HubSpot Marketing Hub Erfahrungen

Vorteile

Bei der Automatisierung des Marketings verlassen wir uns auf das individuelle Verhalten zur Anpassung von E-Mails, Inhalten und Angeboten. Automatisieren Sie E-Mail-Kampagnen, um unseren Interessenten zu helfen, den Funnel zu durchlaufen und qualifiziertere Absatzmöglichkeiten zu generieren. Es werden auch besondere E-Mails erstellt, ohne dass Codes geändert werden müssen. Sie können zwischen einem Dutzend verschiedener Aktivierungen, Bedingungen und Aktionen wählen, um die entsprechenden E-Mails zur richtigen Zeit an die richtigen Kunden zu senden. Aber das Beste von allem ist, dass jeder Workflow, den die Software erzeugt, mit einem klaren Ziel verknüpft werden kann, so dass wir immer wissen, ob unsere E-Mails korrekt funktionieren. Da die Workflows Teil der vollständig integrierten Marketing-Plattform sind, verfügt sie auch über die Tools, um unsere Datenbank zu erweitern.

Nachteile

Die Vermarktung kann ein komplexer Prozess werden, abgesehen von den wirtschaftlichen Kosten, die durch ihre Nutzung entstehen. Auch bei so vielen Instrumenten laufen wir Gefahr, uns auf eines zu konzentrieren und viele automatisierte Marketingmöglichkeiten auszulassen, und wir würden für Funktionen bezahlen, die wir nicht nutzen. Darüber hinaus haben alle Tools für automatisiertes Marketing ihre Basis in der Segmentierung von Leads, und ihre Funktion besteht darin, Informationen über diese Nutzer zu sammeln, um ihnen bestimmte Inhalte zu liefern. Das Problem dabei ist, dass diese Informationen oft nicht immer genau genug sind und dazu führen könnten, dass wir Inhalte zur falschen Zeit an nicht geeignete Personen liefern und dann nichts bekommen, was uns oder dem Kunden bei seiner Entscheidungsfindung oder der betreffenden Marke bei ihrem Wachstum nützt.

Vorteile

Die Software ist sehr einfach zu benutzen.

Nachteile

Wenn man etwas umsetzten möchte stößt man sehr oft an Grenzen. Kundensupport ist zwar schnell aber sie nutzen tricks im pricing system um mehr Geld rauszuholen.

In Betracht gezogene Alternativen

ActiveCampaign, SocialPilot und Mailchimp

Warum HubSpot Marketing Hub gewählt wurde

Job Wechsel

Gründe für den Wechsel zu HubSpot Marketing Hub

War nicht meine entscheidung.

Vorteile

Im Rahmen einer HubSpot Lizenz nutze ich den Marketing Hub für die Social Media Planung, die Kampagnen Auswertung und Mail-Kampagnen. Ein Vorteil ist es sicher, hier alle relevanten Funktionen an einem Ort gesammelt zu haben.

Nachteile

Leider sind im Bereich Social Media die Features begrenzt, so sind nicht alle Post-Typen für (beispielsweise) Linkedin über Hubspot anlegbar.

Vorteile

HubSpot Marketing Hub integriert sich sehr gut in das gesamte CRM Portfolio. Es wird darüber super leicht, leads ganzheitlich zu bertrachen, verstehen und nachzuverfolgen. Insofern erfüllt HubSpot an dieser Stelle unsere Anforderung komplett.

Nachteile

Am Ende des Tages kann HubSpot sehr sehr viel, aber das macht es auch nicht umbedingt simpler. Für uns steht aber Aufwand und Nutzen in einem bombigen Verhältnis - gibt halt viel.

Vorteile

Innerhalb von HubSpot hat man verschiedene Möglichkeiten, der Strategieverwaltung. Neben der einfachen Handhabung, kann man ebenfalls kostenlose Schulungen besuchen und neue Techniken erlernen.

Nachteile

Viele Kurse sind nur auf Englisch verfügbar, dies ist für einen geübten Sprachler weniger problematisch, für andere aber eine Herausforderung.

Vorteile

Hubspot is amazing, with great tools for list building, segmentation and email marketing. The process for building emails is easy and enjoyable and the workflow automation is a breeze. I've used MailChimp and Pardot and Hubspot is very different from either of those. Hubspot is for the company that's ready to up their marketing game to the next level while still being simple enough that your team can be onboarded and working quickly.

Nachteile

I'm not really a fan of the blog and landing page functionality and i really think you should do those on your own website and then tie them into Hubspot, which is fairly simple to do. Also, when you get into "Deals" and integrating sales and reporting from other systems, the simplicity goes out the window. It can still be done, but it's not as easy as the email marketing functionality.
Also, Hubspot has its own language and terminology, so it can be a bit confusing until you get used to it.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Gründe für den Wechsel zu HubSpot Marketing Hub

In both cases where i was involved in the choice, it primarily came down to budget. The first instance, Pardot wasn't as built out as it is now (that was a few years ago and my memory might be fuzzy) but they are definitely a viable option now.

Vorteile

We can efficiently manage our leads and understand their behaviors as well as their expectations, individually or in a segmented way. Apply sorting and ranking functions to prospects using different filter criteria such as geographic location, organization size, number of interactions, and more. In addition, we can apply filters to create personalized views of our entire database of business leads.

Nachteile

Through this platform, we can keep senior management informed about our sales management related to leads, in addition to providing all members of our team with a summary of the progress we have made, the new strategies to use, and obtain their feedback. comments and opinions. On the other hand, we can automate emails and notifications of visits to keep our team up-to-date with everything and in general show timely monitoring for decision-making.

Vorteile

I found HubSpot Marketing Hub to be an extremely helpful tool for my business. What I liked most about it was its comprehensive marketing automation capabilities, which allowed me to streamline my marketing efforts and save time.One of the features I particularly appreciated was the ability to create automated email campaigns with ease. I was able to set up targeted emails to go out to specific segments of my audience based on their behavior and preferences, which helped me to improve engagement and drive conversions.Additionally, HubSpot's analytics and reporting tools gave me valuable insights into how my marketing campaigns were performing, so I could make data-driven decisions and optimize my strategy for better results.Overall, I found HubSpot Marketing Hub to be a powerful and user-friendly platform that helped me to improve my marketing effectiveness and grow my business.

Nachteile

one thing that I didn't like about HubSpot Marketing Hub is the pricing. While the platform offers a wide range of features and tools to help businesses automate their marketing efforts, the cost can be quite steep for small businesses or startups on a tight budget. The pricing plans can quickly add up, especially if you need to add additional users or upgrade to access more advanced features.Additionally, while the platform is robust, it can also be overwhelming at first. The interface can be a bit complicated and it may take some time to fully understand how to use all of the features and tools effectively. This learning curve can be frustrating for users who are looking for a more user-friendly marketing automation solution.

Vorteile

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Nachteile

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

In Betracht gezogene Alternativen

Klaviyo

Warum HubSpot Marketing Hub gewählt wurde

Bronto handled ecommerce very well, however, their platform began to show its age and decided we needed to switch to a platform that could help our business grow exponentially. We unfortunately made the wrong choice.

Gründe für den Wechsel zu HubSpot Marketing Hub

Their sales team convinced us they had all the capabilities of Klavio and then some. However, after nearly 12 months of putting out fires on the daily, we found out that the HubSpot development team sees Klavio as the "gold standard" of ecommerce email platforms. We were sold a bouquet of roses with thorns so big that they've ruptured every aspect of our business' profitability.

Vorteile

I like HubSpot because of its user-friendly interface and the many ways in which it helps my company. For example, it simplifies email and social media marketing and gives me a breakdown of how many customers I've gained or lost thanks to each channel. The Marketing Core facilitates the development of traffic generation and conversion strategies.

Nachteile

I think HubSpot is missing some important social media features. In particular, a meeting link page can't have a custom thumbnail added, so it won't look right when displayed on LinkedIn.There is not a lot of room for personalization in email templates; the quality of landing pages is quite low; the quality of templates is poor; and basic web metrics are poor.It's difficult to distribute templates to others, and there are many HubSpot interface issues that need fixing.

Vorteile

Since Huubspot has a broad range of features it allows us to integrate everything together to reduce any errors or data inconsistencies. Everything around emails & workflows as well as form management is great and is easily integrated with Salesforce and Webflow.

Nachteile

The biggest problems I see with Hubspot is the clunkiness with all dashboards and data visualizations. There is limited functionality and setting us a dashboard is unnecessarily confusing. Secondly, their social media scheduling tool is just okay. When we were using this feature set we saw some technical bugs and just moved to another tool.

In Betracht gezogene Alternativen

ActiveCampaign, Salesforce Marketing Cloud und Hootsuite

Vorteile

For our team, Marketing Hub's partitioning feature is the most beneficial. We required a system that could isolate marketing operations like contacts, assets, and teams because ten internal organizations and over 24 different countries were using the same HubSpot account. We can achieve that easily with the help of Marketing Hub, where each group logs in with a different experience. They don't have to be concerned about seeing resources that don't relate to their goals. The partitioning was largely handled by parent and child teams.

Nachteile

A cap on dashboards and the reports inside of them is one element that, in my opinion, is more of a frustration than a drawback. Just 50 dashboards are allowed with Marketing Hub Enterprise. To stay under this cap in our current instance, we had to merge and delete dashboards and reports. It isn't Marketing Hub Enterprise's most scalable feature.

Vorteile

businesses can automate repetitive marketing tasks and create personalized experiences for their customers.

Nachteile

The platform offers a range of pricing plans, but even the most basic plan may be too costly for some businesses.

Vorteile

The ability to compile all of my clients in one place and manage leads and update any progress and contact if need be in the same software

Nachteile

The UI can be hard to navigate and most management is manual

Vorteile

It’s such a versatile marketing hub that puts everything you need in one place.

Nachteile

Nothing at all. I love using hubspot a lot. I’m even a dedicated follower.

Vorteile

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

Nachteile

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot Marketing Hub gewählt wurde

Click funnels was too expensive and did not integrate easily with other apps in our tech stack.

Gründe für den Wechsel zu HubSpot Marketing Hub

Pricing and ease of use were top factors

Vorteile

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Nachteile

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot Marketing Hub gewählt wurde

The first year I was able to basically get a price match, but that was taken away recently.

Zuvor genutzte Software

Act-On

Gründe für den Wechsel zu HubSpot Marketing Hub

Tried Salesforce a few years ago, and the learning curve was much too high.

Vorteile

HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.

Nachteile

ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement, Act-On und Marketo Engage

Warum HubSpot Marketing Hub gewählt wurde

HubSpot was easier to use than Pardot and had a few additional features that we wanted. One of those was the ability to customize email and landing page templates and then use those over and over, or importing HTML templates for use.

Zuvor genutzte Software

Salesforce Marketing Cloud Account Engagement

Gründe für den Wechsel zu HubSpot Marketing Hub

We had several internal users test all tools in consideration and aligned on the idea of usability would enable the team to move quickly and distribute the workload. HubSpot was also able to meet out budget parameters with first year discounts.

Vorteile

Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.

Nachteile

Considering these advanced features, it can be quite expensive. So it's not for every business.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot Marketing Hub gewählt wurde

Having tried Campaign Monitor and Salesforce in the past, neither programs have the level of detail when it comes to sales automation, SEO or contact management. They excel in other areas, but are inferior products from a technical perspective.

Zuvor genutzte Software

Campaign Monitor

Gründe für den Wechsel zu HubSpot Marketing Hub

Hubspot is technically more advanced, offers more features and a holistic marketing package in comparison to Salesforce or Campaign Monitor. The advanced automation tools alone make it the better choice in my opinion and I have used them all.

Vorteile

-Easy to use
-Does not require a lot of training
-Customization available
-Various reports
-Track individual pipeline, performance and upcoming/previous sale actions
-Marketing features

Nachteile

-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.).
-Some information are repetitive between Company level and Customer level.
-It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do.
-Not compatible with Hotel PMS.

Vorteile

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this.

Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email.

GoToWebinar integration. Key for our monthly webinars.

Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

Nachteile

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Warum HubSpot Marketing Hub gewählt wurde

Net-Results did not have half the capabilities HubSpot does on almost every level. Contact record, list creation, form capability, landing page versatility, and email templates, just to name a few.

Gründe für den Wechsel zu HubSpot Marketing Hub

I was not key DM, just researcher and and helped make decision. From what I can tell, we chose HubSpot because of (1) intuitiveness (2) price (3) it seemed like it had so many more capabilities than other mktg automation platforms without being nearly as cumbersome.

Vorteile

Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple.

We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Nachteile

Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

In Betracht gezogene Alternativen

Marketo Engage

Gründe für den Wechsel zu HubSpot Marketing Hub

Hubspot is less expensive and is much more user-friendly than Marketo. We knew that we would be at a disadvantage by not having a Marketo expert in-house, so we went with Hubspot. Couldn't be happier!

Vorteile

Compared to other automation platforms, deployment is easier and takes only weeks to start. Inmediately after is in production, we've started to improve processes to make them more effective meaning, getting more inquiries, request for proposals and quotations.
Integrating Hubspot to other enterprise software is SO smooth and easy, no need to spend months to get data from different softwares to integrate front-end and back-end.

Nachteile

Dashboard could be more flexible or include more default pre-set dashboards by category. It is getting better compared to a year ago but still needs some extra effort, specially the dashboards related to content (blogs).

In Betracht gezogene Alternativen

Dynamics 365 und Marketo Engage

Warum HubSpot Marketing Hub gewählt wurde

Easy of use, scalable licensing model, TCO.

Zuvor genutzte Software

Dynamics 365, Marketo Engage und Salesforce Platform

Gründe für den Wechsel zu HubSpot Marketing Hub

TCO considering license, deployment and post-deployment maintenance cost and complexity.

Vorteile

Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success.
Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Nachteile

I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills.
If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder.
Hubspot claims that it is a drag and drop builder, but that's not really the case.
We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.

Vorteile

Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on.

I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best.

If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.

Nachteile

HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook.

Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.