ActiveCampaign Erfahrungen

Vorteile

Als ich mich einmal eingefunden habe in den Prozess, empfinde ich das Handling als einfach

Nachteile

Von meiner Sicht aus und zum heutigen Stand habe ich nichts auszusetzen.

Vorteile

Es ist einfach zu bedienen und hat jede Menge Funktionen die meinem Business helfen zu wachsen

Nachteile

Eine leichte Übersicht über die Aktivität der einzelnen Abonnenten wäre hilfreich, um zu sehen, wer nicht aktiv ist und schon länger keine Emails geöffnet hat

Vorteile

Die Abo-Formulare sind sehr einfach zu erstellen und es gibt viele Connectoren zu CMS sowie anderen Marketing-Tools.

Nachteile

Das Tool hat Probleme mit WooCommerce und so werden Bestellungen fälschlicherweise 7h später in ActiveCampaign getrackt, wodurch Automatisierungen, welche die gekauften Produkte als Bedingung haben, nicht (stabil) funktionieren. Trotz mehrmaliger Nachfrage beim Support seit Monaten keine Lösung. Eine Verzögerung der Automatisierung ist zwar mithilfe von Zapier möglich, aber ändert nichts am Problem. Der Support ist leider nur auf Englisch.

Vorteile

Durch das einfache Anlegen von Automationen erhält der Webseitenbesucher alle wichtigen Informationen per Mouseclick.
Die Kampagnen lassen sich gut planen und die Kunden können gezielt mit Tags kategorisiert werden, so dass die Kampagnen zielgenau funktionieren.

Nachteile

Die Grafische Aufmachung könnte etwas schöner sein bei den Briefen.

Vorteile

Wenn man sich erstmal reingefunden hat, ist das Programm recht übersichtlich. Für mich sind die Automationen sehr hilfreich.

Nachteile

Mir fehlen immer mal wieder Erläuterungen zum Verständnis.

Vorteile

Preis und bereitgestellte Funktionen sind prima. Daher hebt sich AC auch positiv von der meist teureren Konkurrenz ab. Da man eine Paketgröße und dadurch die entsprechenden Funktionen wählen kann, ist ein individuelles Angebot möglich - je nach Nutzen.

Nachteile

Die Benutzerfreundlichkeit ist für Anfänger nicht ganz einfach. Eine Marketing-Kampagne zum ersten Mal zu erstellen dauert daher am Anfang etwas länger. Im kleinen Paket sind nicht alle Funktionen enthalten, wodurch man genau überlegen sollte, was macht braucht und was nicht.

Vorteile

E-Mail Adressmanagement, NEwsletter Versand

Nachteile

Die Befehle in der AUtomatisierung sind teilweise nicth so verständlich

Vorteile

Newsletteranmeldung, Kampagnen. Mailsereien

Nachteile

Sehr komplex. Am Anfang geht es nicht ohne ausgelagerte Hilfe die beazhlt werden muss.

Vorteile

Die Möglichkeiten die Active Campaign uns bietet

Nachteile

Den recht hohen Preis, ab und an etwas zu kompliziert

Vorteile

Die Automatisierung erleichtert den Kontakt zu den Kunden und ich kann mich in dieser Zeit um andere Dinge kümmern.

Nachteile

Dazu kenne ich mich noch zu wenig aus. Für mich dürfte es noch intuitiver bedienbar sein, so dass ich alles alleine erledigen kann. Jedoch habe ich mich auch noch nicht so intensiv schulen lassen.

Vorteile

Formularfunktion, einfache Einbindung in Wordpress

Nachteile

Automation hat für mich nicht funktioniert

Vorteile

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

Nachteile

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.

Vorteile

Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.

Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.

We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Nachteile

Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

Vorteile

I like that I can partner with AC as an agency and manage all of my clients through my account.

Nachteile

Some features can be buggy or glitchy. However support is usually able to sort it out.

In Betracht gezogene Alternativen

Sendinblue, SendGrid, Mailchimp und HubSpot CRM

Gründe für den Wechsel zu ActiveCampaign

Price was a factor but also features. I have different clients that require different functionality and I need one system to be able to provide it all. AC fulfilled those requirements for my agency.

Vorteile

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.

It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Nachteile

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.

There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...

So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Vorteile

ActiveCampaign is an amazing tool for automating your marketing campaigns. It makes it easy to create, manage and track multiple campaigns with its simple and intuitive interface. You can set up automated emails, create segmented lists, and even use its powerful analytics to track the performance of campaigns. The customer support team is always there to help, and the pricing is very reasonable.

Nachteile

The only downside to using ActiveCampaign is that it can be a bit overwhelming for beginners. It has a lot of features, and it can take some time to learn how to use them all. Additionally, the reports are not as detailed as some other services, so it may be hard to get a full picture of how your campaigns are performing.

Vorteile

ActiveCampaign offers ease of use and integration. It is great for automating email marketing and lead magnets, freeing up time and reducing stress.

Nachteile

With so many features, it can be overwhelming to navigate the system and find the best approach.

Vorteile

I like the semplicity in creating lista, campaigns, and automations

Nachteile

I had hard time when i had to send one more mail ti the user Who already finished the automation

Vorteile

Ease of designing an email and storing graphic assets

Nachteile

Site navigation- confusing. I get bounced around.

Vorteile

The support is of a high level, it offers quick answers to our doubts, it allows us to create automatic marketing campaigns, which allow us to increase the workflow and the good results in our clients, it offers solutions and great scalability with our sales and clients, account with a very intuitive interface that generates ease of use for beginners.

Nachteile

Some of the peers may think it is an expensive product, but it is one of the best in the market to offer great integration of automated marketing campaigns, I don't think it is expensive, the price is according to the benefits.

Vorteile

In my organization, we have used ActiveCampaign to manage and automate our email communication. We have found it to be an incredible software that improves our customer experience with effective marketing tactics. The email template builder is versatile and has helped us create different on-brand templates. The analytics provided by the software is also profound, helping us track visibility and engagement. ActiveCampaign provides all basic functionality, including creating landing pages, collecting emails, automatically sending emails, and tagging clients, making it easy for beginners to use. The cost is reasonable, making it a great option for small to medium-sized businesses. The support team is also responsive, providing answers to basic questions within 24 hours. Overall, I highly recommend ActiveCampaign to anyone looking to automate their email campaigns and improve their customer experience.

Nachteile

It is frustrating to be limited to only one email address for each contact. Many individuals nowadays have multiple email addresses, and although I understand the potential for abuse with multiple addresses, this limitation does not solve the problem at hand.

Vorteile

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Nachteile

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

In Betracht gezogene Alternativen

Keap

Warum ActiveCampaign gewählt wurde

Ease of use and more CRM features in ActiveCampaign.

Zuvor genutzte Software

Kartra

Gründe für den Wechsel zu ActiveCampaign

Ease of use

Vorteile

ActiveCampaign is crazy powerful and has so many features that make it a fabulous selection for email marketing software. I've used a few different email marketing programs and definitely think ActiveCampaign is the best - the tagging features are way superior to a lot of the entry level offerings and the automations are fantastic. On top of this, the service is brilliant and I feel confident in the team's ability to help me with any issues I'm experiencing.

Nachteile

Because it is so powerful, it can be a little confusing to new users who aren't tech-savvy. There is plenty of education though, so I do believe it is worth pursuing.

In Betracht gezogene Alternativen

ConvertKit und Drip

Warum ActiveCampaign gewählt wurde

Mailchimp's automation and tagging options weren't sophisticated enough for my needs.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

The pricing was far better for what was available and I had real life recommendations from other users.

Vorteile

I love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.

Nachteile

I guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.

In Betracht gezogene Alternativen

Kartra

Warum ActiveCampaign gewählt wurde

This is for a client. We did because the previous software provider was charging a bit higher but features are less. We feel it wasn't at par with the value my client was paying.

Zuvor genutzte Software

ConvertKit

Gründe für den Wechsel zu ActiveCampaign

Aside from AC's powerful features, it was the discount we got on top of the 50% off for 3 months that sealed the deal!

Vorteile

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Nachteile

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

In Betracht gezogene Alternativen

Email on Acid

Gründe für den Wechsel zu ActiveCampaign

I have since migrated to Sendgrid and have had a much better experience.