HubSpot CRM Erfahrungen

Vorteile

Hubspot bietet wirklich alle erdenklichen Funktionen, die man so braucht, und es gelingt, diese in einer Oberfläche unterzubringen, in der man sich nach einer kurzen Einarbeitungszeit sehr gut zurechtfindet. Ich liebe es, damit zu arbeiten!

Nachteile

Nachdem der Start sehr einfach und auch günstig ist, ziehen die Preise dann im weiteren Verlauf (Mehr Nutzer im System, mehr Funktionen) deutlich an. Aber Hubspot ist sein Geld wert, denn es spart im Alltag viel Zeit und bringt Tools wie Social Media Planung und Newsletter-Versand gleich mit.

Vorteile

Insgesamt überzeugt uns HubSpot CRM vor allem durch die vielseitigen Möglichkeiten, Leads bzw. Kontakte weiterzuverfolgen. Verknüpftes Marketing, automations und workflows überzeugen einfach.

Nachteile

Absolute Kleinigkeit, aber mega mega nervig bei HubSpot ist die Zuweisung von Ereignissen zu Kontakten Deals Unternehmen etc. HubSpot lernt nicht dazu. Heißt: macht man in einem Deal einen Call aus dem Tool heraus, muss man danach selbsständig anwählen, dass der Call sowohl für Deal, als auch Unternehmen, als auch Kontakt gespeichert wird. Von alleine speichert es Hubspot nur z.B. im Deal und wenn man über den Kontakt navigiert, wäre der Call von selbst nicht sichtbar.

Vorteile

Als CFO interessieren mich natürlich stark die Auswertungen zu KPI insbesondere zu Salesfunnel und Conversion für die Planung und Kalulation. Aus Effizienzsicht ist die Sales-Automatisierung eine gute Unterstützung.

Nachteile

Stakeholder Management und Schnittstellen zu weiteren Systemen.

Vorteile

Hubspot ist sehr schnell startklar, ist sehr einfach zu bedienen und bietet alle Funktionen, die man so braucht. Damit ist es für mich perfekt.

Nachteile

An manchen Stellen bleiben die Funktionen sehr Oberflächig, etwa im Bereich social Media. Wer hier mehr braucht, braucht speziellere Tools, für das wesentliche reichen aber die Features.

Vorteile

Schnell und einfach integrierbar mit sehr guten und einfach zu bedienenden Elementen.

Nachteile

Für mich momentan einziges kleines Fragezeichen ist der DAtenschutz - soll aber durch einen europäschen Server demnächst gelöst sein.

Vorteile

einfach zu installieren und zu nutzen...

Nachteile

Keine gute Hey CTI Anbindung / Zusammenarbietkeine Telefonie Auswertung

Vorteile

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free plan is competitive with paid plans of other CRMs. Another pro about Hubspot CRM is its intuitive workflow and user interface that makes it very easy to learn and use. Hubspot CRM is the easiest CRM I have ever used - even someone with below-average knowledge can use Hubspot easily with proper training. Also, there are a lot of integrations available like WordPress integration which is very useful for small businesses.

Nachteile

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

In Betracht gezogene Alternativen

Dynamics 365

Gründe für den Wechsel zu HubSpot CRM

Hubspot was recommended by many of my co-workers and also has a free plan.

Vorteile

HubSpot CRM is really user-friendly. Without having to learn complicated code or processes it will connect the information of your leads interactions from emails to texts to phone calls to landing pages. It allows to keep each contact information updated with it's prompts to leave notes in every interaction. You will take your leads to clients without missing a beat.

Nachteile

HubSpot, like many other CRMs, takes time and effort to learn and implement if your employees are not familiar. Giving your team the necessary training is imperative for the correct implementation of the platform.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

I did not have the final say.

Vorteile

We like entering all the leads we meet at trade shows. Gives us one place where we store all the info and allows us to see our communications with them.

Nachteile

Sadly I think I may be missing out on some of the features, I need to take a deeper look at this.

Vorteile

Hubspot manages our sales, marketing, and customer success strategies throughout the complete go-to-market plan. It serves as the basis for all that we do and provides insight into the inner workings of the company.

Nachteile

HubSpot's appointment calendar is lacking in two key areas: the ability to send SMS reminders, and enable prospects to independently cancel or reschedule their appointments.

Vorteile

- Easy to use UI- Short learning curve- Good documentation

Nachteile

Not much. It's hard not to like anything about this tool

Vorteile

Easy to use. Keeps great track of clients and purchases as well as all license renewals.Allows us a quick glance to see if other reps have registered and are working a prospect.

Nachteile

Has a tendency to duplicate contacts if they have a Gmail account.

Vorteile

The tool is super easy to use - gotta hand it to HubSpot's UI and design teams. It does all we need for account and contact management and also serves as our marketing automation platform. When we've had to use support, responses have been quick and helpful.

Nachteile

Outages do occasionally happen, which can be frustrating.

Vorteile

You can sort in lots of ways. You can integrate it with other software.

Nachteile

A little bit expensive for small entities. Takes time to get used to it.

Vorteile

Ease of getting started, implementation is seamless, the tools are easy to use.

Nachteile

Pricing was aggressive, especially after intro year's pricing.

Vorteile

Even though I was on enterprise plan where value for money does not seem very crucial, I know for a fact that this tool is very affordable especially for SMEs

Nachteile

While everything moved to Mobile nowadays, I would expect them to have a better app where I can function more.

Vorteile

Bottom line it can work for a solopreneur all the way to a global enterprise. The ability for it to scale with you as your business grows is a big plus. Don't all CRM's do this? Some do but the difference with HubSpot CRM is it is made simple and built in away that you can use it out of the box without overwhelm but can also scale it to complex scenarios that work for your organization. Many CRM's I personally find are too complex initially and don't enable the user to get the most out of the features they should be using. As my title says "easy, adaptable and scale." HubSpot delivers on these and are the key aspects of what I like the most about the software.

Nachteile

Let's be clear there is no perfect product out there and they all have their pros and cons. Some of least favorite parts about HubSpot CRM:

- Contacts vs. Company data and not being able to sync information across all properties (I have written many complex workflows to try and solve for this its just a lot of work and you have extra properties that don't make sense to have).
- Not being able to sync data to a dropdown property from a single-text field or vice versa. Here is an example you have an individual that you don't know there Country. You have set up the country property to be a dropdown to use in forms on your site to keep it clean and the naming accurate as you can pull in HubSpot preloaded country list. An individual comes into your database where you don't know the individuals country but based on their domain HubSpot populates their company country. You can cross reference this with the IP country code as well. You can't copy the Company country to the Contact country because they are not the same property type. You go to create a list of contacts from the United States and it becomes a difficult process to keep up to date. The easiest solution is export import which shouldn't be the solution.
- Opt-in and subscriptions for GDPR is a little clunky and could use more work for simplicity

In Betracht gezogene Alternativen

ActiveCampaign, NetSuite, Salesforce Sales Cloud und Keap

Warum HubSpot CRM gewählt wurde

Clunky and didn't integrate well with our marketing and sales processes connected to our website.

Zuvor genutzte Software

NetSuite

Gründe für den Wechsel zu HubSpot CRM

We choose HubSpot for the full ecosystem and scalability. We purchased it as a small company and moved our website, marketing and sales software and CRM to HubSpot to have all the tools integrated effectively. The thing to remember is this might cost more in visible dollars spent but once you start spending significant man hours integrating and connecting more systems the time and resources add up for that.

Vorteile

Hubspot has a ton of amazing features. From sales to marketing to customer success, it can really support all the key aspects of a growing business. My favourite part other than the great UI/UX is that Hubspot seems to be constantly evolving and they tend to stay about 6-12 months ahead of us on many of the features they release.

Nachteile

Pricing per contact starts to get pricey if you grow a lot. We have had to "cut down" the size of our database because of all the outbounding we do.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

Hubspot had a more holistic approach to CRM.

Gründe für den Wechsel zu HubSpot CRM

It had a great program for startups at the time & we knew it had all the functionality we would eventually grow into.

Vorteile

Hubspot is an incredible product which incorporates every aspect of sales and marketing and has so many integrations, that your success is unlimited. The CRM is fully customizable, the email marketing application has endless templates, you can import your entire website, do paid media and track all your campaigns and track all of your social media efforts as well. Don't even get me started on the reporting capabilities because they are endless. I want to see all contacts who have opened five web pages, completed a lead form, within the last three months, boom done. Segmentation, lists, snippets, automation, sequences for any process. Can you tell I'm a big fan!

Nachteile

The biggest problem you will have is getting your team to understand the full depth and functionality of the application. I wish I had more by in from the entire team, which is not the applications fault.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Warum HubSpot CRM gewählt wurde

To many different applications doing multiple marketing and sales tasks.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu HubSpot CRM

Cost, functionality, and familiarity with the product.

Vorteile

Aside from the overall ease of use, I love that HubSpot connects with my Outlook and automatically logs and tracks emails. And that I get notifications on my phone when an email is opened. I can then call that person at that time while I'm on their mind, and my HubSpot app automatically logs the call and gives me a chance to jot a few notes too. Or perhaps they open the email and click the link to my HubSpot meeting scheduler...even better! It's all so blessedly interconnected and automatic!

Nachteile

I wouldn't say the task manager is bad, but sometimes I wish I had the ability to prioritize tasks..

In Betracht gezogene Alternativen

Zoho CRM und Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

There are more benefits to using HubSpot, not the least of which is that it's cloud based, so I can use it anywhere on any device. I couldn't do that with ACT!

Zuvor genutzte Software

Act!

Gründe für den Wechsel zu HubSpot CRM

HubSpot had all the features I was looking for and more! Plus it has a free level that is very generous, and one I tried it, I was hooked!

Vorteile

I use the free version. It probably has the most ability of any of the free versions I tried, if you can figure it out.
It's easy to load new contacts, fairly easy to upload contacts from a spreadsheet and great for easily loading business cards to your contacts.

Nachteile

_It is not intuitive to use. You have to hunt and find "how-tos" for most tasks.
_I tried using the marketing mail feature and due to some triggers they have set up am now permanently locked out from ever using that function again; because their system estimated that legitimate emails I had on my list were not valid or would bounce back. Frustrating to put it mildly.
_I am sure there is more I could use this software for but the costs are too high for me to buy and I won't spend that kind of money only to find out it really doesn't work for the purposes I need it for.
_I have not found a way to categorize that will put the potential clients I need to continue to engage with on top of my list. The options offered don't cut it for my business. There may be a way but like I said, you have to hunt around to find how to do most of the options, which I don't have time to do.
_It does NOT auto-save! I have had to re-do entries, notes, etc. more than I care to think about. Otherwise, you snooze - you lose!
_All the instructions I have found so far are videos. I prefer step-by-step instructions so I don't have to search each time I need to do something I don't do every day. If they have them, they are located somewhere that is not clear or intuitive and I haven't found them yet.
_In some areas it is very forgiving, with options to change what you entered, while in others, not so much.
_You have to remember to check the box for auto-posting a follow-up, rather than auto checking.

Vorteile

Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.

Nachteile

As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage

Vorteile

We've had both the premium and basic plans of HubSpot and for what we need/use, the basic level is more than sufficient. It's a fantastic value and gives lots of options with a very clean interface and usability.

Nachteile

The single only premium feature we would utilize for our structure would be having multiple pipelines, however, for something this relatively small I couldn't justify the huge cost difference of upgrading just for that essentially.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

Better features on HubSpot, better value for what you get

Zuvor genutzte Software

Pipedrive

Gründe für den Wechsel zu HubSpot CRM

Hands down we chose HubSpot over Salesforce because of the cost/value, really no other reason as I'm a huge Salesforce fan...just not a fan of the price tag for a small organization.

Vorteile

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Nachteile

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

In Betracht gezogene Alternativen

Zoho CRM

Warum HubSpot CRM gewählt wurde

A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.

Zuvor genutzte Software

Zoho CRM

Gründe für den Wechsel zu HubSpot CRM

The amount of features Hubspot offers has not been beaten by any other software.And, it is free!

Vorteile

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Nachteile

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

In Betracht gezogene Alternativen

ActiveCampaign

Warum HubSpot CRM gewählt wurde

The email sending capabilities at Keap had become limited and the general customer service was not great.

Zuvor genutzte Software

Keap

Gründe für den Wechsel zu HubSpot CRM

HubSpot had more sales and calendar booking options than ActiveCampaign.