Salesforce Marketing Cloud Account Engagement Erfahrungen

Vorteile

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Nachteile

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

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Vorteile

Smooth integration with Salesforce.
Works fast enough

Nachteile

Pricing is not competitive when you look at other options available on the market (not SF appexchange)
The other things might be solved with other more expensive packages, but Pardot is already expensive)
Not possible to set local time of receiver when you send emails. All of them go out at once
Not possible to send emails based on user behavior (also the time when they are sent)
No tracking of email forwards
Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

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Vorteile

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Nachteile

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Vorteile

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Nachteile

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Vorteile

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Nachteile

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

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Vorteile

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Nachteile

Pardot is quite expensive and really advance to manage.

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Vorteile

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Nachteile

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

Vorteile

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Nachteile

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.

Vorteile

The sales team could click in their CRM sales page to see the last email sent

Nachteile

Validations - if you didn’t create custom objects for your form data it was a mess

Vorteile

The integration with Salesforce and the options included are very helpful.

Nachteile

Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

Vorteile

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Nachteile

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future.

While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included.

One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

Vorteile

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Nachteile

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

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Vorteile

Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14.

Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible!

Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Nachteile

There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud.

I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved.

Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

Vorteile

Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.

Nachteile

Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

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Vorteile

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work. We offer a very visual product that clients need to see which will help with their buying decision. Finally, the ability to schedule email drops which allows me to not consume network speed since I can do it after business hours.

Nachteile

Workflows are not well established. It took me a while to learn them because they do not flow logically. A training documentation does not outline any type of logical flow for some of the common ways people work. Secondly, support is lacking. I do think this is a Pardot issue directly but a Salesforce issue. Your best support person is Mr. Google since he knows everything and you do not have to fill out multiple screens hoping you get to the right person.

Vorteile

I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Nachteile

The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have.

Vorteile

As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.

Nachteile

The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now

Vorteile

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues

Nachteile

If the information was captured wrong due to some reason, debugging took timeInitially learning curve difficult

Vorteile

The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Nachteile

Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes.

As a result, we lost the ability to fully automate a large portion of the platform.

Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it.

Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Vorteile

Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce.

Nachteile

Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails.

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Vorteile

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Nachteile

Our emails are sent without worry everything is to the standard really

Vorteile

I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past.

Nachteile

My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot.

Vorteile

I really liked how the leads were sorted into ones that were immediately "hot" and with Salesforce mobile, I could even do it on my long train commute home. It was also a good indicator of which leads to focus on. Since our sales cycle can also be really long, it also was helpful to see how long the prospect has been in the system and how knowledgeable they might be about us. As a newer salesperson it was helpful.

Nachteile

I wish some of the pro features were available at the standard price. If we could see the Google Adwords that led our prospects directly to the site easier, it would be much helpful. It is available, so it's not too bad of a downside, however, it is if that feature is too expensive for your budget at the moment.

Vorteile

Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights.

Nachteile

Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting.

Vorteile

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Nachteile

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot