Nutzerbewertungen im Überblick
Über ActiveCampaign
Die kategorienbestimmende Automatisierungsplattform für Kundenerfahrungen von ActiveCampaign hilft mehr als 130.000 Unternehmen in 170 Ländern dabei, mit ihren Kunden in Kontakt zu treten. Die Plattform bietet Unternehmen jeder...
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- Branche: Alternative Medizin
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Mein Feedback zu Active Campaign
Vorteile
Als ich mich einmal eingefunden habe in den Prozess, empfinde ich das Handling als einfach
Nachteile
Von meiner Sicht aus und zum heutigen Stand habe ich nichts auszusetzen.
- Branche: Einzel- & Familiendienstleistungen
- Unternehmensgröße: Selbstständig
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Super Email Programm
Vorteile
Es ist einfach zu bedienen und hat jede Menge Funktionen die meinem Business helfen zu wachsen
Nachteile
Eine leichte Übersicht über die Aktivität der einzelnen Abonnenten wäre hilfreich, um zu sehen, wer nicht aktiv ist und schon länger keine Emails geöffnet hat
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Monatlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Einfach zu bedienende E-Mail-Software. F
Vorteile
Die Abo-Formulare sind sehr einfach zu erstellen und es gibt viele Connectoren zu CMS sowie anderen Marketing-Tools.
Nachteile
Das Tool hat Probleme mit WooCommerce und so werden Bestellungen fälschlicherweise 7h später in ActiveCampaign getrackt, wodurch Automatisierungen, welche die gekauften Produkte als Bedingung haben, nicht (stabil) funktionieren. Trotz mehrmaliger Nachfrage beim Support seit Monaten keine Lösung. Eine Verzögerung der Automatisierung ist zwar mithilfe von Zapier möglich, aber ändert nichts am Problem. Der Support ist leider nur auf Englisch.
Die besten Alternativen zu ActiveCampaign
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
Tolle Software für Automationen
Insgesamt bin ich sehr zufrieden mit dem Programm!
Vorteile
Durch das einfache Anlegen von Automationen erhält der Webseitenbesucher alle wichtigen Informationen per Mouseclick.
Die Kampagnen lassen sich gut planen und die Kunden können gezielt mit Tags kategorisiert werden, so dass die Kampagnen zielgenau funktionieren.
Nachteile
Die Grafische Aufmachung könnte etwas schöner sein bei den Briefen.
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 2–10 Mitarbeiter
- Monatlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Meine Erfahrungen mit Acticecampaign
Im Ganzen bisher das Beste, das ich probiert habe!
Vorteile
Wenn man sich erstmal reingefunden hat, ist das Programm recht übersichtlich. Für mich sind die Automationen sehr hilfreich.
Nachteile
Mir fehlen immer mal wieder Erläuterungen zum Verständnis.
- Branche: Marketing & Werbung
- Unternehmensgröße: Selbstständig
- Wöchentlich für 1-5 Monate genutzt
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Quelle der Bewertung
Gutes Preis-Leistungs-Verhältnis
Vorteile
Preis und bereitgestellte Funktionen sind prima. Daher hebt sich AC auch positiv von der meist teureren Konkurrenz ab. Da man eine Paketgröße und dadurch die entsprechenden Funktionen wählen kann, ist ein individuelles Angebot möglich - je nach Nutzen.
Nachteile
Die Benutzerfreundlichkeit ist für Anfänger nicht ganz einfach. Eine Marketing-Kampagne zum ersten Mal zu erstellen dauert daher am Anfang etwas länger. Im kleinen Paket sind nicht alle Funktionen enthalten, wodurch man genau überlegen sollte, was macht braucht und was nicht.
- Branche: Psychische Gesundheitsfürsorge
- Unternehmensgröße: Selbstständig
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
ActiveCampaign Review
bis dato sehr gut, für tiefergehende Praxis würde ich aber noch externe Unterstützung benötigen
Vorteile
E-Mail Adressmanagement, NEwsletter Versand
Nachteile
Die Befehle in der AUtomatisierung sind teilweise nicth so verständlich
- Branche: Krankenhausversorgung & Gesundheitswesen
- Unternehmensgröße: Selbstständig
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
Damit läut es
Wenn es läuft, prima.
Vorteile
Newsletteranmeldung, Kampagnen. Mailsereien
Nachteile
Sehr komplex. Am Anfang geht es nicht ohne ausgelagerte Hilfe die beazhlt werden muss.
- Branche: Professionelles Training & Coaching
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
Active Campaign Review - Ramona
Vorteile
Die Möglichkeiten die Active Campaign uns bietet
Nachteile
Den recht hohen Preis, ab und an etwas zu kompliziert
- Branche: Bildungsmanagement
- Unternehmensgröße: Selbstständig
- Wöchentlich für 1-5 Monate genutzt
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Quelle der Bewertung
My ActiveCampaign Review
Zeit sparen durch Automatisierung
Vorteile
Die Automatisierung erleichtert den Kontakt zu den Kunden und ich kann mich in dieser Zeit um andere Dinge kümmern.
Nachteile
Dazu kenne ich mich noch zu wenig aus. Für mich dürfte es noch intuitiver bedienbar sein, so dass ich alles alleine erledigen kann. Jedoch habe ich mich auch noch nicht so intensiv schulen lassen.
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: Selbstständig
- Monatlich für 1-5 Monate genutzt
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Quelle der Bewertung
meine Einschätzung
ich finde es sehr unübersichtlich und kompliziert zu bedienen, habe vorher mit Hubspot gearbeitet
Vorteile
Formularfunktion, einfache Einbindung in Wordpress
Nachteile
Automation hat für mich nicht funktioniert

- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Activecampaign Best email marketing software
My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.
Vorteile
It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing
Nachteile
It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty
In Betracht gezogene Alternativen
MailchimpGründe für den Wechsel zu ActiveCampaign
I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
A good all-rounder
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.
We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.
Vorteile
Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.
Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.
We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.
Nachteile
Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
A Great Tool for Agencies
I enjoy using AC, I like that I can set up my clients on any level of plan to include features that they need. I can then customize their account to their specific needs. For the most part my clients can use AC with minimal trouble to send email campaigns, manage contacts, etc.
Vorteile
I like that I can partner with AC as an agency and manage all of my clients through my account.
Nachteile
Some features can be buggy or glitchy. However support is usually able to sort it out.
Gründe für den Wechsel zu ActiveCampaign
Price was a factor but also features. I have different clients that require different functionality and I need one system to be able to provide it all. AC fulfilled those requirements for my agency.- Branche: Marketing & Werbung
- Unternehmensgröße: Selbstständig
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs
Vorteile
Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.
It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.
Nachteile
After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.
Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.
There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...
So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.
- Branche: Fluggesellschaften/Luftfahrt
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Experience the Power of Automation with ActiveCampaign
Overall, ActiveCampaign is a great marketing automation tool. It has a lot of features, and the customer support team is always there to help. It can be a bit overwhelming for beginners, but once you get the hang of it, you'll be able to create powerful campaigns that engage your audience. The pricing is also very reasonable, making it a great option for most businesses.
Vorteile
ActiveCampaign is an amazing tool for automating your marketing campaigns. It makes it easy to create, manage and track multiple campaigns with its simple and intuitive interface. You can set up automated emails, create segmented lists, and even use its powerful analytics to track the performance of campaigns. The customer support team is always there to help, and the pricing is very reasonable.
Nachteile
The only downside to using ActiveCampaign is that it can be a bit overwhelming for beginners. It has a lot of features, and it can take some time to learn how to use them all. Additionally, the reports are not as detailed as some other services, so it may be hard to get a full picture of how your campaigns are performing.
- Branche: Kosmetik
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
ActiveCampaign: An Intuitive Marketing Solution
ActiveCampaign is a fantastic tool for anyone looking to streamline their email marketing. With helpful resources and the ability to integrate with other systems, it is a great choice for those wanting to save time.
Vorteile
ActiveCampaign offers ease of use and integration. It is great for automating email marketing and lead magnets, freeing up time and reducing stress.
Nachteile
With so many features, it can be overwhelming to navigate the system and find the best approach.
- Branche: Sport
- Unternehmensgröße: Selbstständig
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Best and affordable marketing produtc
Good and easy overall
Vorteile
I like the semplicity in creating lista, campaigns, and automations
Nachteile
I had hard time when i had to send one more mail ti the user Who already finished the automation
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Easy to use, economical
I like the automations because I can visualize the customer journey
Vorteile
Ease of designing an email and storing graphic assets
Nachteile
Site navigation- confusing. I get bounced around.
- Branche: Bildungsmanagement
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
The perfect software for automated advertising campaigns.
With ActiveCampaign we can be more effective when carrying out marketing campaigns, it is a product that saves us time and money and allows us to customize the campaigns by segmentation, which improves the quality of the results, since it identifies the needs of the clients to offer us effective marketing, it is the best software to have a good impact on our marketing campaigns at a low price.
Vorteile
The support is of a high level, it offers quick answers to our doubts, it allows us to create automatic marketing campaigns, which allow us to increase the workflow and the good results in our clients, it offers solutions and great scalability with our sales and clients, account with a very intuitive interface that generates ease of use for beginners.
Nachteile
Some of the peers may think it is an expensive product, but it is one of the best in the market to offer great integration of automated marketing campaigns, I don't think it is expensive, the price is according to the benefits.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
One of the best email marketing automation tool in the market
Overall good experience with ActiveCampaign, Our customer engagement has improved significantly with the use of tags and automation. By implementing product interest tags, we have gained more visibility into the buyer's journey, making it easier to track their interests and needs. This has proven to be an especially useful feature for our organization.
Vorteile
In my organization, we have used ActiveCampaign to manage and automate our email communication. We have found it to be an incredible software that improves our customer experience with effective marketing tactics. The email template builder is versatile and has helped us create different on-brand templates. The analytics provided by the software is also profound, helping us track visibility and engagement. ActiveCampaign provides all basic functionality, including creating landing pages, collecting emails, automatically sending emails, and tagging clients, making it easy for beginners to use. The cost is reasonable, making it a great option for small to medium-sized businesses. The support team is also responsive, providing answers to basic questions within 24 hours. Overall, I highly recommend ActiveCampaign to anyone looking to automate their email campaigns and improve their customer experience.
Nachteile
It is frustrating to be limited to only one email address for each contact. Many individuals nowadays have multiple email addresses, and although I understand the potential for abuse with multiple addresses, this limitation does not solve the problem at hand.

- Branche: E-Learning
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
It was wonderful until we needed support
Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time?
Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly).
Vorteile
AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.
Nachteile
Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.
In Betracht gezogene Alternativen
KeapWarum ActiveCampaign gewählt wurde
Ease of use and more CRM features in ActiveCampaign.Zuvor genutzte Software
KartraGründe für den Wechsel zu ActiveCampaign
Ease of use- Branche: Personalwesen
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
The best email marketing software available
Overall, I have been extremely happy with ActiveCampaign and don't see myself ever switching to another provider.
Vorteile
ActiveCampaign is crazy powerful and has so many features that make it a fabulous selection for email marketing software. I've used a few different email marketing programs and definitely think ActiveCampaign is the best - the tagging features are way superior to a lot of the entry level offerings and the automations are fantastic. On top of this, the service is brilliant and I feel confident in the team's ability to help me with any issues I'm experiencing.
Nachteile
Because it is so powerful, it can be a little confusing to new users who aren't tech-savvy. There is plenty of education though, so I do believe it is worth pursuing.
Warum ActiveCampaign gewählt wurde
Mailchimp's automation and tagging options weren't sophisticated enough for my needs.Zuvor genutzte Software
MailchimpGründe für den Wechsel zu ActiveCampaign
The pricing was far better for what was available and I had real life recommendations from other users.- Branche: Professionelles Training & Coaching
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
My ActiveCampaign Review
Overall, I am IMPRESSED with ActiveCampaign! As an email marketer, I've used a couple of other email marketing software and nothing beats ActiveCampaign so far when it comes to their software features and customer service. I literally recommend ActiveCampaign EVERYWHERE which is why I was able to convert my client to migrate to ActiveCampaign.
Vorteile
I love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.
Nachteile
I guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.
In Betracht gezogene Alternativen
KartraWarum ActiveCampaign gewählt wurde
This is for a client. We did because the previous software provider was charging a bit higher but features are less. We feel it wasn't at par with the value my client was paying.Zuvor genutzte Software
ConvertKitGründe für den Wechsel zu ActiveCampaign
Aside from AC's powerful features, it was the discount we got on top of the 50% off for 3 months that sealed the deal!- Branche: Gastgewerbe
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Disorganized & Frustrating
Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.
Vorteile
Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.
Nachteile
The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.