the limitations of the Mailchimp platform. I couldn't personalize emails in the way I wanted, and I wasn't able to build complex automations.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

ActiveCampaign is best in class for what it does, and I decided on a strategy of choosing the best tool for the job rather than going the all in one route. I heard the best reviews about ActiveCampaign from within my network - that's what sealed the deal when I was making my final decision.

Vorteile

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

Nachteile

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

Vorteile

We came to Active Campaign from Pardot and what we like MOST is the price difference. AC is much cheaper and has all the core functionality (and more) that you need to set up a pretty robust marketing automation and customer support system.

Nachteile

I gotta say the one detractor from giving them an all-around 5 star review has been the unresponsive nature of our contacts there. I have had a few billing questions and was trying to move to an annual contract and my dedicated account rep just flat out hasn't responded in weeks. I had to go back to the guy who originally sold us the software to get the invoice and forms I needed. I also tried to follow up with both of them to make sure we were good on the annual plan and haven't heard anything from either of them. So I have to say the customer support (from a billing/account management perspective) has been sub-optimal.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Warum ActiveCampaign gewählt wurde

Pardot costs a lot of money for small companies and their support is non-existent.

Zuvor genutzte Software

HubSpot Marketing Hub

Gründe für den Wechsel zu ActiveCampaign

ActiveCampaign has all the features and integrations we needed at a fraction of the cost.

Vorteile

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Nachteile

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

In Betracht gezogene Alternativen

ConvertKit und Keap

Warum ActiveCampaign gewählt wurde

I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business.